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The Dealer?s Juggle

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Cement dealers all over India are juggling with the same universal issues, low margins, logistical challenges, low demand and competition. The community however, has not yet come together as a strong organisation that could do something about it rather than just bearing with the situation.

Sandeep Gupta VP Marketing, JCl Cement

We are dispatching 5000 to 8000 bags per day from our shop in the northern and western region of New Delhi. We cannot go beyond a radius of 15 Km from our warehouse as it is not economical beyond this point. It is viable to send the material if the cost of transportation is below Rs 15 per bag. Fuel prices, labour cost are restricting our expansion plans.

One of the other challenges is low price of cement. Since, the price is low, the margin too is limited. Dealers make money in only 4 to 5 months in a year. It is the price hike in the peak season that gives us enough opportunities gather revenue and sustain our business in the remaining part of the year. If cement companies do not raise prices in the peak season, then how will they manage in the low-demand period?

Some builders say that the price fluctuation is detrimental to business. But I do not agree with them. I feel it is the best time to do business. When there is price gap at different outlets, customers start exploring new suppliers. It is at this time, when you meet new customers, forge new bonds and do business.

Ajay Kumar General Manager – Marketing, Champion Dealers

We dispatch around 3000 metric tonnes of cement per month in the Mumbai, Pune, Satara, Kolhapur, Solapur and Nagar Districts. We go upto 200 to 300 Km from our warehouses to dispatch cement. It takes two to three days to deliver the material on site. The current margin offered to dealers is very low. Unless the profit margin increases, it is not viable to continue business in an environment where the demand is so low. We have kept multiple brands so as to cater as many as customers that we can.

Murali P L Proprietor, Sri Sai Traders

We are dispatching 2800 Metric tonnes of cement per month to Bidadi, Utharahalli, Rajarajeshwari Nagar and Kengeri city in Bangalore. We do not go beyond 5 to 10 Km from our warehouse. Our biggest challenge is to work with very low profit margins. We take dealership of only those companies that have a good logistical network or offer good discount.

Sunil K Jain Proprietor, Sunaansh Cement

We dispatch around 1000 to 1200 bags per month in Noida and Uttar Pradesh. We sell cement only on cash payment basis. Unless the order is paid for in advance, we do not dispatch material. Already the margins are low in cement commodity. So it does not make sense to keep the money blocked with cement companies. Many dealers deal on credit basis and have to go through the hassles of following up for cash.

Cement dealing happens in an highly unorganised market. Customers are often confronted with variations in price, material quality, supplier, discount schemes while making a buying decision. The variety adds more to the confusion rather than enabling customers to make an appropriate selection. Most deals are done on the basis of so called ?trust factor.? Discount schemes and marketing gimmickery takes the center stage.

Labour costs and rising land prices have prompted dealers to discontinue cement storage at the shop. They are preferring dispatching material directly from the company to the site. Logistics, naturally becomes another important deciding factor. Perhaps it is time for the dealers to look beyond housing and form tie-ups with government bodies. It is high time where dealers start doing corporate marketing, something, which has not been tried before. A large section of dealer community lacks the necessary skills to push products in this manner, and as a result, is losing good opportunities. These opportunities must be tapped in time. Cement dealing today is more than building a customer rapport. It is about being agile, adaptive and innovative. Growing number of dealers and multibrand shops have taken the competition to the next level. The juggle with logistics, price and discounts has become a daily routine for dealers. ICR spoke with dealers from distant corners of the country to get a pulse of the market sentiment.

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Concrete

Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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Concrete

Dalmia Bharat Acquires Jaiprakash Associates Cement Assets for ₹2,850 Crore

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Dalmia Cement executed a Business Transfer Agreement with Jaiprakash Associates and Adani Infra, to acquire 5.2 MnTPA of cement capacity across Madhya Pradesh and Uttar Pradesh.

Dalmia Cement (Bharat) announced on May 22, 2026 that it had signed a Business Transfer Agreement with Jaiprakash Associates Limited and Adani Infra (India) Limited for the acquisition of cement plants located at Rewa in Madhya Pradesh and Churk, Chunar and Sadwa in Uttar Pradesh. The deal was struck at an enterprise value of ₹2,850 crore and is expected to close within two weeks of execution.

The acquired assets from Jaiprakash Associates include 5.2 MnTPA of cement capacity and 3.3 MnTPA of clinker capacity. The package also covers 99 MW of thermal power capacity and railway sidings at Rewa, Chunar, and a common siding at Churk. This infrastructure gives the acquisition immediate operational utility beyond just production tonnage.

The transaction has a long backstory. Dalmia Cement had originally entered into a framework agreement with Jaiprakash Associates in December 2022, covering the sale of these business assets along with a long-term clinker supply arrangement. However, before the deal could be completed, Jaiprakash Associates was admitted to insolvency proceedings under the Insolvency and Bankruptcy Code. The earlier agreements could not be consummated as a result.

In an official statement, Puneet Dalmia, Managing Director & CEO, Dalmia Bharat, said, “I am very excited about addition of these assets in our portfolio. This serves as a great strategic fit for Dalmia. It helps us move forward in our journey to be a pan India player and provide a strong head start to serve the high potential markets in Central region. I am optimistic that the expansion potential of these assets along with close proximity with Dalmia’s captive mines will help us create a capacity hub for the future”.

Following the approval of Adani Group’s resolution plan for Jaiprakash Associates under the IBC framework, Dalmia approached the new management to revive discussions. The fresh Business Transfer Agreement was executed to settle all pending disputes, legal proceedings, and arbitration matters arising from the original framework agreement with Jaiprakash Associates.

Expanding market reach

Dalmia added, “Our familiarity with these assets under the earlier tolling arrangement gives us a deep understanding of the facilities and helps us establish strong connect with channel partners and vendors. We believe that this will help us in faster ramp up of capacities and quicker inroads into the market. As we look forward, I am very confident that we will be able to leverage the strengths of Dalmia to operate these assets in a manner where we can maximise value creation for all our stakeholders.”

With the addition of these plants, Dalmia Bharat’s total installed cement capacity will rise to 54.7 MnTPA upon consummation. The company has further expansion projects underway at Belgaum, Pune, and Kadapa, which are expected to take overall capacity to 66.7 MnTPA by Q2 to Q3 FY28.

The Central India location of the Jaiprakash Associates plants gives Dalmia Bharat faster access to markets in Madhya Pradesh and Uttar Pradesh than a greenfield build would have allowed. The company also cited debottlenecking and brownfield expansion as near-term opportunities at the acquired sites. Dalmia Bharat said the assets were expected to contribute positively to EBITDA and overall returns, given the pricing environment in the region and the company’s cost structure.

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