Brands today embrace more aspects of a company’s activities. They speak not just of eco-friendliness but more holistically of the company’s scorecard on sustainable development and...
For long, cement is regarded as commodity but off late, it is treated as a "Brand". This has not happened overnight but it is an interesting...
Large cement companies cracked the code and invested heavily in high visibility ATL (above the line) advertising, says Sandip Ranjan Ghose of Birla Corporation. The advertisement...
The nationwide lockdown amid the outbreak of Covid-19 will have a significant near-term volume impact on the cement industry, feels Dr SB Hegde. Cement plants have...
Anil Banchhor,Managing Director & CEO, RDC Concrete (India) Could you elaborate on the plans for restarting operations? The Government has already given permission and we have...
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