In what is being touted as the largest acquisition bid in India’s infra and materials space valued, the race to acquire Holcim’s stake in Ambuja Cements and ACC has culminated in the Adani Group bagging the deal at $10.5 billion, and securing the position of India’s second largest cement manufacturer with a capacity of 70 MTPA.

As soon as Holcim announced its exit from the Indian market, as expected, a fierce bidding war took place to acquire their assets. JSW Cement and Ultratech Cement, backed by Sajjan Jindal and the Aditya Birla Group participated in the bidding process for these assets. However, these shares were finally bought by the Adani Group for $10.5 Billion, which gave them a controlling stake in both of these companies. The total value of the acquisition, $10.5 billion, makes this the largest acquisition by Adani, and India’s largest M&A transaction in the infrastructure and materials space. The deal was carried out through an offshore special purpose vehicle by the
Adani Group.

Fact file

• Ambuja Cements docked a revenue of Rs 26,646 crores with a market share of 6.2 per cent, while ACC’s revenue was Rs 15,398 crores with a market share of 6 per cent.
• The two companies together have 23 cement plants, 14 grinding stations, 80 ready-mix concrete plants and over 50,000 channel partners across the country.
• Holcim, a Swiss multinational company, used to hold 63.19 per cent in Ambuja Cements and 54.53 per cent in ACC (of which 50.05 per cent is held through Ambuja Cements), through
• its subsidiaries.
• The Holcim Group has assets in over 90 countries. The Holcim Group had recently been looking to sell out its non-core assets, and for the same purpose, had divested its Brazilian unit for $1 billion in September 2021.

As of now, the objective of the Adani Group is to move beyond its core business of power plants, ports, and coal mine operations and expand into new fields such as airports, data centres, and digital services. Gaining its foot in the door in the cement industry is, no doubt, a part of that plan. Through this acquisition, Adani Cement, which had never been a player in the cement industry in the past, has suddenly become the second-largest cement producer in India.
Commenting about the acquisition, Gautam Adani, Chairman of the Adani Group said in an official release, “Our move into the cement business is yet another validation of our belief in our nation’s growth story. Not only is India expected to remain one of the world’s largest demand-driven economies for several decades, India also continues to be the world’s second largest cement market and yet has less than half of the global average per capita cement consumption. In statistical comparison, China’s cement consumption is over 7x that of India’s. When these factors are combined with the several adjacencies of our existing businesses that include the Adani Group’s ports and logistics business, energy business, and real estate business, we believe that we will be able to build a uniquely integrated and differentiated business model and set ourselves up for significant capacity expansion.”
It is worth noting that India’s per capita cement consumption is 242 kg, while the global average is 525 kg. This is to be expected as India is still a developing country and there is a lot of scope for infrastructural development. However, it is going to take a lot of effort to tap into this market as even a growing middle class will only be able to generate additional demand in this sector at the rate of its own growth. The Covid-19 pandemic had also slowed things down a lot within the last two years. Almost all infrastructural development projects, public and private alike, were halted because of the restrictions imposed by the government. However, that is also changing now, and as restrictions are being relaxed, infrastructural projects are picking up their pace again.
All of these above aspects point towards opportunities for tremendous growth in the cement sector. However, the unique aspect that makes the Adani Group’s jump into the cement sector is that the cement business will be complementary to the Adani Group’s already existing businesses. “…several adjacencies of our existing businesses that include the Adani Group’s ports and logistics business, energy business, and real estate business, we believe that we will be able to build a uniquely integrated and differentiated business model and set ourselves up for significant capacity expansion,” said Adani.
As with the rest of the Adani portfolio, the cement business will be aligned to the UN Sustainability Development Goals with clear focus on SDG 6 (Clean Water and Sanitation), SDG 7 (Affordable and Clean Energy), SDG 11 (Sustainable Cities and Communities) and SDG 13 (Climate Action), said the statement.