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Towards a Better, Brighter and Greener Future

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Vivek Bhatia, Managing Director and CEO and Makarand Marathe, Business Advisor – Cement, thyssenkrupp Industries India talk about enhancing the environmental consciousness of cement manufacturing process with their smart solutions Waste Heat Recovery systems.

The present times are witnessing investment in the construction space and a resurgence in the real-estate sector. Both of these combined are showing positive trends for the benefit of the cement industry as well. Overall if you look at capital expenditure, as the share of the government’s budget, that, too, has gone up, which is different from previous years where consumption was the driver. Today capital expenditure is the driver of growth and business. Right now the housing sector is contributing up to almost 65 per cent consumption of cement and that sector is growing quite well. This definitely is a big boost to the industry.

DELIVERING KEY SOLUTIONS
There is a lot of discussion and debate on making sure that cement plants have the best available
technology. A lot of emphasis is laid upon transitioning to greener cements, reducing emission and this emphasis will only strengthen as India is committed towards realising the Net Zero goal by 2070. As a cement manufacturer of today, you don’t want to be the one to have legacy technology for producing cement in the coming years. There are many other aspects that thyssenkrupp Industries India advises their customers on, such as plant performance, design in relation to quality of limestone, right sizing of kiln capacity given the logistics challenges and nature of the market etc. Often cement players can get carried away in the rush of building a large plant because it supposedly gives better economics, but upon giving due consideration to other factors, it may not be the case or be the smartest strategy to go with a very large plant. This requires serious deliberations, looking at the profile and dynamics of the market they are operating in.
Looking back at the history of the cement industry in India, the optimum size of the plant is changing every six years. Primarily this change relates to the technology that is available to the Indian manufacturers along with the location of mines, location of the market and transportability. These factors play a role in defining the change of the size of the plant.
Today, apart from the selection of technology, availability of the size is also important. For a
10,000 tpd plant to be sustainable, peripheral equipment also needs to be available.
From a sustainability point of view, alternative fuels will continue to play a big role in the cement industry story and what thyssenkrupp Industries India is trying to do is whether the customer wants to buy the solution or not, they are providing a plant where it is very easy to incorporate alternative fuels. This makes our solution future proof and saves cost with just a simple modification upon taking that decision and the whole system does not need to change. Currently they are the only cement equipment player in the market that also provides Waste Heat Recovery units. So, they are offering plants that can utilise waste heat from the cement line and run the unit entirely on the power generation from waste heat recovery. This is not a general availability in the industry and is unique to them. It comes with their knowledge and understanding of the cement making process and also the energy generation and consumption required for efficient operations.

CARBON CAPTURE
For sustainability, there are various means with which one can achieve their goals in a cement plant. thyssenkrupp Industries India have a big initiative, Grey to Green, which is being driven worldwide. One of the first things is alternative fuels where they have been able to substitute the calorific values of coals or other fossil fuels with recycled materials that can be consumed only in cement plants. This is not as easy as it sounds, because one needs to look at the chemistry of the cement. One cannot just use any kind of waste, otherwise it will compromise the quality of the product.

Cement is responsible for 7 to 8 per cent of global emission and that is a big concern globally.


Secondly, if the clinker factor were with fly ash, slag and calcined clay, the quantity of limestone in the clinker is reduced. thyssenkrupp Industries India are the leading players and the first to set up a plant with calcined clay in the world. Thirdly is the waste heat recovery, which is extremely important. They are equipped to extract the waste head and use that power to run the plant, which makes the cost of power consumption very less compared to grid power. It also points towards the lesser use of fossil fuels because electricity is not taken from the grid. These are powerful drivers not just for sustainability but also for economics.
There are some frontier technologies where they increase the concentration of carbon dioxide greater than 90 per cent, which makes it easy to facilitate carbon capture. They are also working on various carbon capture technologies. As far as carbon capture in India is concerned, we are still at a nascent stage and have to create a situation where carbon can be easily captured. The question is about its storage and subsequent utilisation and disbursement. This technology still has some more distance to cover, but India will reach there.

MAKING A POSITIVE IMPACT
A lot depends on how energy is acquired from the plant and what you do with carbon emission.
Another important factor to consider is how much energy is inherently required and consumed.
thyssenkrupp Industries India has a strong and unique standing on this aspect in this industry with regards to energy efficiency because the raw mill grinding solution offered is the most energy efficient solution. The efficiency of the kilns that they offer is one the best, which is backed by smart lab automation solutions. It helps in gathering and analysing real time performance of the plant.

Alternative fuels shall play a big role in the future of green cement.


Another important aspect for our solutions for the cement industry is our ability to put it altogether in a smart manner. This is where they explore engineering expertise that have in-depth knowledge, experience and understanding of the Indian cement profile, customers, raw materials to be used etc., can offer the best combination of systems for the maximum productivity of cement plants. They are into cement machinery business as well as WHR. There is a thin line between efficiency of a plant and efficiency of a WHR system. If the plant is inefficient, output of the WHR is better, which makes it important to optimise both the systems and strike a balance to achieve efficiency and not just incur costs.
The company also has a highly capable services team, with re-grinding solutions, kiln alignment and equipment scanning solutions and much more that keep a check on the machinery performance, alignment and more and ensure that the plant is operating at peak performance at all times. They keep a tab on the overall health of the machinery and solutions that they have provided to the cement plants.
The Indian cement industry is going through a transformation and innovations are coming in every day, which will keep making the industry better. As providers of technology of cement, they are rebranding themselves to become solutions providers for the industry. Chemistry of cement and raw material is going to play a bigger role in the industry, variations of greener cement are going to become a part of the market and we are looking at more disruption coming from the cement industry.
Cement is responsible for 7 to 8 per cent of global emission and that is a big concern globally as well as in India. thyssenkrupp Industries India will continue to see a reduction in this aspect with their technological solutions. It is important to have the best technology for cement plants, because they are not short term investments, but continue to operate for decades. Cement industry will only grow from here for better, brighter and greener tomorrow – and thyssenkrupp Industries India will be a key driver for the same.
In terms of clinker factor optimization, there are a lot of strides that have been made and LC3 as the limestone cement is being talked about and plants for the same are being executed. The company has made significant progress in slag cement, PPC etc. Alternative fuels have come to stay in India. There are certain issues with its availability, segregation etc., but the industry is on the right track.

Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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