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Shift Towards Sustainable Construction

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Neeraj Akhoury, CEO India Holcim and Managing Director and CEO, Ambuja Cements, draws a clear path for sustainable shift towards blended cement, which would lead to lesser use of clinker, thereby enabling the industry to reach its decarbonisation targets.

In today’s world, cement stands shoulder to shoulder with core sectors like steel, energy and others as one of the key building blocks to nation building. With the current market size of $325 billion, the cement industry (in GDP terms) would rank among the top 50 industrialised nations in the world today. By 2028, this market is expected to grow to $460 billion. And when that happens, the global cement industry would have raced past another dozen or more countries in GDP terms.
Leaders in the cement sector across the world are not only aware of the opportunity this represents, but the weight of the responsibility that comes with it. Almost all major cement producers have committed themselves to a Net Zero future, an important decarbonisation movement that has also taken the larger industrial world by storm.

Planning Ahead
In the cement sector, we have identified every stage in the value chain as a potential target for decarbonisation. The execution of this change is happening within the bigger framework of ‘Circular Economy’. In simple terms, the principles of circular economy pushes manufacturers to treat every material (natural and processed) to be used in perpetuity. A key element in this system is the ability to cut down or reduce as one of the three Rs, along with reuse and recycling to achieve long term sustainability.
For the cement sector, one of the focus areas has been reduction of the use of clinkers in the manufacturing process, or what in industry parlance is called ‘clinker factor’. Clinker is an intermediary material used in the production of cement.
The reduction of clinker factor is achieved by replacing it with alternative blending materials like pozzolana, slag or fly ash (industrial waste) to produce blended cements. This reduces the carbon intensity of the cement—a primary lever for reduction of carbon emissions.
So, the more we shift towards blended cement, the lesser will be the use of clinker and thus move the cement industry closer to its ultimate decarbonisation targets.
The growing demand for blended cement in a country like India is particularly very effective in combating climate change. India is today the second-largest cement producer and consumer, with the share of blended cement of around 75 per cent of our total production mix. However, India’s per capita cement consumption at around 235 kg is less than half of the global average (520 kg).

Surging Demand
The economic growth we are foreseeing over the next few years and decades including the target of becoming a $5 trillion GDP will push the demand for cement to much higher levels. The surge in demand for cement can be environmentally sustained only by our efforts to push for wider use of blended and green cement. From the manufacturers point of view such a shift is already gaining a lot of momentum through more investment in R&D-led innovation to improve products and processes and in no small measure a strong and consistent consumer-focussed advocacy.
As one of the leading markets for cement in the world, this is an historic opportunity for India to establish its leadership in the true sense of the word.

About the author:
Neeraj Akhoury, CEO, Holcim India, and Managing Director and CEO of Ambuja Cements
comes with over 28 years of experience in steel and cement industries. He has a degree in Economics and MBA from the University of Liverpool, and General Management from XLRI, Jamshedpur. He is also an alumnus of Harvard Business School. He is on the board of governors at National Council for Cement and Building Materials (NCCBM), and he also serves as Vice President of the Cement Manufacturers Association of India.

Concrete

UltraTech to Deploy 600+ Electric Trucks by Dec 2026

Cement major expands green logistics to cut emissions across supply chain

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UltraTech Cement Limited, an Aditya Birla Group company, plans to expand its electric vehicle fleet in logistics operations to more than 600 EV trucks by December 2026, strengthening its green transport initiatives.
The company has signed service agreements with leading EV prime mover manufacturers, including Tata Motors, Ashok Leyland, IPLTech, Energy in Motion and Sany, along with their subsidiaries and logistics partners, for deploying electric trucks.
The expanded fleet will transport around five million MT of clinker and other key materials annually across Gujarat, Uttar Pradesh, Madhya Pradesh, Rajasthan, Chhattisgarh, Maharashtra and Odisha. Once operational, the fleet is expected to reduce annual CO₂ emissions by over 1,17,000 tonnes and replace nearly 39 million litres of diesel consumption.
K C Jhanwar, Managing Director, UltraTech Cement Limited, said the company is extending sustainability beyond its manufacturing plants by adopting greener logistics solutions and decarbonising its value chain.
UltraTech has been among the early adopters of sustainable transport in the cement sector, introducing CNG trucks in 2021 and electric trucks in 2024. The company currently operates more than 850 trucks under its green logistics programme, including CNG and electric vehicles.
With a grey cement capacity exceeding 200 MTPA in India, UltraTech is integrating electrification across its logistics network, covering mine-to-plant movement and inter-plant transportation of clinker and other materials.

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Concrete

UltraTech Cement expands green logistics with 600+ electric truck fleet

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The e-truck fleet will be used to transport five million MT of clinker and other key materials with potential of over 1,17,000 tonnes of net annual CO₂ reduction, displacing the equivalent of 39 million litres of diesel per year.

Mumbai

UltraTech Cement Limited, an Aditya Birla Group company and the world’s largest cement company by sales volume and capacity outside China, has announced that it will scale up its electric vehicle fleet in its logistics operations to 600+ EV trucks by December 2026.

UltraTech has signed service contracts with leading EV prime mover manufacturers including Tata Motors, Ashok Leyland, IPLTech, Energy in Motion and Sany, along with their subsidiaries and other third-party logistics providers, to deploy EV trucks.

The total fleet of 600+ EV trucks will transport about five million MT of clinker and other key materials per annum across Gujarat, Uttar Pradesh, Madhya Pradesh, Rajasthan, Chhattisgarh, Maharashtra and Odisha. Once fully operational, this fleet of over 600 EV trucks will enable a net annual CO₂ reduction of more than 1,17,000 tonnes, displacing the equivalent of 39 million litres of diesel per year.

K C Jhanwar, Managing Director, UltraTech Cement Limited, said, “UltraTech is expanding sustainability beyond its plants by adopting greener logistics solutions. This large-scale transition to green logistics underscores our focus on decarbonising every link of our value chain and supports our commitment to achieving Net Zero.”

UltraTech has been a pioneer in advancing sustainable transport in the cement sector, being the first cement company to deploy heavy-duty electric trucks for long-haul transport of clinker and other materials at scale. The company was among the first in India to introduce green logistics, deploying CNG trucks in 2021 and electric trucks in 2024. UltraTech currently operates 850+ trucks as part of its green logistics operations, including CNG and electric trucks.

UltraTech, with a grey cement capacity of over 200 MTPA in India, operates one of the country’s most complex logistics networks. Its electrification strategy covers the entire supply chain—from mine-to-plant movement to inter-plant transport of clinker and other key materials.

The $ 10 billion UltraTech, the cement flagship company of the Aditya Birla Group, has a total Grey Cement capacity of 205.5 MTPA and White Cement/Putty capacity of 3.2 MTPA. It is a signatory to the GCCA Climate Ambition 2050 and has committed to the Net Zero Concrete roadmap announced by GCCA.

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Concrete

CarbonStrong Raises Rs 125 Million To Scale Low Carbon Cement Tech

To build capacity of 100,000 tonnes a year

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CarbonStrong has raised Rs 125 million (125 mn) to scale a low carbon cement technology and build commercial production capacity. The startup was founded in 2022 by Harsh Jain and Vikramaditya Singh and has moved from customer trials to plans for industrial supply. The company said its material replaces up to 50 per cent of cement in concrete while reducing costs and improving durability.

CarbonStrong states the product is around 30 per cent cheaper than cement and compatible with existing concrete plants, reducing the need for new equipment and operational disruption. Trials and paid pilots have been conducted in Bengaluru, Hyderabad and Chennai with demonstration projects involving ready-mix firms and precast manufacturers. Compatibility with current workflows forms a central part of the commercial strategy, aiming to ease adoption by builders and contractors.

The funding will support construction of a facility with capacity of up to 100,000 tonnes (100,000 t) a year over the next two years to supply early customers commercially. The firm is also developing materials from steel slag, copper slag and mine tailings to expand its feedstock base, while noting the technical challenge of homogenising different waste streams. Recognition by HCL ClimaForce in 2026 and by the Avaana-Startup India-NITI Aayog AIM Grand Challenge in 2025 has underscored progress.

Industry adoption remains the principal test and will require consistent material performance, supply reliability and competitive economics. CarbonStrong projects the Indian market for cement substitutes could reach Rs 250 billion (250 bn) by 2030 and has set an ambition to produce 10 million tonnes a year by 2035 (10 mn t), a target far above its near term capacity. Moving from pilots to production demands capital, manufacturing discipline and customers willing to specify the material beyond demonstrations. The recent Rs 125 million raise is intended to fund the next phase of scale and to demonstrate that industrial waste can become a dependable input for lower carbon construction.

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