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The Power of Gypsum

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Gypsum is indispensable to cement as it regulates the setting time of cement and impacts its strength. We look at the various aspects of sourcing and processing of gypsum that makes this retarding agent of cement an important component in the manufacturing process while being a sustainable ingredient.

Gypsum is a soft sulphate mineral composed of calcium sulphate dihydrate, with the chemical formula CaSO4•2H2O. It is moderately water-soluble and, in contrast to most other salts, it exhibits retrograde solubility, becoming less soluble at higher temperatures. When gypsum is heated in air it loses water and converts first to calcium sulphate hemihydrate, (bassanite, often simply called ‘plaster’) and, if heated further, to anhydrous calcium sulphate (anhydrite).
Gypsum occurs in nature as a flattened, and transparent, cleavable mass called selenite. It is a common mineral with thick and extensive evaporite beds in association with sedimentary rocks. It is deposited from lake and sea water, as well as in hot springs, from volcanic vapours, and sulphate solutions in veins. Pure gypsum is white, but other substances found as impurities may give a wide range of colours to local deposits.
Calcined gypsum is produced when dihydrate gypsum is fired at the temperature of 800 to 1100°C. At this time, a little calcium sulphate is decomposed to generate new phase CaO, which gives calcined gypsum certain hydrating ability. The condensation speed of calcined gypsum is slow. The amount of water demanded in standard consistency is about 25 per cent to 30 per cent of its own weight. According to Statista reports, India produced nearly 1.5 million metric tons of gypsum in 2021. The total global production of gypsum from mines in 2021 amounted to an estimated 150 million metric tons. The investment value in the cement and gypsum sector in India
for fiscal year 2020 amounted to about 82.6 billion Indian rupees.
The Indian Mineral Yearbook 2020 states that as per NMI database, based on UNFC system, the total reserves/resources of mineral gypsum in India have been estimated at 1,330 million tonnes of which 37 million tonnes have been placed under ‘Reserves’ and 1,293 million tonnes under ‘Remaining Resources’ category.
The demand of cement as a commodity is increasing with the growth of the nation and consequently it shall increase the demand of gypsum as well. The Indian Mineral Yearbook 2020 predicts that India’s domestic resources of gypsum are large enough to meet increased demand. However, with renewed focus on improving the economy and upscaling industrial developments as India lays greater emphasis on creation of infrastructure it will also incline dependence on imports and synthetic gypsum to meet cement demand. Further, as per the report, steps would be necessary to find suitable mining technology to exploit deep seated gypsum resources in Rajasthan and other states. A state-of-the-art technology needs to be adopted for the exploitation of this deep-seated gypsum.

Role of Gypsum in Cement
Gypsum is a mineral and is hydrated calcium sulphate in chemical form. It plays a very important role in controlling the rate of hardening of the cement, and thus, it is often termed as a retarding agent of cement. It is mainly used for regulating the setting time of cement and is an indispensable component. Cement, fertiliser (ammonium sulphate) and plaster of Paris are the three important industries in which gypsum is utilised.

Gypsum is used in Portland cement to regulate sets and
is added to clinker at a level of about 5 per cent.


When water is added to cement, it starts reacting with the C3A and hardens. The time taken in this process is very less, which doesn’t allow time for transporting, mixing and placing. Therefore, gypsum is added to cement to slow down the hydration process. The reaction process of the mix with C3A particles takes place to form ettringite. This ettringite is initially formed as very fine-grained crystals, which form a coating on the surface of the C3A particles. These crystals are too small to bridge the gaps between the particles of cement. The cement mix therefore remains plastic and workable. The time allowed for mixing, transporting and placing plays an important role in strength, composition and workability of concrete. As gypsum retards the process of hydration, it is termed as retarding agent of cement.
It is observed that the optimum addition of gypsum will also enhance the hydration of alite (C3S) leading to increased early strength and reduced shrinkage. Thus, gypsum has a dual role, it helps to retard the setting of cement thus, providing working time/application time for cement on the other hand it also enhances hydration of C3S content due to which it contributes to increased compressive strengths at early ages.
The optimum quantity of gypsum (percentage SO3) would depend mainly on:
• C3A content and its reactivity (clinker )
• Fineness and particle size distribution of the cement
• Alkali content and presence of soluble sulphate
Pradeep Kumar Chouhan – General Manager (QC and Environment), Udaipur Cement Works, says, “Since, gypsum is used as one of the prime materials in cement and due to its hygroscopic nature, it requires proper cover shed to avoid direct sunlight and moisture. Moisture control is one of the complex handling issues for storage of gypsum and to retain its quality. Therefore, gypsum stockpiles should be stored in a building or a storage in a cover
shed, which is preferably dry, rain proof and moisture proof.”

The total global production of gypsum from mines in 2021 amounted to an estimated 150 million metric tonnes.


“Due to sticky nature, further procedures of handling, loading, conveying and feeding into cement mills require precautions and robust systems to ease this material flow and feed into cement mills for mixing with clinker. There are, however, alternative sources of gypsum available which may be able to partly substitute natural gypsum. Synthetic gypsum can be produced by using limestone powder with sulphuric acid. To make gypsum, limestone to be ground at the fineness of 100 – 200 mm,” he adds.
The optimum gypsum usage in cement is a function of type of milling system as well as of the type of cement (OPC, PPC and PSC). The optimisation should always be carried out in the plant grinding system as the optimum gypsum is also a function of particle size distribution of the cements. While the lower threshold limit of the gypsum is governed by the necessity to avoid a quick set, the upper limit is governed by the considerations of maximising the early strengths and avoiding undesirable expansion in the hardened mortar/ concrete. The sulphate content in the cement may be added in the form of the:
• Gypsum – calcium sulphate dihydrate CaSO4 2H2O
• Plaster of Paris calcium sulphate hemihydrate CaSO4 0.5H2O and / or
• Anhydrite calcium sulphate anhydrite CaSO4 0 – 0.5H2O
Because of the differences in solubility between hemihydrates (highly soluble), gypsum (moderately) and anhydrite-I (highly soluble) and anhydrite-II (poorly soluble), the nature of the sulphate-bearing compound added to the clinker during cement grinding is of significant importance.

Sustainability in Gypsum
In India, gypsum mining is mainly carried out in the state of Rajasthan, which contributes about 99 per cent of the total production; the remaining 1 per cent is contributed by Jammu and Kashmir and Gujarat. Used in both plasterboard and cement, gypsum is a key component of the construction industry. One of the key benefits of gypsum is sustainability, and the industry is increasingly being obliged to recycle gypsum due to closures in landfills and higher costs of tipping. Gypsum offers many advantages as a building material because of the performance of its properties. Prefabricated products (dry wallboards, ceiling panels, flooring panels) form fire-resistant interiors. Gypsum products are nontoxic and are highly soundproof, heat-insulating materials. Gypsum blocks and panels are used in partitions and internal walls instead of ceramic bricks, cellular concrete blocks and other relevant products. Gypsum can be a substitute for lime and cement in interior plasters.


Gypsum/anhydrite are produced from open-cast mines or underground mines using pillar and stall mining methods that give extraction rates of up to 75 per cent. Gypsum deposits are abundant and widespread, allowing for the use of locally mined gypsum in most regions and avoiding transport costs. Many modern plants are built next to coal-fired power stations that make gypsum as a by-product, and depending on the quality of the raw mineral, gypsum-mining operations can be rehabilitated easily. A by-product or synthetic, gypsum is viewed as environmentally friendly because it incorporates sulphur removed during flue gas desulphurisation (FGD) at coal-fired power plants and other industrial sites.
“As part of our sustainability goals we have taken significant measures to replace natural or mineral gypsum with industrial waste. All our manufacturing units are utilising available industrial waste such as chemical gypsum, anhydrite gypsum, FGD, synthetic gypsum etc.,” says Prakhar Shrivastava, Corporate Quality, JK Cement Limited.
“Blending of mineral gypsum with industrial waste as an economical and sustainable solution to replace natural minerals. Promoting a circular economy is our key pillar of the Sustainability journey to reduce the environmental impact of our product by replacing natural resource consumption with industrial wastes which in turn has reduced our dependency on natural resources and is economical as well. It benefits our business, society and the environment by eliminating waste and decoupling our growth from the consumption of natural resources,” he adds.
Recycling plays a big role in making Gypsum a sustainable material. Plaster that has been formed into a wall is essentially the same material that was dug out of the ground, just reconstituted, and that crushing and reconstitution can be repeated endlessly. Gypsum from gypsum boards and other products can usually be directly recycled in a plaster or plasterboard plant. Physically, gypsum is infinitely recyclable; however, the recycling process requires additional energy. Gypsum wastes, mostly from pure gypsum, can be used in construction, agriculture and other industrial areas. This infinite recyclability of gypsum drastically reduces waste, landfills, energy consumption as well as prevent the natural reserves from depleting.
Gypsum, while not a raw material in the kiln feed, is used in Portland cement to regulate sets and is added to clinker at a level of about 5 per cent. It is an integral part of the cement manufacturing process. An addition is calculated to produce the optimum performance from the points of view of strength development and water demand for the cement. It may contain anhydrite, clay, quartz and calcite as impurities, at levels which vary widely with source.

-Kanika Mathur

Concrete

Adani’s Strategic Emergence in India’s Cement Landscape

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Milind Khangan, Marketing Head, Vertex Market Research, sheds light on Adani’s rapid cement consolidation under its ‘One Business, One Company’ strategy while positioning it to rival UltraTech, and thus, shaping a potential duopoly in India’s booming cement market.

India is the second-largest cement-producing country in the world, following China. This expansion is being driven by tremendous public investment in the housing and infrastructure sectors. The industry is accelerating, with a boost from schemes such as PM Gati Shakti, Bharatmala, and the Vande Bharat corridors. An upsurge in affordable housing under the Pradhan Mantri Awas Yojana (PMAY) further supports this expansion. In May 2025, local cement production increased about 9 per cent from last year to about 40 million metric tonnes for the month. The combined cement capacity in India was recorded at 670 million metric tonnes in the 2025 fiscal year, according to the Cement Manufacturers’ Association (CMA). For the financial year 2026, this is set to grow by another 9 per cent.
In spite of the growing demand, the Indian cement industry is highly competitive. UltraTech Cement (Aditya Birla Group) is still the market leader with domestic installed capacity of more than 186 MTPA as on 2025. It is targeted to achieve 200 MTPA. Adani Cement recently became a major player and is now India’s second-largest cement company. It did this through aggressive consolidation, operational synergies, and scale efficiencies. Indian players in the cement industry are increasingly valuing operational efficiency and sustainability. Some of the strategies with high impact are alternative fuels and materials (AFR) adoption, green cement expansion, and digital technology investments to offset changing regulatory pressure and increasing energy prices.

Building Adani Cement brand
Vertex Market Research explains that the Adani Group is executing a comprehensive reorganisation and consolidation of its cement business under the ‘One Business, One Company’ strategy. The plan is to integrate its diversified holdings into one consolidated corporate entity named Adani Cement. The focus is on operating integration, governance streamlining, and cost reduction in its expanding cement business.
Integration roadmap and key milestones:

  • September 2022: The consolidation process started with the $6.4 billion buyout of Holcim’s majority stakes in Ambuja Cements and ACC, with Ambuja becoming the focal point of the consolidation.
  • December 2023: Bought Sanghi Industries to strengthen the firm’s presence in western India.
  • August 2024: Added Penna Cement to the portfolio, improving penetration of the southern market of India.
  • April 2025: Further holding addition in Orient Cement to 46.66 per cent by purchasing the same from CK Birla Group, becoming the promoter with control.
  • Ambuja Cements amalgamated with Adani Cement: This was sanctioned by the NCLT on 18th July 2025 with effect from April 1, 2024. This amalgamation brings in limestone reserves and fresh assets into Ambuja.
  • Subject to Sanghi and Penna merger with Ambuja: Board approvals in December 2024 with the aim to finish between September to December 2025.
  • Ambuja-ACC future integration: The latter is being contemplated as the final step towards consolidation.
  • Orient Cement: It would serve as a principal manufacturing facility following the merger.

Scale, capacity expansion and market position
In financial year-2025, Adani Cement, including Ambuja, surpassed 100 MTPA. This makes it one of the world’s top ten cement companies. Along with ACC’s operations, it is now firmly placed as India’s second-largest cement company. In FY25, the Adani group’s sales volume per annum clocked 65 million metric tonnes. Adani Group claims that it now supplies close to 30 per cent of the cement consumed in India’s homes and infrastructure as of June 2025.
The organisation is pursuing aggressive brownfield expansion:

  • By FY 2026: Reach 118 MTPA
  • By FY 2028: Target 140 MTPA

These goals will be driven by commissioning new clinker and grinding units at key sites, with civil and mechanical works underway.
As of 2024, Adani Cement had its market share pegged at around 14 to 15 per cent, with an ambition to scale this up to 20 per cent by FY?2028, emerging as a potent competitor to UltraTech’s 192?MTPA capacity (186 domestic and overseas).

Strategic advantages and competitive benefits
The consolidation simplifies decision-making by reducing legal entities, centralising oversight, and removing redundant functions. This drives compliance efficiency and transparent reporting. Using procurement power for raw materials and energy lowers costs per ton. Integrated logistics with Adani Ports and freight infrastructure has resulted in an estimated 6 per cent savings in logistics. The group aims for additional savings of INR 500 to 550 per tonne by FY 2028 by integrating green energy, using alternative fuel resources, and improving sourcing methods.

Market coverage and brand consistency
Brand integration under one strategy will provide uniform product quality and easier distribution networks. Integration with Orient Cement’s dealer base, 60 per cent of which already distributes Ambuja/ACC products, enhances outreach and responsiveness.
By having captive limestone reserves at Lakhpat (approximately 275 million tonnes) and proposed new manufacturing facilities in Raigad, Maharashtra, Adani Cement derives cost advantage, raw material security, and long-term operational robustness.

Strategic implications and risks
Consolidation at Adani Cement makes it not just a capacity leader but also an operationally agile competitor with the ability to reap digital and sustainability benefits. Its vertically integrated platform enables cost leadership, market responsiveness, and scalability.

Challenges potentially include:

  • Integration challenges across systems, corporate cultures, and plant operations
  • Regulatory sanctions for pending mergers and new capacity additions
  • Environmental clearances in environmentally sensitive areas and debt management with input price volatility

When materialised, this revolution would create a formidable Adani–UltraTech duopoly, redefining Indian cement on the basis of scale, innovation, and sustainability. India’s leading four cement players such as Adani (ACC and Ambuja), Dalmia Cement, Shree Cement, and UltraTech are expected to dominate the cement market.

Conclusion
Adani’s aggressive consolidation under the ‘One Business, One Company’ strategy signals a decisive shift in the Indian cement industry, positioning the group as a formidable challenger to UltraTech and setting the stage for a potential duopoly that could dominate the sector for years to come. By unifying operations, leveraging economies of scale, and securing vertical integration—from raw material reserves to distribution networks—Adani Cement is building both capacity and resilience, with clear advantages in cost efficiency, market reach, and sustainability. While integration complexities, regulatory hurdles, and environmental approvals remain key challenges, the scale and strategic alignment of this consolidation promise to redefine competition, pricing dynamics, and operational benchmarks in one of the world’s fastest-growing cement markets.

About the author:
Milind Khangan is the Marketing Head at Vertex Market Research and comes with over five years of experience in market research, lead generation and team management.

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Concrete

Precision in Motion: A Deep Dive into PowerBuild’s Core Gear Series

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PowerBuild’s flagship Series M, C, F, and K geared motors deliver robust, efficient, and versatile power transmission solutions for industries worldwide.

Products – M, C, F, K: At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. PowerBuild answers this need with its flagship geared motor series: M, C, F, and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.
Series M – Helical Inline Geared Motors: Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.
Series C – Right Angled Heli-Worm Geared Motors: Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.
Series F – Parallel Shaft Mounted Geared Motors: Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes, and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.
Series K – Right Angle Helical Bevel Geared Motors: For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining, and material handling. Its flexibility in mounting and broad motor options offer engineers’ freedom in design and reliability in execution.
Together, these four series reflect PowerBuild’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design, and field-tested reliability. Whether the requirement is speed control, torque multiplication, or space efficiency, Radicon’s Series M, C, F, and K stand as trusted powerhouses for global industries.

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Concrete

Driving Measurable Gains

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Klüber Lubrication India’s Klübersynth GEM 4-320 N upgrades synthetic gear oil for energy efficiency.

Klüber Lubrication India has introduced a strategic upgrade for the tyre manufacturing industry by retrofitting its high-performance synthetic gear oil, Klübersynth GEM 4-320 N, into Barrel Cold Feed Extruder gearboxes. This smart substitution, requiring no hardware changes, delivered energy savings of 4-6 per cent, as validated by an internationally recognised energy audit firm under IPMVP – Option B protocols, aligned with
ISO 50015 standards.

Beyond energy efficiency, the retrofit significantly improved operational parameters:

  • Lower thermal stress on equipment
  • Extended lubricant drain intervals
  • Reduction in CO2 emissions and operational costs

These benefits position Klübersynth GEM 4-320 N as a powerful enabler of sustainability goals in line with India’s Business Responsibility and Sustainability Reporting (BRSR) guidelines and global Net Zero commitments.

Verified sustainability, zero compromise
This retrofit case illustrates that meaningful environmental impact doesn’t always require capital-intensive overhauls. Klübersynth GEM 4-320 N demonstrated high performance in demanding operating environments, offering:

  • Enhanced component protection
  • Extended oil life under high loads
  • Stable performance across fluctuating temperatures

By enabling quick wins in efficiency and sustainability without disrupting operations, Klüber reinforces its role as a trusted partner in India’s evolving industrial landscape.

Klüber wins EcoVadis Gold again
Further affirming its global leadership in responsible business practices, Klüber Lubrication has been awarded the EcoVadis Gold certification for the fourth consecutive year in 2025. This recognition places it in the top three per cent
of over 150,000 companies worldwide evaluated for environmental, ethical and sustainable procurement practices.
Klüber’s ongoing investments in R&D and product innovation reflect its commitment to providing data-backed, application-specific lubrication solutions that exceed industry expectations and support long-term sustainability goals.

A trusted industrial ally
Backed by 90+ years of tribology expertise and a global support network, Klüber Lubrication is helping customers transition toward a greener tomorrow. With Klübersynth GEM 4-320 N, tyre manufacturers can take measurable, low-risk steps to boost energy efficiency and regulatory alignment—proving that even the smallest change can spark a significant transformation.

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