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Behind the scenes of MissionZero: What, why and how?

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??e??e had an overwhelming response to our announcement of MissionZero: zero use of fossil fuels and zero emissions in cement by 2030. Whilst ambitious, it?? a necessary step to take to meet the urbanisation needs of a growing population. Here is the what, why and how innovation will help us get there.??Thomas Petithuguenin, Innovation Manager, FLSmidth

Since the announcement of our sustainability programme, MissionZero, we??e heard a lot from our customers, industry stakeholders and the media. There has been a mix of scepticism, excitement and great anticipation. The dust has since settled, and we are busy tackling the task from all possible angles.

MissionZero comes with the responsibility of pulling the weight of an entire industry, looking for solutions that will not only reduce our environmental impact, but do so without jeopardising profitability and economic growth.

Innovation plays a crucial role in MissionZero because its main purpose is to improve efficiency, which go hand in hand

with lowering resource consumption: the essence of sustainability.

Numbers don?? lie

Concrete is the second most-used substance on Earth due to its versatility and durability. It is estimated that by 2030, about 4.8 billion annual metric tonnes of cement will be needed to support a population growth of approximately 1.2 billion people.

If we are to provide future generations with the high-quality infrastructure that we have grown accustomed to, we need to change our current practices. MissionZero may be ambitious, but we are willing to take responsibility and lead the cement industry towards a carbon-neutral future.

Looking forward, cement production is expected to increase at a regular annual rate of five percent. With cement plants currently operating at close to 70 percent of global capacity, the number of new plants required to meet market growth is limited.

It is therefore essential that solutions developed to reduce CO2 emissions at cement plants are competitive in a cost-conscious market, and that they can be retrofitted on existing plants.

Baseline

CO2 emissions from cement production come from three main sources:

  • Calcination of limestone (approx. 56 percent)

  • Combustion of fuels (approx. 37 percent)

  • Power consumption (approx. 7 percent)

These values are based on a cement plant that emits 0.89 tonnes of CO2 per tonne of cement produced. Of course, these numbers can vary from site to site based on cement composition, fuel substitution and process efficiency. This information is being used as our baseline to meet the objectives of MissionZero.

Innovation focus

Achieving our MissionZero objectives by 2030 requires focus on innovation milestones that:

  • Facilitate the use of alternative fuels over fossil fuels

  • Increase the practice of clay calcination and thereby reduce the volume of clinker

  • Introduce circular economy and alternative raw materials 

The road ahead

The roadmap for the next decade is pitched to be filled with research and development opportunities, collaboration between industry stakeholders and a wide range of product innovation activities. Our plan has three phases with different focuses.

Phase one

Over the next two years, we will make it easier to obtain 100 percent alternative fuel firing and complete fuel flexibility. The latter describes the ability to fire a variety of fuel types to avoid relying on a single source. Refuse-derived fuel (RDF) is an example of alternative fuel.

We will focus our effort on gasification technology, to first produce stable, clean and sustainable combustion gas in the calciner; and as a second step, deploy this solution to the main burner. 

Meanwhile we will use process control solutions to maintain clinker quality while firing fuels of varying properties. This will enable fuel flexibility, i.e. the ability to fire a variety of fuel types and avoid reliance on a single source. Research in alternative sources of heat, such as solar, nuclear, and electric, as well as the development of heat-free calcination is also being conducted.

Phase two

Spanning five years, phase two started in 2020 and focuses on lowering the volume of clinker by accelerating deployment of clay calcination and promoting the use of clinker/clay/limestone blends.

The first step will be to demonstrate industrial-scale clay calcination for use as a cementitious binder, and second step is to decarbonize this process via electrification. Clay is particularly interesting as it is abundant in growth regions which also face a lack of good quality limestone.

Phase three

Sustainability and circular economy go hand-in-hand. Once phase two has wrapped up, we??l turn our focus to leveraging this final phase. The goal is to reduce overall calcination emissions. Where this is not possible, the emissions will be offset through producing brown fuels. There are three pathways that can contribute to this goal:

  • Deploy geopolymers to commercialise a process solution for cementitious binders with extremely low clinker content.

  • Replace limestone with cement recycled from old concrete structures. This strategy will effectively bring calcination emissions down to zero.

  • Use the cement plant to produce synthetic fuels, which are drop-in replacement fuels. By using a larger version of our alternative fuel gasifier, it will be possible to recycle waste into useful hydrocarbons for the aviation and maritime industries. This pathway has the potential to earn additional revenue, dispose of more waste, and close the carbon loop by replacing fossil hydrocarbons with recycled hydrocarbons.

Natural progression

The solutions being described in our roadmap are not revolutionary, more of a natural evolution of the many efforts already ongoing across the FLSmidth Group. What needs to happen now is cohesive collaboration across our industry to create solutions that will get us there by 2030.

I hope that this behind-the-scenes glimpse answers some of the questions raised following the announcement of MissionZero. Perhaps it will spark new questions and generate more conversations, which will raise even more awareness around sustainability in the cement industry. Every industry and individual has a part to play if we are to meet the goals of the Paris Agreement.

ABOUT THE AUTHOR:

Thomas Petithuguenin

Innovation Manager, FLSmidth

Discover more: https://www.flsmidth.com/en-gb/company/sustainability

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Concrete

JSW Cement Commissions 1 MTPA Unit in Rajasthan

Rajasthan grinding capacity rises to 3.50 MTPA after commissioning

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JSW Cement has commissioned an additional 1 MTPA cement grinding unit in Nagaur, Rajasthan, taking the company’s total cement grinding capacity to 25.1 MTPA. The commissioning was announced on Tuesday, October 6.

The company said the new unit had increased the total cement grinding capacity at its Rajasthan plant to 3.50 MTPA. The expansion adds to JSW Cement’s production infrastructure as it continues to build capacity across its operating network.

The company’s total clinker manufacturing capacity, including capacity at its joint venture JSW Cement FZC, stands at 9.74 MTPA. Clinker is an intermediate material used in cement production, and its availability supports the company’s grinding operations.

JSW Cement is also pursuing a proposed merger of its listed subsidiary Shiva Cement with the company. The scheme, approved by the boards of the respective companies, involves issuing five fully paid-up JSW Cement equity shares for every 41 shares held by Shiva Cement shareholders other than JSW Cement.

The arrangement remains subject to shareholder and regulatory approvals. JSW Cement currently holds 66.23 per cent of Shiva Cement’s paid-up equity share capital, and the shares held by JSW Cement in the subsidiary will be cancelled under the proposal without any issue of JSW Cement shares against that holding.

The scheme has an appointed date of April 1, 2026, and the company has indicated that completion could take 12 to 14 months, depending on the receipt of approvals. These include clearances from stock exchanges, the Securities and Exchange Board of India, the National Company Law Tribunal and other applicable authorities, along with approvals from shareholders and creditors where required. JSW Cement shares closed at Rs. 113.15 on the BSE, up Rs. 2.05, or 1.85 per cent.

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Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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JSW Cement commissions additional 1 MTPA grinding unit in Rajasthan

The Nagaur expansion takes JSW Cement’s total grinding capacity to 25.10 MTPA.

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JSW Cement has commissioned an additional 1 million tonne per annum (MTPA) cement grinding unit at its Nagaur Integrated Plant in Rajasthan. The commissioning takes the company’s total cement grinding capacity to 25.10 MTPA. 
JSW Cement’s total clinker manufacturing capacity, including its joint venture JSW Cement FZC, now stands at 9.74 MTPA.
The company began operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and a 2.50 MTPA cement grinding unit. With the latest expansion, the plant’s total grinding capacity has increased to 3.50 MTPA.
The additional capacity will cater to cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a combination of equity and long-term debt.
During the quarter ended September 30, 2026, JSW Cement also commissioned an Alternate Fuel Handling System and a Waste Heat Recovery System (WHRS) at the Nagaur plant.
Nilesh Narwekar, CEO, JSW Cement, said the additional grinding capacity was a strategic priority for the company’s expansion in North India. He added that the Alternate Fuel Handling System and WHRS were expected to reduce production costs.

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