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RMC offers a cost-effective solution for construction projects

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Anil Banchhor, MD and CEO, RDC Concrete, speaks about the advantages of using Ready-Mix Concrete (RMC) for the sustainable growth of the construction sector.

Tell us about the manufacturing capacity of your plants and their regional diversity.
Our manufacturing capacity is one of the largest in the country, with a total capacity of over 6 million cubic metres per annum with annual production of 4.5 million cubic metres of concrete. Our plants are equipped with state-of-the-art machinery and equipment, including automated batching plants, transit mixers, Boom pumps, bulkers and stationary concrete pumps, to ensure the highest level of quality and efficiency in our manufacturing process.
The regional diversity of our plants allows us to cater to the needs of customers across different regions of India, including both urban and rural areas. Our plants are designed to meet the specific requirements of each type of customer, taking into account factors like high early strength, longer retention, high durability, ultrathin white topping, self-compacting concrete and special concrete required for construction and regulatory requirements.

Tell us more about the concrete mix of various grades that are produced by RDC Concrete.
The Indian construction industry is steadily embracing high-end Ready-Mix Concrete (RMC) products with specialised applications, although the market for such products is still relatively small compared to standard RMC. The demand for various RMC grades varies depending on their specific use, with M20-M50 grades used for roads, residential and commercial projects, M35-M60 grades used for infrastructure construction projects and precast girders and segments, and M70-M100 grades used for special applications like high-rise towers, metro, flyovers, High speed rail projects, coastal road projects, etc. The demand for high-end RMC products with niche applications such as self-compacting concrete, fibre-reinforced concrete, and high-performance concrete is increasing in India, as these products offer superior performance and durability compared to standard RMC, making them ideal for specialised applications such as bridges and precast concrete products.

What is the ratio of M-Sand used in your concrete mix?
M-Sand is a type of sand that is manufactured by crushing hard granite rocks into fine particles. It is an eco-friendly alternative to river sand, which is extracted from river beds and causes environmental damage. The ratio of M-Sand used in our concrete mix is carefully controlled to achieve the desired properties of the concrete mix. Our concrete mix varies depending on several factors, including the grade of the mix and the specific needs of our customers. However, we always ensure that our products meet the required quality standards by using scientifically proportional M-Sand based on the grade of the concrete. Additionally, the specific requirements of our customers also play a role in determining the ratio of M-Sand used in our concrete mix.

What are the quality standards and control practices established by your organisation?
At RDC Concrete, we have a strong commitment to maintaining high-quality standards in all aspects of our operations. To achieve this, we follow strict quality control practices and guidelines to ensure that our products consistently meet the highest standards of quality.
We invest in state-of-the-art equipment and
employ advanced testing methods to monitor
and control the quality of our raw materials, manufacturing processes, and finished products.
Our manufacturing facilities are ISO 9001:2015 certified, which is a testament to our rigorous quality management practices.
We adhere to all relevant Indian and international standards for quality and safety, including the Bureau of Indian Standards (BIS). Our commitment to quality extends to our employees as well, as we provide regular training and upskilling opportunities to ensure that our team is equipped with the latest knowledge and skills to maintain our high-quality standards.

Tell us about the role of automation and technology in your ready-mix concrete making process.
Our commitment to customer satisfaction and operational excellence drives everything we do at RDC Concrete.
We’re already taking concrete production to the next level with our state-of-the-art automated production process. With this, we’re able to ensure standardisation, consistency, efficiency, and quality control.
We have a mobile application, RDC Customer Connect, which helps our customers to place, manage, and track their orders, acknowledge invoices, and make payments, all with ease and convenience. In addition to providing our customers with user-friendly tools, we also prioritise accuracy and efficiency in our operations.
Our concrete plants use automated weighbridges to ensure that raw material trucks are weighed accurately and real time update of inventory in ERP. We have an online diesel management system with fuel sensors with ERP connectivity in the diesel tanks to monitor real-time data on the available diesel quantity. A centralised monitoring system has been established to detect any discrepancies between the physical stock and the ERP, allowing for easy identification of stock variations.
At RDC Concrete, we equip all of our fleets with online GPS devices to synchronise live GPS data to our portal – RDC TRAK, which allows us to view tracking information and analyse fleet efficiency. It also gives the distance travelled data and unloading time of concrete for all transit mixers on contract. This data serves as the base for the contractor to generate invoices.
Paperless office is implemented through an online document management system (DMS) to store and process documents like invoices, raw material stock registers, monthly plant performance data, etc. This portal also helps to process approval workflows for employee expense claim reimbursement and online approval and repository for work orders of fleets.

How do you incorporate sustainability in the concrete mixes? What initiatives have been taken up by RDC Concrete?
The increasing awareness of customers regarding the environmental impact of construction has led to a rise in the demand for green technologies. As a result, we constantly keep investing in new technologies to produce ready-mix concrete in a more sustainable way by utilising alternative raw materials such as fly ash and slag, thereby reducing the use of cement and its environmental impact.
Another area of focus for us is to enhance the energy efficiency of our production process. We ensure having updated equipment and processes to reduce the energy consumed during production, which in turn helps to lower our carbon emissions. We are also committed to recycling and waste reduction, seeking ways to minimise waste generated during our production process and recycle any waste materials. We have replaced diesel trucks with CNG trucks in some markets to reduce carbon footprint. We also have a practice whereby we provide E-scooters to eligible staff with transferred ownership at zero cost to employees after a period of two years. Similarly, for managers and above, an attractive scheme has been launched to help them shift from petrol/diesel cars to electric ones.
Overall, we are dedicated to meeting the demand for sustainable construction solutions, and we strive to find innovative ways to contribute to a more sustainable future.

What are the major challenges faced by your organisation in manufacturing and delivering concrete mixes?
The availability of land in metro cities is a significant challenge as plants need to be situated near consumption centres. Additionally, demand for RMC is not uniform throughout the day, with peak demand in the afternoon and very little demand at night. This can result in under utilisation of assets like trucks and pumps. Traffic restrictions for delivery trucks in certain hours of the day and night pose another challenge in supplying major pours and for that reason, we are moving towards larger capacity trucks of 9-12m3 capacity from 6m3 trucks.
In tier III cities, many people are not yet aware of the advantages of using RMC over traditional on-site concrete mixing. This has led to a lower demand for RMC; however, the trend is now changing and awareness is rapidly increasing.

How does the use of ready mix concrete make construction a cost efficient operation?
RMC offers a cost-effective solution for construction projects in the long term. Although the initial cost of using RMC may be higher than traditional on-site mixed concrete, the utilisation of standardised mix designs and quality control measures in RMC production ensures that the resulting concrete is stronger and more durable. This significantly reduces the need for repairs and maintenance in the future, which ultimately saves costs compared to traditional concrete, which may require more frequent upkeep.
Moreover, RMC delivery to the construction site in a ready-to-use state allows for faster project completion, which can benefit builders in several ways. It helps to minimise labour costs, reduce waste, and improve construction speed. As the mix is prepared to exact specifications, it eliminates the need for on-site mixing and reduces the likelihood of errors. Overall, these time-saving benefits enable builders to take on more projects, potentially increasing profits over time.

What is your customer portfolio?
Who amongst those have purchased the largest volume?

Our customer portfolio includes a wide range of prominent customers, including construction companies, builders and infrastructure developers like L&T, Shapoorji Pallonji, Afcons, Tata Projects, HCC, DLF, Hiranandani, Brigade, Sobha, Capacite, ITD, KEC and JMC, to name a few.

What does the near future hold for RDC Concrete and concrete mixes?
The near future for RDC Concrete looks promising as we continue to expand into every state and Union territory in India with a goal to launch 100 plants by the end of 2023. As the construction industry shifts towards sustainability, digitalisation, and modular construction, we are committed to staying at the forefront of these changes. We are focused on attracting and training skilled workers who are familiar with digital technologies and sustainable practices to ensure we meet the demands of our customers. With these changes, we aim to improve efficiency, reduce costs, and meet the growing demand for sustainable practices in the construction industry. The future of the industry looks bright, with new opportunities for growth and innovation that will result in faster, safe, and more sustainable construction practices. We are excited to be a part of this transformation and look forward to playing a significant role in shaping the future of the industry.

– Kanika Mathur

Concrete

Shree Cement Targets Above Industry Volume Growth In FY27

Chairman says firm will favour organic expansion and higher dividends

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Shree Cement expects to outpace the industry in the financial year 2026-27 as it pursues organic expansion and pricing discipline following a recent investor conference. The chairman said the company has completed a pricing realignment and recovered volumes lost during that exercise. Management signalled a clear preference for internal investments rather than acquisitions to support growth.

The company reported that capacity additions and demand growth across core markets are expected to underpin stronger volume performance, with a target of growing volumes at around 1.1 times the industry growth rate. Cash levels are likely to decline as capital expenditure progresses and shareholder distributions increase, the chairman indicated. The board has prioritised higher dividends over a buyback as a means of reducing excess cash.

Shree Cement described a market shift towards value and affordability rather than a race to the lowest price, which links demand expansion more closely with pricing. Historically, prices have risen at around three per cent annually over long periods, the company noted, and while prices may increase faster this year because of cost pressures from geopolitical tensions, a material improvement in industry profitability is not anticipated. In North India, the company expects additional capacity to be absorbed as demand grows, estimating a requirement of roughly 10 million (mn) tonne (t) of incremental demand annually.

The next phase of expansion will focus on the north, west, east and northeast regions, with existing projects and planned capacities viewed as sufficient to meet future demand without pursuing acquisitions. Management said it has already regained lost volumes while sustaining higher prices and will continue to monitor regional opportunities, including a possible investment in West Bengal pending clarity on industrial policy. The company, which has a current market capitalisation of Rs 852,948.9 mn, has seen its shares lose more than 20 per cent over the past year.

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Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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