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Digital Evolution

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Shailendra Tiwari, Head – Information Management, Nuvoco Vistas Corp and Chirag Shah, Head – Marketing, Nuvoco Vistas Corp.

In the continuously changing world of the Indian cement business, embracing new technology has become critical for increasing efficiency, monitoring cost and revenues, and assuring higher quality products. Automation, artificial intelligence and data analytics are all helping to make manufacturing processes run more smoothly, reduce downtime, and maintain high standards. For example, machine learning can anticipate when maintenance is required, IoT allows for real-time monitoring of equipment to prevent malfunctions, augmented reality is frequently utilised for safety training, and big data analytics assists in identifying and resolving production concerns with speed and accuracy.
Going digital is more than just implementing new technology. It also entails integrating it into all aspects of the organisation, from physical asset management to regulatory compliance. Those who accept these changes early on gain an advantage by sharing best practices and increasing value for all parties involved, propelling the sector towards a more efficient, sustainable and inventive future.
Nuvoco has maintained its commitment to digital transformation. Nuvoco chose not to just weather the storm but use it as a catalyst for transformation. The introduction of NuvoNirmaan, a contemporary Direct-to-Consumer (DTC) platform, exemplifies this mindset. NuvoNirmaan goes beyond traditional limits, providing a comprehensive digital platform that walks clients through each stage of the home-building process. From budget estimates to construction instructions to Vastus, this app exemplifies Nuvoco’s commitment to customer-centric solutions and establishes a new industry standard.

Digital strategies
Central to Nuvoco’s digital transformation journey is the Digitally Enabled Nuvoco (DEN) programme, a testament to the company’s proactive approach to addressing the evolving needs of stakeholders. Through strategic initiatives under DEN, Nuvoco has leveraged technology to elevate customer engagement.
One such project is the adoption of the SAP consumer Relationship Management (CRM)
system nomenclature as Nuvoco’s eXcellence Sales Assistant (NXSA), provides Nuvoco’s salesforce with actionable insights into consumer behaviour and preferences. This integration not only builds consumer connections but also enables interaction across all touchpoints.
Furthermore, Nuvoco has introduced a modern loyalty rewards program through mobile apps like ‘Vriddhi,’ ‘Milan,’ ‘Maitri,’ and ‘Nipun’ to cater to dealers, sub-dealers, and individual house builders. These apps are integrated with enterprise resource planning software, making transactions smoother and enabling real-time tracking of loyalty benefits.
Looking ahead, Nuvoco is still dedicated to leveraging cutting-edge technologies like Artificial Intelligence and Industry 4.0 to foster innovation and sustainability. As the industry advances, Nuvoco is set to lead the way, moving ahead toward a safer, smarter, and more sustainable future.
In short, Nuvoco’s digital transformation journey is more than a strategic requirement; it demonstrates the company’s vision, resilience, and dedication to customer-centricity. By adopting digitisation, Nuvoco has not only adapted to changing times but has also emerged as a cement industry innovator, setting new norms and redefining possibilities.

ABOUT THE AUTHOR
Shailendra Tiwari, Head – Information Management, Nuvoco Vistas Corp
spearheads digital initiatives, enhancing the synergy between technology and business strategy.

Chirag Shah, Head – Marketing, Nuvoco Vistas Corp, with over 20 years of experience builds marketing strategies for the brand.

Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Concrete

Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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Concrete

JK Lakshmi Advances LC3 Cement Expansion

Company highlights commercial production and research partnerships

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The meeting reviewed progress in limestone calcined clay cement (LC3) technology and its commercial adoption in India’s cement sector, focusing on low-carbon alternatives to conventional binders. JK Lakshmi Cement noted that limestone calcined clay cement can reduce carbon dioxide emissions by up to 40 per cent compared with conventional cement and said this reduction supports industry decarbonisation. The company highlighted that it was among the first two cement manufacturers in India to move LC3 into commercial production after the Bureau of Indian Standards approved the technology as a cement standard.

Vinita Singhania said the transition of LC3 from research to commercial production reflected collaboration between industry, academia and international institutions. Maya Tissafi acknowledged JK Lakshmi Cement’s role in advancing LC3 adoption in India and its contribution in taking the technology from laboratory trials to commercial implementation. Both representatives underlined the growing relevance of sustainable construction materials as India expands infrastructure and urban development.

The meeting explored continued collaboration with Swiss research institutions such as EPFL, EMPA and ETH Zurich alongside Indian academic partners and development organisations. JK Lakshmi Cement has been associated with the LC3 initiative since 2014 and worked with EPFL, IIT Delhi, IIT Madras, Development Alternatives and Technology and Action for Rural Advancement. The company conducted one of the earliest industrial trials of LC3 and recently announced commercial production of Green Pro LC3 cement from its Jaykaypuram plant in Rajasthan.

India remains the world’s second-largest cement producer and expansion of infrastructure, urbanisation and housing demand continue to support long-term sector growth, increasing interest in low-carbon technologies. The company reported an annual turnover of more than Rupees (Rs) 60 bn and current cement capacity of about 18 million (mn) tonnes (t) per annum, with a target of reaching 30 million (mn) tonnes (t) by 2030. Apart from grey cement, the company also makes ready-mix concrete, gypsum plaster, wall putty, primers, adhesives and fly ash blocks, and both sides concluded on the need for continued collaboration to develop sustainable construction solutions.

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