Government initiatives for development of Tier II and Tier III cities may create more demand for cement and the availability of consumers is shifting the focus of cement industries towards these cities, says Suman Mukherjee, Managing Director & CEO, Shree Digvijay Cement Company, a CIMPOR Group company, in an exclusive interview with Indian Cement Review.Could you provide highlights on the performance of the company?Shree Digvijay Cement Co. Ltd. (SDCCL) belongs to CIMPOR group with headquarter at Lisbon, Portugal. Presently it is going through a change of management control globally. During these days SDCCL has maintained a steady and consistent growth rate in terms of turnover, EBITDA, sales and productivity. If we compare performance YoY basis, our turnover has increased 27 per cent. Market share has also seen a steady growth to 6 per cent. We have also improved our productivity as compared to previous year. Our clinker and cement production increased by around 13-14 per cent.What factors are important for driving positive growth? Success and growth of any organisation depends primarily on the motivation level of its employees. India is the second largest cement producer after China. The cement market is expected to grow at a steady rate of 8-9 per cent on an average, approximately at a ratio 1.1 times of GDP. To keep pace with this growing market we have set our long term vision and roadmap towards that vision. We have prioritised few things like safety/productivity/cost/ sales etc, safety being our topmost priority. Brand image also plays a major role for positive growth and motivation. We keep continuous focus on each of these priorities. As a group we always believe in sustainable growth. To achieve our vision we have a highly motivated team of people who are working relentlessly to fulfill our growth strategy. We maintain around 5-6 per cent share in the market we operate.Could you comment on the government’s contribution to the development of the cement industry? Government initiatives towards infrastructural development can be a contributing factor towards development of cement industry. The quantum of project to be executed is good enough to propel the economy for the next few years or so even if no new project is announced. However, operational cost of cement industries are going high due to increasing cost of raw materials, fuels, power. To combat with the increasing cost few things can be considered like, duty free import of raw materials/consideration of wharf age charges and handling losses on exports of clinker/soft loan for port development/VAT or CENVAT credit on limestone royalty and duty/cess on indigenous coal/ rationalization of excise duty rate on cement from 12 per cent and bring it at par with other core and infrastructure industries/treatment of waste heat recovery as renewable energy source/generation based incentive on wind energy/open access power etc.Can you elaborate on innovation and product development in your company?I believe SDCCL is the only company in India capable of producing six types of cements, namely OPC GR 43, OPC GR 53, PPC, SRPC, OWC, OPC 53 S.What are the issues faced by cement industry? What measures are required to tackle these issues?Presently one of the key issues many cement industries are facing is limestone reserves. After the new regulation of eco-sensitive zone, the fate of many existing limestone reserves are under a big question mark. Land acquisition and getting environment clearance are very much lengthy and time-consuming for new mining lease. Apart from this, increasing cost of raw materials/fuel/power are points of concern.Where do you see your company in the next five years?We always believe in sustainable growth. Globally, as a part of CIMPOR Group, we are very much ambitious about the future of our company in India. As a group strategy we want to increase our market share in the existing market.What is your opinion about markets for the cement industry in Tier II and Tier III cities? Infrastructural development in Tier II and Tier III cities are very much encouraging for cement industries in the upcoming days. Government initiatives towards development of Tier II and Tier III cities may create more demand for cement in these cities. Various industrial hubs are growing up in these cities. Availability of good number of consumers is shifting the focus of cement industries towards Tier II and Tier III cities.What ‘green’ initiatives has the company taken for more sustainable sources of energy?Globally and as well as in India we are a member of CSI. We have installed WHRPP for captive power generation. It is under commissioning stage. This is a CDM initiative to reduce emission and clean environment. Once it is fully operational we can reduce equivalent amount of CO2 emission. Our continuous effort to maximise fly ash addition to cement within permissible limit is ongoing.
Jignesh Kundaria, Director and CEO, Fornnax Technology
India is simultaneously grappling with two crises: a mounting waste emergency and an urgent need to decarbonise its most carbon-intensive industries. The cement sector, the second-largest in the world and the backbone of the nation’s infrastructure ambitions, sits at the centre of both. It consumes enormous quantities of fossil fuel, and it has the technical capacity to consume something else entirely: the waste our cities cannot get rid of.
According to CPCB and NITI Aayog projections, India generates approximately 62.4 million tonnes of municipal solid waste annually, with that figure expected to reach 165 million tonnes by 2030. Much of this waste is energy-rich and non-recyclable. At the same time, cement kilns operate at material temperatures of approximately 1,450 degrees Celsius, with gas temperatures reaching 2,000 degrees. This high-temperature environment is ideal for co-processing, ensuring the complete thermal destruction of organic compounds without generating toxic residues. The physics are in our favour. The infrastructure is not.
Pre-processing is not the support act for co-processing. It is the main event. Get the particle size wrong, get the moisture wrong, get the calorific value wrong and your kiln thermal stability will suffer the consequences.
The Regulatory Push Is Real
The Solid Waste Management (SWM) Rules 2026 mandate that cement plants progressively replace solid fossil fuels with Refuse-Derived Fuel (RDF), starting at a 5 per cent baseline and scaling to 15 per cent within six years. NITI Aayog’s 2026 Roadmap for Cement Sector Decarbonisation targets 20 to 25 per cent Thermal Substitution Rate (TSR) by 2030. Beyond compliance, every tonne of coal replaced by RDF generates measurable carbon reductions which is monetisable under India’s emerging Carbon Credit Trading Scheme (CCTS). TSR is no longer a sustainability metric. It is a financial lever.
Yet our own field assessments across multiple Indian cement plants reveal a sobering reality: the primary barrier to scaling AFR adoption is not waste availability. It is the fragmented and under-engineered pre-processing ecosystem that sits between the waste and the kiln.
Why Indian Waste Is a Different Engineering Problem
Indian municipal solid waste is not the material that imported shredding equipment was designed for. Our waste streams frequently exceed 40 per cent to 50 per cent moisture content, particularly during monsoon cycles, saturated with abrasive inerts including sand, glass, and stone. Plants relying on imported OEM equipment face months of downtime awaiting proprietary spare parts. Machines built for segregated, low-moisture waste fail quickly and disrupt the entire pre-processing operation in Indian conditions.
The two most common failures we observe are what I call the biting teeth problem and the chewing teeth problem. Plants relying solely on a primary shredder reduce bulk waste to large fractions, but the output remains too coarse for stable kiln combustion. Others attempt to use a secondary shredder as a standalone unit without a primary stage to pre-size the feed, leading to catastrophic mechanical failure. When both stages are present but mismatched in throughput capacity, the system becomes a bottleneck. Achieving the 40 to 70 tonnes per hour required for meaningful coal displacement demands a precisely coordinated two-stage process.
Engineering a Made-in-India Answer
At Fornnax, our response to these challenges is grounded in one principle: Indian waste demands Indian engineering. Our systems are built around feedstock homogeneity, the holy grail of kiln stability. Consistent particle size and predictable calorific value are the foundation of stable kiln combustion. Without them, no TSR target is achievable at scale.
Our SR-MAX2500 Dual Shaft Primary Shredder (Hydraulic Drive) processes raw, baled, or loosely mixed MSW, C&I waste, bulky waste, and plastics, reducing them to approximately 150 mm fractions at throughputs of up to 40 tonnes per hour. The R-MAX 3300 Single Shaft Secondary Shredder (Hydraulic Drive), introduced in 2025, takes that primary output and produces RDF fractions in the 30 to 80 mm range at up to 30 tonnes per hour, specifically optimised for consistent kiln feeding. We have also introduced electric drive configurations under the SR-100 HD series, with capacities between 5 and 40 tonnes per hour, already operational at a leading Indian waste-processing facility.
Looking ahead, Fornnax is expanding its portfolio with the upcoming SR-MAX3600 Hydraulic Drive primary shredder at up to 70 tonnes per hour and the R-MAX2100 Hydraulic drive secondary shredder at up to 20 tonnes per hour, designed specifically for the large-scale throughput that higher TSR ambitions require.
The Investment Case Is Now
The 2070 Net-Zero target is not a distant goal for India’s cement sector. It starts today, with decisions being made on the plant floor.
The SWM Rules 2026 are already in effect, requiring cement plants to replace coal with RDF. Carbon credit markets are opening up, and coal prices are not going to get cheaper. Every tonne of coal a cement plant replaces with waste-derived fuel saves money on one side and generates carbon credit revenue on the other. Pre-processing infrastructure is no longer just a compliance requirement. It is a business investment with a measurable return.
The good news is that nothing is missing. The technology works. The waste is available in every Indian city. The government has provided the policy direction. The only thing standing between where the industry is today and where it needs to be is the commitment to build the right infrastructure.
The cement companies that move now will not just meet the regulations. They will be ahead of every competitor that waits.
About The Author
Jignesh Kundaria is the Director and CEO of Fornnax Technology. Over an experience spanning more than two decades in the recycling industry, he has established himself as one of India’s foremost voices on waste-to-fuel technology and alternative fuel infrastructure.
The World Cement Association (WCA) has announced SiloConnect as its newest associate corporate member, expanding its network of technology providers supporting digitalisation in the cement industry. SiloConnect offers smart sensor technology that provides real-time visibility of cement inventory levels at customer silos, enabling producers to monitor stock remotely and plan deliveries more efficiently. The solution helps companies move from reactive to proactive logistics, improving delivery planning, operational efficiency and safety by reducing manual inspections. The technology is already used by major cement producers such as Holcim, Cemex and Heidelberg Materials and is deployed across more than 30 countries worldwide.
TotalEnergies and Holcim have commissioned a floating solar power plant in Obourg, Belgium, built on a rehabilitated former chalk quarry that has been converted into a lake. The project has a generation capacity of 31 MW and produces around 30 GWh of renewable electricity annually, which will be used to power Holcim’s nearby industrial operations. The project is currently the largest floating solar installation in Europe dedicated entirely to industrial self-consumption. To ensure minimal impact on the surrounding landscape, more than 700 metres of horizontal directional drilling were used to connect the solar installation to the electrical substation. The project reflects ongoing collaboration between the two companies to support industrial decarbonisation through renewable energy solutions and innovative infrastructure development.