Concrete

UltraTech Cement shifts its marketing strategy

Published

9 hours ago

June 17, 2025

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As per a news report, UltraTech Cement has redefined its marketing strategy by focusing its efforts around first-time home builders, particularly in rural India, who now contribute 70 per cent to its B2C business. Moving beyond conventional advertising, the company introduced the ‘UltraTech Se Pucho’ initiative—a digital advisory platform that has provided personalised assistance to over 12 million users, guiding them through the complexities of home building.
Another impactful programme, ‘Yashasvi Sarpanch’, engaged grassroots leaders, receiving nearly 9,000 entries and strengthening community-level influence. The brand also launched the ‘Banega Toh Badhega India’ campaign, leveraging influencers and digital storytelling to highlight the emotional and aspirational aspects of home construction.
This campaign reached over 500 million people and reinforced UltraTech’s position as a catalyst in India’s development narrative. Together, these initiatives underscore UltraTech’s commitment to customer-centricity, innovation, and nation-building, solidifying its image as not just a cement provider but a trusted partner in the journey of creating homes and communities across India.

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Concrete

Star Cement launches ‘Star Smart Building Solutions’

Published

3 hours ago

June 17, 2025

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Star Cement has launched ‘Star Smart Building Solutions,’ a new initiative aimed at promoting sustainable construction practices, as per a recent news report. This venture introduces a range of eco-friendly products, including tile adhesives, tile cleaners and grouts, designed to enhance durability and reduce environmental impact. The company plans to expand this portfolio with additional value-added products in the near future. By focusing on sustainable materials and innovative building solutions, Star Cement aims to contribute to environmentally responsible construction and meet the evolving needs of modern infrastructure development.

Image source:https://www.starcement.co.in/

Concrete

Nuvoco Vistas reports record quarterly EBITDA

Published

3 hours ago

June 17, 2025

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Nuvoco Vistas reported its highest-ever quarterly consolidated EBITDA of Rs.556 crore in Q4 FY25, with annual EBITDA at Rs.1,391 crore. Cement sales reached 19.4 MMT in FY25, with Q4 contributing 5.7 MMT. Revenue rose 4 per cent YoY to Rs.3,042 crore in Q4. Net debt reduced by Rs.390 crore to Rs.3,640 crore. The company received NCLT approval for acquiring Vadraj Cement, targeting 31 MMTPA capacity by FY27. Key marketing initiatives, expanding RMX and MBM businesses, and a focus on sustainability (457 kg CO2/tonne) drove performance. Nuvoco remains focused on premiumisation, operational efficiency, and market expansion.

Image source:nuvoco.com

Concrete

UltraTech Cement increases capacity by 1.4Mt/yr

Published

3 hours ago

June 17, 2025

admin

UltraTech Cement has expanded its production capacity by 1.4 million tonnes per annum (Mt/yr) through a combination of debottlenecking efforts and operational efficiency upgrades across several of its plants. The enhancements include an addition of 0.6Mt/yr in grinding capacity at the Nagpur facility in Maharashtra and a combined 0.8Mt/yr at the Panipat and Jhajjar units in Haryana. With these upgrades, the company’s total domestic grey cement capacity has risen to 184.8Mt/yr, while its global capacity now stands at 190.2Mt/yr.