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Carbon Capture Challenges

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Raj Bagri, Founder, Kapture, outlines a pragmatic path to net-zero through the 3Cs of decarbonisation, linking innovation, circularity and real-world impact.

In the global race to a net-zero future, it’s easy for the conversation to become dominated by grand, abstract concepts, trillion-dollar investments, global treaties, and the immense scale of renewable energy projects. While these are vital, I believe that true, impactful change – the kind that moves the needle on real-world emissions, today lies in tackling the less glamorous sources of pollution. It’s about getting our hands dirty and utilising the machinery and materials that underpin modern infrastructure.
At Kapture, our mission is to address this challenge head-on, focusing on two of the world’s most polluting sources: diesel and concrete. This focus has distilled our approach to decarbonisation down to a powerful framework: the 3Cs – Cut, Cement, Carbon.
The first ‘C’ is about the immediate, non-negotiable need to Cut emissions at the source.
There is a lot of talk about electrification, the reality is that the global economy still runs on diesel. From construction sites and mining operations to emergency backup power and remote grid connections, the diesel generator is an omnipresent, reliable source of power. But it is also a relentless polluter, emitting not just carbon dioxide but harmful NOx, SOx and particulate matter that severely degrades air quality and human health.
The challenge is that replacing these generators overnight is not feasible. The cost is massive, the demand for off-grid reliability is absolute, and in many places, the infrastructure for mass electrification simply does not exist yet.
This is where true innovation is critical. Our core technology at Kapture is a simple, cost-effective carbon capture, utilisation and storage solution designed to be retrofitted onto existing diesel engines. We focus on low-cost CCUS technology that can strip the CO2 out of the exhaust stream before it enters the atmosphere. The beauty of this approach lies in its simplicity and modularity—it integrates with current infrastructure, offering an immediate and affordable solution to businesses that cannot yet afford a full transition to electric or hydrogen.
By focusing on the exhaust stream of diesel, we are addressing the hardest-to-abate mobile and stationary power sources, delivering a direct and quantifiable Cut in atmospheric emissions, today.

Cement and circularity
The second ‘C’ is Cement, or more broadly, the concrete industry. Concrete is the second most consumed substance on Earth after water, and its primary binding agent, cement, is responsible for approximately 8 per cent of global CO2 emissions.
To achieve net-zero, we can’t just stop using concrete, we must transform its production into a net-positive process. This is where Kapture’s material comes into play, the true breakthrough in Kapture’s model is its circularity. The CO2 embedded material captured from the diesel exhaust is not sequestered underground, it is converted into a benign, inert byproduct. This carbon-sequestered material can be embedded directly into the concrete-making process replacing filler or potentially used as a supplementary cementitious material (SCM).
This achieves a win-win for the built environment:
1. The captured byproduct partially replaces energy-intensive cement clinker in the concrete mix, directly lowering the overall carbon footprint of the final material
2. The carbon, once a pollutant, is now permanently mineralised and trapped within the concrete matrix, enhancing the material’s performance
This is more than carbon neutral – this is the path to carbon-negative material production for the concrete sector.

Meeting emission goals
The final ‘C’ is Carbon, representing the closed-loop approach we must take to tackle climate change. It is the strategic connection between disparate industrial problems to create a single, powerful solution.
At Kapture, we recognised that the challenge is not just capturing carbon but finding an economically viable, scalable, and permanent sink for it. For immediate impact, embedding CO2 emissions into concrete offers a faster, more distributed, and revenue-generating pathway to decarbonisation.

To wrap up, this is the ultimate promise of the 3Cs:
• We Cut diesel emissions
• We use the byproduct material to transform one of the world’s largest polluters (Cement)
• We close the loop on Carbon, moving it from a liability to an asset, accelerating the global transition toward real-world, industry-transforming net-zero goals
The transition to a sustainable economy will not be won by idealism alone. It will be won by entrepreneurs, engineers and scientists who are willing to tackle the hard to abate sectors, connect the dots between seemingly unrelated industries and deliver solutions that are not just green, but cheaper and better than the status quo.

ABOUT THE AUTHOR:
Raj Bagri, Founder, Kapture, is a climate tech entrepreneur with 15+ years of experience, leading innovative solutions to reduce diesel emissions and combat climate change.

Concrete

Shree Cement Targets Above Industry Volume Growth In FY27

Chairman says firm will favour organic expansion and higher dividends

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Shree Cement expects to outpace the industry in the financial year 2026-27 as it pursues organic expansion and pricing discipline following a recent investor conference. The chairman said the company has completed a pricing realignment and recovered volumes lost during that exercise. Management signalled a clear preference for internal investments rather than acquisitions to support growth.

The company reported that capacity additions and demand growth across core markets are expected to underpin stronger volume performance, with a target of growing volumes at around 1.1 times the industry growth rate. Cash levels are likely to decline as capital expenditure progresses and shareholder distributions increase, the chairman indicated. The board has prioritised higher dividends over a buyback as a means of reducing excess cash.

Shree Cement described a market shift towards value and affordability rather than a race to the lowest price, which links demand expansion more closely with pricing. Historically, prices have risen at around three per cent annually over long periods, the company noted, and while prices may increase faster this year because of cost pressures from geopolitical tensions, a material improvement in industry profitability is not anticipated. In North India, the company expects additional capacity to be absorbed as demand grows, estimating a requirement of roughly 10 million (mn) tonne (t) of incremental demand annually.

The next phase of expansion will focus on the north, west, east and northeast regions, with existing projects and planned capacities viewed as sufficient to meet future demand without pursuing acquisitions. Management said it has already regained lost volumes while sustaining higher prices and will continue to monitor regional opportunities, including a possible investment in West Bengal pending clarity on industrial policy. The company, which has a current market capitalisation of Rs 852,948.9 mn, has seen its shares lose more than 20 per cent over the past year.

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Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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