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KARAM is one of the leaders in fall protection equipment

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Asif Iqbal, National Sales Head, KARAM Industries

Brief about KARAM, its business activities and operations abroad.

KARAM is India?? one of the leading personal protective equipment manufacturing enterprises, ranks as the number one company in the field of personal safety in the country, and among one of the top 10 fall protection manufacturing companies in the world. Its product range includes personal protective equipment like safety helmets, safety eyewear, hearing protection, face protection, hand protection, protective workwear, safety shoes, and a vast fall protection equipment range. Besides these, engineered safety solutions like anchorage systems, specialised rope access, evacuation and rescue products, and confined space entry egress systems also form a part of KARAM?? product portfolio.

KARAM exports its full range of products to more than 85+ countries across the world, either as KARAM brand or as an OE supplier to numerous safety brands of repute. KARAM being one of the leaders in ??all protection??made a mission of expanding its footprint across the world every year. Today it is reaching out and delivering quality fall protection equipment to over 85 countries. Over 30 global offices, more than 2,600+ certified products and over 450 global partners are just a few of the milestones KARAM has achieved.

Which of the products from your portfolio are used in cement industry? What kind of certificates/ accreditations you have obtained for these products?

KARAM offers the highest quality of personal protective equipment from head to toe to ensure worker?? safety in a wide range of industrial setups. Safety spectacles manufactured by KARAM are ideal for cement manufacturing as they are highly abrasion-resistant. They are suitable to be worn in areas where the cement dust concentration is high. We also offer safety shoes with properties of oil/acid resistance and slip resistance. Our range of ear plugs and ear muffs are suitable to be used in the areas where noise pollution is an issue. We also offer fall protection equipment like harnesses, lanyards and temporary and permanent lifeline systems to protect the worker in case of a fall from height. All products manufactured by KARAM Industries are fully certified to the IS and the stringent EN (European) and ANSI (American) standards, produced under strict quality parameters.

Any new products you have added in your portfolio since the outbreak of coronavirus?

Amidst this global pandemic, KARAM acted quickly and cautiously to introduce the new Healthcare range of products to tackle the COVID-19 crisis in India. Our range of ISI certified masks, face shields, eye protection glasses, and full body PPE equipment is aimed towards providing maximum comfort and highest quality assurance to the consumers, to ease their transition towards a safe and new normal along with the medical personnel who are working day in and day out on the frontlines of this crisis.

In the long run, KARAM will continue to strive towards its endeavour to provide safety equipment of all kinds to its customers and consumers, while expanding its global outreach and systematically improving its quality standards and processes to create a safer tomorrow. We not only want our products to be widely accessible but also want to create a platform to spread awareness about the importance of such safety equipment and the consequent responsibility that falls upon organisations to provide secure working conditions to their personnel all across the world.

Tell u more on PPE inspection and revalidation.

KARAM offers inspection of PPE as per Annual Inspection requirement, laid down in the PPE Directives. KARAM personnel are specially trained and are certified competent authority to conduct such inspection. KARAM also offers to conduct strength tests on equipment samples, wherever required. Proper revalidation certificates are also issued for equipment that is inspected and deemed fit for further use.

Fall protection equipment are lifesaving products. As per EN 365 of PPE directives, it is mandatory to have a ??ompetent Authority??inspect the fall protection equipment at least once annually.

Working at height has always been a challenge. How Karam is supporting its clients for working at height?

KARAM manufactures an exhaustive range of personal protective equipment. Our range covers products like safety eyewear, earmuffs and earplugs, and welding and face shields from the Industrial safety helmet to Industrial safety shoe. Our mainstay product line is Fall Protection equipment, wherein we provide some of the best products in the world for a worker working at heights. Since this range is necessary of life-saving products, we have some of the finest brains and technology to help us overcome the challenging demands of safe working at heights. We also impart training to the end-user since such equipment requires special skills for effective usage.

How important is training in safety function? What initiatives you have taken to train the manpower involved in safety?

Training and proper usage of personal protection equipment is a yet more significant area of concern that should not be ignored. The real challenge lies in how appropriately the gear is worn and used. A must say??if the equipment is used rightfully, this lifeguarding mechanism can complement growth by increasing the productivity and confidence of the personnel working in a hazardous condition.

Our industrial safety training unit KTC (KARAM Training and Consultancy) specialises in competency building in safe work-at-height, confined space and rescue in India and internationally. KTC specialises in competency building in safe work-at-height, confined space working and rescue in India and SAARC countries. We are accredited to various respected international training bodies, namely TRARAsia, Global Wind Organization and Gravity Training. We have earned our reputation through a commitment to professionalism and delivering high-quality training courses by a team of highly trained and dedicated safety professionals.

With the rising need for spreading awareness of safety at the Workplace, KARAM launched its Mobile Studio under the campaign name of ??afe India Drive?? Through the Mobile Studio, KARAM has extended its hands to all the industries to learn all about safety from its experts at their doorstep. KARAM Mobile Studio gives you a chance to see new innovative products, try fall protection equipment on training scaffolding and also witness a live test of KARAM products. Our Demo Vans are an extension of our beliefs, as they cover vast parts of the nation, in a tryst to save lives.??/p>

What are your future plans in the subject of industrial safety?

Over the next three years, the growth plan is to expand the market to reach worldwide with our own brands. The KARAM Group has representatives placed in every continent of the world to cater to every customer’s specific market needs. Respiratory Protection is scheduled to be added as an additional product line in the Indian market in the coming year, observing the emphasis laid on this in the current times.

With a vision to become a global leader in the industrial safety market, KARAM is on its way to achieving its mission.

An engineer turned sales wizard, Asif Iqbal is a National Sales Head (KARAM Industries) with an accomplished track record of over 20 years in sales and marketing of personal protective equipment in the country. An excellent communicator with a consultative sales style, strong negotiation skills, exceptional problem-solving abilities and a keen client needs assessment aptitude. He is an effective leader with strong personal values, great people management skills, also the ability and credibility to lead teams.

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Concrete

Shree Cement Targets Above Industry Volume Growth In FY27

Chairman says firm will favour organic expansion and higher dividends

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Shree Cement expects to outpace the industry in the financial year 2026-27 as it pursues organic expansion and pricing discipline following a recent investor conference. The chairman said the company has completed a pricing realignment and recovered volumes lost during that exercise. Management signalled a clear preference for internal investments rather than acquisitions to support growth.

The company reported that capacity additions and demand growth across core markets are expected to underpin stronger volume performance, with a target of growing volumes at around 1.1 times the industry growth rate. Cash levels are likely to decline as capital expenditure progresses and shareholder distributions increase, the chairman indicated. The board has prioritised higher dividends over a buyback as a means of reducing excess cash.

Shree Cement described a market shift towards value and affordability rather than a race to the lowest price, which links demand expansion more closely with pricing. Historically, prices have risen at around three per cent annually over long periods, the company noted, and while prices may increase faster this year because of cost pressures from geopolitical tensions, a material improvement in industry profitability is not anticipated. In North India, the company expects additional capacity to be absorbed as demand grows, estimating a requirement of roughly 10 million (mn) tonne (t) of incremental demand annually.

The next phase of expansion will focus on the north, west, east and northeast regions, with existing projects and planned capacities viewed as sufficient to meet future demand without pursuing acquisitions. Management said it has already regained lost volumes while sustaining higher prices and will continue to monitor regional opportunities, including a possible investment in West Bengal pending clarity on industrial policy. The company, which has a current market capitalisation of Rs 852,948.9 mn, has seen its shares lose more than 20 per cent over the past year.

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Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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