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Sale of illegally sourced cement is damaging market dynamics severely

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Anshay Sehgal Proprietor, RN Sehgal

TAlthough the cement sale this year is better than the one before, it is still too early to celebrate. The demand is yet to pick-up and the dealers are waiting optimistically. Anshay Sehgal talks with ICR about the challenges and threats faced by cement dealers in Chhattisgarh. Excerpts from the interview.

Tell us about your business and the geographical region that you cover.
We have been in the cement dealing business from last 26 years. We are based in Raipur, which is the state capital of Chhattisgarh, our market area is Raipur and upcountry areas. We are an exclusive dealer for Birla Gold, a product from Century Cement, with sale volumes reaching around 1,800 metric tonnes per month.

What are the threats faced by dealers in your region?
There are few threats faced by dealers in this region. One of the biggest threat is influx of cement from southern India. In the off-season period, during monsoons, when the cement demand is low, the cement companies from Andhra Pradesh are dispatching cement to Northern markets. We have seen well known brands of South Indian cement companies sold in Chhattisgarh.

Now that the demand has gone up in Andhra, the inflow has stopped for a while.

The cement was sold at very low prices. As a result the price structure here was disturbed badly. It was sold at Rs 4-5 less than the average market price.

How could industries in south afford to dispatch cement over such large distances?
One is that the south Indian region is saturated with cement companies, while the demand is low to due to lack of any prominent infrastructural activities there. These companies are already operating at half the installed capacities. So, they have no option but to explore distant markets to sustain the business. In off-season, when the demand is low, it becomes even more difficult to meet sale targets. Also, cement in a way is a perishable good. You cant stock it through the monsoons, waiting for the demand to pick-up. Chhattisgarh had a good to moderate demand this year as new infrastructure projects were initiated. Naturally it attracted cement suppliers from distant places with low cement demand.

I also suspect that these companies are evading state level taxes to manage with such low prices. We do not have any organised regional association of dealers that could protest strongly against this. Although, few regional cement manufacturers have taken strong objection against this.

You have been exclusive dealer for Century Cement for a long time. What has keeps you attached with this brand?
The company has a very good distribution network. If the order is to dispatched within Raipur, it is executed in four hours max. The company has four large warehouses in the four corners Raipur. If the order is from a nearby district, then the material is delivered to the site in not more than 10 to 12 hours. In our business quick delivery is very important and so we have stayed with the brand so long. It is a well known brand and the demand is good for this brand.

What is one thing that a cement company must do to keep its dealers happy?
Pay their dues in time. The company that we deal with (Century Cement) is very ethical and professional when it comes to meeting financial obligations. The company pays its dues to dealers systematically. I have friends that deal in cement from other companies. I have seen them fighting with cement companies throughout the year for payments.

Century Cement is the only company that I know in the cement industry, which settles all its dues before the financial year end. That means a lot to dealers. Some companies announce big discounts and incentives, but they keep the dues unpaid for more than two years at a stretch. If the money remains blocked with the cement company for such a longtime, it denies us from investing it into our business and growing it further. One loses at multiple levels when dealing with such companies.

How do you see the business growth year ahead?
There is huge potential for growth, but the challenges are equally big. The year ahead will be challenging as the market gets saturated with more cement dealers. Cut throat competition will make it tough for small players to survive. Big dealers are trying to grab retailers from small dealers. Currently we have 40 retailers working for us and we are aware of the attempts made by our competitors to absorb our retailers in their network. So maintaining and growing the network will be a tough in the coming year.

What is your strategy to counter this?
We are giving out systematically planned incentives to our retailers. Sometimes the cement companies too support us financially.

What must be done immediately to safeguard your business?
Some builders are bringing in cement from outer states and are selling it back in the regional cement market. These builders have received tax exemptions from government and are buying cement at subsidised rates. The cement is being sold in the market instead of being used for infrastructure projects.

The builders are only paying 2 per cent tax, while we have to pay 14.5 per cent tax. That is a gap of 12.5 per cent, which is huge. This malpractice should stop immediately. Complaints to tax authorities have not yielded any results and the illegal cement sale continues in Chhattisgarh.

All local cement bodies have tried their level best to thwart this activity but the problem still persists in this region. Sale of illegally sourced cement is damaging market dynamics severely.

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Concrete

Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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Concrete

Dalmia Bharat Acquires Jaiprakash Associates Cement Assets for ₹2,850 Crore

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Dalmia Cement executed a Business Transfer Agreement with Jaiprakash Associates and Adani Infra, to acquire 5.2 MnTPA of cement capacity across Madhya Pradesh and Uttar Pradesh.

Dalmia Cement (Bharat) announced on May 22, 2026 that it had signed a Business Transfer Agreement with Jaiprakash Associates Limited and Adani Infra (India) Limited for the acquisition of cement plants located at Rewa in Madhya Pradesh and Churk, Chunar and Sadwa in Uttar Pradesh. The deal was struck at an enterprise value of ₹2,850 crore and is expected to close within two weeks of execution.

The acquired assets from Jaiprakash Associates include 5.2 MnTPA of cement capacity and 3.3 MnTPA of clinker capacity. The package also covers 99 MW of thermal power capacity and railway sidings at Rewa, Chunar, and a common siding at Churk. This infrastructure gives the acquisition immediate operational utility beyond just production tonnage.

The transaction has a long backstory. Dalmia Cement had originally entered into a framework agreement with Jaiprakash Associates in December 2022, covering the sale of these business assets along with a long-term clinker supply arrangement. However, before the deal could be completed, Jaiprakash Associates was admitted to insolvency proceedings under the Insolvency and Bankruptcy Code. The earlier agreements could not be consummated as a result.

In an official statement, Puneet Dalmia, Managing Director & CEO, Dalmia Bharat, said, “I am very excited about addition of these assets in our portfolio. This serves as a great strategic fit for Dalmia. It helps us move forward in our journey to be a pan India player and provide a strong head start to serve the high potential markets in Central region. I am optimistic that the expansion potential of these assets along with close proximity with Dalmia’s captive mines will help us create a capacity hub for the future”.

Following the approval of Adani Group’s resolution plan for Jaiprakash Associates under the IBC framework, Dalmia approached the new management to revive discussions. The fresh Business Transfer Agreement was executed to settle all pending disputes, legal proceedings, and arbitration matters arising from the original framework agreement with Jaiprakash Associates.

Expanding market reach

Dalmia added, “Our familiarity with these assets under the earlier tolling arrangement gives us a deep understanding of the facilities and helps us establish strong connect with channel partners and vendors. We believe that this will help us in faster ramp up of capacities and quicker inroads into the market. As we look forward, I am very confident that we will be able to leverage the strengths of Dalmia to operate these assets in a manner where we can maximise value creation for all our stakeholders.”

With the addition of these plants, Dalmia Bharat’s total installed cement capacity will rise to 54.7 MnTPA upon consummation. The company has further expansion projects underway at Belgaum, Pune, and Kadapa, which are expected to take overall capacity to 66.7 MnTPA by Q2 to Q3 FY28.

The Central India location of the Jaiprakash Associates plants gives Dalmia Bharat faster access to markets in Madhya Pradesh and Uttar Pradesh than a greenfield build would have allowed. The company also cited debottlenecking and brownfield expansion as near-term opportunities at the acquired sites. Dalmia Bharat said the assets were expected to contribute positively to EBITDA and overall returns, given the pricing environment in the region and the company’s cost structure.

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