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Narayan Saboo, Chairman, Bigbloc Construction, discusses the qualities of AAC blocks and its environmentally friendly properties. What is the composition of Autoclaved Aerated Concrete (AAC) blocks?AAC...
Pankaj Kejriwal, Managing Director, Star Cement, delves into the importance of optimising refractories to make cement manufacturing more cost efficient and eco-friendly. Tell us about the...
Jens Mose and John Terembula, Product Line Management, FLSmidth A/S, explore how cement manufacturers can utilise VRMs to reduce the clinker factor and meet their environmental...
Asok Kr. Dikshit, Richa Mazumder, Sanjeev Kr. Chaturvedi and Lok Pratap Singh, National Council for Cement and Building Materials (NCCBM), discuss the various tenets that are...
Gaztron proudly stands as India’s foremost manufacturer and a pioneering leader in the nation’s nitrogen inertisation systems, dedicated to elevating safety standards within the cement industry....
Sanjay Joshi, Chief Manufacturing Officer, Nuvoco Vistas Corp, discusses the measures taken by the company to conserve energy during the cement manufacturing process and the optimum...
Dr SB Hegde, Professor, Jain University and Visiting Professor, Pennsylvania State University, United States of America, gives a detailed account of the use of waste glass...
ICR looks at differentiating factors that influence the branding decisions for cement companies and the impact of messaging and brand positioning on the customer’s mindset. Branding...
Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your...
R Parthasarathy, Chief Marketing Officer, India Cements, talks about the importance of a comprehensive marketing and branding strategy to create awareness about cement and its USPs....
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