Concrete

Innovation & efficiency to drive market

Published

5 years ago

December 21, 2021

admin

Prashant Jha, Chief Ready-Mix Business,Nuvoco Vistas Corp

Can you elaborate on the learnings for RMC segment from the standstill period of the global pandemic?

The COVID-19 pandemic has profoundly impacted the construction industry. The suspension of construction activities has led to delays in delivery, especially in China, India and Singapore, in the Asia-Pacific region, causing a decline in the demand for ready-mix concrete in construction operations.

There are two sides to every coin and RMC segment has learned from this difficult phase:

Work with optimum manpower
Keep limited resource
Raw materials management
Use energy in an optimal way
Risk analysis in terms of sales etc.
Virtual platform for meetings and training to cut travel costs.

What new innovations has the segment seen in the last two years?

Nuvoco has introduced several innovations in the concrete segment like structural light-weight concrete, called Structural Xlite. Typical concrete has a density of 2,400 kg per cm3, but Xlite has a density of around 800 to 1,600 kg per cm3. We have also developed radiation-proof concrete solutions for cancer hospitals. There are also types of concrete that can tolerate running water and extreme cold temperatures.

To make working with concrete easier with lesser manpower, Nuvoco has developed wet concrete that can just be poured on the site without the need of water. This concrete has retention of up to eight hours, while normal concrete usually has a retention period of four hours. This product addresses the concerns of typically narrowed bylanes with a requirement of small quantities of concrete.

What has been the the improvement in efficiency and overall?

RMC is advantageous for projects with a scarcity of labour, where smaller quantities of concrete or intermittent placing is required. The commonly used ready-mix concrete called Transit Mix prevents issues associated with slump loss or early hardening of concrete.

How do you see the market panning out in the next two years?

The recovery of the construction sector and strong growth opportunities in residential and infrastructure construction projects is expected to boost demand for construction materials. Currently, RMC capacity is close to 45 million cm3. With a boost to infrastructure and government initiatives such as Housing for All, we expect a growth of 7-10% in the next five years.

What is Nuvoco’s roadmap for the next three years?

In the short-term, we will focus on further strengthening our position in the building materials space. We will cater to the demand for cement and building materials which is likely to rebound as the country emerges from the pandemic. We expect the demand to be driven by the state and centre-level government initiatives to boost affordable housing.

We are optimistic about positive business growth in the long term and will continue to strengthen our market share by focusing on strategic interventions and drive to incorporate newer ideas. We will step up our efforts to deliver innovative products to our customers.

Nuvoco will also continue to work towards preserving natural resources and working towards our vision of ‘building a safer, smarter and sustainable world’.

Concrete

Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

Published

3 days ago

September 21, 2026

admin

Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

Concrete

Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

Published

3 days ago

September 21, 2026

admin

The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.

The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.

Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.

The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.

“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.

Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”

Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.

The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.

The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.

Concrete

Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

Published

7 days ago

September 17, 2026

admin

India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.

Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.