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Paving The Road To Success

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At over 4,689,842 kilometres (2,914,133 mi) in 2013, India has the second largest road network in the world. Qualitatively, however, these roads are a mix of modern highways and narrow, unpaved roads that are in need of urgent improvement. Sanjay explains the dire need to quickly shift to concrete based roads.

In its 2010 report, the advisory firm KPMG said that India?s road network logistics and transportation bottlenecks hinder the country?s GDP growth by one to two per cent amounting to a staggering loss of US$16 billion US$32 billion and equivalent to a loss of about 10 million new jobs every year (the base year of calculations is 2010).

Upgrading roadways has always been a major issue in a developing economy like ours; unsurprisingly, because it is central to our growth and self-actualisation as a nation. The government?s recent utterances and actions only underline this focus area and initiatives around it. However, roadways across the country are perennially in a constant state of repair and refurbishment demanding the question that needs to be asked, ?Why do our roads face such rapid wear and tear in the first place??

Misplaced priorities
There are a variety of reasons from quality, to material, to load. Most roads in India are tar based roads. While prior to the 1990s this was primarily driven by the low availability of cement. Even after the current, vast supplies of the material available, the use of concrete roads is yet to gain momentum. This is because the tar is at least two to three times cheaper than concrete and continues to find favor with most contractors as a means of keeping costs down. However, what is important to note is that while concrete roads are costlier to lay in the initial stage, using a lifecycle cost analysis comparison, the cost equation begins to shift in favor of concrete after an interval of 5-15 years. Concrete roads are relatively maintenance free, while tar roads are in need of face lifts at frequent intervals as a result of low resistance and the fact that their strength deteriorates rapidly with usage.

Proven Material
Ironically India was one of the first countries in the world to build concrete roads. The first reference of a concrete road in India dates to 1907 in Rangoon, Burma which was then within the boundaries of British ruled India. Even today some of these roads continue to remain in good condition. Concrete is the preferred choice of material to build roads in most of the developed world with the United States often cited as the benchmark for concrete roads. Concrete highways have an excellent track record as a cost-effective investment with rigid concrete roads outperforming tar roads on economic and safety benefits as well as having considerably less impact on the environment. Today nearly 40 percent of U.S. interstate highways are built with concrete. Some of our most advanced, six-lane highways the Mumbai-Pune expressway and the Yamuna Expressway to name a couple are concrete based and proof of the virtues of concrete over tar.

Long term benefits
One of the most important features of India?s roadways is our network of National Highways that stretch across the length and breadth of the country. While they comprise only 1.7 per cent of the road network, they carry about 40 per cent of the total road traffic. Reflecting their strategic importance, the Ministry of Road Transport and Highways announced that during the financial year 2013-14, about 8,270 kilometers of the National Highways would be improved along with construction/rehabilitation of 100 bridges and four bypasses as stand-alone projects at an estimated cost of INR 23,300 crore.

Thus, while big spends are made on the road sector, what continues to hold us back is that in India, the government typically awards road construction projects on a Public-Private Partnership (PPP) model to contractors with the lowest bid amount, setting in motion a vicious cycle of regular maintenance uplifts.

Planners are only now beginning to recognise that tenders for road infrastructure projects should include a life cycle cost analysis component, based on the estimated costs of a project over its entire service life. When this concept is applied to maintenance, rehabilitation, reconstruction and value of road, life cycle costs are evaluated, as well as initial costs, revealing the full expense of the selected material. And what is slowly but surely emerging is that over the life of a roadway, concrete performs better than tar on all counts.

Moving in right direction
That things are changing is clear – BMC- Mumbai?s local government authority is working to concretise all roads in the city by end 2018. Currently Mumbai?s most famous carriageway, Marine Drive, is in the process of being re-concretised rather than re-surfaced with asphalt – a showcase victory of concrete over tarmac. If India is to take its economic growth to 6 per cent and above per annum, a lot will depend on building world-class roadways. The Ministry of Road Transport & Highways already estimates that traffic on roads is growing at a rate of up to 10 per cent per annum, while vehicular population growth is nearly 12 per cent per annum. This demands new, strong, enduring roads for increased connectivity. One only hopes that the next phase of construction will be undertaken with concrete – the material that can truly pave India?s road to success.

R Sanjai AED – Institutional Sale Dalmia Cement Bharat

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Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

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Concrete

UltraTech becomes first Indian cement firm to cross 2 GW green energy

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UltraTech Cement has crossed 2 GW of captive green energy capacity, with renewables and waste heat recovery meeting 48 per cent of its power needs.

Mumbai

UltraTech Cement Limited has surpassed 2 GW of installed green energy capacity for captive use, becoming the first cement company in India to achieve the milestone. The Aditya Birla Group company commissioned 116.55 MW of wind capacity at its Inter-State Transmission System-connected wind-solar hybrid project in Barmer, Rajasthan, along with 10 MW of Waste Heat Recovery System capacity at Sarlanagar Cement Works in Karnataka.

With these additions, UltraTech’s cumulative installed green energy capacity has reached 2,024 MW. This includes 1,580 MW of renewable energy capacity and 444 MW of waste heat recovery capacity, together meeting around 48 per cent of the company’s current power requirements.

The company said the milestone reflects the progress of its long-term energy transition strategy. In FY27 so far, nearly one-third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirements, while five units have crossed 95 per cent.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “Crossing the 2 GW green energy milestone is the result of a strategy we have pursued consistently over the past decade. Cement is an energy-intensive, hard-to-abate sector, and showing that reliability and growth can go hand in hand with a rapid shift to green energy sets a benchmark for the industry. With nearly half of our power needs now met through green energy, we are significantly less exposed to fossil fuel supply constraints and power price volatility. As we scale up renewables, waste heat recovery and battery storage across our operations, we are building an energy foundation for stable, long-term growth.”

UltraTech commissioned 430 MW of green energy capacity in FY26 and continues to expand its renewable energy and waste heat recovery portfolio.

The company is also progressively integrating Battery Energy Storage Systems across its operations to improve renewable energy utilisation and supply reliability.

In 2025, UltraTech operationalised what it described as India’s first on-site hybrid round-the-clock renewable energy project at Sewagram Cement Works in Gujarat. The project combines solar, wind and battery storage.

As part of its decarbonisation strategy, UltraTech said it has not invested in new captive thermal power capacity for either greenfield projects or brownfield expansions at its integrated units for more than a decade.

The company said its expanding green energy portfolio is helping reduce dependence on conventional grid electricity and fossil fuel-based power, while lowering exposure to fluctuations in coal and electricity prices.

UltraTech aims to increase green energy’s share in its total power mix to 85 per cent by 2030. As a member of RE100, it has also committed to meeting 100 per cent of its electricity requirement through renewable sources by 2050.

UltraTech Cement, the cement flagship of the Aditya Birla Group, has a total grey cement capacity of 210.1 MTPA and white cement and putty capacity of 3.5 MTPA. The company is also a signatory to the GCCA Climate Ambition 2050 and has committed to the GCCA Net Zero Concrete roadmap.

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