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Logistics, a crucial business link

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Of late, logistics is being looked upon in a different light. Better technology is being used for truck movement, and greater attention is being paid towards ease of working for drivers.

The distribution of cement to the end user from the manufacturer is a major cost factor in the landed cost of cement at the user?s end. Approximately 30-35 per cent of the cost of cement can be attributed to the cost of distribution, which begins at the gates of the cement facility. Currently, for every 50-kg bag of cement, the logistics cost comes to around Rs 19-25 by road and Rs 14-17 by the Railways, depending on the distance involved.

For example, the country?s third-largest cement maker, Ambuja Cements, opted for sea-routes to transport its cement from Gujarat to its southern market. Today, 70 per cent of the cement movement worldwide is by sea compared to just 3-4 per cent in India. However, the scenario is changing, with most of the big players like Ambuja, UltraTech, Sanghi and ABG Cement having set up their bulk terminals.

The most inexpensive method of moving cement is in bulk by water, but the optimum solution is always a combination of methods. In today?s technologically advanced world, it is possible to use the power of information technology to arrive at such optimum solutions using mathematical modelling and algorithms. About 3 per cent of the gross revenue is spent on inward logistics while outward logistics accounts for another portion of 15 per cent.

Inward logistics includes coal and limestone transportation, while outward logistics is mostly the final product, cement. Some companies also incur outbound logistics cost of transporting clinker to their grinding plants. For plants that are closer to the collieries, the inbound transportation costs are less. For plants located far away from the collieries they have the option to import coal.

In case of final product, the costs of handling and secondary movement are very high. Although transportation by sea is the cheapest option, unless there is right connectivity from the port to the consuming centre, the gains are minimal. In the past, the freight cost could be optimised on imported coal but the case no more exists since import of coal is a matter of the past. The costs of handling and secondary movement are very high in cement transport. Although transportation by sea is the cheapest option, unless there is right connectivity from the port to the consuming centre, the gains are minimal. In case of final product, companies which have plants located closer to the markets as well as to the source of raw materials have an advantage over their peers, as this leads to lower freight costs. Also, plants located in coastal belts find it much cheaper to transport cement by the sea route in order to cater to the coastal markets such as Mumbai and the states of Gujarat and Tamil Nadu.

GST and Logistics cost
The new GST regime will drive efficiency in logistics, and yield tax savings. Complex and cascading indirect taxes have been one of the key reasons impacting the competitiveness of Indian manufacturers over the years. Alongside operational efficiency, tax avoidance has influenced the supply chain decisions of corporates, resulting in small and inefficient warehouses and high logistics costs. Once the GST is introduced, ?tax avoidance? will no longer influence decisions concerning distribution network and total warehouse space can be reduced partially.

As far as tax savings are concerned, elimination of the cascading effect of taxes will be taken more seriously. There will be phasing out of the 2 per cent CST for companies who move goods across state borders for sale. There will be optimisation of warehouses and consolidation of inventories for companies which historically choose to set up multiple warehouses across states so as to avoid paying CST. Elimination of check posts offers additional cost savings – while most states have replaced octroi with a local body tax (LBT), it has still not reduced the waiting time for vehicles. Similarly, at check posts on state borders, different requirements for documentation and tax payment lead to considerable delays.

While GST will subsume taxes such as octroi and LBT, a parallel dismantling of check posts too will ensure faster transit of goods, and in turn, reduce companies? need to maintain buffer inventories.

Dismantling of check posts will boost logistical gains. Estimates suggest that a quarter of the journey time is typically spent at check posts, state borders, city entrances, and other regulatory stoppages. This adds to the cost of transporting goods and forces companies to maintain buffer inventories. Dismantling of check posts is critical to maximise benefits from the GST rollout. Such a move will structurally benefit firms, especially those which have a large, pan-India distribution network.

To ensure faster transit of goods through check posts, implementing e-permit/e-tolling systems could be one alternative. Such systems work on radio-frequency identification technology, where the tax status of goods being transported is automatically scanned as the vehicle passes through the check post. Pilot studies are already being conducted in states like Haryana and Gujarat. The relevance of automation is also highlighted by some stark statistics. While vehicles at one of India?s major check posts (Walayar, Kerala) spend at least 6-8 hours in transit (going up to a full day if traffic is heavy), Karnataka provides a breather by allowing vehicles to be moved in less than an hour by opting for online declaration of goods and electronic scanning of vehicles.

Broadly, CRISIL Research believes that eliminating check post delays will cut transportation costs by 10-15 per cent and trim inventory carrying costs, owing to more certainty in transit times. This will result in additional savings of 0.4-0.8 per cent of net sales for players across sectors. This, including the direct cost savings, will take the overall logistics costs savings to up to1.5-2 per cent of sales for companies. However, the proposed additional tax of 1 per cent by states on supply of goods in lieu of CST for 2 years could delay dismantling of check-posts.

Sales of high-tonnage, high-performance trucks will get a fillip. Realigning supply chains and dismantling of checkposts is expected to take at least two-three years after GST is implemented. This will drive demand for larger, more efficient trucks such as multi-axle vehicles and tractor-trailers as loads consolidate on primary routes. These vehicles will carry heavier cargo per trip and reduce overall shipment costs for companies on primary routes. Accordingly, we envisage a faster shift to 31-tonne MAVs from 25-tonne MAVs and to 40-tonne trailers from 35-tonne trailers.

We also expect players to shift from traditional, low-cost trucks to slightly mid-premium trucks (higher-powered trucks with better cabin comfort that cost at least 15 per cent higher but aid in faster turnaround times). While most commercial vehicle manufacturers began launching mid-premium and premium trucks four-five years ago (like Tata?s Prima series, Mahindra?s trucks, Eicher?s Pro range, etc.), these models failed to gain significant market share (they still comprise just 5-7 per cent of total revenues in the MHCV segment) as faster transportation was required to make these models a viable option. Consolidation of truck loads and dismantling of check posts can aid seamless transport and drive demand for such trucks.

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Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

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Concrete

UltraTech becomes first Indian cement firm to cross 2 GW green energy

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UltraTech Cement has crossed 2 GW of captive green energy capacity, with renewables and waste heat recovery meeting 48 per cent of its power needs.

Mumbai

UltraTech Cement Limited has surpassed 2 GW of installed green energy capacity for captive use, becoming the first cement company in India to achieve the milestone. The Aditya Birla Group company commissioned 116.55 MW of wind capacity at its Inter-State Transmission System-connected wind-solar hybrid project in Barmer, Rajasthan, along with 10 MW of Waste Heat Recovery System capacity at Sarlanagar Cement Works in Karnataka.

With these additions, UltraTech’s cumulative installed green energy capacity has reached 2,024 MW. This includes 1,580 MW of renewable energy capacity and 444 MW of waste heat recovery capacity, together meeting around 48 per cent of the company’s current power requirements.

The company said the milestone reflects the progress of its long-term energy transition strategy. In FY27 so far, nearly one-third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirements, while five units have crossed 95 per cent.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “Crossing the 2 GW green energy milestone is the result of a strategy we have pursued consistently over the past decade. Cement is an energy-intensive, hard-to-abate sector, and showing that reliability and growth can go hand in hand with a rapid shift to green energy sets a benchmark for the industry. With nearly half of our power needs now met through green energy, we are significantly less exposed to fossil fuel supply constraints and power price volatility. As we scale up renewables, waste heat recovery and battery storage across our operations, we are building an energy foundation for stable, long-term growth.”

UltraTech commissioned 430 MW of green energy capacity in FY26 and continues to expand its renewable energy and waste heat recovery portfolio.

The company is also progressively integrating Battery Energy Storage Systems across its operations to improve renewable energy utilisation and supply reliability.

In 2025, UltraTech operationalised what it described as India’s first on-site hybrid round-the-clock renewable energy project at Sewagram Cement Works in Gujarat. The project combines solar, wind and battery storage.

As part of its decarbonisation strategy, UltraTech said it has not invested in new captive thermal power capacity for either greenfield projects or brownfield expansions at its integrated units for more than a decade.

The company said its expanding green energy portfolio is helping reduce dependence on conventional grid electricity and fossil fuel-based power, while lowering exposure to fluctuations in coal and electricity prices.

UltraTech aims to increase green energy’s share in its total power mix to 85 per cent by 2030. As a member of RE100, it has also committed to meeting 100 per cent of its electricity requirement through renewable sources by 2050.

UltraTech Cement, the cement flagship of the Aditya Birla Group, has a total grey cement capacity of 210.1 MTPA and white cement and putty capacity of 3.5 MTPA. The company is also a signatory to the GCCA Climate Ambition 2050 and has committed to the GCCA Net Zero Concrete roadmap.

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