Concrete

Social listening is a proactive process

Published

4 years ago

August 11, 2022

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Sameer Narkar, Founder & CEO, Konnect Insights – Prudence Analytics and Software Solutions, talks to ICR about the importance of technology and innovation, and why Business Intelligence and Artificial Intelligence will be game changers.

What is your observation on the overall cement industry in India?
The demand for the cement industry is growing exponentially because of the industry’s upsurge in commercial, housing, and industrial construction. The housing sector is the key contributor in the overall development, the activities declined or halted due to the lockdown during the covid 19 pandemic, however, significant market growth is expected in the coming years. Production-wise south India has maximum production capacity which adds 33 per cent overall cement production. In the wake of the Covid-19, the production has been affected due to the intermittent work and restrictions on allocating work.

India has seen a spur in the construction and infrastructure activities, what role would transformation and innovation play to enhance the customer experience in the cement sector?
Digital transformation and innovation have been key aspects for companies across every industry survive the pandemic over the last couple of years. Yes, there have been challenges but these have led to an important evolution leading to the digital first economy. While the cement industry is extremely traditionally driven, the brands have been forced to evolve and adopt digitally.
While the spur in construction and infrastructure activities spells more demand for cement companies, customers, being at the center of the complete buying cycle, are empowered to re-evaluate their choices and their interactions with these brands. They have power of information to make decisions that can work in favour of one brand or the other. In the same way, the organisations also need to reconsider the current or the potential ways they can influence the customers. All this mandates that cement brands have to be innovative and become digital savvy to attract, engage and get the new age customers interested in their brand.

Over the years what initiatives by the government have given a boost to cement sectors and business transformation has been a key aspect?
The Government of India is strongly focused on infrastructure development to boost economic growth and is aiming for 100 smart cities. Additionally, the Union Budget allocated Rs 13,750 crore (US$ 1.88 billion) and Rs 12,294 crore (US$ 1.68 billion) for Urban Rejuvenation Mission: AMRUT and Smart Cities Mission and Swachh Bharat Mission, respectively and Rs 27,500 crore (US$ 3.77 billion) has been allotted under Pradhan Mantri Awas Yojana.
These factors contribute to the increased demand for the cement industry and cement companies are surely capitalising on this. Reiterating the fact that the demand is controlled by the customers and stakeholders in the supply chain, and they are the ones who will choose one brand over the other. That’s where technologies such as social listening, analytics and AI play an important part.

How would solutions such as social listening, analytics and AI help companies move to the next level and how do you see this impact the overall cement business?
Social listening is a proactive process, where with the help of a platform such as Konnect Insights, brands can listen to conversations of what is being spoken about the brand, its competition and the industry in real-time, across the web, social media, mobile apps, conversational channels, physical stores and so on. With this data the brand can determine where they stand in the market, how they compare with the others, what is their influence in the industry, what kind of customers are associating with the brand, what are the upcoming trends to expect.
With respect to customer experience management, AI-driven automation can come in handy when it comes to responding to customer queries for better productivity. Advanced workflows can reduce time taken due to manual processes, thus reducing customer churn and positively impacting customer loyalty.

How does Konnect Insights fit into the cement industry requirements and how are you able to technologically enable your customers in this domain?
Konnect Insights is an omni-channel customer experience management platform that enables cement brands take care of their identity, perception, positioning by ensuring complete customer experience management, no matter they channel they choose to interact, engage or voice out their opinions and experiences regarding the brand. Konnect Insights is used by some of the major players in the cement industry to offer value to their customers by unifying customer experience, marketing and analytics.

What technology trends do you foresee enabling the concrete sector?
Digitalisation and data will continue to drive evolution for the concrete sector. Business Intelligence technologies will play a crucial role to fuel decision making with regards to every aspect of the business be it processes, customer management, marketing, among others. AI is also definitely going to be a game changer that will improve processes and drive productivity. With automation and RPA, the cement industry can definitely amp up their production quantity and quality to meet the growing demands as well as provide superior products.

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Cement Margins to Erode as Energy Costs Rise: CRISIL

CRISIL warns of 150–200 bps margin decline this fiscal

Published

23 hours ago

April 17, 2026

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Crisil Intelligence (CRISIL) released a report on April 13, 2026, indicating Indian cement manufacturers face margin erosion of 150–200 basis points this fiscal, reducing operating margins to between 16 per cent and 18 per cent. The firm noted that this represents a reversal from the prior year when margins expanded by 260–280 basis points. The analysis attributed the shift to rising input costs despite steady demand.

The report said that power and fuel, which typically account for about 26–28 per cent of production cost, are expected to increase by 10–12 per cent year on year, driven by higher prices for crude oil, petroleum coke and thermal coal. Brent crude was assessed as likely to trade between $82 and $87 per barrel, and industrial diesel prices rose by 25 per cent in March, raising logistics and procurement expenses. Such increases have therefore heightened cost pressures across the value chain.

Producers plan to raise selling prices by one–three per cent, which would put the average retail price of a cement bag at around Rs355–Rs360, according to the report. CRISIL’s director Sehul Bhatt was cited as saying that these hikes will at best offset a four–six per cent rise in production costs, leaving little room for higher profitability. The report added that intense competition and continual capacity additions constrain the extent to which firms can pass on costs.

Demand conditions remain supportive, with CRISIL projecting volume growth of six point five–seven point five per cent this fiscal on the back of accelerated infrastructure projects and steady industrial and commercial consumption. Nonetheless, the pace of recovery is sensitive to developments in West Asia, the speed of government infrastructure execution and monsoon performance. The agency noted that any further escalation in energy prices or delays in project execution would widen margin pressures.

Overall, the sector will continue to grow but with compressed margins as energy cost inflation outpaces the limited ability to raise prices. Investors and policymakers will therefore monitor both input cost trajectories and policy measures aimed at alleviating supply chain constraints.

Concrete

Haver & Boecker Niagara to showcase solutions at Hillhead

Focus on screening tech, diagnostics and quarrying efficiency

Published

23 hours ago

April 17, 2026

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Haver & Boecker Niagara will showcase its mineral processing technologies at Hillhead 2026, scheduled from June 23–25 in Buxton, UK.

At Stand PA3, the company will present its end-to-end solutions including screeners, screen media and advanced diagnostics, with a focus on improving efficiency, uptime and throughput for aggregates producers.

Highlighting its screen media portfolio, the company will feature Ty-Wire media with hybrid design offering up to 80 per cent more open area, alongside FLEX-MAT® solutions designed to enhance wear life and throughput while reducing blinding and clogging.

The showcase will also include its PULSE Diagnostics suite, comprising vibration analysis, condition monitoring and impact testing, aimed at assessing equipment health and preventing unplanned downtime.

Commenting on the event, Martin Loughran, Sales Manager, UK & Ireland, said, “Hillhead presents an excellent opportunity for us to demonstrate how we deliver innovative technologies along with long-term service and technical support.”

The company will also highlight its Niagara F-Class vibrating screen, designed to reduce structural vibration and improve operational reliability under demanding conditions.

The participation reflects Haver & Boecker Niagara’s focus on supporting quarrying operations with advanced screening solutions and predictive maintenance technologies.

Concrete

Siyaram Recycling Secures Rs 21.03 mn Order From Anurag Impex

Domestic Fixed Cost Contract To Be Executed Within Seven Days

Published

3 days ago

April 15, 2026

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Siyaram Recycling Industries Limited (Siyaram Recycling) has informed the stock exchange that it has secured a purchase order for brass scrap honey from Anurag Impex. The company submitted the intimation on 10 April 2026 from Jamnagar and requested the filing be taken on record. The filing was made under the provisions of regulation 30 of the SEBI listing regulations and accompanying circular. The intimation referenced the SEBI circular dated 13 July 2023 and included an annexure detailing the terms.

The order carries a fixed cost value of Rs 21.03 million (mn) and is to be executed domestically within seven days. The contract was described as a fixed cost engagement and the customer was identified as Anurag Impex. The announcement specified that the order size contributes a short term consideration to the company. Owing to the brief execution window, logistics and dispatch were expected to be prioritised.

The filing clarified that neither the promoter group nor group companies have any interest in the purchaser and that the transaction does not constitute a related party transaction. Details were provided in an annexure and the document was signed by the managing director, Bhavesh Ramgopal Maheshwari. The company referenced compliance with SEBI disclosure requirements in its notification. The notice indicated that no related party approvals were required owing to the nature of the transaction.

The order is expected to provide a modest near term revenue inflow and to be processed within the stated execution window given the nature of the product and the fixed cost terms. Management indicated the contract will be executed in accordance with standard operational procedures and accounting recognition at completion. The development signals continuing demand in the secondary metals market for brass scrap.