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Innovation in sustainability

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Sustainable development is a way of organizing society so that it can exist for long. This means taking into account both the imperatives present and those of the future, such as the preservation of the environment and natural resources or social and economic equity.

The production of cement is not an environmentally friendly process. It requires very high temperatures (usually above 1,500?C) and the consumption of large amounts of non-renewable raw-materials. It is estimated that 5??% of all carbon dioxide generated by human activities is derived from cement fabrication. Also many important pollutants are usually generated, such as dioxins and heavy metals, among others. The clinker manufacturing process cannot be substituted as there is no practical alternative to replace limestone.

Engineers use to say that concrete is the second component mostly used by man, just after water. Cement, as a technological material, is very successful, as everyone knows. Many characteristics can be easily cited. First of all, it works very well at room temperature. It is simple to use, easy to shape, and within few hours, renders an ??rtificial??rock, having numberless applications. Cement is used to build simple houses, highways, bridges and more complex systems as dams or nuclear power plants. In fact, it is almost impossible to imagine the world without cement or concrete. Despite such popularity, cement industry faces many challenges due to environmental concerns.

Moreover, large amounts of non-renewable materials are consumed in the process. Many efforts have been made to minimize the impact of these issues. Governments,

industrial sector, researches and other organizations are dealing seriously to improve the sustainability of cement industry.

In the last one hundred years, world has changed enormously in terms of life standards and infrastructure, due in part to cement-based materials.

There is no signal that this trend will change in the forthcoming future.

Present situation

In the 2016 Paris agreement, it was agreed to keep the global temperature increase below 2?C. To achieve this, CO2 emissions will have to be reduced by 80??0% by 2050. As a result, the cement industry faces increasing pressure. The Swedish activist, Greta Thunberg, who has stimulated global concern about climate change, made clear the urgency for action now at the 2019 United Nations (UN) Climate Action Summit. Also one of Europe?? largest insurers has started to insure only companies whose energy consumption uses less than 30% generated from fossil fuels. The insurance company has informed clients that if they do not comply, they may no longer be eligible for cover within the next few years.

Progress so far

The cement industry is conducting significant research to reduce CO2 emissions. According to the International Energy Agency/Cement Sustainability Initiative Technology Roadmap 2018, reducing emissions by approximately 24% by 2050 would be needed to meet the 2?C target.

To keep global warming below 1.5?C, a CO2 reduction of 45% would be necessary. Conventional technical progress, such as thermal efficiency, fuel switching and the reduction of the clinker-to-cement ratio, will not suffice. The key technology required is carbon capture and storage (CCS); more recently, first steps in carbon capture and usage (CCU) have complemented CCS.


Greta Thunberg

Carbon reduction opportunities

  • Energy efficiency: The industry has already reached the numbers beyond which it is not possible to improve further.

  • Alternate fuels: Sufficient margins are there for improvement. Industry is attempting to go to higher substitution rate.

  • Clinker factor: There is scope for improving the Global average of 0.65 to 0.60 to meet the Paris goals.

  • Novel cement and innovative carbon capture technologies: Developments are underway to manufacture next-generation cements that have significant carbon reductions. Also known as green cement, they are produced by implementing a carbon-negative manufacturing process and using renewable electricity. Advanced carbon capture and storage methods also have the potential to decarbonize the cement industry. These emerging technologies can provide approximately 48% of cumulative CO2 emission savings by 2050.

While talking on sustainability in this anniversary issue we have covered a case study on Shenzhen city where the entire public transport runs on electricity. China?? huge investment in electric transport comes on the back of a wider drive to reduce smog. Air quality in big Chinese cities often reaches hazardous levels. In 2014, the country ??eclared war??on pollution, halting the construction of new power plants and investing heavily in renewable energy as well as green technology.

In Shenzhen, diesel buses accounted for 20% of the city?? transport emissions. By introducing electric buses, the city could reduce CO2 emissions by an estimated 48%, compared to diesel buses, and up to 100% of other local pollutants.

Other cities, such as New York and London, are also following the electric bus route. London plans to make all its single-decker buses emission-free by 2020, and all its double decker hybrid by 2019. New York plans to make its bus fleet all-electric by 2040. It?? not clear, however, whether other cities in China will achieve Shenzhen?? feat of electrifying its whole fleet. The government plans to withdraw subsidies by 2020, and without them, electric buses could be too expensive to introduce. Indeed, profits at BYD, China?? largest electric bus manufacturer, are expected to fall as a result of the scaling back of subsidies as well as increased competition in the sector.

Headache of renewable

We would like our readers to know the negative side of sustainable power generation in Germany. The growing mismatch between Germany?? renewables capacity and the strength of its electricity network is leading to curtailment, crazy pricing and challenges for neighboring nations. Although Germany is generating record amounts of clean energy in the north, its grid is too weak to transport all the power down to load centers in the south ??a longstanding challenge for the country that is only getting worse.

One of the most visible effects of this renewable energy saturation on the German grid is negative wholesale electricity prices, times when consumers are effectively being paid to use excess power. As favorable weather conditions pushed renewable energy up to almost 43 percent of the power supply mix in 2019, ??here was an increase in the number of hours with negative prices due to high generation from renewables,??according to Agora Energiewende, a German think tank.

The simplest option is to curtail renewable energy output. But the latest available figures show that curtailment of German wind has actually fallen in real terms.

Source: In house contribution

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Concrete

Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

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Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

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Concrete

Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

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The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.
The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.
Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.
The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.
“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.
Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”
Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.
The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.
The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.

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Concrete

Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

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India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.

Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.

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