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Manoj Kumar Rustagi, EVP – Business Strategy & Capex Projects, Sustainability and R&D, JSW Cement Limited, talks about aligning efforts with sustainable development goals.

Manoj Kumar Rustagi, EVP – Business Strategy & Capex Projects, Sustainability and R&D, JSW Cement Limited, talks about aligning efforts with sustainable development goals.

Our business strategy has been based on the underlying concept of a circular economy across industries, making us a responsible corporate, and delivering superior quality products and building materials to our customers.

Our business model works on the principle of using industrial waste to manufacture superior quality cement or cementitious products in the most efficient and environment-friendly manner. We primarily focus on low-carbon products, utilisation of renewable energy, co-processing of waste materials in place of fossil fuels, deploying electric commercial vehicles, installation of Waste Heat Recovery System (WHRS), and other initiatives aligned with the low carbon economy and ecosystem.

During FY 2020-21, we have established our long-term targets for 2030, aligning to the sustainable development goals on various aspects related to climate change, biodiversity, water and waste-water, energy, circular economy, supply chain and air emissions.

Addressing climate change

We have undertaken definitive steps and measures to reduce our overall carbon footprint.

  • Deployed latest technology and energy-efficient processes with roller press grinding system for manufacturing cement and cementitious products.
  • Utilisation of industrial waste i.e., blast furnace slag / fly ash in manufacturing cement and cementitious products.
  • Co-processing of alternative fuel in the clinker plant at our Nandyal and Fujairah unit to reduce consumption of fossil fuels.
  • Utilisation of waste hot gases from clinker plant for slag drying, thus saving coal/diesel.
  • Utilising solar power at the Nandyal unit – 5.5 MW and the Salboni unit – 3.5 MW.
  • Installing 12.2 MW capacity waste heat recovery systems (WHRS) at our Nandyal unit (Project in Progress).
  • Established rainwater harvesting facilities inside the plant premises across our plant locations.
  • Development of greenbelt in and around our plant premises.

Salboni and Vijayanagar Plant: Improving energy efficiency with PAT targets

During FY 2020-21, the Salboni and Vijayanagar plants were considered as designated consumer (DC) in the Perform, Achieve, Trade Cycle (PAT) 2020-21 to 2022-23 as per the Bureau of Energy Efficiency (BEE). The targets specified by BEE were as follows:

1. Salboni Plant

  • Baseline Specific Energy Consumption, SEC – 0.0227 toe/tonne of equivalent product
  • Target Specific Energy Consumption (2022-23), SEC – 0.0210 toe/tonne of equivalent product

2. Vijayanagar Plant

  • Baseline Specific Energy Consumption, SEC – 0.0438 toe/tonne of equivalent product
  • Target Specific Energy Consumption (2022-23), SEC – 0.0372 toe/tonne of equivalent product

Both the plants are improving energy efficiency by implementing various measures related to product mix, optimisation of process energy, shift to the latest energy efficient equipment wherever feasible and energy efficiency improvement projects among others.

Sustainability initiatives

In aligning with the triple bottom line, we have undertaken definitive steps to produce quality cement and cementitious products in an efficient and environment-friendly manner.

1. Reduction in clinker ratio

As a continuous effort of the company, our R&D team is developing processes that will help us in conserving limestone and energy, which will in turn help us reduce the manufacturing cost of cement. During FY 2020-21, our R&D team developed an in-house additive used in cement grinding, which helps in the reduction of clinker consumed per tonne of cement produced. Through this initiative, we have avoided 24140 Tonnes of CO2 emissions at our Salboni and Jajpur plants.

2. Manufacturing of Composite Cement

Our company has put in efforts in R&D, to manufacture a new range of blended cement products called composite cement, which uses both, fly ash and blast furnace slag as supplementary cementitious materials. Our Jajpur grinding unit mainly produces composite cement and that forms ~68% of the overall product mix from the plant. This product helps us in reducing our manufacturing costs while utilising multiple industrial waste as supplementary cementitious materials to produce quality low carbon cement products as per BIS.

3. Use of alternate fuel / reduced solid fuels like coal / pet coke

During FY 2020-21, ~23,200 tonnes of waste was co-processed at our Nandyal plant, in our cement kiln in an environmentally friendly manner. We have successfully reduced 18,121 tonnes of CO2 emissions by utilising different types of wastes in place of traditional fuels.

4. Use of solar energy

5. During FY 2020-21, we have consumed ~ 1,15,04,567 units of solar power at our Nandyal and Salboni plant, thus avoiding ~ 10,469 tonnes of CO2 emissions

6. Circular economy

A major part of our product portfolio consists of blended cement products and cementitious materials, which are manufactured using industrial wastes or by-products. During FY 2020-21, around 88% of production was blended cements, a 1% increase as compared to the previous year. We have consumed 4.97 million tonnes of slag and 0.16 million tonnes of fly ash for our cement manufacturing process during FY 2020-21, thus reducing the consumption of natural resources such as limestone, water and energy.

7. Energy efficiency

Some of the energy efficiency initiatives implemented during FY 2020-21:

  • Medium VoltageVariable Frequency Drive (MV VFD) installation in grinding mill at Jajpur
  • Optimisation of compressed air utilisation at Jajpur
  • Discharge chute modification for wagon loading and truck loading at Vijaynagar
  • VFD installation in HAG coal conveying at Vijaynagar
  • Reduction in pressure drop across cement mill dust collection circuit at Nandyal
  • Replacing of conventional lighting to LED lighting in VRM -1 and Packing Plant at Dolvi

Apart from these initiatives, we have made significant efforts by committing to various initiatives related to climate change action.

  • We are a signatory to the ‘Global Framework Principles on Heavy Industry Initiative,’ which has a vision to ‘Accelerate and scale-up the decarbonisation of heavy industry to align with a 1.5C global warming trajectory with urgency’.
  • We have also committed to all three of the Climate Group’s campaigns – RE100, EV100 and EP100 in a single go and we are globally the first company in heavy industries to do so.
  • Carbon Disclosure Project (CDP) is a not-for-profit charity that runs the global disclosure system for investors, companies, cities, states and regions to manage their environmental impacts. The CDP headquarter is based out of London, UK, and is working towards securing a thriving economy that works for the people and the planet by creating a global database on carbon emissions across industries. We have been participating in the CDP response for the last three years to ensure open and transparent communication to our stakeholders and the society at large. Our last year CDP response was a ‘B-’ rating, which is in the Management Band.
  • We are part of Global Cement & Concrete Association (GCCA), globally as well as of the Indian chapter. GCCA is working on various initiatives on sustainability and innovation along-with its member companies, affiliates and partners. As part of this, there are working groups on various aspects of sustainability. We lead the working group related to communications and policy advocacy. We have also become a member of GCCA Innovandi network, which is a standalone entity that works on R&D programmes in minimising the carbon footprint of cement and is a global research network of technology suppliers, academic institutions and manufacturers of cement and concrete industry.

ABOUT THE AUTHOR:

Manoj Kumar Rustagi, EVP – Business Strategy & Capex Projects, Sustainability and R&D, JSW Cement Limited, is a senior business leader, who has significantly contributed to business strategy and project management, and other strategic initiatives, in the cement, steel and energy sectors in his 29 years of professional career. In his present role as Executive Vice President, he is leading sustainability, R&D, business strategy and capex projects for JSW Cement Limited, India. He is a Director on the boards of various subsidiary companies of JSW Cement Limited. He is also on the board of GCCA Private Limited, India, in his personal capacity. He is a Mechanical Engineering graduate from BITS Pilani, India and an MBA from Indian School of Business (ISB), India.

Sustainability Performance 2020-21

We have a distinctive performance on the carbon intensity and are one of the lowest specific carbon emitters globally within the cement industry.

As per GCCA GNR data the global average of scope 1 net CO2 emissions per tonne of cementitious product is ~ 600 kg and India average is ~ 560 kg.

Compared to this for FY 20-21 our specific carbon emission is ~ 200 kg, which translates into a saving of 2.9 million MT of CO2 saving compared to India average and 3.2 million MT of CO2 saving compared to global average. We understand our responsibility for the nation and have taken definitive measures to lead our industry towards a zero net carbon economy much before the 2070 target.

200kg ~23345 tonnes 81 litres

SCOPE-1 Net CO2 emissions per tonne of cementitious material of alternative fuels consumed 66% of raw material consumption is from waste derived resources Water Consumption per tonne of cementitious material

LTIFR Share of renewable energy in total power consumption

0.44 3.15%

Natural capital Natural capital

  • Total fuel used: ~241959 tonnes
  • Total gas consumed: ~ 3.48 Crore nm3
  • Total water used: 618370 m3
  • Total electrical energy consumed: ~36.55 crore kWh
  • Thermal substitution rate: 4.23 % • 37 % of the total water consumption met from harvested water, thus reducing the dependency on groundwater and surface water resources

Emissions

  • Absolute net CO2 emissions (Scope 1): 1521828 Tonnes
  • Absolute net CO2 emissions (Scope 2): 322123 Tonnes

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Concrete

UltraTech’s Kukurdih unit runs fully on green energy

The Chhattisgarh plant has met 100 per cent of its electricity needs through green energy since April 2026.

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UltraTech Cement’s Kukurdih Cement Works in Chhattisgarh has met 100 per cent of its electricity requirement through green energy every month since April 2026. Commissioned in 2024, the integrated cement manufacturing unit has an installed grey cement capacity of 3.3 million tonnes per annum.
The plant meets its electricity requirement through a combination of renewable power sourcing and Waste Heat Recovery Systems (WHRS). UltraTech said the combination enables the unit to meet its power needs through green energy while maintaining operational reliability.
Since April 2026, nearly a third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirement. Five units, including Kukurdih, have exceeded 95 per cent green energy utilisation.
The company is also progressively deploying Battery Energy Storage Systems (BESS) across its manufacturing network to support greater integration of renewable energy. UltraTech said it has not invested in new captive thermal power capacity at its integrated units, including greenfield projects and brownfield expansions, for more than 10 years.
As of Q1FY27, UltraTech’s captive green energy capacity stood at 1,897 MW, comprising 1,463 MW of renewable capacity from solar, wind and hybrid sources, and 434 MW of WHRS capacity.
Under its RE100 commitment, the company aims to increase the share of green power in its total power mix to 85 per cent by 2030 and 100 per cent by 2050.

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Concrete

Cement Prices Rise Rs. 7 per Bag in September; October Hikes Expected

Cement prices rose in September as companies weighed further increases.

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Cement companies may seek to raise prices by Rs. 5 to Rs. 20 per bag across most markets in October, although the ability to sustain the increases will depend on demand recovery and dealer acceptance, according to a report by Centrum Broking. The outlook follows a pickup in pricing momentum during September after largely stable prices in July and August.

The all-India average trade price increased by Rs. 7 per bag month-on-month to Rs. 356 in September. Centrum Broking’s channel checks indicated gains across both trade and non-trade segments, with non-trade prices recording sharper increases in most markets. However, higher company billing rates were not fully passed on to customers in several regions because dealers continued selling at earlier prices to meet quarter-end volume targets.

The brokerage said demand weakness in Q2FY27 was less pronounced than the usual seasonal trend, with construction activity improving in several markets towards the end of the quarter. Demand remained range-bound across several markets in July and August, while September produced mixed regional trends. Higher rainfall affected activity in some areas, whereas lower rainfall supported construction work elsewhere.

South India recorded the largest price increase in September, at Rs. 11 per bag, followed by West India at Rs. 9. Central, East and North India each reported increases of Rs. 5 per bag. Despite the September recovery, the average all-India trade price for Q2FY27 stood at Rs. 351 per bag, down Rs. 1 sequentially, as weaker pricing in July and August offset the later gains.

Centrum Broking said the success of any October increases would depend on the pace of demand recovery and dealers’ willingness to accept higher prices. Fuel prices have also risen sharply in recent weeks, making the implementation and sustainability of price increases a key factor for the cement industry’s pricing outlook.

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Concrete

Andhra Pradesh Clears Rs. 30 bn My Home Cement Plant

Project receives incentives of up to Rs. 11.29 bn from state

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The Andhra Pradesh government has approved a greenfield cement project worth Rs. 30 bn by My Home Industries, along with incentives of up to Rs. 11.29 bn. The decision comes amid a political controversy in Telangana involving allegations about landholdings associated with My Home Group.

According to an Industries and Commerce Department order issued on September 25, 2026, the project is expected to create 2,000 jobs and begin commercial production by March 2029. The proposed facility will have capacity to produce 3.5 MTPA of clinker and 3.5 MTPA of cement.

The total investment includes fixed capital investment of Rs. 25.97 bn, pre-operative expenses of Rs. 2.23 bn, contingencies of Rs. 1.26 bn and working capital margin of Rs. 540 mn. The incentive package is capped at Rs. 11.29 bn, equivalent to up to 43.48 per cent of fixed capital investment, subject to completion of the committed investment by March 2029.

The package includes a capital subsidy of 39 per cent of eligible fixed capital investment, capped at Rs. 9.43 bn, payable over 10 years from the start of commercial production. It also provides reimbursement of Rs. 1 per unit on electricity purchased from distribution companies for 10 years, subject to a ceiling of Rs. 1.86 bn. A further incentive equivalent to 2 per cent of fixed capital investment is linked to the creation of the committed jobs and other policy conditions.

The state has approved the allotment of 27.19 acres through the Andhra Pradesh Industrial Infrastructure Corporation at actual cost. The project also involves land linked to two temples and the realignment of a canal across approximately 9.93 acres, with conditions requiring alternative temple facilities and company-funded infrastructure work. Telangana Chief Minister A. Revanth Reddy has separately raised allegations concerning land associated with My Home Group, including 2,463 acres near Shamshabad. The allegations remain subject to verification through official records and any investigations.

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