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2014 will not show a sharp revival although we expect the conditions to remain stable

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Teena Virmani, Vice- President, Kotak Securities The year 2013 was tough for the industry, and 2014 is not expected to fare much better. Though things will be better, there is still a long way to go, for the sector to get back on track. Teena Virmani, Vice- President, Kotak Securities, shares her views about the year ahead. Excerpts from the interview.

So how do you assess the performance of the cement sector in 2013?
The current installed capacity of the cement industry stand at around 330 – 340 million tonnes per annum. The cement demand, however, was much lower. Most companies had their production volumes up to 60 – 70 per cent of installed capacity. The cement demand growth hovered at around 4 – 5 per cent in the fiscal year. The slowdown was a spillover of decreased growth in consumer sectors such as infrastructure and housing. The GDP of the country too, was very low.

The housing sector, which is the major consumer of cement, saw a decline in real estate demand.. One of the reasons was high interest rates on loans available for the housing sector. Besides this, the ban on sand mining too, impacted the sector.

We also saw very little activity in the infra sector. No major projects were launched and the actual execution of those granted did not take place. Overall, 2013 was not that good for the cement manufacturers.

Has setting up a cement plant become more difficult now?
Land acquisition process is not as smooth as it should be. When it comes to acquiring and building a cement plant, the promoters have to go through a lengthy approval process right from environment clearance to mining leases. The number of approvals required is very large and the time taken for granting is too long. This definitely slows down the growth.

Do you expect good cement demand in 2014?
2014 will not show a sharp revival although we expect the conditions to remain stable at least, if not improve. We feel that after the elections, once we see a stable government in place, we will have a clear idea of the direction in which we are moving ahead. I don´t think new governance will have an immediate impact on the market; it will be a slow and a gradual process. Projects will be planned, approved, tenders will be floated and contracts will be awarded. Only after the projects take off at ground level will we see any demand from the infra sector. So, after the elections, we do not expect any drastic improvements for at least 3- 5 quarters. At the most, we may see a positive and optimistic mindset impacting the market after the elections.

Demand from the rural housing sector too, will help in a revival and we expect it to be at least at 5 per cent. In 2015, the demand is likely to pick up.

How do you view consolidations that happened in 2013?
We saw several major consolidations in the last year. There were capacity additions, too, though the cement demand was low. Industries have to grow whether or not there is demand in the market. 2013 was a year of consolidation and we believe it was the right move for buyers. The consolidations happened at very decent rates and the dollar was at a high so both parties benefited. It was a good move to take over rather than setting up a new facility. The cost of taking over is well worth it, given the hassles of getting a slew of clearances and mining leases in the case of setting up a new plant. Replacement costs too, are very high. In a way, the slowdown was a good opportunity for the buyers.

How do you expect cement prices to move in 2014?
The last fifteen days of December usually see a dip in prices. This is an established pattern as some major cement companies close their books in December. They have to clear the cement stocks before the books are closed. As a result, the market has an over-supply of cement in this period. Prices usually come down at this time but we expect them to start improving from January onwards and keep rising till May – June 2014. After June, the pricing will depend on the monsoon. There is a likelihood of prices dipping in June. Overall, we expect prices to be on the higher side in 2014 as compared to 2013. We are expecting better days for the housing, construction and infrastructure sectors and that will certainly help in improving cement prices.

Will cement companies have a better profit margins in 2014 with the decreasing costs of production?
A good cost structure will have to be put in place for the industry. As cement prices went up, the cost of production too, went up dramatically, the cost of raw material went up, and the rise in diesel prices raised the cost of freight transport. Although the cost of coal had come down slightly, it was offset by the rise of the dollar. We don´t see costs coming down in the near future. Cement prices may go up but the cost of production is not likely to come down.

Are cement manufacturers cutting production to save on limestone reserves?
No, the cut in production is purely related to the demand and supply scenario. It has nothing to do with conservation of limestone reserves. Companies like ACC, Ambuja, UltraTech, have reserves sufficient for more than 60 – 70 years, so there is no need to conserve resources by cutting production.

The prices and the production capacity is governed by the demand and 2013 saw a dip in demand. The cut in production was in response to the lower demand. As the infrastructure and housing sectors pick up, we will see the production volumes rising correspondingly.

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Economy & Market

Leonard Unveils Dual-Head Robotic Arm for Hazardous Industrial Demolition

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 Leonard unveils Descender Duo, a dual-head robotic demolition arm designed to improve industrial safety and reduce shutdown time by up to 50 per cent.

Industrial robotics and refractory services specialist Leonard has launched Descender Duo, a dual-head robotic demolition arm designed to improve safety, accelerate maintenance and reduce shutdown times in hazardous industrial environments. The system made its debut at Lisahally Power Station in Northern Ireland, removing 25 tonnes of slag material within hours.

Developed for the cement, metals, waste-to-energy and petrochemical industries, Descender Duo enables remote-controlled refractory demolition, anchor cutting and welding, and refractory spraying inside boilers, calciners and silos. Its vertical-access design eliminates the need for personnel to enter confined, high-risk spaces during these operations.

Weighing less than two tonnes, the pre-assembled system requires an access opening of just 1.2 m². Supported by an external overhead hoist, it uses electrically operated hydraulic stabilising legs to secure itself inside vessels. The robotic arm offers 360-degree rotation and is suited to vessels approximately 9 m in diameter, with its operating reach extendable through strategically positioned access points.

Equipped with two independently controlled robotic heads, Descender Duo can perform identical or different tasks simultaneously, including refractory demolition, anchor cutting and spraying. Its remote-control system incorporates live camera feeds, allowing operators to monitor operations without entering hazardous environments.

According to Leonard, the technology can deliver time savings of up to 50 per cent compared with manual methods. Its ability to operate at temperatures exceeding 100°C allows maintenance to begin as early as 24 hours after burner shutdown. An all-electric power supply further supports cleaner and more cost-efficient operations.

First Deployment Demonstrates Shutdown Efficiency

The system was first deployed at Burmeister & Wain Scandinavian Contractor’s (BWSC) Lisahally Power Station in Londonderry, Northern Ireland. The facility generates electricity from grade C waste wood, supplying approximately 40,000 homes and businesses.

Leonard and BWSC collaborated to develop a customised solution for the plant’s 26-metre furnace, where extensive external pipework created significant access challenges.

Mark Leonard, Managing Director, Leonard, said, “It required new thinking and rather than step away from the problem we were committed to solving it for the customer, with the customer. We’re relentless in our approach to tackling complex challenges, head-on. We took our years of cement plant experience, coupled with our working knowledge of the BWSC plant, and designed, engineered and tested a completely new vertical solution within just seven weeks from that initial conversation with the customer. That solution was the Descender Duo as we know it today.”

Traditionally, the furnace required a cooling period of up to 36 hours before preparatory work could begin, followed by manual slag removal using rope-access personnel. With Descender Duo, work commenced just 24 hours after shutdown, reducing downtime by up to one day.

The deployment removed 25 tonnes of slag within hours, eliminated the need for at least six workers to enter the hazardous furnace interior and saved 26 hours in the shutdown programme.

“The effectiveness exceeded expectation,” said Martin Doran, Plant Manager at Lisahally Power Station.

“When the Descender Duo concept was first discussed, we had to spend some time with the team from Leonard looking at how it was going to be moved into the furnace. Every site is different and that presented its own challenges, but nothing that the team couldn’t overcome. Once it was installed we were hugely impressed by its efficiency.”

Expanding Industrial Robotics Applications

Descender Duo joins Leonard’s existing portfolio of robotic maintenance solutions, including the Axis horizontal-access arm, Nano confined-space access arm, Charger cement mill media recharging system and Calibre cement mill media grading system.

Headquartered in Northern Ireland, Leonard provides robotic refractory demolition, installation, inspection and industrial maintenance services across the cement, metals, energy, biomass, glass and civil engineering sectors.

Formerly known as G Leonard, the company has more than 35 years of industry experience and operates across Europe, North America, the Middle East, Africa and Asia-Pacific.

The latest innovation reinforces Leonard’s focus on replacing hazardous manual processes with robotic systems that improve workforce safety, enhance operational efficiency and minimise industrial downtime.

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Concrete

Martin Engineering Appoints Ashwini Khunte as India General Manager

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Martin Engineering names Ashwini Khunte India General Manager to strengthen operations and drive growth across key bulk material handling sectors.

Pune

Martin Engineering, a global provider of bulk material handling solutions, has appointed Ashwini Khunte as General Manager of its India business, strengthening its leadership as the company expands its presence across the country’s cement, mining, steel, power and infrastructure sectors.

Khunte brings more than a decade of experience with Martin Engineering, having joined its Indian operations in 2013 as a Design Engineer, shortly after the company established its presence in the country in 2012.

A mechanical engineer by qualification, she spent her initial five years developing bulk material handling solutions in collaboration with the company’s operations team. During this period, she gained extensive experience addressing operational challenges in the steel, cement and coal industries. She subsequently moved into project engineering, managing major engineering, procurement and construction (EPC) and original equipment manufacturer (OEM) projects from initial enquiry to commissioning. Her responsibilities later expanded to overseeing Martin Engineering’s conveyor product portfolio in India, involving customer engagement, technical presentations and site visits across heavy industries.

In 2024, Khunte was promoted to Head of Sales & Marketing for the company’s Europe, Middle East, Africa and India (EMEAI) region. The position broadened her international market exposure and strengthened her strategic and commercial leadership capabilities.

Commenting on her appointment, Ashwini Khunte, General Manager, Martin Engineering India, said: “India represents a tremendous opportunity for Martin Engineering. The country’s continued investment in cement, mining, steel, power and infrastructure is creating increasing demand for safer, cleaner and more productive bulk material handling, and that’s exactly what we do. My priority will be to build on the strong foundations already established in India, while continuing to develop our people, strengthen customer relationships and bring practical solutions to the challenges faced by our industry.”

Robert Whetstone, Area Vice President – EMEAI, Martin Engineering, highlighted Khunte’s technical expertise, market understanding and leadership experience.

“Ashwini brings an exceptional combination of technical understanding, customer knowledge and commercial leadership. She has grown as Martin Engineering has grown, and has consistently demonstrated outstanding capability to transform her expertise into practical solutions. Her knowledge of the Indian market, together with her international experience, makes her ideally suited to lead our India business through its next stage of growth for years to come.”

Since establishing its Indian business in 2012, Martin Engineering has expanded its local workforce, manufacturing capabilities and dealership network. The company supplies conveyor products, transfer point solutions, material flow aids, training and technical support to bulk material handling industries. Khunte’s appointment positions the company to further strengthen customer relationships and expand its solutions portfolio in India’s growing industrial and infrastructure markets.

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Concrete

Fornnax Wins AIRIA’s Special Export Award for Rubber Machinery in 2025-26

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Fornnax Technology Pvt. Ltd. has been honoured with the Special Export Award – Rubber Machinery for 2025–26 by the All-India Rubber Industries Association (AIRIA), in recognition of its highest exports of tyre recycling plants to the European region.

With more than a decade of experience in India’s tyre recycling industry, Fornnax has contributed to the development of advanced recycling technologies and infrastructure. The company currently holds a 90% market share in India’s domestic tyre recycling sector, while exports account for 30% of its business, spanning markets such as Europe, Australia and the GCC.

The award marks another milestone for Fornnax, whose tyre recycling lines and advanced shredding technologies are supporting the growth of the circular economy in India and international markets.

Commenting on the recognition, Mr. Jignesh Kundaria, Founder and Director of Fornnax, said:

“This honour from AIRIA is a reflection of an incredible journey we have undertaken over the years. When we started Fornnax, there was no established recycling industry in India to follow. We chose to build for the future instead. Today, when you see India’s tyre recycling sector, it has already transformed into a dynamic, high-growth industry and we are extremely proud to have played our part in building it.”

Unlike standalone equipment suppliers, Fornnax focuses on developing complete, high-capacity recycling infrastructure. Its integrated systems combine multiple stages of shredding and size reduction to enable efficient, continuous operations. This system-level engineering approach helps recycling operators improve throughput, equipment reliability and operational consistency.

The recognition reinforces Fornnax’s commitment to developing engineering technologies that contribute to a more efficient and circular recycling ecosystem.

Looking ahead, the company aims to expand its international presence while continuing to develop advanced shredding and recycling solutions to address the growing volumes and evolving requirements of the global recycling industry.

For more information, visit: www.fornnax.com

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