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Economy & Market

We are aiming for a Rs 500 crore turnover by 2015 -16

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Y Srinivas Reddy, Managing Director, Bevcon Wayors.

Innovation is a continuous process at Bevcon and we have set a target to develop 10-12 new products every year. This year we are seriously focusing on the introduction of a sandwich conveyor for open cast mines for coal, says Y Srinivas Reddy, Managing Director, Bevcon Wayors. Excerpts from the interview.

How do you assess the current growth trends for bulk material handling equipment?

The current industrial situation in India is really unpredictable, ambiguous, uncertain, and we are not able to define clear strategies to meet day- to- day challenges. This has a larger impact on the bulk material handling sector, which depends on infrastructure development which in turn, is really in a shambles. Business opportunities have come down, competition is fierce, very low funds and cash flows as well as high interest rates are crippling the organizations` sustainability. In my view, there is no specific vertical that is doing well.

What is Bevcon’s strategies to bring in competitive costs, and to insulate the customer from higher costs?

The devaluation of the rupee has had a certain impact on the organisation bottom-line and there is no alternative except absorbing the extra cost, since most of the imports are in the process of transactions and as a policy, we don’t go back to our customers for extra claims. With regard to high cost funding, we are not affected at all since Bevcon Wayors is a debt- free organisation.

Effective implementation of operational excellence in every domain and close monitoring of budgets, most importantly out-of-the- box thinking and exploring new alternatives will make us more competitive and cost-effective.

Given the intense competition, what is Bevcon’s core focus on providing value addition to its customers?

Bevcon from its inception, has strongly believed in innovation in engineering, which will add greater value to the customer in terms of cost- effective and reliable solutions. We also lay much emphasis on the team’s collaborations, time-bound commitments, spreading our wings to source components from new associates, and the like.

What was Bevcon’s overall performance in 2012?

2012 was very good for Bevcon, we have not been effected by the slowdown since we could able to realise a few critical projects and sales were reasonable good. In fact, we have achieved the highest ever turnover in the last year.

Could you brief us on the Technology Development Group (TDG)? To what extent has Bevcon been able to leverage its strength?

Bevcon strongly believes that innovation is the lifeline for the organisation. To this end, we have formed an exclusive group called TDG. The core focus of the department is the development of new products, validation of products and cost- effective solutions for customer critical applications. The group consists of subject matter specialists from various domains who work collectively to get the ultimate results. We also approached DISR for recognition of as R&D hub and are hopeful that we will be through by the third quarter of this FY.

How strong is Bevcon in the cement sector and what are the major product lines for BMH?

Bevcon is competent in meeting almost all material handling needs of the cement industry, apart from supplying of conventional material handling equipment. Bevcon is in a position to provide cost- effective solutions to the industry with a series of new generation material handling equipment like steep angle conveyors, air-supported-belt and sandwich conveyors, etc. Recently, we implemented a revolutionary concept in one of the cement plants in India – conveying clinker from wagon unloading to silo storage – in the most cost- effective manner, with the lowest power consumption.

We offer end- to- end solutions from engineering to execution of various material handling equipment like conveyors, new generation equipment, bag filters, screens, feeders, storage sheds, stackers and reclaimers, pneumatic conveying systems, pipe and cross country conveyors, etc.

Brief us on the latest trends in the conveyors for raw material handling especially for the process industries.

As I see it, not many new technologies have come into material handling except in critical applications areas. But considering the environmental pollution challenges, there is a trend to use more pneumatic conveying systems than the mechanical conveying. Similarly, the storage shed concept covers the open storage of raw materials, protect them from the vagaries of the weather, as well as to reduce windswept and pollution.

What technology do you use for dense-phase pneumatic conveying systems?

Implementation of our new innovative technology Denseveyor (dense phase pneumatic conveying system) especially for the cement industry, will provide the most efficient, effective and bulk solid materials (raw meal and cement) for storage or to process the unit within a production environment.

The advantages of our system are less energy consumption, complete automated system which reduces lesser human interface, hundred per cent pollution-free, an unique system for replacement of existing FK and VP pumps, and the ability to convey material to greater distances with limited space for installation.

How environment friendly are the systems that Bevcon offers?

Bevcon gives utmost important to environment protection. A series of pollution controlling measures are in place from the stage of engineering itself; one additional advantage is that we being the manufacturers of pollution control equipment, we can create better synergy of technology from the concept so that the outcome of the commissioning of a project and product conforms to the expectations of environment protection.

How efficient is the bag type dust extraction system offered by Bevcon?

Our bag type dust extraction system is 99.9 per cent efficient, given that we use high quality sealing techniques to ensure no leakages of dust particles.

Yes, there is an automated system implemented to remove the dust load on filters at set readings and it helps reduce the resist of gas flow (pressure drop), it is amicroprocessor based panel.

A dust extraction system is available in cylindrical filters, cassette filters, cartridge type, snap band and flat collar (provided with rings).

Any new innovations from Bevcon?

Innovation is a continuous process at Bevcon and we have set a target to develop 10-12 new products every year. This year, we are seriously focusing on the introduction of a sandwich conveyor for open cast mines for coal.

Any more capex planned?

Yes, Bevcon strongly believes that organisation growth depends on infrastructure development of people, process, and in diversification.

We are putting up our third manufacturing plant this financial year at Hyderabad and have already started a new manufacturing unit strategically located in Raipur in the Chhattisgarh district about three months ago.

What are your long-term goals and your plans to achieve them?

We have clear vision goals defined for the future until 2015 -16 and a set target to reach Rs 500cr turnover; we also have plans to upgrade and put up a state- of-the- art fully automised idler manufacturing plant and develop a full-fledged manufacturing plant at Raipur.

Why should a customer come to Bevcon?

We always ensure the following aspects for every sale to create goodwill and confidence in our customers.

  • Equipment is reliable and efficient in operation.
  • Best in quality -manufactured at in-house ISO certified manufacturing units.
  • Cost- effective.
  • Innovative features in the products.
  • Low maintenance/low downtime.
  • Low wear costs.
  • Lowest product lifecycle cost.
  • Technology transfer from collaborations.
  • Customised product development to meet client needs.

Y Srinivas Reddy

  • Reddy is the founder and Managing Director of Bevcon Wayors is the first generation entrepreneur who started the business at the young age of 25 in 1990 with clear conviction of "People and Process" makes the difference to the organizations growth. In last two decades, Bevcon achieved rapid growth and delivered enterprises class engineering solutions to Global 2400 Customers.
  • His fervor for design engineering has lead to numerous innovations in Bevcon’s range of products while ensuring high quality and faster turnaround times. The company has achieved 185 crores revenue in last financial year. Mr. Reddy is an associate Member of "American Management Association" Professional Member of renewed social entrepreneurship organization "Net Impact".
  • He is also serving as the president of Uppal Industrial Association and chairman of Uppal IALA.
  • He has contributed immensely towards social causes as Founder & Managing director of IBeam Foundation, active social entrepreneurship not-for-profit Organization. He holds a bachelors degree in mechanical engineering from JNTU, Hyderabad.

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Economy & Market

Smart Pumping for Rock Blasting

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SEEPEX introduces BN pumps with Smart Joint Access (SJA) to improve efficiency, reliability, and inspection speed in demanding rock blasting operations.
Designed for abrasive and chemical media, the solution supports precise dosing, reduced downtime, and enhanced operational safety.

SEEPEX has introduced BN pumps with Smart Joint Access (SJA), engineered for the reliable and precise transfer of abrasive, corrosive, and chemical media in mining and construction. Designed for rock blasting, the pump features a large inspection opening for quick joint checks, a compact footprint for mobile or skid-mounted installations, and flexible drive and material options for consistent performance and uptime.

“Operators can inspect joints quickly and rely on precise pumping of shear-sensitive and abrasive emulsions,” said Magalie Levray, Global Business Development Manager Mining at SEEPEX. “This is particularly critical in rock blasting, where every borehole counts for productivity.” Industry Context

Rock blasting is essential for extracting hard rock and shaping safe excavation profiles in mining and construction. Accurate and consistent loading of explosive emulsions ensures controlled fragmentation, protects personnel, and maximizes productivity. Even minor deviations in pumping can cause delays or reduce product quality. BN pumps with SJA support routine maintenance and pre-operation checks by allowing fast verification of joint integrity, enabling more efficient operations.

Always Inspection Ready

Smart Joint Access is designed for inspection-friendly operations. The large inspection opening in the suction housing provides direct access to both joints, enabling rapid pre-operation checks while maintaining high operational reliability. Technicians can assess joint condition quickly, supporting continuous, reliable operation.

Key Features

  • Compact Footprint: Fits truck-mounted mobile units, skid-mounted systems, and factory installations.
  • Flexible Drive Options: Compact hydraulic drive or electric drive configurations.
  • Hydraulic Efficiency: Low-displacement design reduces oil requirements and supports low total cost of ownership.
  • Equal Wall Stator Design: Ensures high-pressure performance in a compact footprint.
  • Material Flexibility: Stainless steel or steel housings, chrome-plated rotors, and stators in NBR, EPDM, or FKM.

Operators benefit from shorter inspection cycles, reliable dosing, seamless integration, and fast delivery through framework agreements, helping to maintain uptime in critical rock blasting processes.

Applications – Optimized for Rock Blasting

BN pumps with SJA are designed for mining, tunneling, quarrying, civil works, dam construction, and other sectors requiring precise handling of abrasive or chemical media. They provide robust performance while enabling fast, reliable inspection and maintenance.With SJA, operators can quickly access both joints without disassembly, ensuring emulsions are transferred accurately and consistently. This reduces downtime, preserves product integrity, and supports uniform dosing across multiple bore holes.

With the Smart Joint Access inspection opening, operators can quickly access and assess the condition of both joints without disassembly, enabling immediate verification of pump readiness prior to blast hole loading. This allows operators to confirm that emulsions are transferred accurately and consistently, protecting personnel, minimizing product degradation, and maintaining uniform dosing across multiple bore holes.

The combination of equal wall stator design, compact integration, flexible drives, and progressive cavity pump technology ensures continuous, reliable operation even in space-limited, high-pressure environments.

From Inspection to Operation

A leading explosives provider implemented BN pumps with SJA in open pit and underground operations. By replacing legacy pumps, inspection cycles were significantly shortened, allowing crews to complete pre-operation checks and return mobile units to productive work faster. Direct joint access through SJA enabled immediate verification, consistent emulsion dosing, and reduced downtime caused by joint-related deviations.

“The inspection opening gives immediate confidence that each joint is secure before proceeding to bore holes,” said a site technician. “It allows us to act quickly, keeping blasting schedules on track.”

Framework agreements ensured rapid pump supply and minimal downtime, supporting multi-site operations across continents

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Concrete

Refractory demands in our kiln have changed

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Radha Singh, Senior Manager (P&Q), Shree Digvijay Cement, points out why performance, predictability and life-cycle value now matter more than routine replacement in cement kilns.

As Indian cement plants push for higher throughput, increased alternative fuel usage and tighter shutdown cycles, refractory performance in kilns and pyro-processing systems is under growing pressure. In this interview, Radha Singh, Senior Manager (P&Q), Shree Digvijay Cement, shares how refractory demands have evolved on the ground and how smarter digital monitoring is improving kiln stability, uptime and clinker quality.

How have refractory demands changed in your kiln and pyro-processing line over the last five years?
Over the last five years, refractory demands in our kiln and pyro line have changed. Earlier, the focus was mostly on standard grades and routine shutdown-based replacement. But now, because of higher production loads, more alternative fuels and raw materials (AFR) usage and greater temperature variation, the expectation from refractory has increased.
In our own case, the current kiln refractory has already completed around 1.5 years, which itself shows how much more we now rely on materials that can handle thermal shock, alkali attack and coating fluctuations. We have moved towards more stable, high-performance linings so that we don’t have to enter the kiln frequently for repairs.
Overall, the shift has been from just ‘installation and run’ to selecting refractories that give longer life, better coating behaviour and more predictable performance under tougher operating conditions.

What are the biggest refractory challenges in the preheater, calciner and cooler zones?
• Preheater: Coating instability, chloride/sulphur cycles and brick erosion.
• Calciner: AFR firing, thermal shock and alkali infiltration.
• Cooler: Severe abrasion, red-river formation and mechanical stress on linings.
Overall, the biggest challenge is maintaining lining stability under highly variable operating conditions.

How do you evaluate and select refractory partners for long-term performance?
In real plant conditions, we don’t select a refractory partner just by looking at price. First, we see their past performance in similar kilns and whether their material has actually survived our operating conditions. We also check how strong their technical support is during shutdowns, because installation quality matters as much as the material itself.
Another key point is how quickly they respond during breakdowns or hot spots. A good partner should be available on short notice. We also look at their failure analysis capability, whether they can explain why a lining failed and suggest improvements.
On top of this, we review the life they delivered in the last few campaigns, their supply reliability and their willingness to offer plant-specific custom solutions instead of generic grades. Only a partner who supports us throughout the life cycle, which includes selection, installation, monitoring and post-failure analysis, fits our long-term requirement.

Can you share a recent example where better refractory selection improved uptime or clinker quality?
Recently, we upgraded to a high-abrasion basic brick at the kiln outlet. Earlier we had frequent chipping and coating loss. With the new lining, thermal stability improved and the coating became much more stable. As a result, our shutdown interval increased and clinker quality remained more consistent. It had a direct impact on our uptime.

How is increased AFR use affecting refractory behaviour?
Increased AFR use is definitely putting more stress on the refractory. The biggest issue we see daily is the rise in chlorine, alkalis and volatiles, which directly attack the lining, especially in the calciner and kiln inlet. AFR firing is also not as stable as conventional fuel, so we face frequent temperature fluctuations, which cause more thermal shock and small cracks in the lining.
Another real problem is coating instability. Some days the coating builds too fast, other days it suddenly drops, and both conditions impact refractory life. We also notice more dust circulation and buildup inside the calciner whenever the AFR mix changes, which again increases erosion.
Because of these practical issues, we have started relying more on alkali-resistant, low-porosity and better thermal shock–resistant materials to handle the additional stress coming from AFR.

What role does digital monitoring or thermal profiling play in your refractory strategy?
Digital tools like kiln shell scanners, IR imaging and thermal profiling help us detect weakening areas much earlier. This reduces unplanned shutdowns, helps identify hotspots accurately and allows us to replace only the critical sections. Overall, our maintenance has shifted from reactive to predictive, improving lining life significantly.

How do you balance cost, durability and installation speed during refractory shutdowns?
We focus on three points:
• Material quality that suits our thermal profile and chemistry.
• Installation speed, in fast turnarounds, we prefer monolithic.
• Life-cycle cost—the cheapest material is not the most economical. We look at durability, future downtime and total cost of ownership.
This balance ensures reliable performance without unnecessary expenditure.

What refractory or pyro-processing innovations could transform Indian cement operations?
Some promising developments include:
• High-performance, low-porosity and nano-bonded refractories
• Precast modular linings to drastically reduce shutdown time
• AI-driven kiln thermal analytics
• Advanced coating management solutions
• More AFR-compatible refractory mixes

These innovations can significantly improve kiln stability, efficiency and maintenance planning across the industry.

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Concrete

Digital supply chain visibility is critical

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MSR Kali Prasad, Chief Digital and Information Officer, Shree Cement, discusses how data, discipline and scale are turning Industry 4.0 into everyday business reality.

Over the past five years, digitalisation in Indian cement manufacturing has moved decisively beyond experimentation. Today, it is a strategic lever for cost control, operational resilience and sustainability. In this interview, MSR Kali Prasad, Chief Digital and Information Officer, Shree Cement, explains how integrated digital foundations, advanced analytics and real-time visibility are helping deliver measurable business outcomes.

How has digitalisation moved from pilot projects to core strategy in Indian cement manufacturing over the past five years?
Digitalisation in Indian cement has evolved from isolated pilot initiatives into a core business strategy because outcomes are now measurable, repeatable and scalable. The key shift has been the move away from standalone solutions toward an integrated digital foundation built on standardised processes, governed data and enterprise platforms that can be deployed consistently across plants and functions.
At Shree Cement, this transition has been very pragmatic. The early phase focused on visibility through dashboards, reporting, and digitisation of critical workflows. Over time, this has progressed into enterprise-level analytics and decision support across manufacturing and the supply chain,
with clear outcomes in cost optimisation, margin protection and revenue improvement through enhanced customer experience.
Equally important, digital is no longer the responsibility of a single function. It is embedded into day-to-day operations across planning, production, maintenance, despatch and customer servicing, supported by enterprise systems, Industrial Internet of Things (IIoT) data platforms, and a structured approach to change management.

Which digital interventions are delivering the highest ROI across mining, production and logistics today?
In a capital- and cost-intensive sector like cement, the highest returns come from digital interventions that directly reduce unit costs or unlock latent capacity without significant capex.
Supply chain and planning (advanced analytics): Tools for demand forecasting, S&OP, network optimisation and scheduling deliver strong returns by lowering logistics costs, improving service levels, and aligning production with demand in a fragmented and regionally diverse market.
Mining (fleet and productivity analytics): Data-led mine planning, fleet analytics, despatch discipline, and idle-time reduction improve fuel efficiency and equipment utilisation, generating meaningful savings in a cost-heavy operation.
Manufacturing (APC and process analytics): Advanced Process Control, mill optimisation, and variability reduction improve thermal and electrical efficiency, stabilise quality and reduce rework and unplanned stoppages.
Customer experience and revenue enablement (digital platforms): Dealer and retailer apps, order visibility and digitally enabled technical services improve ease of doing business and responsiveness. We are also empowering channel partners with transparent, real-time information on schemes, including eligibility, utilisation status and actionable recommendations, which improves channel satisfaction and market execution while supporting revenue growth.
Overall, while Artificial Intelligence (AI) and IIoT are powerful enablers, it is advanced analytics anchored in strong processes that typically delivers the fastest and most reliable ROI.

How is real-time data helping plants shift from reactive maintenance to predictive and prescriptive operations?
Real-time and near real-time data is driving a more proactive and disciplined maintenance culture, beginning with visibility and progressively moving toward prediction and prescription.
At Shree Cement, we have implemented a robust SAP Plant Maintenance framework to standardise maintenance workflows. This is complemented by IIoT-driven condition monitoring, ensuring consistent capture of equipment health indicators such as vibration, temperature, load, operating patterns and alarms.
Real-time visibility enables early detection of abnormal conditions, allowing teams to intervene before failures occur. As data quality improves and failure histories become structured, predictive models can anticipate likely failure modes and recommend timely interventions, improving MTBF and reducing downtime. Over time, these insights will evolve into prescriptive actions, including spares readiness, maintenance scheduling, and operating parameter adjustments, enabling reliability optimisation with minimal disruption.
A critical success factor is adoption. Predictive insights deliver value only when they are embedded into daily workflows, roles and accountability structures. Without this, they remain insights without action.

In a cost-sensitive market like India, how do cement companies balance digital investment with price competitiveness?
In India’s intensely competitive cement market, digital investments must be tightly linked to tangible business outcomes, particularly cost reduction, service improvement, and faster decision-making.
This balance is achieved by prioritising high-impact use cases such as planning efficiency, logistics optimisation, asset reliability, and process stability, all of which typically deliver quick payback. Equally important is building scalable and governed digital foundations that reduce the marginal cost of rolling out new use cases across plants.
Digitally enabled order management, live despatch visibility, and channel partner platforms also improve customer centricity while controlling cost-to-serve, allowing service levels to improve without proportionate increases in headcount or overheads.
In essence, the most effective digital investments do not add cost. They protect margins by reducing variability, improving planning accuracy, and strengthening execution discipline.

How is digitalisation enabling measurable reductions in energy consumption, emissions, and overall carbon footprint?
Digitalisation plays a pivotal role in improving energy efficiency, reducing emissions and lowering overall carbon intensity.
Real-time monitoring and analytics enable near real-time tracking of energy consumption and critical operating parameters, allowing inefficiencies to be identified quickly and corrective actions to be implemented. Centralised data consolidation across plants enables benchmarking, accelerates best-practice adoption, and drives consistent improvements in energy performance.
Improved asset reliability through predictive maintenance reduces unplanned downtime and process instability, directly lowering energy losses. Digital platforms also support more effective planning and control of renewable energy sources and waste heat recovery systems, reducing dependence on fossil fuels.
Most importantly, digitalisation enables sustainability progress to be tracked with greater accuracy and consistency, supporting long-term ESG commitments.

What role does digital supply chain visibility play in managing demand volatility and regional market dynamics in India?
Digital supply chain visibility is critical in India, where demand is highly regional, seasonality is pronounced, and logistics constraints can shift rapidly.
At Shree Cement, planning operates across multiple horizons. Annual planning focuses on capacity, network footprint and medium-term demand. Monthly S&OP aligns demand, production and logistics, while daily scheduling drives execution-level decisions on despatch, sourcing and prioritisation.
As digital maturity increases, this structure is being augmented by central command-and-control capabilities that manage exceptions such as plant constraints, demand spikes, route disruptions and order prioritisation. Planning is also shifting from aggregated averages to granular, cost-to-serve and exception-based decision-making, improving responsiveness, lowering logistics costs and strengthening service reliability.

How prepared is the current workforce for Industry 4.0, and what reskilling strategies are proving most effective?
Workforce preparedness for Industry 4.0 is improving, though the primary challenge lies in scaling capabilities consistently across diverse roles.
The most effective approach is to define capability requirements by role and tailor enablement accordingly. Senior leadership focuses on digital literacy for governance, investment prioritisation, and value tracking. Middle management is enabled to use analytics for execution discipline and adoption. Frontline sales and service teams benefit from
mobile-first tools and KPI-driven workflows, while shop-floor and plant teams focus on data-driven operations, APC usage, maintenance discipline, safety and quality routines.
Personalised, role-based learning paths, supported by on-ground champions and a clear articulation of practical benefits, drive adoption far more effectively than generic training programmes.

Which emerging digital technologies will fundamentally reshape cement manufacturing in the next decade?
AI and GenAI are expected to have the most significant impact, particularly when combined with connected operations and disciplined processes.
Key technologies likely to reshape the sector include GenAI and agentic AI for faster root-cause analysis, knowledge access, and standardisation of best practices; industrial foundation models that learn patterns across large sensor datasets; digital twins that allow simulation of process changes before implementation; and increasingly autonomous control systems that integrate sensors, AI, and APC to maintain stability with minimal manual intervention.
Over time, this will enable more centralised monitoring and management of plant operations, supported by strong processes, training and capability-building.

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