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Behind the scenes of MissionZero: What, why and how?

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??e??e had an overwhelming response to our announcement of MissionZero: zero use of fossil fuels and zero emissions in cement by 2030. Whilst ambitious, it?? a necessary step to take to meet the urbanisation needs of a growing population. Here is the what, why and how innovation will help us get there.??Thomas Petithuguenin, Innovation Manager, FLSmidth

Since the announcement of our sustainability programme, MissionZero, we??e heard a lot from our customers, industry stakeholders and the media. There has been a mix of scepticism, excitement and great anticipation. The dust has since settled, and we are busy tackling the task from all possible angles.

MissionZero comes with the responsibility of pulling the weight of an entire industry, looking for solutions that will not only reduce our environmental impact, but do so without jeopardising profitability and economic growth.

Innovation plays a crucial role in MissionZero because its main purpose is to improve efficiency, which go hand in hand

with lowering resource consumption: the essence of sustainability.

Numbers don?? lie

Concrete is the second most-used substance on Earth due to its versatility and durability. It is estimated that by 2030, about 4.8 billion annual metric tonnes of cement will be needed to support a population growth of approximately 1.2 billion people.

If we are to provide future generations with the high-quality infrastructure that we have grown accustomed to, we need to change our current practices. MissionZero may be ambitious, but we are willing to take responsibility and lead the cement industry towards a carbon-neutral future.

Looking forward, cement production is expected to increase at a regular annual rate of five percent. With cement plants currently operating at close to 70 percent of global capacity, the number of new plants required to meet market growth is limited.

It is therefore essential that solutions developed to reduce CO2 emissions at cement plants are competitive in a cost-conscious market, and that they can be retrofitted on existing plants.

Baseline

CO2 emissions from cement production come from three main sources:

  • Calcination of limestone (approx. 56 percent)

  • Combustion of fuels (approx. 37 percent)

  • Power consumption (approx. 7 percent)

These values are based on a cement plant that emits 0.89 tonnes of CO2 per tonne of cement produced. Of course, these numbers can vary from site to site based on cement composition, fuel substitution and process efficiency. This information is being used as our baseline to meet the objectives of MissionZero.

Innovation focus

Achieving our MissionZero objectives by 2030 requires focus on innovation milestones that:

  • Facilitate the use of alternative fuels over fossil fuels

  • Increase the practice of clay calcination and thereby reduce the volume of clinker

  • Introduce circular economy and alternative raw materials 

The road ahead

The roadmap for the next decade is pitched to be filled with research and development opportunities, collaboration between industry stakeholders and a wide range of product innovation activities. Our plan has three phases with different focuses.

Phase one

Over the next two years, we will make it easier to obtain 100 percent alternative fuel firing and complete fuel flexibility. The latter describes the ability to fire a variety of fuel types to avoid relying on a single source. Refuse-derived fuel (RDF) is an example of alternative fuel.

We will focus our effort on gasification technology, to first produce stable, clean and sustainable combustion gas in the calciner; and as a second step, deploy this solution to the main burner. 

Meanwhile we will use process control solutions to maintain clinker quality while firing fuels of varying properties. This will enable fuel flexibility, i.e. the ability to fire a variety of fuel types and avoid reliance on a single source. Research in alternative sources of heat, such as solar, nuclear, and electric, as well as the development of heat-free calcination is also being conducted.

Phase two

Spanning five years, phase two started in 2020 and focuses on lowering the volume of clinker by accelerating deployment of clay calcination and promoting the use of clinker/clay/limestone blends.

The first step will be to demonstrate industrial-scale clay calcination for use as a cementitious binder, and second step is to decarbonize this process via electrification. Clay is particularly interesting as it is abundant in growth regions which also face a lack of good quality limestone.

Phase three

Sustainability and circular economy go hand-in-hand. Once phase two has wrapped up, we??l turn our focus to leveraging this final phase. The goal is to reduce overall calcination emissions. Where this is not possible, the emissions will be offset through producing brown fuels. There are three pathways that can contribute to this goal:

  • Deploy geopolymers to commercialise a process solution for cementitious binders with extremely low clinker content.

  • Replace limestone with cement recycled from old concrete structures. This strategy will effectively bring calcination emissions down to zero.

  • Use the cement plant to produce synthetic fuels, which are drop-in replacement fuels. By using a larger version of our alternative fuel gasifier, it will be possible to recycle waste into useful hydrocarbons for the aviation and maritime industries. This pathway has the potential to earn additional revenue, dispose of more waste, and close the carbon loop by replacing fossil hydrocarbons with recycled hydrocarbons.

Natural progression

The solutions being described in our roadmap are not revolutionary, more of a natural evolution of the many efforts already ongoing across the FLSmidth Group. What needs to happen now is cohesive collaboration across our industry to create solutions that will get us there by 2030.

I hope that this behind-the-scenes glimpse answers some of the questions raised following the announcement of MissionZero. Perhaps it will spark new questions and generate more conversations, which will raise even more awareness around sustainability in the cement industry. Every industry and individual has a part to play if we are to meet the goals of the Paris Agreement.

ABOUT THE AUTHOR:

Thomas Petithuguenin

Innovation Manager, FLSmidth

Discover more: https://www.flsmidth.com/en-gb/company/sustainability

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Concrete

Ramco Cements Campaign Wins Six Kyoorius Honours

Hard Worker campaign wins Grand Prix for Eco Plaster film

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The Ramco Cements Limited’s Hard Worker campaign has achieved a major milestone at the prestigious Kyoorius Creative Awards, winning six honours including the coveted Grey Elephant Grand Prix for the Eco Plaster film. The awards were announced and presented at the Kyoorius Creative Awards Night 2026 held on 23rd May 2026 at the Jio World Convention Centre, Mumbai.

Competing alongside some of the country’s leading brands and agencies, the campaign received recognition across multiple creative categories, reaffirming the power of authentic storytelling rooted in the lives of hardworking people. The Eco Plaster commercial, which highlighted the importance of water conservation through innovative construction solutions, emerged as the campaign’s biggest winner, securing most of the honours.

The campaign’s wins include: 
Grey Elephant (Grand Prix) – Eco Plaster 
Blue Elephant – Best Film – Eco Plaster
Blue Elephant – Best Direction – Eco Plaster
Blue Elephant – Best Music – Eco Plaster
Baby Elephant – Best Direction -Tortoise & Hare
Baby Elephant – Best Use of Humour – Eco Plaster

Established in 2014, the Kyoorius Creative Awards recognise and celebrate creative excellence across India’s advertising, marketing and communications industries. Presented by Zee Entertainment Enterprises and powered by the USA-based The Clio Awards, the awards are regarded among the country’s most respected creative honours.

Known for their ethical and neutral judging process, the Kyoorius Creative Awards evaluate work purely on merit through a non-hierarchical awards structure, without Gold, Silver or Bronze distinctions. The iconic Elephant symbolises memorable work that leaves a lasting impact on the industry.

The Hard Worker campaign by The Ramco Cements Limited was conceived around the insight that true strength and progress are built through everyday hard work. Through emotionally resonant storytelling, distinctive craft and culturally rooted narratives, the campaign connected strongly with audiences across markets. The integrated campaign was rolled out across television, digital platforms, outdoor media and extensive on-ground activations, helping strengthen the brand’s connect with consumers, engineers, masons and trade communities alike.

Commenting on the achievement, A V Dharmakrishnan, CEO of Ramco Cements, said: “Winning at the Kyoorius Creative Awards is a proud moment for all of us. The Hard Worker campaign was created as a tribute to the spirit of hardworking people who form the backbone of our industry and our nation. These recognitions reaffirm our belief that authentic, meaningful storytelling has the power to create a deep and lasting connection with people.”

Balaji K Moorthy, Executive Director – Marketing, Ramco Cements, added: “The Hard Worker campaign was built on a simple but powerful insight – that hard work deserves recognition and respect. We wanted the communication to feel rooted, emotional and culturally relevant while also pushing creative boundaries. Winning six honours, including the Grey Elephant Grand Prix, is a tremendous validation of the idea, the craft and the collaborative effort of everyone involved in the campaign.”

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Concrete

GP Petroleums Q4 PAT Rises 8%

Lubricant maker reports Rs 9.3 crore profit in Q4FY26

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GP Petroleums reported an 8 per cent rise in PAT to Rs 9.3 crore in Q4FY26, compared to Rs 8.6 crore in Q4FY25. Revenue from operations stood at Rs 163 crore, compared to Rs 183 crore in the corresponding quarter last year.

EBITDA for Q4FY26 increased to Rs 14.7 crore from Rs 13.2 crore in Q4FY25, while EBITDA margin improved to 9 per cent from 7 per cent. The company said its performance was supported by operational efficiencies, strong customer relationships and an expanding product portfolio.

For FY26, revenue from operations rose 5 per cent to Rs 643 crore, compared to Rs 610 crore in FY25. EBITDA stood at Rs 44.7 crore, against Rs 42 crore in the previous year. PAT was Rs 26.50 crore, marginally higher than Rs 26.30 crore in FY25.

The company said FY26 PAT was impacted by a wage provision of Rs 3.25 crore, representing about 12 per cent of PAT. GP Petroleums continues to see opportunities in industrial lubricants, process oils and premium automotive lubricants, though geopolitical developments and crude-linked raw material cost volatility may pose short-to-medium-term challenges.

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Concrete

Ramky Infra Order Book Crosses Rs 13,000 Crore

New order wins support resilient FY2026 performance

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Ramky Infrastructure reported a resilient FY2026 performance, supported by disciplined execution, cost efficiency and fresh order wins. The company secured new orders worth Rs 4,500 crore during Q4, taking its total order book above Rs 13,000 crore as of 31 March 2026.

Consolidated PAT grew 40 per cent year-on-year to Rs 283 crore in FY2026, compared to Rs 202 crore in FY2025. Standalone PAT rose 28 per cent to Rs 332 crore, while consolidated revenue from operations stood at Rs 1,846 crore. Standalone revenue from operations was Rs 1,679 crore.

During the year, the company secured orders worth Rs 6,500 crore across water, wastewater and industrial infrastructure. Key wins included a Rs 3,000 crore industrial park project from Maharashtra Industrial Development Corporation for a 1,000-hectare land parcel at Dighi Port Industrial Area, Maharashtra.

Ramky also secured a Rs 2,100 crore water and wastewater project from Hyderabad Metropolitan Water Supply and Sewerage Board for water transmission lines, and a Rs 1,400 crore EPC contract from Maharashtra Industrial Township Limited for the Dighi Port Industrial Area project.

The company generated Rs 160 crore through asset monetisation and Rs 165 crore through the stake sale of a stabilised asset, supporting equity requirements for new projects. The Board also recommended a final dividend of 10 per cent of the nominal value per share, subject to members’ approval.

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