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We are digitising the entire value chain

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Pankaj Phadnis, National Head – Retail, Infra.Market, speaks about digitisation, automation and omnichannel solutions for cement distribution in India.

What is the business model of Infra.Market?
Infra.Market is a profitable one-stop construction solutions company. With a vision of creating India’s largest multi-product building materials brand, it is transforming the entire supply chain through tech innovation. Our business model is quite unique as we cater to B2B, B2C, as well as B2R models. B2B services to institutional customers whereas B2C caters to direct customers via our stores across locations. With B2R, we mark our presence in various retail stores by ensuring they have the inventory of the best of best brands along with ours. This way, our products and services are penetrated in even the remotest geographical pockets, which makes our model truly unique and innovative.

What is the management tool used to manage customers and partners of your business?
Valued at $2.5 billion, Infra.Market is growing 5x year-on-year through rapid tech-innovation. Coupled with a strong team, customer-driven growth and a robust ecosystem of partners, we are swiftly moving towards our vision of building a category defining position across categories. An end-to-end construction solutions company, Infra.Market takes the entire procurement process online, ensuring quality, organising the vendor base, and bringing transparency in pricing; an industry-first tech platform in India.
We are digitising the entire value chain, right from identifying the prospective customer to the actual delivery of concrete to the end customer. Being tech-first has given us a competitive edge in the industry as we aim to leverage automation and make the end-to-end process seamless for our clients. Our tech-led platforms enable real time reporting and dashboards providing complete visibility around the supply chain thus helping in optimising the entire experience for customers.

Who are the likely customers of Infra.Market?
Making use of the idle capacities lying with manufacturers of construction goods, Infra.Market is a one-stop shop for infrastructure contractors looking for materials near their project sites. We operate in B2B, B2C, as well as B2R universe, which makes us accessible to anyone who requires construction materials to fulfil their needs. However, most of our clients are infrastructure companies, builders, conglomerates, contractors, government institutions, and architects. We leverage technology to provide an enhanced procurement experience throughout the construction ecosystem and largely focus on our private label brands. On the customer side, we aim to address concerns around pricing transparency, unreliable quality, fragmented vendor base, and inefficient logistics. While on the manufacturer’s side, it is ensuring higher capacity utilisation, steady demand, and better customer reach.

How do you store the products and further fulfil your orders?
We are available online as well as offline to meet our customers’ evolving demands. Our product line is quite varied as we offer everything from floor to ceiling, all under one roof. With over 108 SKUs, we have different product categories including walling solutions, tiles, sanitaryware, electricals, and lighting amongst others. Our differentiated model is such that we source inventories and later dispatch the requirement. We also have our mother depots located to serve our franchise stores across locations for hassle-free and timely supply.

What is the logistical plan for Infra.Market?
Logistics plays a critical role in a business like ours where there is a pressing need to ensure the timely delivery of the order for the client. Infra.Market is proud of its robust and technology driven logistics network. We have partnered with companies that leverage technology to fulfil our logistical demands where the order must be supplied to the client from the source. For the products that are to be deployed from our mother depos, we have our own logistical network. For instance, our transit mixers are used for RMC, dumpers for aggregates and sand and small lorries for other products are installed with GPS and other sensors to ensure that it can be tracked right up to the construction site. Besides this, we have also introduced e-ticketing to go paperless in
the future.

As a new mode of cement distribution, what are the challenges your platform faces?
Our product portfolio encompasses a wide range of products encompassing more than 108 SKUs apart from cement, which accounts for 25 per cent and gets facilitated by our principal companies. However, for other products, we have associations with key logistic partners for efficient last mile delivery. With Covid-19, businesses have become more adaptive to develop multi-pronged strategies and manage increased demand that is common with third-party collaboration. We have looked at automation and omnichannel solutions to fulfil the supply as we believe expedited delivery is no longer a luxury, but an industry standard.

How do you determine which brands are working for your platform?
Being a technology-first company, we leverage data to track the historical behaviour of our clients to determine which brands are most preferred by them. We analyse the demand patterns and forecast the industry trends based on historical behaviour. Additionally, we believe in thorough communication with our customers who happen to visit our franchise stores to understand their needs and facilitate well. We also keep a constant check on order fulfilment ratio and determine the nature of orders that we are receiving versus other brands. Besides this, to deepen our connection with clients, we are also tracking them on social and electronic media.

What promotional activities do you conduct to attract more partners and customers?
Being a next-generation company, we drive our efforts constantly towards online activities. The testimony of this is the number of queries we receive via our social media presence, be it Facebook, LinkedIn, or even WhatsApp. We also engage in offline promotional activities, given the nature of the sector, one-on-one conversations make plenty of difference. Our teams work on BTL activities along with connecting to architects, engineers, retailers, etc. to conduct demand generation activities. Additionally, owing to our relentless service and quality, word of mouth has been one of our greatest assets that help us get connected with various clients. We intend to increase our presence across product verticals and look at acquisition opportunities across the construction ecosystem to expand reach.

What is the outlook for Infra.Market?
Infra.Market has had quite a promising journey since inception. Despite Covid-19 restrictions, in the past two years the company has achieved exponential growth and currently has a pan India presence. Coupled with technology and enhanced customer experience, we have been able to build a differentiated offering in the country and are also catering to customers outside of India. Our focus will remain on being a tech-first with an aim to leverage automation and make the end-to-end process seamless for our customers. We are scaling up our digital adoption to create a resilient and robust ecosystem. With our industry-leading capabilities, resilient workforce, and a clear comprehensive strategy we aim to deliver consistent and profitable growth.

Economy & Market

Leonard Unveils Dual-Head Robotic Arm for Hazardous Industrial Demolition

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 Leonard unveils Descender Duo, a dual-head robotic demolition arm designed to improve industrial safety and reduce shutdown time by up to 50 per cent.

Industrial robotics and refractory services specialist Leonard has launched Descender Duo, a dual-head robotic demolition arm designed to improve safety, accelerate maintenance and reduce shutdown times in hazardous industrial environments. The system made its debut at Lisahally Power Station in Northern Ireland, removing 25 tonnes of slag material within hours.

Developed for the cement, metals, waste-to-energy and petrochemical industries, Descender Duo enables remote-controlled refractory demolition, anchor cutting and welding, and refractory spraying inside boilers, calciners and silos. Its vertical-access design eliminates the need for personnel to enter confined, high-risk spaces during these operations.

Weighing less than two tonnes, the pre-assembled system requires an access opening of just 1.2 m². Supported by an external overhead hoist, it uses electrically operated hydraulic stabilising legs to secure itself inside vessels. The robotic arm offers 360-degree rotation and is suited to vessels approximately 9 m in diameter, with its operating reach extendable through strategically positioned access points.

Equipped with two independently controlled robotic heads, Descender Duo can perform identical or different tasks simultaneously, including refractory demolition, anchor cutting and spraying. Its remote-control system incorporates live camera feeds, allowing operators to monitor operations without entering hazardous environments.

According to Leonard, the technology can deliver time savings of up to 50 per cent compared with manual methods. Its ability to operate at temperatures exceeding 100°C allows maintenance to begin as early as 24 hours after burner shutdown. An all-electric power supply further supports cleaner and more cost-efficient operations.

First Deployment Demonstrates Shutdown Efficiency

The system was first deployed at Burmeister & Wain Scandinavian Contractor’s (BWSC) Lisahally Power Station in Londonderry, Northern Ireland. The facility generates electricity from grade C waste wood, supplying approximately 40,000 homes and businesses.

Leonard and BWSC collaborated to develop a customised solution for the plant’s 26-metre furnace, where extensive external pipework created significant access challenges.

Mark Leonard, Managing Director, Leonard, said, “It required new thinking and rather than step away from the problem we were committed to solving it for the customer, with the customer. We’re relentless in our approach to tackling complex challenges, head-on. We took our years of cement plant experience, coupled with our working knowledge of the BWSC plant, and designed, engineered and tested a completely new vertical solution within just seven weeks from that initial conversation with the customer. That solution was the Descender Duo as we know it today.”

Traditionally, the furnace required a cooling period of up to 36 hours before preparatory work could begin, followed by manual slag removal using rope-access personnel. With Descender Duo, work commenced just 24 hours after shutdown, reducing downtime by up to one day.

The deployment removed 25 tonnes of slag within hours, eliminated the need for at least six workers to enter the hazardous furnace interior and saved 26 hours in the shutdown programme.

“The effectiveness exceeded expectation,” said Martin Doran, Plant Manager at Lisahally Power Station.

“When the Descender Duo concept was first discussed, we had to spend some time with the team from Leonard looking at how it was going to be moved into the furnace. Every site is different and that presented its own challenges, but nothing that the team couldn’t overcome. Once it was installed we were hugely impressed by its efficiency.”

Expanding Industrial Robotics Applications

Descender Duo joins Leonard’s existing portfolio of robotic maintenance solutions, including the Axis horizontal-access arm, Nano confined-space access arm, Charger cement mill media recharging system and Calibre cement mill media grading system.

Headquartered in Northern Ireland, Leonard provides robotic refractory demolition, installation, inspection and industrial maintenance services across the cement, metals, energy, biomass, glass and civil engineering sectors.

Formerly known as G Leonard, the company has more than 35 years of industry experience and operates across Europe, North America, the Middle East, Africa and Asia-Pacific.

The latest innovation reinforces Leonard’s focus on replacing hazardous manual processes with robotic systems that improve workforce safety, enhance operational efficiency and minimise industrial downtime.

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Concrete

Martin Engineering Appoints Ashwini Khunte as India General Manager

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Martin Engineering names Ashwini Khunte India General Manager to strengthen operations and drive growth across key bulk material handling sectors.

Pune

Martin Engineering, a global provider of bulk material handling solutions, has appointed Ashwini Khunte as General Manager of its India business, strengthening its leadership as the company expands its presence across the country’s cement, mining, steel, power and infrastructure sectors.

Khunte brings more than a decade of experience with Martin Engineering, having joined its Indian operations in 2013 as a Design Engineer, shortly after the company established its presence in the country in 2012.

A mechanical engineer by qualification, she spent her initial five years developing bulk material handling solutions in collaboration with the company’s operations team. During this period, she gained extensive experience addressing operational challenges in the steel, cement and coal industries. She subsequently moved into project engineering, managing major engineering, procurement and construction (EPC) and original equipment manufacturer (OEM) projects from initial enquiry to commissioning. Her responsibilities later expanded to overseeing Martin Engineering’s conveyor product portfolio in India, involving customer engagement, technical presentations and site visits across heavy industries.

In 2024, Khunte was promoted to Head of Sales & Marketing for the company’s Europe, Middle East, Africa and India (EMEAI) region. The position broadened her international market exposure and strengthened her strategic and commercial leadership capabilities.

Commenting on her appointment, Ashwini Khunte, General Manager, Martin Engineering India, said: “India represents a tremendous opportunity for Martin Engineering. The country’s continued investment in cement, mining, steel, power and infrastructure is creating increasing demand for safer, cleaner and more productive bulk material handling, and that’s exactly what we do. My priority will be to build on the strong foundations already established in India, while continuing to develop our people, strengthen customer relationships and bring practical solutions to the challenges faced by our industry.”

Robert Whetstone, Area Vice President – EMEAI, Martin Engineering, highlighted Khunte’s technical expertise, market understanding and leadership experience.

“Ashwini brings an exceptional combination of technical understanding, customer knowledge and commercial leadership. She has grown as Martin Engineering has grown, and has consistently demonstrated outstanding capability to transform her expertise into practical solutions. Her knowledge of the Indian market, together with her international experience, makes her ideally suited to lead our India business through its next stage of growth for years to come.”

Since establishing its Indian business in 2012, Martin Engineering has expanded its local workforce, manufacturing capabilities and dealership network. The company supplies conveyor products, transfer point solutions, material flow aids, training and technical support to bulk material handling industries. Khunte’s appointment positions the company to further strengthen customer relationships and expand its solutions portfolio in India’s growing industrial and infrastructure markets.

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Concrete

Fornnax Wins AIRIA’s Special Export Award for Rubber Machinery in 2025-26

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Fornnax Technology Pvt. Ltd. has been honoured with the Special Export Award – Rubber Machinery for 2025–26 by the All-India Rubber Industries Association (AIRIA), in recognition of its highest exports of tyre recycling plants to the European region.

With more than a decade of experience in India’s tyre recycling industry, Fornnax has contributed to the development of advanced recycling technologies and infrastructure. The company currently holds a 90% market share in India’s domestic tyre recycling sector, while exports account for 30% of its business, spanning markets such as Europe, Australia and the GCC.

The award marks another milestone for Fornnax, whose tyre recycling lines and advanced shredding technologies are supporting the growth of the circular economy in India and international markets.

Commenting on the recognition, Mr. Jignesh Kundaria, Founder and Director of Fornnax, said:

“This honour from AIRIA is a reflection of an incredible journey we have undertaken over the years. When we started Fornnax, there was no established recycling industry in India to follow. We chose to build for the future instead. Today, when you see India’s tyre recycling sector, it has already transformed into a dynamic, high-growth industry and we are extremely proud to have played our part in building it.”

Unlike standalone equipment suppliers, Fornnax focuses on developing complete, high-capacity recycling infrastructure. Its integrated systems combine multiple stages of shredding and size reduction to enable efficient, continuous operations. This system-level engineering approach helps recycling operators improve throughput, equipment reliability and operational consistency.

The recognition reinforces Fornnax’s commitment to developing engineering technologies that contribute to a more efficient and circular recycling ecosystem.

Looking ahead, the company aims to expand its international presence while continuing to develop advanced shredding and recycling solutions to address the growing volumes and evolving requirements of the global recycling industry.

For more information, visit: www.fornnax.com

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