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Digital Evolution

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Shailendra Tiwari, Head – Information Management, Nuvoco Vistas Corp and Chirag Shah, Head – Marketing, Nuvoco Vistas Corp.

In the continuously changing world of the Indian cement business, embracing new technology has become critical for increasing efficiency, monitoring cost and revenues, and assuring higher quality products. Automation, artificial intelligence and data analytics are all helping to make manufacturing processes run more smoothly, reduce downtime, and maintain high standards. For example, machine learning can anticipate when maintenance is required, IoT allows for real-time monitoring of equipment to prevent malfunctions, augmented reality is frequently utilised for safety training, and big data analytics assists in identifying and resolving production concerns with speed and accuracy.
Going digital is more than just implementing new technology. It also entails integrating it into all aspects of the organisation, from physical asset management to regulatory compliance. Those who accept these changes early on gain an advantage by sharing best practices and increasing value for all parties involved, propelling the sector towards a more efficient, sustainable and inventive future.
Nuvoco has maintained its commitment to digital transformation. Nuvoco chose not to just weather the storm but use it as a catalyst for transformation. The introduction of NuvoNirmaan, a contemporary Direct-to-Consumer (DTC) platform, exemplifies this mindset. NuvoNirmaan goes beyond traditional limits, providing a comprehensive digital platform that walks clients through each stage of the home-building process. From budget estimates to construction instructions to Vastus, this app exemplifies Nuvoco’s commitment to customer-centric solutions and establishes a new industry standard.

Digital strategies
Central to Nuvoco’s digital transformation journey is the Digitally Enabled Nuvoco (DEN) programme, a testament to the company’s proactive approach to addressing the evolving needs of stakeholders. Through strategic initiatives under DEN, Nuvoco has leveraged technology to elevate customer engagement.
One such project is the adoption of the SAP consumer Relationship Management (CRM)
system nomenclature as Nuvoco’s eXcellence Sales Assistant (NXSA), provides Nuvoco’s salesforce with actionable insights into consumer behaviour and preferences. This integration not only builds consumer connections but also enables interaction across all touchpoints.
Furthermore, Nuvoco has introduced a modern loyalty rewards program through mobile apps like ‘Vriddhi,’ ‘Milan,’ ‘Maitri,’ and ‘Nipun’ to cater to dealers, sub-dealers, and individual house builders. These apps are integrated with enterprise resource planning software, making transactions smoother and enabling real-time tracking of loyalty benefits.
Looking ahead, Nuvoco is still dedicated to leveraging cutting-edge technologies like Artificial Intelligence and Industry 4.0 to foster innovation and sustainability. As the industry advances, Nuvoco is set to lead the way, moving ahead toward a safer, smarter, and more sustainable future.
In short, Nuvoco’s digital transformation journey is more than a strategic requirement; it demonstrates the company’s vision, resilience, and dedication to customer-centricity. By adopting digitisation, Nuvoco has not only adapted to changing times but has also emerged as a cement industry innovator, setting new norms and redefining possibilities.

ABOUT THE AUTHOR
Shailendra Tiwari, Head – Information Management, Nuvoco Vistas Corp
spearheads digital initiatives, enhancing the synergy between technology and business strategy.

Chirag Shah, Head – Marketing, Nuvoco Vistas Corp, with over 20 years of experience builds marketing strategies for the brand.

Concrete

Wonder Cement appoints Mahesh Singh as VP Corporate Brand Communication 

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Singh brings 20+ years of brand and marketing experience, and will lead integrated corporate brand communication initiatives at Wonder Cement 

New Delhi

Wonder Cement, a leading cement manufacturer, has appointed Mahesh Singh as Vice President – Corporate Brand Communication. In his new role, he will oversee corporate brand strategy and communication, including digital and performance marketing, public relations, trade, events, exhibitions, sports and experiential marketing. 

Singh brings over two decades of experience across marketing and communications, with roles spanning the automotive industry, agencies and entrepreneurship. He spent more than a decade with Honda Motorcycle & Scooter India, working across integrated communication, media, digital, retail and consumer engagement. His stint also included helping build the company’s digital marketing capabilities. 

He moved to dentsu X India as Vice President – Strategy & Planning, working across categories such as automotive, auto components, electric vehicles, FMCG, consumer electronics, BFSI, apparel and brand consulting. His responsibilities included media and marketing strategy, product launches, content, performance marketing and consumer activations. 

Singh subsequently took an entrepreneurial route with Radiant Brands before joining Shriram Ltd (SPR Autotech) as Head – Marketing & Communications. There, his remit included brand and corporate strategy, communications, PR and ORM, retail identity, loyalty programmes and events. 

At Wonder Cement, Singh will be responsible for bringing together the company’s corporate brand communication initiatives across digital, performance marketing, PR, trade, sports and experiential platforms. The role will focus on creating an integrated approach to communication across consumers, trade partners and other key stakeholders. 

The appointment brings to Wonder Cement a marketer whose career has spanned the brand, agency and entrepreneurial sides of the communications ecosystem. 

Wonder Cement, part of the RK Group, is a cement manufacturer with roots in Rajasthan and a focus on quality, trust and transparency. The company has grown to six manufacturing plants, and a cement capacity of 21.5 MTPA. With more than 2,000 employees and a network of over 5,000 dealers, its operations span manufacturing, distribution and customer engagement, with a focus on consistent product quality and efficient execution. 

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Concrete

JSW Cement commissions additional 1 MTPA grinding unit at Nagaur

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With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, 
Mumbai

JSW Cement, one of India’s leading green cement producers and part of the diversified JSW Group, today announced the successful commissioning of an additional 1.00 MTPA cement grinding unit at Nagaur, Rajasthan. The commissioning marks another significant milestone in the Company’s growth strategy.

With this commissioning, JSW Cement’s total cement grinding capacity has increased to 25.10 MTPA, while its total clinker manufacturing capacity, including clinker capacity at its joint venture, JSW Cement FZC, stands at 9.74 MTPA.

JSW Cement had commenced operations in North India in March 2026 with the Nagaur Integrated Plant, comprising a 3.30 MTPA clinkerisation unit and 2.50 MTPA cement grinding unit. With the commissioning of the additional 1.00 MTPA cement grinding unit, the plant’s total cement grinding capacity has increased to 3.50 MTPA, enhancing the company’s ability to cater to the growing cement demand across Rajasthan, Haryana, Punjab and the National Capital Region (NCR). The expansion has been funded through a strategic mix of equity and long-term debt.

During the quarter ended 30th September 2026, JSW Cement has also commissioned the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) at the Nagaur Integrated Plant.

Nilesh Narwekar, CEO, JSW Cement, said: “The commissioning of additional 1.00 MTPA grinding capacity at Nagaur is a key strategic priority for us and will accelerate JSW Cement’s expansion into North India. We look forward to servicing the growing needs of the region and contributing to the economic growth of Rajasthan, Haryana, Punjab and the NCR area. I am delighted to share that the company has commissioned this grinding unit within the expected timeline, showcasing our project execution capabilities. Further, the Alternate Fuel Handling System and the Waste Heat Recovery system (WHRS) are expected to substantially reduce our production costs going forward.”

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Concrete

UltraTech becomes first Indian cement firm to cross 2 GW green energy

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UltraTech Cement has crossed 2 GW of captive green energy capacity, with renewables and waste heat recovery meeting 48 per cent of its power needs.

Mumbai

UltraTech Cement Limited has surpassed 2 GW of installed green energy capacity for captive use, becoming the first cement company in India to achieve the milestone. The Aditya Birla Group company commissioned 116.55 MW of wind capacity at its Inter-State Transmission System-connected wind-solar hybrid project in Barmer, Rajasthan, along with 10 MW of Waste Heat Recovery System capacity at Sarlanagar Cement Works in Karnataka.

With these additions, UltraTech’s cumulative installed green energy capacity has reached 2,024 MW. This includes 1,580 MW of renewable energy capacity and 444 MW of waste heat recovery capacity, together meeting around 48 per cent of the company’s current power requirements.

The company said the milestone reflects the progress of its long-term energy transition strategy. In FY27 so far, nearly one-third of UltraTech’s 76 manufacturing units in India have maintained green energy utilisation above 50 per cent of their electricity requirements, while five units have crossed 95 per cent.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “Crossing the 2 GW green energy milestone is the result of a strategy we have pursued consistently over the past decade. Cement is an energy-intensive, hard-to-abate sector, and showing that reliability and growth can go hand in hand with a rapid shift to green energy sets a benchmark for the industry. With nearly half of our power needs now met through green energy, we are significantly less exposed to fossil fuel supply constraints and power price volatility. As we scale up renewables, waste heat recovery and battery storage across our operations, we are building an energy foundation for stable, long-term growth.”

UltraTech commissioned 430 MW of green energy capacity in FY26 and continues to expand its renewable energy and waste heat recovery portfolio.

The company is also progressively integrating Battery Energy Storage Systems across its operations to improve renewable energy utilisation and supply reliability.

In 2025, UltraTech operationalised what it described as India’s first on-site hybrid round-the-clock renewable energy project at Sewagram Cement Works in Gujarat. The project combines solar, wind and battery storage.

As part of its decarbonisation strategy, UltraTech said it has not invested in new captive thermal power capacity for either greenfield projects or brownfield expansions at its integrated units for more than a decade.

The company said its expanding green energy portfolio is helping reduce dependence on conventional grid electricity and fossil fuel-based power, while lowering exposure to fluctuations in coal and electricity prices.

UltraTech aims to increase green energy’s share in its total power mix to 85 per cent by 2030. As a member of RE100, it has also committed to meeting 100 per cent of its electricity requirement through renewable sources by 2050.

UltraTech Cement, the cement flagship of the Aditya Birla Group, has a total grey cement capacity of 210.1 MTPA and white cement and putty capacity of 3.5 MTPA. The company is also a signatory to the GCCA Climate Ambition 2050 and has committed to the GCCA Net Zero Concrete roadmap.

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