Product Development
A good used oil analysis programme is integral to any successful maintenance management
Published
4 years agoon
By
admin
Akhil Jha, Vice President – Technical, Shell India Markets
The cement industry has several pieces of heavy machinery equipment that work under extreme pressures and loads. Lubrication is critical to maintain the system running smoothly, quite literally. With a slew of specific lubricants designed for specific applications, customers can now design a detailed plan to manage the lubrication schedule at the plant. What is missing is the technical knowhow to choose and use the right product. Akhil Jha, Vice-president – Technical, Shell India Markets, with over twenty years of experience in oil sector which includes ten years at Shell and another ten years in a major public sector oil company, shines a spotlight on the right practices to follow. Excerpts from the interview.
Please elaborate on the importance of lubricants.
In the cement industry, mining and plant side equipments are often exposed to extreme working conditions. There are other environmental conditions like humidity and dust, high temperature variations, and heavy and shock loads to be handled by the lubricants.
There are major sections of cement plant that have variety of equipments, like ball mills, VRM, kiln, crushers, roller press, bucket elevator, conveyors, compressors, id fans, off-highway equipment, power plants, etc.
Critical equipment in these plants generally has to work 365 days a year and every hour of downtime is expensive for the company as it results in lost production. Production losses due to machine down time incur high cost in absence of redundancy. A high performance lubricant can have a significant impact on reducing the operating and maintenance cost. A high performance lubricant can offer following benefits
- Protection of equipment.
- Longer oil life.
- System efficiency.
How can one arrive at a proper lubricant changing schedule?
All major industrial equipment OEMs provide oil drain interval (ODI) based on the design aspects, auxiliary equipment recommendations, type of oil recommended and operating condition etc.
A good way to ensure efficient lubricant drain intervals as well as monitoring schedule for checking the overall condition of equipment is to utilise a strong used oil analysis program. A good used-oil analysis programme is integral to any successful maintenance management. With close monitoring of the condition of the oil in all critical applications like engine, gearbox, compressors, hydraulic system, circulating system in the power plant, an oil analysis programme can help to improve profitability by using:
- Less lubricant purchase.
- Less downtime.
- Less parts replacements.
- Less labour.
In oil analysis, we have to consider four major categories and cross-verify the same within the limit of OEM in correlation with equipment-operating parameters like temperature.
- Physiochemical parameters like TBN, TAN, viscosity, flash point, oxidation test , etc. Wear Metals – Al, Cu, Fe, Pb, Cr, Sn, etc.
- Contaminant: Water, Na, Si, Ca, etc.
- Additive Concentration: Zn, P, Ca.
How does one choose the right lubricant?
Normally, the simplest thing will be to follow OEMs` recommendation as lubricants are approved and recommended after proper evaluation considering operating conditions and equipment design.
However, there can be variation in anticipated condition hence OEM and Lubricant Technical Advisor must be consulted for equipment operating under special/severe conditions. Selection of the right lubricant for each application should always be based on the following considerations:
- Type or part to be lubricated.
- Speed and load.
- Criticality of operations.
- Viscosity grade.
- Current lubrication procedures
- The performance specification of lubricant
By using low quality lubricants, an expensive production equipment can breakdown due to lubricant failure resulting in:
- production loss due to downtime.
- expenses for repair/ replacement for the equipment parts.
It is critical to refer OEM recommendations like the operation and maintenance manual during selection of lubricant besides seeking advice from lubricant experts.
How do lubricants get contaminated and what are the consequent hazards?
Contamination can come from the following external sources:
- Water can result in corrosion, foaming, excessive wear, oxidation and deterioration of oil.
- Particulate contamination in form of lime, cement coal from atmosphere can result in malfunctioning of sensitive equipment leading to failure.
Can one overdose lubricant and does it have any impact on the performance?
Overfilling of oil can increase oil levels and there is a chance of oil leakage through level indicator openings, breather, etc.
Overfilling can also lead to a higher churn in the oil that can then lead to foaming and higher oil drag. This increases internal friction and impacts the system efficiency negatively. Internal friction can also lead to higher oil temperature which combined with foaming can increase risk of oxidation.
Tell us about the new age lubricants available in the market.
The cement industry has slowly started accepting synthetic lubricants due to high performance requirements in severe and highly loaded applications like VRM rollers, kiln support roller bearings, compressor oils, apart from benefits of reduced energy usage. Synthetic lubricants offer a longer oil life which can reduce number of oil changes hence increase productive time.
Cement industry is now using only specialty lubricants instead of bituminous compound for open gear and wire rope lubricant, which are not as environment friendly.
How did the industry perform last year? What are your projections for this year?
Cement consumption in India is expected to rise by 8-9 per cent taking the estimated cement consumption in 2013-14 to about 280-285 MT, from around 260 MT in the 2012-13, as per the Cement Manufacturers Association.Industry performance was not satisfactory last year as fewer number of new projects were commissioned in 2013, compared to the previous year. We are roughly expecting a growth of 8 per cent on our existing share from the expansion projects, also we hope that the cement plants will go back to operate at a hundred per cent of their installed capacity.Even though the industry did not perform so well over last couple of years, we were able to increase our wallet share at major cement groups by delivering value to their business. We are expecting to further increase our market share in 2014.
Who are your major clients in the cement sector?
Shell either directly or through its distributors, supplies to many major cement plants and their mines includes third party mining contractors and project sites of cement OEMs in India
Do you offer consultancy or total lubricant management services?
Our lubricant technical advisors conduct comprehensive study on site at a cement plant to assess the prevailing situations and practices and accordingly advise the customer on the use of the right lubricant for the right equipment, and address their lubrication challenges. We share best practices from around the world and help them realise maximum value from the use of Shell products and our expert services for lowering total cost of ownership.
Do you provide training in this area?
Shell has a on-site training service called LubeCoach. The objectives are to provide training to cement plant personnel on storage, the handling, dispensing and disposal of lubricants. We train them in the basics of lubrication, friction and wear, selection of right lubricant for the right machineries, etc.
Lubricants from shell
- Shell Rimula: Engine oil.
- Shell Omala: Industrial gear oil.
- Shell Tellus: Hydraulic oil.
- Shell Corena: Compressor oil.
- Shell Morlina: Bearing and circulating oil.
- Shell Gadus: Greases, products for open gear and wire rope applications.
- Shell Spirax: Axle and transmission oils.
- Shell Argina: Marine engine lubricants.
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Economy & Market
Power Build’s Core Gear Series
Published
2 weeks agoon
February 19, 2026By
admin
A deep dive into Core Gear Series of products M, C, F and K, by Power Build, and how they represent precision in motion.
At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. Power Build answers this need with its flagship geared motor series: M, C, F and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors
Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors
Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors
Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors
For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining and material handling. Its flexibility in mounting and broad motor options offer engineers the freedom in design and reliability in execution.
Together, these four series reflect Power Build’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design and field-tested reliability. Whether the requirement is speed control, torque multiplication or space efficiency, Radicon’s Series M, C, F and K stand as trusted powerhouses for global industries.
http://www.powerbuild.in
Call: +919727719344
Economy & Market
Conveyor belts are a vital link in the supply chain
Published
9 months agoon
June 16, 2025By
admin
Kamlesh Jain, Managing Director, Elastocon, discusses how the brand delivers high-performance, customised conveyor belt solutions for demanding industries like cement, mining, and logistics, while embracing innovation, automation, and sustainability.
In today’s rapidly evolving industrial landscape, efficient material handling isn’t just a necessity—it’s a competitive advantage. As industries such as mining, cement, steel and logistics push for higher productivity, automation, and sustainability, the humble conveyor belt has taken on a mission-critical role. In this exclusive interview, Kamlesh Jain, Managing Director, Elastocon, discusses how the company is innovating for tougher terrains, smarter systems and a greener tomorrow.
Brief us about your company – in terms of its offerings, manufacturing facilities, and the key end-user industries it serves.
Elastocon, a flagship brand of the Royal Group, is a trusted name in the conveyor belt manufacturing industry. Under the brand name ELASTOCON, the company produces both open-end and endless belts, offering tailor-made solutions to some of the most demanding sectors such as cement, steel, power, mining, fertiliser, and logistics. Every belt is meticulously engineered—from fabric selection to material composition—to ensure optimal performance in tough working conditions. With advanced manufacturing facilities and strict quality protocols, Elastocon continues to deliver high-performance conveyor solutions designed for durability, safety, and efficiency.
How is the group addressing the needs for efficient material handling?
Efficient material handling is the backbone of any industrial operation. At Elastocon, our engineering philosophy revolves around creating belts that deliver consistent performance, long operational life, and minimal maintenance. We focus on key performance parameters such as tensile strength, abrasion resistance, tear strength, and low elongation at working tension. Our belts are designed to offer superior bonding between plies and covers, which directly impacts their life and reliability. We also support clients
with maintenance manuals and technical advice, helping them improve their system’s productivity and reduce downtime.
How critical are conveyor belts in ensuring seamless material handling?
Conveyor belts are a vital link in the supply chain across industries. In sectors like mining, cement, steel, and logistics, they facilitate the efficient movement of materials and help maintain uninterrupted production flows. At Elastocon, we recognise the crucial role of belts in minimising breakdowns and increasing plant uptime. Our belts are built to endure abrasive, high-temperature, or high-load environments. We also advocate proper system maintenance, including correct belt storage, jointing, roller alignment, and idler checks, to ensure smooth and centered belt movement, reducing operational interruptions.
What are the key market and demand drivers for the conveyor belt industry?
The growth of the conveyor belt industry is closely tied to infrastructure development, increased automation, and the push for higher operational efficiency. As industries strive to reduce labor dependency and improve productivity, there is a growing demand for advanced material handling systems. Customers today seek not just reliability, but also cost-effectiveness and technical superiority in the belts they choose. Enhanced product aesthetics and innovation in design are also becoming significant differentiators. These trends are pushing manufacturers to evolve continuously, and Elastocon is leading the way with customer-centric product development.
How does Elastocon address the diverse and evolving requirements of these sectors?
Our strength lies in offering a broad and technically advanced product portfolio that serves various industries. For general-purpose applications, our M24 and DINX/W grade belts offer excellent abrasion resistance, especially for RMHS and cement plants. For high-temperature operations, we provide HR and SHR T2 grade belts, as well as our flagship PYROCON and PYROKING belts, which can withstand extreme heat—up to 250°C continuous and even 400°C peak—thanks to advanced EPM polymers.
We also cater to sectors with specialised needs. For fire-prone environments like underground mining, we offer fire-resistant belts certified to IS 1891 Part V, ISO 340, and MSHA standards. Our OR-grade belts are designed for oil and chemical resistance, making them ideal for fertiliser and chemical industries. In high-moisture applications like food and agriculture, our MR-grade belts ensure optimal performance. This diverse range enables us to meet customer-specific challenges with precision and efficiency.
What core advantages does Elastocon offer that differentiate it from competitors?
Elastocon stands out due to its deep commitment to quality, innovation, and customer satisfaction. Every belt is customised to the client’s requirements, supported by a strong R&D foundation that keeps us aligned with global standards and trends. Our customer support doesn’t end at product delivery—we provide ongoing technical assistance and after-sales service that help clients maximise the value of their investments. Moreover, our focus on compliance and certifications ensures our belts meet stringent national and international safety and performance standards, giving customers added confidence.
How is Elastocon gearing up to meet its customers’ evolving needs?
We are conscious of the shift towards greener and smarter manufacturing practices. Elastocon is embracing sustainability by incorporating eco-friendly materials and energy-efficient manufacturing techniques. In parallel, we are developing belts that seamlessly integrate with automated systems and smart industrial platforms. Our vision is to make our products not just high-performing but also future-ready—aligned with global sustainability goals and compatible with emerging technologies in industrial automation and predictive maintenance.
What trends do you foresee shaping the future of the conveyor belt industry?
The conveyor belt industry is undergoing a significant transformation. As Industry 4.0 principles gain traction, we expect to see widespread adoption of smart belts equipped with sensors for real-time monitoring, diagnostics, and predictive maintenance. The demand for recyclable materials and sustainable designs will continue to grow. Furthermore, industry-specific customisation will increasingly replace standardisation, and belts will be expected to do more than just transport material—they will be integrated into intelligent production systems. Elastocon is already investing in these future-focused areas to stay ahead of the curve.
Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your consumers. In this context, why is branding important for cement companies? As far as the customers are concerned cement is simply cement. It is precisely for this reason that branding, marketing and advertising of cement becomes crucial. Since the customer is unable to differentiate between the shades of grey, the onus of creating this awareness is carried by the brands. That explains the heavy marketing budgets, celebrity-centric commercials, emotion-invoking taglines and campaigns enunciating the many benefits of their offerings.
Marketing strategies of cement companies have undergone gradual transformation owing to the change in consumer behaviour. While TV commercials are high on humour and emotions to establish a fast connect with the customer, social media campaigns are focussed more on capturing the consumer’s attention in an over-crowded virtual world. Branding for cement companies has become a holistic growth strategy with quantifiable results. This has made brands opt for a mix package of traditional and new-age tools, such as social media. However, the hero of every marketing communication is the message, which encapsulates the unique selling points of the product. That after all is crux of the matter here.
While cement companies are effectively using marketing tools to reach out to the consumers, they need to strengthen the four Cs of the branding process – Consumer, Cost, Communication and Convenience. Putting up the right message, at the right time and at the right place for the right kind of customer demographic is of utmost importance in the long run. It is precisely for this reason that regional players are likely to have an upper hand as they rely on local language and cultural references to drive home the point. But modern marketing and branding domain is exponentially growing and it would be an interesting exercise to tabulate and analyse its impact on branding for cement.
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