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Sustainable Pathways

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Strategic innovation and public-private collaboration are enabling net zero goals for one of the country’s most carbon-intensive sectors. Neeti Mahajan, Consultant, EY India, discusses green technologies, renewable energy, and circular economy principles.

For the first time in India’s history, the percentage of renewable energy in our overall energy mix crossed the percentage of energy powered by fossil fuels. A marquee historic moment for India, and also a reminder that the Nationally Determined Contributions (NDCs)
taken by India are not far from reality. They rather have become more tangible and achievable as we move ahead.
The cement industry is among India’s most carbon-intensive sectors, contributing approximately 7 to 8 per cent of total national carbon dioxide emissions, with an estimated 0.6 to 0.8 tonnes of carbon dioxide emitted per tonne of cement produced. Of this, about 60 to 65 per cent of emissions originate from the calcination process, 30 to 35 per cent from the combustion of fossil fuels, and the remainder from indirect energy consumption in grinding, transportation, and auxiliary processes. As India advances toward its commitments under the Paris Agreement, these include a 45 per cent reduction in GDP carbon intensity by 2030 (from 2005 baseline) and achieving 50 per cent of cumulative installed electricity capacity from non-fossil sources by 2030. Hence, as we leap towards a greener India, the cement industry – one of the most fundamental yet hard-to-abate industries remains at the cusp of being instrumental to this transformation.
To align with India’s NDC targets, the cement sector is transitioning toward low-carbon production pathways that combine technology, innovation, and circular economy principles. A key lever is the adoption of green cement, produced by reducing the clinker-to-cement ratio through the incorporation of supplementary cementitious materials such as fly ash, ground granulated blast furnace slag (GGBS), calcined clay, and silica fume. This approach can lower carbon dioxide emissions by up to 30 to 40 per cent per tonne of cement compared to Ordinary Portland Cement. India, one of the world’s largest producers of blended cements, already uses over
35 per cent fly ash and 25 per cent slag in its cement mix, reflecting progress toward greener manufacturing.
Another major pathway is energy transition and efficiency enhancement. Cement plants are increasingly adopting waste heat recovery systems (WHRS), capable of meeting up to 25 to 30 per cent of their power needs, and shifting toward renewable electricity through solar and wind power purchase agreements. Sector leaders such as UltraTech, Dalmia Bharat and ACC have installed solar capacities exceeding 100 MW collectively, contributing to India’s broader target of 500 GW of non-fossil energy capacity by 2030. Additionally, the use of alternative fuels and raw materials, including biomass, municipal solid waste, and industrial by-products is expanding. Substitution rates of alternate raw materials, currently at around 4 to 5 per cent in India, have the potential to reach 25 per cent by 2030, further cutting fossil fuel dependence and aligning with circular economy objectives.
In parallel, the sector is exploring Carbon Capture, Utilisation and Storage (CCUS) technologies, particularly for process emissions that cannot be avoided through efficiency measures. Pilot projects by leading producers aim to capture and reuse CO2 in concrete curing, carbonated building materials, and chemical feedstocks. Such innovation aligns with India’s long-term net-zero commitment for 2070 and offers scope for integration with international technology transfer initiatives under Article 6 of the Paris Agreement.
India’s evolving carbon market ecosystem is another enabler for cement industry decarbonisation. The Indian Carbon Market (ICM), launched in 2023 under the Bureau of Energy Efficiency (BEE), provides a mechanism for industries to earn carbon credits by exceeding emission reduction benchmarks, which can then be traded or used to meet compliance obligations. Cement companies can leverage these credits from renewable energy use, waste heat recovery, or green cement production, providing both financial and reputational incentives. This complements voluntary markets and corporate net-zero frameworks that increasingly demand traceable, high-quality offsets. Recently, cement companies have targets to achieve through the ICM and the Carbon Credit Trading Mechanism (CCTS), leading to cleaner energy powered by greener finance.
Further, the cement industry’s contribution to India’s carbon sink target – creating an additional 2.5 to 3 billion tonnes of CO2 equivalent through forest and tree cover by 2030 – can be strengthened through afforestation initiatives, biodiversity conservation, and mine rehabilitation programs linked to cement plant operations. Policy instruments such as the Perform, Achieve, Trade (PAT) Scheme, Renewable Energy Certificates (RECs), and Energy Conservation Act, 2022 provide additional regulatory and market-based tools to encourage decarbonisation and resource efficiency.
Collectively, these initiatives position the cement industry as a key contributor to India’s NDC implementation. Through a combination of green cement innovation, renewable energy adoption, carbon market participation, and technology advancement, the sector can significantly reduce its emission intensity while ensuring competitiveness and sustainability.
As the government, leading organisations and we as the people, head towards a greener and cleaner future. The public private partnership here can really be a game changer. Think tanks, policy-research organisations, consulting companies can help all involved parties to better achieve a holistic target and a better future for all.

ABOUT THE AUTHOR:
Neeti Mahajan, Consultant, EY India, is a climate and sustainability professional, blending consulting and communication to drive people-centered climate action.

Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

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Concrete

UltraTech becomes first Indian cement firm to cross 2 GW green energy

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UltraTech Cement has crossed 2 GW of captive green energy capacity, with renewables and waste heat recovery meeting 48 per cent of its power needs.

Mumbai

UltraTech Cement Limited has surpassed 2 GW of installed green energy capacity for captive use, becoming the first cement company in India to achieve the milestone. The Aditya Birla Group company commissioned 116.55 MW of wind capacity at its Inter-State Transmission System-connected wind-solar hybrid project in Barmer, Rajasthan, along with 10 MW of Waste Heat Recovery System capacity at Sarlanagar Cement Works in Karnataka.

With these additions, UltraTech’s cumulative installed green energy capacity has reached 2,024 MW. This includes 1,580 MW of renewable energy capacity and 444 MW of waste heat recovery capacity, together meeting around 48 per cent of the company’s current power requirements.

The company said the milestone reflects the progress of its long-term energy transition strategy. In FY27 so far, nearly one-third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirements, while five units have crossed 95 per cent.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “Crossing the 2 GW green energy milestone is the result of a strategy we have pursued consistently over the past decade. Cement is an energy-intensive, hard-to-abate sector, and showing that reliability and growth can go hand in hand with a rapid shift to green energy sets a benchmark for the industry. With nearly half of our power needs now met through green energy, we are significantly less exposed to fossil fuel supply constraints and power price volatility. As we scale up renewables, waste heat recovery and battery storage across our operations, we are building an energy foundation for stable, long-term growth.”

UltraTech commissioned 430 MW of green energy capacity in FY26 and continues to expand its renewable energy and waste heat recovery portfolio.

The company is also progressively integrating Battery Energy Storage Systems across its operations to improve renewable energy utilisation and supply reliability.

In 2025, UltraTech operationalised what it described as India’s first on-site hybrid round-the-clock renewable energy project at Sewagram Cement Works in Gujarat. The project combines solar, wind and battery storage.

As part of its decarbonisation strategy, UltraTech said it has not invested in new captive thermal power capacity for either greenfield projects or brownfield expansions at its integrated units for more than a decade.

The company said its expanding green energy portfolio is helping reduce dependence on conventional grid electricity and fossil fuel-based power, while lowering exposure to fluctuations in coal and electricity prices.

UltraTech aims to increase green energy’s share in its total power mix to 85 per cent by 2030. As a member of RE100, it has also committed to meeting 100 per cent of its electricity requirement through renewable sources by 2050.

UltraTech Cement, the cement flagship of the Aditya Birla Group, has a total grey cement capacity of 210.1 MTPA and white cement and putty capacity of 3.5 MTPA. The company is also a signatory to the GCCA Climate Ambition 2050 and has committed to the GCCA Net Zero Concrete roadmap.

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