The Perform, Achieve and Trade (PAT) launched by the Bureau of Energy Efficiency incentivises energy efficiency and consumption, resulting in economic benefits in the long term.
The Indian cement industry is involved in production of several types of cement such as Ordinary Portland Cement (OPC), Portland Pozzolana Cement (PPC), Portland Blast Furnace Slag Cement (PBFS), Oil Well Cement, Rapid Hardening Portland Cement, Sulphate Resisting Portland Cement, White Cement, etc. The Perform, Achieve and Trade (PAT) launched by the Bureau of Energy Efficiency under the Ministry of Power, Government of India, offers an opportunity to the industry to improve its energy efficiency and reduce energy consumption resulting in long term economic benefits in terms of reduced fuel expenditure with trading.
The key goal of the PAT scheme under NMEEE, is to mandate specific energy efficiency improvements for the most energy intensive industries, and further incentivise them to achieve better energy efficiency improvements that are superior to their specified SEC improvement targets. To facilitate this, the scheme provides the option to industries that achieve superior savings to be rewarded with energy saving certificates for the excess savings, and to trade the additional certified energy savings certificates with other designated consumers who can utilise these certificates to comply with their reduction targets. The Energy Saving Certificates (ESCerts) thus issued will be tradable on special trading platforms to be created in the power exchanges.
The Bureau of Energy Efficiency focused on development of normalisation factors so as to normalise the variation of operating parameters in the target year with respect to baseline operating parameters.
Let us look at the baseline energy consumption parameters taken for consideration before the normalisation thresholds were ascertained: It would be worthwhile to see how the industry has progressed against this baseline scenario for Thermal Energy Consumption and Electrical Energy Consumption as identified by the Bureau of Energy Efficiency.
The CII Energy Efficiency Audit conducted over several cement manufacturing units in 2018, provides us with the state of energy efficiency improvements achieved by the Indian industry stalwarts. While the names of the best individual performers have been kept undisclosed, we can at least see the top performing assets and the corresponding efficiencies they have achieved. The CII Report Energy Benchmarking (2019) has given the following data of the top best performing Cement Kilns in terms of Energy Consumption (CII Tables 4.1, 4.2, 4.3 and 4.3 – page 30).
The data shows improvement in the energy efficiency, both in the electrical as well as in the thermal area. But this shows the top ten performers doing better than the benchmark values set in 2007- 10. However, we do not know what the average data for the industry is. CII has taken up many energy efficiency improvement projects for implementation with the industry and many of them have been implemented. The gap identified for Electrical efficiency is as follows:
Waste Heat Recovery (WHR) systems on the other hand has given major savings in energy and remains the major focus area for adoption to reduce the electrical energy and related emission. The economics of putting up a captive power generating unit versus putting up a WHR system shows unique advantages for cost reduction. The capital investment for waste heat recovery systems is high at Rs 8 Cr /MW going by the current costs, whereas the CPP units can come at Rs 4.5 cr/MW; however, the project IRR would be very different as the cost of generation would be as low as Rs 0.40 per unit for the former while Rs 4.5 per unit for the latter, which given the current trajectory of fossil fuel prices is already under severe stress of upward correction. It is only the initial cost that continues to act as a deterrent for putting up a WHR unit.
The Indian cement industry must act responsibly and move quickly to put in investments that could raise the WHR installed capacity to cross the minimum threshold of 25 per cent of electricity consumption. That will still be far from the 20 billion KWhr of total electricity consumption by the industry.
The other area of concern is the price trajectory of fossil fuels, which would continue to move northwards. The WHR systems are one simplest way of insulating the industry from the vagaries of future price increases.
Thus, waste heat recovery systems could be the natural hedge to fossil fuel price increases for a substantial portion of the electrical consumption. As matters stand, most WHR systems would be the highest IRR projects that the industry as an ensemble can think of today.
Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.
The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.
The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.
Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.
The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.
“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.
Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”
Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.
The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.
The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.
India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.
The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.
The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.
Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.
Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.