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We have increased digital initiatives many folds during Covid time

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Rajesh Kumar Singh,Vice President ??IT, JK Lakshmi Cement

Kindly share your views on role of technology in cement industry today.

Cement being a high-density and mass consumption item, requires a prompt supply chain to serve its consumers. The scale of production of cement is another important aspect that is helping consumers in getting the product at a reasonable price. Characteristics like high density, Mass consumption, prompt supply chain, and scale of production are facets where the industry can innovate immensely with use of technology. Care of the environment is another area where this industry can use technology to reduce its carbon footprints and to consume industrial and domestic waste for a cleaner environment.

What are the various digital / IT technologies deployed in your company and what was the objective behind the implementation?

In JK Lakshmi Cement, IoT and AI enablement have been deployed at Crushers, Clins, and Cement Mills to improve productivity through consuming lesser raw materials, fuels, etc, and to control wastes in the form of heat and any other by-product. The supply chain cockpit has been set up for the planning and execution of logistics. This digital investment has facilitated optimising the supply chain and has enabled a swifter fulfilment model and better service to our customers. AI-ML and Auto-ML solutions have been deployed for Predictive Maintenance and automation of Packing Sections. A digital platform has been created to digitise our customers and channel partners. IoTs have been deployed in the health monitoring of hydrant systems, borewells, and water flow systems to conserve water to the maximum level.

Please elaborate on the stages of implementation. Was it done in a phased manner? How much time did it take? Did you find any hurdles?

These digital initiatives have been deployed in a phased manner. Criteria for phased deployment was primarily based on the readiness of the context where these solutions have been deployed. In cases, maturity of core technologies or availability of complementary technologies or its pricing has pushed us to go for a phased approach.

A transformation whether it is related to production processes or predictive maintenance or setting up a supply chain cockpit is generally spanned over 16 to 18 months and phased in two sprints. Through one sprint it can be complete in 9 to 12 months, but it is getting too risky to go ahead with one sprint as the degree of success will be known only after the sprint is over, thus limiting opportunities to refine the strategy in case something is not going as intended.

Managing change is a hurdle that needs to be planned judiciously to overcome. Any shortcoming on this will impact the timelines of deployment. In some cases, we faced challenges wherever planning on change management was not perfect but luckily it has impacted only on timelines of the project and not on success and its deliverables.

Kindly provide project cost/allocation of budget for technologies deployed, if possible.

We were very aggressive on investment in digital. We are ensuring that yearly returns from the initiatives are in multiples and not in percentages.

What benefits have you derived after IT implementation? How are new processes better than old methods?

With these initiatives, we are having better control over the cost of production. We have reduced the unplanned shutdown of machines and have improved services to our customers. With the new digital platform, now our customers feel that we are closer to them for every interaction they are doing with us.

In the new setup, we are sensing the situation early enough to respond in a timely manner and appropriately. In some cases, the ease and efficiency of processes have increased because new processes have got simpler and automated.

How was the upskilling done for training the staff with new technologies and processes? Were there any challenges?

Barring AI-ML, upskilling was not a challenge at all because the deployment of technologies has simplified the processes so it can be performed with lesser skillset and with higher efficiency and accuracy.

Even in the case of AI-ML, deployment of data science platform has de-skilled analytics tasks, which were otherwise possible by only skilled programmers and persons having high proficiency in data science.

Having said that, training would require for the teams who are transforming the processes through the deployment of technologies. But this training was lesser on technologies and more on how to manage change which will be inevitable because of transformation.

Training to the teams who were engaged in the transformation was a mesmerising experience and not a challenge.

How has IT played an important role in expanding your footprints in India/abroad? Do you think it helped you to compete with others in the market?

IT or digital platform which we have created for our customers has helped immensely by taking us closer to them. It has also enabled us to increase our reach and penetration in the markets we were operating or in the market where we were not present. More important is that it has helped us in identifying the market where we can operate more profitably.

Certainly, these IT deployments are helping us to do much better than what we were doing earlier. It might be resulting in increasing our competitiveness, but our focus is still to do better than what we have done the day had bygone.

How has COVID-19 emerged as a need for IT implementation in the cement industry? What initiatives did your company take during Covid times to achieve better efficiency even during lack of resources?

The need was always there for the implementation of IT solutions in cement or any other industry in India. As it happened for other industries, Covid-19 has amplified the requirement for digitisation and has also triggered the intent.

Our resources were very much there with us during Covid-19 breakdown, but they were not moving freely. In the beginning, they would not be connected adequately. So, we rushed to connect them securely, and then things started to fall in place in no time. Seeing the new normal, a lot of mindset and cultural issues have transformed instantaneously.

One big positive change worth mentioning during Covid-19 times was that acceptance for the change came with zero cost. We leveraged this opportunity and have multiplied digital initiatives to give a boost to our digital initiatives and succeeded. to a great extent. Increasing interaction between internal teams and business partners by use of digital technologies was the key to our success during the Covid time.

What are your future plans in terms of IT implementation and overall company goals?

As said earlier, we have increased digital initiatives many folds during Covid time. So, in immediate future, we would like to tap the benefits of newly deployed solutions.

Embedding AI-ML to every function and every process is the next goal we are aspiring for.

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Concrete

JK Lakshmi Advances LC3 Cement Expansion

Company highlights commercial production and research partnerships

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The meeting reviewed progress in limestone calcined clay cement (LC3) technology and its commercial adoption in India’s cement sector, focusing on low-carbon alternatives to conventional binders. JK Lakshmi Cement noted that limestone calcined clay cement can reduce carbon dioxide emissions by up to 40 per cent compared with conventional cement and said this reduction supports industry decarbonisation. The company highlighted that it was among the first two cement manufacturers in India to move LC3 into commercial production after the Bureau of Indian Standards approved the technology as a cement standard.

Vinita Singhania said the transition of LC3 from research to commercial production reflected collaboration between industry, academia and international institutions. Maya Tissafi acknowledged JK Lakshmi Cement’s role in advancing LC3 adoption in India and its contribution in taking the technology from laboratory trials to commercial implementation. Both representatives underlined the growing relevance of sustainable construction materials as India expands infrastructure and urban development.

The meeting explored continued collaboration with Swiss research institutions such as EPFL, EMPA and ETH Zurich alongside Indian academic partners and development organisations. JK Lakshmi Cement has been associated with the LC3 initiative since 2014 and worked with EPFL, IIT Delhi, IIT Madras, Development Alternatives and Technology and Action for Rural Advancement. The company conducted one of the earliest industrial trials of LC3 and recently announced commercial production of Green Pro LC3 cement from its Jaykaypuram plant in Rajasthan.

India remains the world’s second-largest cement producer and expansion of infrastructure, urbanisation and housing demand continue to support long-term sector growth, increasing interest in low-carbon technologies. The company reported an annual turnover of more than Rupees (Rs) 60 bn and current cement capacity of about 18 million (mn) tonnes (t) per annum, with a target of reaching 30 million (mn) tonnes (t) by 2030. Apart from grey cement, the company also makes ready-mix concrete, gypsum plaster, wall putty, primers, adhesives and fly ash blocks, and both sides concluded on the need for continued collaboration to develop sustainable construction solutions.

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Concrete

Burnpur Cement Reports Standalone Net Loss Of Rs 207.4 Million

Standalone net loss of Rs 207.4 mn in March 2026 quarter

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Burnpur Cement reported a standalone net loss of Rs 207.4 million (Rs 207.4 million) for the quarter ended March 2026. The company said the loss reflects its financial performance for the period and will be reflected in its results filed with regulators. The announcement followed routine quarterly reporting by the listed cement manufacturer. Burnpur Cement is a cement manufacturer operating in India and serving construction markets, with operations spanning production, distribution and sales across the domestic construction sector.

The March 2026 quarter result marks a weakening in profitability for Burnpur Cement as market conditions in the sector remained challenging. The company attributed the outcome to operational and market factors, while outlining measures to manage costs and working capital. The reported standalone loss of Rs 207.4 million will be central to assessments by analysts and investors, which will be weighed alongside sector trends and company guidance. Management indicated continued focus on stabilising operations and optimising production efficiency.

No further numerical details were included in the initial summary, and consolidated figures were not disclosed in the brief notice, constraining immediate analysis of underlying drivers. The firm reiterated that it will provide comprehensive results and explanatory notes in its annual filing and investor communications. Analysts will assess the full disclosures when detailed financial statements become available. The timing of those detailed filings will determine how soon stakeholders can access full data.

Investors and stakeholders were advised to review the filings and the company’s releases for complete information, including cash flow and segmental performance, before drawing investment conclusions. The company’s operations and future guidance will determine recovery prospects in subsequent quarters. Regulatory disclosures and investor communications will guide market interpretation of the quarter and inform analyst forecasts. Burnpur Cement remains subject to the regulatory reporting process applicable to listed entities.

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Concrete

Ramco Cements Campaign Wins Six Kyoorius Honours

Hard Worker campaign wins Grand Prix for Eco Plaster film

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The Ramco Cements Limited’s Hard Worker campaign has achieved a major milestone at the prestigious Kyoorius Creative Awards, winning six honours including the coveted Grey Elephant Grand Prix for the Eco Plaster film. The awards were announced and presented at the Kyoorius Creative Awards Night 2026 held on 23rd May 2026 at the Jio World Convention Centre, Mumbai.

Competing alongside some of the country’s leading brands and agencies, the campaign received recognition across multiple creative categories, reaffirming the power of authentic storytelling rooted in the lives of hardworking people. The Eco Plaster commercial, which highlighted the importance of water conservation through innovative construction solutions, emerged as the campaign’s biggest winner, securing most of the honours.

The campaign’s wins include: 
Grey Elephant (Grand Prix) – Eco Plaster 
Blue Elephant – Best Film – Eco Plaster
Blue Elephant – Best Direction – Eco Plaster
Blue Elephant – Best Music – Eco Plaster
Baby Elephant – Best Direction -Tortoise & Hare
Baby Elephant – Best Use of Humour – Eco Plaster

Established in 2014, the Kyoorius Creative Awards recognise and celebrate creative excellence across India’s advertising, marketing and communications industries. Presented by Zee Entertainment Enterprises and powered by the USA-based The Clio Awards, the awards are regarded among the country’s most respected creative honours.

Known for their ethical and neutral judging process, the Kyoorius Creative Awards evaluate work purely on merit through a non-hierarchical awards structure, without Gold, Silver or Bronze distinctions. The iconic Elephant symbolises memorable work that leaves a lasting impact on the industry.

The Hard Worker campaign by The Ramco Cements Limited was conceived around the insight that true strength and progress are built through everyday hard work. Through emotionally resonant storytelling, distinctive craft and culturally rooted narratives, the campaign connected strongly with audiences across markets. The integrated campaign was rolled out across television, digital platforms, outdoor media and extensive on-ground activations, helping strengthen the brand’s connect with consumers, engineers, masons and trade communities alike.

Commenting on the achievement, A V Dharmakrishnan, CEO of Ramco Cements, said: “Winning at the Kyoorius Creative Awards is a proud moment for all of us. The Hard Worker campaign was created as a tribute to the spirit of hardworking people who form the backbone of our industry and our nation. These recognitions reaffirm our belief that authentic, meaningful storytelling has the power to create a deep and lasting connection with people.”

Balaji K Moorthy, Executive Director – Marketing, Ramco Cements, added: “The Hard Worker campaign was built on a simple but powerful insight – that hard work deserves recognition and respect. We wanted the communication to feel rooted, emotional and culturally relevant while also pushing creative boundaries. Winning six honours, including the Grey Elephant Grand Prix, is a tremendous validation of the idea, the craft and the collaborative effort of everyone involved in the campaign.”

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