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Supply Chain: Key Influencing Factor in 2022

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An analysis of the supply chain dynamics of 2021 in global shipping and its impact on logistics, gives a view on how prices are likely to unfold in the upcoming year.

An analysis of the supply chain dynamics of 2021 in global shipping and its impact on logistics, gives a view on how prices are likely to unfold in the upcoming year.

As the year 2021 is coming to its close (at the time of writing there is still a month to go), the S&P 500 or the Dow Jones Index is slated for a YTD projected growth close of 14 per cent, which never could have been estimated at the beginning of the year, given the mix of dampeners, starting from the progress of the Delta variant, followed by the supply chain disruptions taking the commodities and goods in circulation to the stratosphere in terms of prices. The balancing forces of vaccine dosage in the majority of the developed world, including major economies such as China, India and the major part of the developing world outside of Africa, did a commendable job of vaccine administration that dampened the progress of the virus and thus the economic impact could be tempered.

The joker in the pack however is the impact of the supply chain disruptions that continued throughout 2021 and the tip of the iceberg seems to be the global shipping puzzle that has taken the Shanghai Containerized Freight Index to the hilt (almost three times the value at the beginning of pandemic) together with Baltic Dry Index as well. The challenge is that both these seem to be staying at high levels despite a bunch of the other indices tapering off.

Running a tight ship

The global shipping puzzle needs to be deciphered, if one has to understand the future trajectory of commodity prices, which could well influence the movement of prices of intermediate goods and final goods, well into 2022.

It all started with a sharp drop in trade and global flows from systemic demand and supply shocks have several levels of supply chain disruptions to be understood.

The first line is the disruption from commodity to semi-finished goods and finished goods through assembly and manufacturing processes and from there through the distribution network to the end markets that stemmed from simple storage. Here, there are typically three dislocation points that are supposed to act as buffers, commodity storage, warehousing of finished goods and finally the storage points at the distribution centers. All the three buffers move through the push-pull global systems and keep on adjusting to the new information, flow of physical goods, absence of flow, flow of capital and labour as well.

The second line of flow is the transportation leg itself. Here the starting point is bulk shipping, moving to unit shipping and finally to flows into urban centers of consumption (last mile). The bulk shipping size change in parcels creates havoc to this flow to the final consumption point through cascades that impact storage and distribution principles in the first line.

Demand-supply correlative

The last line is also to see the supply shock, demand shock and distribution constraints fully blown up into the disruption ambit through some discernible patterns coming from the pandemic itself:

  • Supply shock: Lack of raw material at the right time, lack of parts at the right time and lack of manpower at the right time
  • Demand shock: Rise of hoarding, drop in demand and proliferation of substitution
  • Distribution constraints: Trade regulations, lack of workforce, closing and opening of facilities, varying speed of execution

The first fallout of these three is the rise of the bullwhip effect across the length and breadth of the chain.

The retailers continued to tune their order patterns to every discernible signal, the supply side response kept on changing in varying degrees based on changing capabilities to serve. All sides had varying degrees of access to financing; the might of financing by large retailers pulled in is proportionate volumes to their advantage, raising empties at various dislocation points.

Size matters

All this time the shipping lines and the port handling facilities acted fast to respond to the shock. The experience of the 2008 crisis had helped to decipher the puzzle – consolidation of shipping line capacity, together with the Port handling capacity, was crucial for survival.

Even if you think of those top ports that carry more than 10 million TEUs, the ship size increase has been of the order of 25 per cent. This massification of ships is at the root of the shipping mismatch problem.

A large ship that carries more containers has many advantages, mostly related to costs, but it comes with accompanying challenges of asynchronism, as parcels have to aggregated and dis-aggregated on both sides, the port handling facility has to be augmented, land parcel logistics has to be tied, many intermediaries have to be integrated together with the informational aspects; not all of this can adjust to a much larger batch size of container-shipment. If flows increase to large bulk terminals with only bulk ships and no feeder traffic, the hub and spoke model could intensify in certain directions influencing global flows as well.

However, more interestingly the Covid-19 disruption has shown some very interesting facts how the carrier consolidation, together with Port Handling Assets consolidation created a giant consortium that facilitated larger parcel volume, pushing the logistics disruption to a singular direction of un-ending asynchronism.

Advantage technology

Any dislocation in global trade, stemming from a recession in the past, has seen a somewhat much lower level of coordination among the carrier and port handling asset space. Take the 2007-08 global crisis and not even 15 per cent of the total container shipping space was controlled by the top 10 carriers. The Port Terminal handling consolidation is also not to be lost sight of; 41 per cent was held by the top 10, to 74 per cent now.

The crisis created a bloodshed of sorts as smaller carriers-terminal handling operators could not cope up with the challenges and either declared bankruptcy or were forced into consolidation space through acquisitions. The culmination of this is seen in the late 2020 picture of shipping carrier space, together with Port Terminal Handling assets, when 90 per cent of container volume is consolidated in the strongholds of the top 10 carriers. But consolidation alone is not the only point, the real breakthrough came from technology absorption that allowed sharing of containers among the carriers to fill up larger ships.

Larger ships have the unique advantage of not only higher fixed cost absorption, it also saves on fuel as the speed reduction gives further gains. Think of a single container picked up from mainland China and is moved to the port of Shanghai and is moved through a 22,000 container vessel to Los Angeles, the logistics cost of this movement will be 40 per cent lower just from the massification and speed advantage. If carriers consolidate, together with port handling asset consolidation, the pass through of these costs to the price that retailers have to pay cannot be arrested.

Much of what is blamed on supply chain disruption is actually a combined effect of this phenomenon driven by consolidation at a massive scale, together with massification of container and shipping parcel per ship.

The year 2022 will continue to see these influences impacting prices as logistics cost will stay high in the foreseeable future.

Procyon Mukherjee

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Concrete

UltraTech to Deploy 600+ Electric Trucks by Dec 2026

Cement major expands green logistics to cut emissions across supply chain

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UltraTech Cement Limited, an Aditya Birla Group company, plans to expand its electric vehicle fleet in logistics operations to more than 600 EV trucks by December 2026, strengthening its green transport initiatives.
The company has signed service agreements with leading EV prime mover manufacturers, including Tata Motors, Ashok Leyland, IPLTech, Energy in Motion and Sany, along with their subsidiaries and logistics partners, for deploying electric trucks.
The expanded fleet will transport around five million MT of clinker and other key materials annually across Gujarat, Uttar Pradesh, Madhya Pradesh, Rajasthan, Chhattisgarh, Maharashtra and Odisha. Once operational, the fleet is expected to reduce annual CO₂ emissions by over 1,17,000 tonnes and replace nearly 39 million litres of diesel consumption.
K C Jhanwar, Managing Director, UltraTech Cement Limited, said the company is extending sustainability beyond its manufacturing plants by adopting greener logistics solutions and decarbonising its value chain.
UltraTech has been among the early adopters of sustainable transport in the cement sector, introducing CNG trucks in 2021 and electric trucks in 2024. The company currently operates more than 850 trucks under its green logistics programme, including CNG and electric vehicles.
With a grey cement capacity exceeding 200 MTPA in India, UltraTech is integrating electrification across its logistics network, covering mine-to-plant movement and inter-plant transportation of clinker and other materials.

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UltraTech Cement expands green logistics with 600+ electric truck fleet

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The e-truck fleet will be used to transport five million MT of clinker and other key materials with potential of over 1,17,000 tonnes of net annual CO₂ reduction, displacing the equivalent of 39 million litres of diesel per year.

Mumbai

UltraTech Cement Limited, an Aditya Birla Group company and the world’s largest cement company by sales volume and capacity outside China, has announced that it will scale up its electric vehicle fleet in its logistics operations to 600+ EV trucks by December 2026.

UltraTech has signed service contracts with leading EV prime mover manufacturers including Tata Motors, Ashok Leyland, IPLTech, Energy in Motion and Sany, along with their subsidiaries and other third-party logistics providers, to deploy EV trucks.

The total fleet of 600+ EV trucks will transport about five million MT of clinker and other key materials per annum across Gujarat, Uttar Pradesh, Madhya Pradesh, Rajasthan, Chhattisgarh, Maharashtra and Odisha. Once fully operational, this fleet of over 600 EV trucks will enable a net annual CO₂ reduction of more than 1,17,000 tonnes, displacing the equivalent of 39 million litres of diesel per year.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “UltraTech is expanding sustainability beyond its plants by adopting greener logistics solutions. This large-scale transition to green logistics underscores our focus on decarbonising every link of our value chain and supports our commitment to achieving Net Zero.”

UltraTech has been a pioneer in advancing sustainable transport in the cement sector, being the first cement company to deploy heavy-duty electric trucks for long-haul transport of clinker and other materials at scale. The company was among the first in India to introduce green logistics, deploying CNG trucks in 2021 and electric trucks in 2024. UltraTech currently operates 850+ trucks as part of its green logistics operations, including CNG and electric trucks.

UltraTech, with a grey cement capacity of over 200 MTPA in India, operates one of the country’s most complex logistics networks. Its electrification strategy covers the entire supply chain—from mine-to-plant movement to inter-plant transport of clinker and other key materials.

The $ 10 billion UltraTech, the cement flagship company of the Aditya Birla Group, has a total Grey Cement capacity of 205.5 MTPA and White Cement/Putty capacity of 3.2 MTPA. It is a signatory to the GCCA Climate Ambition 2050 and has committed to the Net Zero Concrete roadmap announced by GCCA.

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Concrete

CarbonStrong Raises Rs 125 Million To Scale Low Carbon Cement Tech

To build capacity of 100,000 tonnes a year

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CarbonStrong has raised Rs 125 million (125 mn) to scale a low carbon cement technology and build commercial production capacity. The startup was founded in 2022 by Harsh Jain and Vikramaditya Singh and has moved from customer trials to plans for industrial supply. The company said its material replaces up to 50 per cent of cement in concrete while reducing costs and improving durability.

CarbonStrong states the product is around 30 per cent cheaper than cement and compatible with existing concrete plants, reducing the need for new equipment and operational disruption. Trials and paid pilots have been conducted in Bengaluru, Hyderabad and Chennai with demonstration projects involving ready-mix firms and precast manufacturers. Compatibility with current workflows forms a central part of the commercial strategy, aiming to ease adoption by builders and contractors.

The funding will support construction of a facility with capacity of up to 100,000 tonnes (100,000 t) a year over the next two years to supply early customers commercially. The firm is also developing materials from steel slag, copper slag and mine tailings to expand its feedstock base, while noting the technical challenge of homogenising different waste streams. Recognition by HCL ClimaForce in 2026 and by the Avaana-Startup India-NITI Aayog AIM Grand Challenge in 2025 has underscored progress.

Industry adoption remains the principal test and will require consistent material performance, supply reliability and competitive economics. CarbonStrong projects the Indian market for cement substitutes could reach Rs 250 billion (250 bn) by 2030 and has set an ambition to produce 10 million tonnes a year by 2035 (10 mn t), a target far above its near term capacity. Moving from pilots to production demands capital, manufacturing discipline and customers willing to specify the material beyond demonstrations. The recent Rs 125 million raise is intended to fund the next phase of scale and to demonstrate that industrial waste can become a dependable input for lower carbon construction.

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