Economy & Market
Premiumisation is a key strategic focus for us
Published
12 months agoon
By
admin
Chirag Shah, Head – Marketing, Nuvoco Vistas, explains how branding strategy transforms cement from a commodity into a customer-first, innovation-led experience.
In a market where cement is often viewed as a commodity, Nuvoco is breaking the mould through powerful branding built on innovation, sustainability and customer centricity. The brand’s evolution is both strategic and purpose-driven. In this interview, Chirag Shah, Head – Marketing, Nuvoco Vistas, explores how the company has redefined trust, value and differentiation across diverse geographies and digital landscapes.
How has branding influenced buyer preference in a largely commodity-driven cement market?
A strong brand riding on its USP’s will drives choice, shape perception, and influence preferences. At Nuvoco, our brand philosophy is firmly rooted in innovation and sustainability, enabling us to deliver solutions that not only meet expectations but consistently raise the bar. We believe it is the value we create for our customers that truly sets us apart in a commodity-driven market. In this pursuit, we continuously introduce industry-first innovations and adopt customer-centric approaches that emphasise accuracy, speed and delight.
By consistently enhancing our offerings and customer experiences, our brand shapes perceptions and strengthens preference in the market.
What role does trust play in your brand’s positioning strategy?
Trust is a cornerstone of our brand strategy. Recognising its importance, we have revisited and redefined our mission statement which reads: ‘Trusted Building Materials Company Creating Value forour Stakeholders.’
This wasn’t just a cosmetic change, it was a conscious, strategic decision that reflects our intent to be recognised not merely for the scale of our operations, but as a trusted brand that delivers lasting value to our most important stakeholder—our customer.
By placing customer centricity at the center of our approach, we aim to understand evolving needs, respond with agility and ultimately create experiences that drive customer delight, reinforcing trust at every touchpoint.
How do you balance price competitiveness with premium brand perception?
Premiumisation is a key strategic focus for us, built on the idea of delivering value over volume. Rather than focusing solely on price, we aim to provide differentiated products that offer clear and meaningful advantages to our customers.
This approach is yielding strong results, with premium products accounting for 40 per cent of total sales. Our flagship brands, Nuvoco Concreto UNO and Nuvoco Duraguard Microfiber, Cement with added fibre, continue to gain traction, driven by their performance, durability and relevance to evolving customer needs.
By combining innovative product development with market expansion, we are able to maintain price competitiveness in value segments while continuing to build and reinforce a strong premium brand identity across the country.
In what ways has your branding evolved with the shift towards green and sustainable cement?
Sustainability is at the core of everything we do. It’s embedded in our vision statement: ‘Building a Safer, Smarter, and Sustainable World’, a principle that continues to guide how we innovate and operate. Over the years, our brand has evolved to reflect this deeper purpose. While strength and durability remain the foundation of our offerings, we now place equal emphasis in promoting the use of blended cements like Portland Composite Cement (PCC) to investing in low-carbon cement technologies, our approach is strongly aligned with global environmental priorities.
A key example is our Ecodure range of Green Concrete, which is designed to embrace sustainability by reducing carbon emissions by up to 60 per cent compared to standard OPC mixes. Additionally, our latest breakthrough, Ecodure Thermal Insulated Concrete, is designed to reduce indoor temperatures—directly addressing India’s rising heat and supporting energy efficiency.
These innovations are powered by our Construction Development and Innovation Centre (CDIC), which plays a pivotal role in developing smarter, greener building materials for tomorrow’s needs. Through this journey, our brand has grown to represent not just performance, but responsible progress.
How important is regional branding in a diverse market like India?
We recognise that consumer preferences, behaviours and emotional triggers vary widely across geographies, and a one-size-fits-all approach simply doesn’t work.
At Nuvoco, we’ve adopted a multi-faceted and hyper-localised marketing strategy to build stronger connections at the grassroots level. Our efforts go beyond traditional advertising, we focus on community-led engagement and cultural relevance.
Campaigns such as Sabse Khaas Sarpanch in Madhya Pradesh, which reached 4,000 villages, engaged 2,500 sarpanchs, and honoured 150 top performers, and Sabse Khaas Pehalwaan in Haryana, which saw participation from over 1,500 aspiring wrestlers across all 22 districts, are prime examples of this approach. Similarly, our Nuvoco Sarthi initiative at the Mahakumbh offered an immersive brand experience to devotees and valued channel partners, including dealers, sub-dealers, and influencers, through strategic engagements and personalised services that reached over 25,000 visitors.
Additionally, our recently launched ‘Mera Bharosa’ campaign further underscores our strong drive to connect with target groups through regional influencers. This unique initiative builds advocacy by having dealers endorse our integral waterproofing solution directly at the point of purchase. Dealer cut-outs with the message ‘Ghar ke waterproofing ke liye Mera Bharosa – Nuvoco Zero M’ create instant credibility and impact.
These activations honour and empower local influencers—be it village sarpanchs or local wrestling champions—by celebrating their contributions and integrating them into our brand narrative.
Supported by modern tech tools and rural outreach, these regional campaigns help us not only build trust and relevance but also strengthen customer loyalty, build brand equity, and create lasting relationship.
What role does digital outreach play in reinforcing your brand identity today?
Digital outreach is a powerful enabler that allows us to engage with stakeholders in meaningful, measurable and increasingly personalised ways.
At the core of this strategy is our Nuvo Nirmaan app, which offers customers valuable tools such as home and floor plans, Vaastu scores, and material calculators. This reflects our customer-centric mindset and underscores our commitment to enhancing customer experience and delight. With over five million downloads, the app stands as a testament to its relevance and impact.
We’ve also introduced a suite of modern loyalty rewards programmes through mobile apps like Vriddhi, Milan, Maitri and Nipun, designed to cater to dealers, sub-dealers and individual home builders. These platforms are seamlessly integrated with our ERP systems, enabling smoother transactions and real-time tracking of loyalty benefits.
As consumer behaviour increasingly shifts toward online research and decision-making, we focus on creating informative, accessible, and relevant digital content that empowers buyers to make confident choices. Our data-driven approach allows us to optimise campaigns using metrics such as reach, engagement, and conversions, helping us fine-tune our outreach in real time. We also actively leverage social media platforms like LinkedIn, Facebook, and Instagram to share insights, showcase landmark projects, and foster conversations that build brand affinity. Additionally, influencer marketing—through partnerships with industry experts and content creators—expands our reach and strengthens trust through authentic endorsements and testimonials.
Our digital ecosystem further includes YouTube for demonstrative videos, WhatsApp for real-time dealer and contractor support, and CRM platforms for precise, tailored engagement. For us, it’s not just about maintaining visibility—it’s about participating in the right conversations at the right time.
Together, these efforts help shape a brand that is not only trustworthy but also deeply attuned to customer needs and how they prefer to engage.
How do you measure the return on investment (ROI) of brand-building activities?
Measuring ROI on brand-building is all about measuring impact, perception, and staying competitive. At Nuvoco, we use a blend of brand health metrics like awareness, recall, and NPS alongside business outcomes like market share, pricing power and
dealer satisfaction.
We listen closely through third-party research, CRM tools and social channels, gathering real feedback from customers, influencers, and partners. This tells us what’s resonating, and what needs refinement. On the digital side, we track reach, engagement and conversions while running omnichannel campaigns that combine online and offline touchpoints for greater efficiency and control.
– Kanika Mathur
You may like
Concrete
Nuvoco Vistas launches Limla cement plant, expands Gujarat footprint
Published
1 week agoon
July 13, 2026By
admin
Nuvoco Vistas opens a 2 MMTPA grinding unit at Limla, entering Gujarat and advancing its target of 35 MMTPA capacity by FY 2028.
Surat (Gujarat)
Nuvoco Vistas Corporation Ltd, a part of Nirma Group and one of India’s leading building materials company, has inaugurated the Limla Cement Plant in Surat (Gujarat), one of Vadraj Cement Limited’s (VCL) principal manufacturing facilities. The commissioning represents a key milestone in Nuvoco’s acquisition and restoration of VCL, while supporting the company’s expansion across the Western Indian cement market.
Vadraj Cement Limited is a subsidiary of Nuvoco Vistas Corporation Limited and has installed cement capacity of 6 MMTPA across its assets. The Limla inauguration therefore represents the first operational step in the acquired platform’s wider revival, while the Kutch facilities provide clinker supply, mineral security and coastal logistics support for the western business.
Nuvoco completed its acquisition of Vadraj Cement Limited, then under the Corporate Insolvency Resolution Process, after paying a consideration of Rs 1,800 crore in June 2025. VCL’s asset portfolio comprises a clinker unit at Kutch and a grinding unit at Limla in Surat. It also includes high-quality captive limestone reserves and a captive jetty at Kutch, supporting more efficient logistics. Following the takeover, Nuvoco began an extensive programme of restoration, refurbishment and expansion at both locations, leading to the commissioning of the Limla plant.
The Limla Cement Plant is expected to support a phased increase in sales volumes across Gujarat. It will also help Nuvoco supply neighbouring markets in Western Maharashtra and release cement capacity from its northern plants, which can consequently be redirected towards markets in North India. The plant will manufacture a full portfolio comprising Ordinary Portland Cement, Portland Slag Cement, Portland Pozzolana Cement and Portland Composite Cement. It will additionally produce the complete Nuvoco Duraguard range, including the premium Nuvoco Duraguard Microfibre product. The acquisition is also expected to generate operational synergies with Nuvoco’s existing plants at Nimbol and Chittorgarh in Rajasthan, improving logistics optimisation and market reach across important regional markets.
The grinding unit at the Limla Cement Plant was completed ahead of schedule, with 2 MMTPA of capacity now inaugurated to expand Nuvoco’s operating scale and customer reach. After Vadraj Cement’s assets become fully operational, plants in North and West India are expected to account for nearly 40 per cent of Nuvoco’s total cement capacity. This will broaden the company’s manufacturing network, strengthen access to high-growth markets and support its plan to increase consolidated cement capacity to 35 MMTPA by FY 2028, reinforcing its longer-term growth strategy.
Commenting on the development, Jayakumar Krishnaswamy, Managing Director, Nuvoco Vistas Corp Ltd, said: “The inauguration of the Limla Grinding Unit in Surat is an important milestone in Nuvoco’s growth journey and demonstrates our commitment to disciplined, value-accretive expansion. Gujarat is strategically significant for Nuvoco, with substantial opportunities arising from infrastructure investment, industrial growth, rapid urbanisation and continuing demand from the housing and construction sectors. The facility strengthens our regional footprint, improves operational flexibility and increases our ability to serve customers across northern and western markets with greater reliability and efficiency.”
He added: “Through the Vadraj acquisition, we have refurbished and restarted a strategically important asset, returning it to operations in record time through strong execution and collaboration between teams. The achievement demonstrates our ability to create value from acquired assets, fulfil our commitments and retain the confidence of stakeholders. It also highlights the strength of our project delivery capabilities and our continued focus on building sustainable, profitable growth over the long term.”
Nuvoco Vistas Corporation Limited is a building materials company whose vision is to build a safer, smarter and more sustainable world. It is among the leading players in East India and has a significant presence across North and West India. Nuvoco began operations in 2014 with a greenfield cement plant at Nimbol, Rajasthan. It later acquired Lafarge India Limited, which had entered India in 1999, followed by Emami Cement Limited in 2020 and Vadraj Cement Limited in April 2025. The company has also announced an expansion in eastern India through a new grinding mill at the Arasmeta Cement Plant, supported by several debottlenecking programmes involving equipment upgrades, process improvements and internal capacity initiatives. These developments place Nuvoco on track to achieve total cement capacity of approximately 35 MMTPA. The company reported total income of Rs 11,362 crore in FY 2025-26, reflecting its continuing growth trajectory.
Nuvoco operates a diversified portfolio across three segments: Cement, Ready-Mix Concrete and Modern Building Materials. Its cement portfolio includes Concreto, Duraguard, Double Bull, PSC, Nirmax and Infracem, covering Ordinary Portland Cement, Portland Slag Cement, Portland Pozzolana Cement and Portland Composite Cement. Its pan-India RMX business provides value-added products under Concreto for performance concrete, Artiste for decorative concrete, InstaMix for ready-to-use bagged concrete, X-Con covering M20 to M60 grades, and Ecodure for specialised green concrete. Nuvoco has supplied materials to projects including the Mumbai-Ahmedabad Bullet Train, Birsa Munda Hockey Stadium in Rourkela, Aquatic Gallery at Science City in Ahmedabad, and metro railway projects in Delhi, Jaipur, Noida and Mumbai.
Concrete
Green Construction Through Cement Innovation
Published
3 weeks agoon
July 2, 2026By
admin
Indian Cement Review (ICR) and Fuller Technologies brought industry, policy and technology leaders together to discuss how cement innovation can drive green construction at scale, writes Rakesh Rao.
India is building at a pace few countries can match. Highways, airports, housing, logistics parks, industrial corridors and urban infrastructure are reshaping the country’s economic geography. But beneath this growth story lies a difficult question: can India continue to build at scale without locking itself into a high-carbon future?
That question formed the core of an online panel discussion titled “Driving Green Construction Through Cement Innovation”, organised by Indian Cement Review (ICR) in association with Fuller Technologies as the Presenting Partner on June 25, 2026. The webinar brought together experts from cement technology, R&D, global industry platforms, building performance policy and international development cooperation to examine how low-carbon cement and material innovation can accelerate India’s green construction transition.
The discussion came at a crucial time. India has committed to achieving net-zero emissions by 2070 and reducing the carbon intensity of its economy by 45 per cent by 2030. At the same time, the country’s construction sector is expanding rapidly, driven by urbanisation, infrastructure development, housing demand and industrial growth. Cement, as one of the most widely used construction materials, sits at the heart of this transition. It is indispensable to development, but also central to the challenge of reducing embodied carbon in buildings and infrastructure.
Moderated by Nitika Krishan, Senior Urban Infrastructure and Sustainable Policy Consultant, the panel featured:
- Kiranmai Sanagavarapu, Director, Low Carbon Solutions, Fuller Technologies;
- Dr Hemantkumar Aiyer, VP and Head R&D, Nuvoco Vistas Corp Ltd;
- Devika Wattal, Innovation Lead, Global Cement and Concrete Association (GCCA);
- Dr Sunita Purushottam, MD, GBPN India (Global Buildings Performance Network); and
- Vaibhav Rathi, Senior Technical Advisor, GIZ (the German Agency for International Cooperation)
Setting the tone for the discussion, Nitika Krishan underlined the scale of the challenge before the sector. “The question before us is no longer whether we build, but how we build sustainably,” she said. She pointed out that construction accounts for nearly 40 per cent of global energy-related carbon emissions when both operational and embodied carbon are considered. Cement production, she added, remains one of the hardest industrial processes to decarbonise.
For India, this is not merely an environmental issue. It is a development issue, a competitiveness issue and increasingly, a market issue. As one of the world’s largest cement producers and among the fastest-growing construction markets, India’s material choices will influence the carbon trajectory of its built environment for decades. As Krishan observed, sustainability solutions in economies such as India must not remain limited to laboratory success. They must be scalable, commercially viable and practical at national level.
The innovation gap: From technology to market
Experts believe that there is a need to bridge the innovation gaps for making decarbonisation in cement and concrete scalable. Devika Wattal of GCCA, explained, “The starting point must be the core cement manufacturing process itself. The first and foremost is the heart of our process, the heart of cement manufacturing. How do we reduce clinker? That is always a topic where industry is working very intrinsically.”
Clinker reduction remains one of the most important pathways for lowering emissions in cement. Since clinker production is energy-intensive and chemically emits carbon dioxide, reducing the clinker factor through supplementary cementitious materials (SCMs), blended cements and new chemistries can have a significant impact. Wattal also noted that carbon capture, utilisation and storage (CCUS) will have a role, though it may not be the first lever for all markets.
However, she stressed that innovation cannot stop at technology development. A solution that works in the lab must also be adaptable to industry, scalable in production and acceptable in construction practice. “It is important for that innovation to be adaptable, to be scalable, and so that it can be executed in real time,” she said.
Wattal also called for stronger enabling systems around innovation. These include performance-based standards, product-level embodied carbon databases and clearer frameworks for evaluating green materials. Without these, low-carbon cement products may struggle to compete with conventional materials in procurement and design.
R&D must balance carbon, cost and performance
Bringing in the R&D perspective into the discussion, Dr Hemantkumar Aiyer of Nuvoco Vistas emphasised that low-carbon cement development cannot be treated as a single-variable exercise. Cement must perform in real construction conditions. It must deliver strength, durability, consistency and cost competitiveness, while also reducing carbon.
“The root of understanding and balancing all these aspects lies in materials, and knowing the materials,” he said.
According to Dr Aiyer, R&D teams must understand the variability of raw materials such as fly ash, slag and clinker. Different sources produce different material behaviours. This makes mix optimisation, material characterisation and processing-property relationships critical. When performance is affected, cement manufacturers must understand how strength enhancers, admixtures and other performance chemicals interact with the material system.
He also linked material science with process efficiency. Clinkerisation takes place at extremely high temperatures, around 1,400 to 1,450 degrees Celsius. Any improvement in raw mix design, process control or energy optimisation can, therefore, help reduce emissions and cost. Dr Aiyer pointed to artificial intelligence-based optimisation, Cement 4.0 tools and advanced software as important enablers for real-time process and material control.
“The more you understand the materials, the more you can control it,” he said.
LC3: The promise is proven, the sequencing is not
Limestone calcined clay cement, commonly referred to as LC3, has attracted global attention because it can reduce clinker content significantly by using calcined clay and limestone while maintaining performance in many applications. Kiranmai Sanagavarapu of Fuller Technologies said the technology itself has already moved beyond proof of concept. Fuller Technologies has worked with calcined clay technology for nearly two decades and has seen plants running in France and Ghana. These plants, she said, are meeting local and national specifications, while the economics are beginning to make sense.
“The calciner is performing, the economics is stacking up, it is making business sense to produce,” she said.
But if the technology is viable, why has adoption not scaled faster? For Sanagavarapu, the answer lies in project sequencing. Too often, clay characterisation happens after equipment is specified. This, she warned, is a backward approach because calciner design depends on clay mineralogy, kaolinite content, iron levels, reactivity, moisture and other variables.
“If you don’t know what your deposit looks like before you commit for the equipment, you are, in a way, going blind into designing,” she said.
She also identified permitting and plant integration as major bottlenecks. Environmental clearances, mining permissions and local regulatory approvals must begin early. Similarly, calcined clay must be integrated into existing grinding, blending and logistics systems from the design stage, not treated as an afterthought during commissioning.
India already has IS 18189:2023 standard for LC3, but Sanagavarapu pointed out that the standard is not yet visible enough in procurement documents. “The gap between what is technically being permitted and what the procurement is asking is the single biggest bottleneck,” she said.
In her view, successful scale-up depends on getting the sequence right: clay characterisation first, permitting in parallel, standards aligned with construction, and integration built into plant design.
India’s LC3 journey: Progress, but demand remains thin
Providing details of India’s LC3 commercialisation experience, Vaibhav Rathi of GIZ noted that JK Cement carried out the first commercial production of LC3 at its Rajasthan plant, followed by JK Lakshmi Cement three months later. These initiatives were supported by the International Climate Initiative of the Government of Germany, with IIT Delhi contributing deep institutional knowledge on LC3 research and BIS certification.
Rathi said India’s early experience has produced clear lessons. One of the biggest was the need to build capacity among regulators. While BIS certification existed, State Pollution Control Boards were unfamiliar with the technology and unsure about the approval pathway.
“The capacity building is not just needed amongst the producer and the users of the cement, but also the regulators who are working with this technology for the first time,” he said.
He also highlighted the need for better information on China clay deposits. Since China clay is currently classified as a minor mineral, centralised data on availability, quality and location is limited. If cement manufacturers are to adopt LC3 at scale, stronger mineral intelligence will be important.
The third issue is demand. LC3 has already been used in projects such as Palava City in Mumbai and Noida International Airport, but these remain limited examples. “It is in a chicken and egg situation,” Rathi said. “Cement companies are saying we need more demand, and users are saying there is not enough cement available.”
Public procurement, he suggested, could help break this cycle. If agencies such as CPWD and other public bodies begin testing, accepting and specifying LC3, it could create the market confidence needed for cement companies to invest in production and storage.
Building codes must catch up with innovation
Dr Sunita Purushottam of GBPN India argued that material choices will determine built environment emissions over the long term, but India’s current policy signals remain fragmented. Although LC3 has received BIS recognition, she pointed out that building codes, municipal bylaws, schedules of rates and sustainability codes do not yet provide uniform guidance on low-carbon cement.
“The current cement regulations are largely prescriptive and favouring traditional materials,” she said. This limits the ability of alternative materials to compete on performance, durability and emissions.
Dr Purushottam also raised the issue of taxation. Cement, including LC3, currently falls under the same GST bracket as conventional cement. A differentiated tax structure, she argued, could help accelerate market adoption. “In order for the market to demand LC3, that differentiation in the GST could go a long way,” she said.
She noted that green building certifications such as IGBC and GRIHA are already creating demand for low-carbon materials by assigning points for embodied carbon and sustainable material use. However, she said large-scale adoption will require regulatory mandates, particularly through building codes and state-level notifications.
She also cautioned that low-carbon cement alone does not solve the entire building performance problem. A material may reduce embodied carbon, but the operational carbon of a building depends on thermal performance, design, insulation and energy use. “The energy part has two elements,” she said. “One is the embodied carbon of the material itself, and the other is the operational carbon.”
Collaboration is the bridge between invention and impact
Wattal said GCCA sees innovation as a strategic priority and works through platforms that connect industry with academia and start-ups. “There is no way we will decarbonise our sector without innovation,” she said.
However, she stressed that research must be connected to actual industry challenges. Innovations developed in isolation may fail when they encounter real-world barriers such as raw material variability, plant integration, cost, standards and finance. Start-ups, too, need industry mentorship and scale-up pathways.
Wattal also flagged the importance of finance. Even strong technologies may struggle to attract investment if there is no common understanding of bankability. “We have always put projects into, is this a bankable project? But the definition of a bankable project has never been defined,” she said.
For India, she saw strong potential in its academic and start-up ecosystem, but said the challenge lies in alignment and prioritisation. The country has the research base, industrial capacity and market size. What it now needs is a coordinated route from innovation to deployment.
There is a practical concern for cement manufacturers: how can existing plants be adapted for lower emissions without compromising reliability or commercial viability?
Kiranmai Sanagavarapu addressed, “The reliability risk in calcined clay retrofit is definitely real, but it is almost always self-inflicted. The risk arises when a new process is added to an existing circuit without properly redesigning grinding and blending configurations.”
Existing cement plants, she explained, can take two broad routes. The first is external sourcing of calcined clay combined with mill optimisation. This requires lower capital investment and can potentially move in 12 to 18 months if other conditions are in place. It may reduce emissions by around 20 to 30 per cent. The second route is integrated calcination on site, which requires higher capital expenditure and longer lead times, but provides greater control over quality, supply and emissions reduction potential.
For Sanagavarapu, the principle is simple: low-carbon retrofits must be designed with intent. “Design it with an intent properly from the start. Start in the market conditions where the economics are already working,” she said.
Circularity: The overlooked advantage
According to Vaibhav Rathi, fly ash and slag are already well established in cement and construction (C&D), but construction and demolition waste remains underutilised. “C&D waste is a growing business opportunity which not many have taken up,” he said. India’s continuous construction and demolition activity creates huge volumes of waste, much of which contributes to air pollution, land degradation and material inefficiency. With the right processing and standards, this waste can be converted into useful construction products.
Rathi also pointed out that LC3 has a circular economy dimension that is often overlooked. It can use low-grade kaolin-rich clay left behind after high-grade clay is extracted for other applications. “LC3 is not only a low-carbon solution, but also a circular economy solution,” he said.
At the same time, he cautioned that LC3 in India is not yet cheap because it has not reached scale. Site-specific techno-commercial feasibility studies, supported jointly by development agencies and industry, could help companies assess whether LC3 production makes technical and financial sense at a given location.
Dr Purushottam added that India must address both low-carbon cement and construction waste together. “Both low-carbon cement and C&D waste go hand in hand. India does not have an option but to work on both,” she said.
Dr Aiyer called for policy shifts from both government and industry, including preferential purchasing of sustainable materials, minimum supplementary cementitious material requirements in public and public-private projects, and faster regulatory implementation. “If we can fast-track the regulatory standards and their implementation on the ground, that is the way to go,” he said.
From green ambition to green construction
Cement innovation is no longer only about chemistry. It is about systems. Low-carbon cement will scale only when technology, standards, procurement, finance, regulation, education and construction practice move together.
LC3 and other low-carbon technologies have shown promise. India has early commercial examples, strong research capability and growing market interest. But mainstream adoption will depend on whether demand can be created, regulators can be capacitated, standards can be embedded in procurement, and manufacturers can see a clear business case.
For a country building at India’s scale, the opportunity is enormous. Cement will continue to be central to infrastructure and urban development. The challenge now is to ensure that the cement used in India’s growth story carries a lower carbon burden.
- Rakesh Rao
Participate in Cement Expo 2026 and discover how next-gen infrastructure can be built with innovations in cement.
Concrete
Indian Railways Plans Green Fly Ash Transport Network
Published
3 weeks agoon
June 27, 2026By
admin
Specialised rail logistics will move fly ash from power plants to infrastructure industries.
New Delhi
Indian Railways is planning a large-scale green logistics initiative to transport fly ash from thermal power plants to industries where it can be reused in infrastructure and construction activities.
The initiative was discussed during a review meeting chaired by Union Minister for Railways Ashwini Vaishnaw. Union Ministers of State for Railways V Somanna and Ravneet Singh Bittu were also present.
India generates nearly 340 million tonnes of fly ash every year from thermal power plants. The proposed initiative aims to create an efficient rail-based transport system using specialised containers and dedicated logistics arrangements to move fly ash safely from power plants to end-use industries.

Fly ash is widely used in road construction, cement manufacturing, brick production, concrete, blocks and boards. By improving its movement through the railway network, the initiative is expected to support better utilisation of this industrial by-product while reducing environmental concerns linked to storage and disposal.
The move also aligns with India’s circular economy goals by converting waste from thermal power generation into a useful raw material for the construction and infrastructure sectors. Wider availability of fly ash can help reduce material costs in areas such as bricks and cement, supporting more affordable infrastructure and housing development.
Through this initiative, Indian Railways aims to provide a cleaner, safer and more organised transport solution for fly ash, turning an environmental challenge into an infrastructure resource.
Lokesh Lays Stone For Rs 31 Billion Cement Unit In Kadapa
Cement Prices to Stay Flat in Q2 FY27 as Costs Squeeze Margins
Dalmia Bharat Begins Rs 31 Bn Green Cement Unit in Kadapa
Nuvoco Inaugurates Limla Cement Plant in Surat
Nuvoco commissions Surat grinding unit
Lokesh Lays Stone For Rs 31 Billion Cement Unit In Kadapa
Cement Prices to Stay Flat in Q2 FY27 as Costs Squeeze Margins
Dalmia Bharat Begins Rs 31 Bn Green Cement Unit in Kadapa
Nuvoco Inaugurates Limla Cement Plant in Surat
Nuvoco commissions Surat grinding unit
Trending News
-
Concrete4 weeks agoAmbuja Sees Cement Demand Easing To Around Five Per Cent In FY27
-
Concrete4 weeks agoACC To Expand Cement Capacity Amid Strong Infrastructure Demand
-
Concrete3 weeks agoIndian Railways Plans Green Fly Ash Transport Network
-
Concrete3 weeks agoStar Cement Named Preferred Bidder For Boro Lakhindong Block

