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Economy & Market

Sale of illegally sourced cement is damaging market dynamics severely

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Anshay Sehgal Proprietor, RN Sehgal

TAlthough the cement sale this year is better than the one before, it is still too early to celebrate. The demand is yet to pick-up and the dealers are waiting optimistically. Anshay Sehgal talks with ICR about the challenges and threats faced by cement dealers in Chhattisgarh. Excerpts from the interview.

Tell us about your business and the geographical region that you cover.
We have been in the cement dealing business from last 26 years. We are based in Raipur, which is the state capital of Chhattisgarh, our market area is Raipur and upcountry areas. We are an exclusive dealer for Birla Gold, a product from Century Cement, with sale volumes reaching around 1,800 metric tonnes per month.

What are the threats faced by dealers in your region?
There are few threats faced by dealers in this region. One of the biggest threat is influx of cement from southern India. In the off-season period, during monsoons, when the cement demand is low, the cement companies from Andhra Pradesh are dispatching cement to Northern markets. We have seen well known brands of South Indian cement companies sold in Chhattisgarh.

Now that the demand has gone up in Andhra, the inflow has stopped for a while.

The cement was sold at very low prices. As a result the price structure here was disturbed badly. It was sold at Rs 4-5 less than the average market price.

How could industries in south afford to dispatch cement over such large distances?
One is that the south Indian region is saturated with cement companies, while the demand is low to due to lack of any prominent infrastructural activities there. These companies are already operating at half the installed capacities. So, they have no option but to explore distant markets to sustain the business. In off-season, when the demand is low, it becomes even more difficult to meet sale targets. Also, cement in a way is a perishable good. You cant stock it through the monsoons, waiting for the demand to pick-up. Chhattisgarh had a good to moderate demand this year as new infrastructure projects were initiated. Naturally it attracted cement suppliers from distant places with low cement demand.

I also suspect that these companies are evading state level taxes to manage with such low prices. We do not have any organised regional association of dealers that could protest strongly against this. Although, few regional cement manufacturers have taken strong objection against this.

You have been exclusive dealer for Century Cement for a long time. What has keeps you attached with this brand?
The company has a very good distribution network. If the order is to dispatched within Raipur, it is executed in four hours max. The company has four large warehouses in the four corners Raipur. If the order is from a nearby district, then the material is delivered to the site in not more than 10 to 12 hours. In our business quick delivery is very important and so we have stayed with the brand so long. It is a well known brand and the demand is good for this brand.

What is one thing that a cement company must do to keep its dealers happy?
Pay their dues in time. The company that we deal with (Century Cement) is very ethical and professional when it comes to meeting financial obligations. The company pays its dues to dealers systematically. I have friends that deal in cement from other companies. I have seen them fighting with cement companies throughout the year for payments.

Century Cement is the only company that I know in the cement industry, which settles all its dues before the financial year end. That means a lot to dealers. Some companies announce big discounts and incentives, but they keep the dues unpaid for more than two years at a stretch. If the money remains blocked with the cement company for such a longtime, it denies us from investing it into our business and growing it further. One loses at multiple levels when dealing with such companies.

How do you see the business growth year ahead?
There is huge potential for growth, but the challenges are equally big. The year ahead will be challenging as the market gets saturated with more cement dealers. Cut throat competition will make it tough for small players to survive. Big dealers are trying to grab retailers from small dealers. Currently we have 40 retailers working for us and we are aware of the attempts made by our competitors to absorb our retailers in their network. So maintaining and growing the network will be a tough in the coming year.

What is your strategy to counter this?
We are giving out systematically planned incentives to our retailers. Sometimes the cement companies too support us financially.

What must be done immediately to safeguard your business?
Some builders are bringing in cement from outer states and are selling it back in the regional cement market. These builders have received tax exemptions from government and are buying cement at subsidised rates. The cement is being sold in the market instead of being used for infrastructure projects.

The builders are only paying 2 per cent tax, while we have to pay 14.5 per cent tax. That is a gap of 12.5 per cent, which is huge. This malpractice should stop immediately. Complaints to tax authorities have not yielded any results and the illegal cement sale continues in Chhattisgarh.

All local cement bodies have tried their level best to thwart this activity but the problem still persists in this region. Sale of illegally sourced cement is damaging market dynamics severely.

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Economy & Market

Leonard Unveils Dual-Head Robotic Arm for Hazardous Industrial Demolition

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 Leonard unveils Descender Duo, a dual-head robotic demolition arm designed to improve industrial safety and reduce shutdown time by up to 50 per cent.

Industrial robotics and refractory services specialist Leonard has launched Descender Duo, a dual-head robotic demolition arm designed to improve safety, accelerate maintenance and reduce shutdown times in hazardous industrial environments. The system made its debut at Lisahally Power Station in Northern Ireland, removing 25 tonnes of slag material within hours.

Developed for the cement, metals, waste-to-energy and petrochemical industries, Descender Duo enables remote-controlled refractory demolition, anchor cutting and welding, and refractory spraying inside boilers, calciners and silos. Its vertical-access design eliminates the need for personnel to enter confined, high-risk spaces during these operations.

Weighing less than two tonnes, the pre-assembled system requires an access opening of just 1.2 m². Supported by an external overhead hoist, it uses electrically operated hydraulic stabilising legs to secure itself inside vessels. The robotic arm offers 360-degree rotation and is suited to vessels approximately 9 m in diameter, with its operating reach extendable through strategically positioned access points.

Equipped with two independently controlled robotic heads, Descender Duo can perform identical or different tasks simultaneously, including refractory demolition, anchor cutting and spraying. Its remote-control system incorporates live camera feeds, allowing operators to monitor operations without entering hazardous environments.

According to Leonard, the technology can deliver time savings of up to 50 per cent compared with manual methods. Its ability to operate at temperatures exceeding 100°C allows maintenance to begin as early as 24 hours after burner shutdown. An all-electric power supply further supports cleaner and more cost-efficient operations.

First Deployment Demonstrates Shutdown Efficiency

The system was first deployed at Burmeister & Wain Scandinavian Contractor’s (BWSC) Lisahally Power Station in Londonderry, Northern Ireland. The facility generates electricity from grade C waste wood, supplying approximately 40,000 homes and businesses.

Leonard and BWSC collaborated to develop a customised solution for the plant’s 26-metre furnace, where extensive external pipework created significant access challenges.

Mark Leonard, Managing Director, Leonard, said, “It required new thinking and rather than step away from the problem we were committed to solving it for the customer, with the customer. We’re relentless in our approach to tackling complex challenges, head-on. We took our years of cement plant experience, coupled with our working knowledge of the BWSC plant, and designed, engineered and tested a completely new vertical solution within just seven weeks from that initial conversation with the customer. That solution was the Descender Duo as we know it today.”

Traditionally, the furnace required a cooling period of up to 36 hours before preparatory work could begin, followed by manual slag removal using rope-access personnel. With Descender Duo, work commenced just 24 hours after shutdown, reducing downtime by up to one day.

The deployment removed 25 tonnes of slag within hours, eliminated the need for at least six workers to enter the hazardous furnace interior and saved 26 hours in the shutdown programme.

“The effectiveness exceeded expectation,” said Martin Doran, Plant Manager at Lisahally Power Station.

“When the Descender Duo concept was first discussed, we had to spend some time with the team from Leonard looking at how it was going to be moved into the furnace. Every site is different and that presented its own challenges, but nothing that the team couldn’t overcome. Once it was installed we were hugely impressed by its efficiency.”

Expanding Industrial Robotics Applications

Descender Duo joins Leonard’s existing portfolio of robotic maintenance solutions, including the Axis horizontal-access arm, Nano confined-space access arm, Charger cement mill media recharging system and Calibre cement mill media grading system.

Headquartered in Northern Ireland, Leonard provides robotic refractory demolition, installation, inspection and industrial maintenance services across the cement, metals, energy, biomass, glass and civil engineering sectors.

Formerly known as G Leonard, the company has more than 35 years of industry experience and operates across Europe, North America, the Middle East, Africa and Asia-Pacific.

The latest innovation reinforces Leonard’s focus on replacing hazardous manual processes with robotic systems that improve workforce safety, enhance operational efficiency and minimise industrial downtime.

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Concrete

Martin Engineering Appoints Ashwini Khunte as India General Manager

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Martin Engineering names Ashwini Khunte India General Manager to strengthen operations and drive growth across key bulk material handling sectors.

Pune

Martin Engineering, a global provider of bulk material handling solutions, has appointed Ashwini Khunte as General Manager of its India business, strengthening its leadership as the company expands its presence across the country’s cement, mining, steel, power and infrastructure sectors.

Khunte brings more than a decade of experience with Martin Engineering, having joined its Indian operations in 2013 as a Design Engineer, shortly after the company established its presence in the country in 2012.

A mechanical engineer by qualification, she spent her initial five years developing bulk material handling solutions in collaboration with the company’s operations team. During this period, she gained extensive experience addressing operational challenges in the steel, cement and coal industries. She subsequently moved into project engineering, managing major engineering, procurement and construction (EPC) and original equipment manufacturer (OEM) projects from initial enquiry to commissioning. Her responsibilities later expanded to overseeing Martin Engineering’s conveyor product portfolio in India, involving customer engagement, technical presentations and site visits across heavy industries.

In 2024, Khunte was promoted to Head of Sales & Marketing for the company’s Europe, Middle East, Africa and India (EMEAI) region. The position broadened her international market exposure and strengthened her strategic and commercial leadership capabilities.

Commenting on her appointment, Ashwini Khunte, General Manager, Martin Engineering India, said: “India represents a tremendous opportunity for Martin Engineering. The country’s continued investment in cement, mining, steel, power and infrastructure is creating increasing demand for safer, cleaner and more productive bulk material handling, and that’s exactly what we do. My priority will be to build on the strong foundations already established in India, while continuing to develop our people, strengthen customer relationships and bring practical solutions to the challenges faced by our industry.”

Robert Whetstone, Area Vice President – EMEAI, Martin Engineering, highlighted Khunte’s technical expertise, market understanding and leadership experience.

“Ashwini brings an exceptional combination of technical understanding, customer knowledge and commercial leadership. She has grown as Martin Engineering has grown, and has consistently demonstrated outstanding capability to transform her expertise into practical solutions. Her knowledge of the Indian market, together with her international experience, makes her ideally suited to lead our India business through its next stage of growth for years to come.”

Since establishing its Indian business in 2012, Martin Engineering has expanded its local workforce, manufacturing capabilities and dealership network. The company supplies conveyor products, transfer point solutions, material flow aids, training and technical support to bulk material handling industries. Khunte’s appointment positions the company to further strengthen customer relationships and expand its solutions portfolio in India’s growing industrial and infrastructure markets.

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Concrete

Fornnax Wins AIRIA’s Special Export Award for Rubber Machinery in 2025-26

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Fornnax Technology Pvt. Ltd. has been honoured with the Special Export Award – Rubber Machinery for 2025–26 by the All-India Rubber Industries Association (AIRIA), in recognition of its highest exports of tyre recycling plants to the European region.

With more than a decade of experience in India’s tyre recycling industry, Fornnax has contributed to the development of advanced recycling technologies and infrastructure. The company currently holds a 90% market share in India’s domestic tyre recycling sector, while exports account for 30% of its business, spanning markets such as Europe, Australia and the GCC.

The award marks another milestone for Fornnax, whose tyre recycling lines and advanced shredding technologies are supporting the growth of the circular economy in India and international markets.

Commenting on the recognition, Mr. Jignesh Kundaria, Founder and Director of Fornnax, said:

“This honour from AIRIA is a reflection of an incredible journey we have undertaken over the years. When we started Fornnax, there was no established recycling industry in India to follow. We chose to build for the future instead. Today, when you see India’s tyre recycling sector, it has already transformed into a dynamic, high-growth industry and we are extremely proud to have played our part in building it.”

Unlike standalone equipment suppliers, Fornnax focuses on developing complete, high-capacity recycling infrastructure. Its integrated systems combine multiple stages of shredding and size reduction to enable efficient, continuous operations. This system-level engineering approach helps recycling operators improve throughput, equipment reliability and operational consistency.

The recognition reinforces Fornnax’s commitment to developing engineering technologies that contribute to a more efficient and circular recycling ecosystem.

Looking ahead, the company aims to expand its international presence while continuing to develop advanced shredding and recycling solutions to address the growing volumes and evolving requirements of the global recycling industry.

For more information, visit: www.fornnax.com

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