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Social listening is a proactive process

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Sameer Narkar, Founder & CEO, Konnect Insights – Prudence Analytics and Software Solutions, talks to ICR about the importance of technology and innovation, and why Business Intelligence and Artificial Intelligence will be game changers.

What is your observation on the overall cement industry in India?
The demand for the cement industry is growing exponentially because of the industry’s upsurge in commercial, housing, and industrial construction. The housing sector is the key contributor in the overall development, the activities declined or halted due to the lockdown during the covid 19 pandemic, however, significant market growth is expected in the coming years. Production-wise south India has maximum production capacity which adds 33 per cent overall cement production. In the wake of the Covid-19, the production has been affected due to the intermittent work and restrictions on allocating work.

India has seen a spur in the construction and infrastructure activities, what role would transformation and innovation play to enhance the customer experience in the cement sector?
Digital transformation and innovation have been key aspects for companies across every industry survive the pandemic over the last couple of years. Yes, there have been challenges but these have led to an important evolution leading to the digital first economy. While the cement industry is extremely traditionally driven, the brands have been forced to evolve and adopt digitally.
While the spur in construction and infrastructure activities spells more demand for cement companies, customers, being at the center of the complete buying cycle, are empowered to re-evaluate their choices and their interactions with these brands. They have power of information to make decisions that can work in favour of one brand or the other. In the same way, the organisations also need to reconsider the current or the potential ways they can influence the customers. All this mandates that cement brands have to be innovative and become digital savvy to attract, engage and get the new age customers interested in their brand.

Over the years what initiatives by the government have given a boost to cement sectors and business transformation has been a key aspect?
The Government of India is strongly focused on infrastructure development to boost economic growth and is aiming for 100 smart cities. Additionally, the Union Budget allocated Rs 13,750 crore (US$ 1.88 billion) and Rs 12,294 crore (US$ 1.68 billion) for Urban Rejuvenation Mission: AMRUT and Smart Cities Mission and Swachh Bharat Mission, respectively and Rs 27,500 crore (US$ 3.77 billion) has been allotted under Pradhan Mantri Awas Yojana.
These factors contribute to the increased demand for the cement industry and cement companies are surely capitalising on this. Reiterating the fact that the demand is controlled by the customers and stakeholders in the supply chain, and they are the ones who will choose one brand over the other. That’s where technologies such as social listening, analytics and AI play an important part.

How would solutions such as social listening, analytics and AI help companies move to the next level and how do you see this impact the overall cement business?
Social listening is a proactive process, where with the help of a platform such as Konnect Insights, brands can listen to conversations of what is being spoken about the brand, its competition and the industry in real-time, across the web, social media, mobile apps, conversational channels, physical stores and so on. With this data the brand can determine where they stand in the market, how they compare with the others, what is their influence in the industry, what kind of customers are associating with the brand, what are the upcoming trends to expect.
With respect to customer experience management, AI-driven automation can come in handy when it comes to responding to customer queries for better productivity. Advanced workflows can reduce time taken due to manual processes, thus reducing customer churn and positively impacting customer loyalty.

How does Konnect Insights fit into the cement industry requirements and how are you able to technologically enable your customers in this domain?
Konnect Insights is an omni-channel customer experience management platform that enables cement brands take care of their identity, perception, positioning by ensuring complete customer experience management, no matter they channel they choose to interact, engage or voice out their opinions and experiences regarding the brand. Konnect Insights is used by some of the major players in the cement industry to offer value to their customers by unifying customer experience, marketing and analytics.

What technology trends do you foresee enabling the concrete sector?
Digitalisation and data will continue to drive evolution for the concrete sector. Business Intelligence technologies will play a crucial role to fuel decision making with regards to every aspect of the business be it processes, customer management, marketing, among others. AI is also definitely going to be a game changer that will improve processes and drive productivity. With automation and RPA, the cement industry can definitely amp up their production quantity and quality to meet the growing demands as well as provide superior products.

Concrete

Cement Makers’ Margins To Fall Rs 50-75 Per Tonne Amid West Asia Conflict

Crisil Sees Margins Easing Despite Steady Demand

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Crisil said operating margins of Indian cement manufacturers are expected to decline by Rs 50-75 per tonne (t) this fiscal to Rs 925-950 per t due to higher input costs triggered by the West Asia conflict. The analysis covered 18 cement companies accounting for nearly 90 per cent of India’s domestic cement capacity and noted margins had improved sharply to around Rs 1,000 per t in fiscal 2026.

Crisil noted that the reduction would be driven mainly by higher power and fuel costs, which account for about 30 per cent of total costs, as petcoke and imported coal prices have surged amid geopolitical uncertainties. Freight costs, which account for about a quarter of total costs, are also expected to remain elevated because of higher diesel prices. The impact on profitability is likely to be more pronounced in the first half of the fiscal year before easing commodity prices moderate cost pressures later.

The rating agency said steady domestic demand and strong balance sheets should keep credit profiles stable despite the moderation in margins. Green energy currently accounts for 35-40 per cent of the sector’s total electricity consumption and is expected to partly cushion higher energy costs. Operating cash flows are likely to remain resilient, supported by projected 6-7 per cent growth in cement demand this fiscal.

Crisil highlighted that demand growth will be driven primarily by infrastructure spending, which meets about one-third of sector consumption, and by a nearly 18 per cent higher budgetary allocation for core ministries that should support project execution. Weaker rural housing demand amid pressure on agricultural incomes from a possible below-average monsoon may be offset by improved urban housing demand supported by favourable home-loan rates and a strong pipeline of Pradhan Mantri Awas Yojana-Urban projects. Ongoing capacity additions will keep capital expenditure elevated and may lift net debt to EBITDA to between 1.2 and 1.4 times from around 1.0 time last fiscal, though ratios are expected to remain healthy.

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Concrete

UltraTech Board Approves Rs 50 bn Fundraise Via NCDs

Company to issue half a million debentures for expansion plan

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UltraTech Cement’s board of directors has approved raising Rs 5,000 crore (Rs 50 bn) through non?convertible debentures issued in rupees.

The finance committee cleared a proposal to issue up to 500,000 fully paid, unsecured, listed, rated, redeemable, rupee?denominated, non?convertible, non?cumulative debentures of Rs 1 lakh each (Rs 0.1 mn each), aggregating to the Rs 5,000 crore programme.

As of June 2026 the firm reported net debt of Rs 15,875 crore (Rs 158.75 bn) and said its capacity expansion projects under execution are backed by capital expenditure of about Rs 17,000 crore (Rs 170 bn) over the next two to two?and?a?half years.

UltraTech spent Rs 9,500 crore (Rs 95 bn) on capital expenditure in financial year 2026 and in April the group crossed 200.1 mn tonnes per annum of domestic grey cement capacity and 205.5 mn tonnes per annum of global capacity.

The chief financial officer indicated the company would take consolidated capacity beyond 242 mn tonnes per annum, with grey cement capacity reaching 212.7 mn tonnes per annum by the end of financial year 2027. He noted the net debt?to?earnings before interest, taxes, depreciation and amortisation ratio stood at 0.87 times as of June 2026 and the company was confident of ending financial year 2027 with the ratio below one time.

In the first quarter of financial year 2026?27 UltraTech’s net profit attributable to owners rose 16.8 per cent year?on?year to Rs 2,599.3 crore (Rs 25.993 bn) and revenue from operations increased 15.9 per cent to Rs 24,648.20 crore (Rs 246.482 bn). The board approval is expected to complement internal cash flows as the company advances its expansion programme.

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Concrete

Lokesh Lays Stone For Rs 31 Billion Cement Unit In Kadapa

Line-2 expansion to make Kadapa a major cement hub

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Andhra Pradesh Education and IT Minister Nara Lokesh on Wednesday laid the foundation stone for the Line-2 expansion of Dalmia Bharat Cement at Chinnakomerla village in Mylavaram Mandal in Kadapa district. The project carries an investment of Rs 31 billion (bn) and is slated for completion by the third quarter of the financial year 2028. The expansion is intended to boost industrial growth and employment generation across the Rayalaseema region.

Once commissioned, the Kadapa facility will become Dalmia Bharat’s largest integrated cement manufacturing ecosystem in southern India, creating over 1,000 direct and indirect jobs and opening new business avenues for regional micro, small and medium enterprises and transport operators. Lokesh said the expansion signalled growing corporate confidence in the state and reflected the practical ease of doing business that secured repeat investment.

He placed the project within the government’s wider economic targets and recalled the Yuvagalam padayatra commitment to generate two million (mn) jobs within five years, noting that the state would cultivate talent while industry created opportunities. Lokesh highlighted Andhra Pradesh’s competitive pursuit of major manufacturing accounts, mentioning past successes and a personal initiative to engage global investors when persuading them to anchor expansion in the state.

The plant will leverage Kadapa’s abundant limestone reserves to scale production and sustainability. Clinker capacity is planned to rise from two point five million tonnes per annum (mn tpa) to six point one mn tpa, while overall cement output will increase from three point six mn tpa to nine point six mn tpa. The unit is designed to operate on over eighty per cent renewable energy and deploy waste heat recovery, zero liquid discharge, water recycling and advanced AI systems to optimise efficiency. Industries Minister TG Bharat, BC Welfare Minister S. Savitha and Jammalamadugu MLA C. Adinarayana Reddy attended the ceremony.

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