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Our mission is to positively impact as many lives possible

Published

4 years ago

May 12, 2022

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ICR engages Jayakumar Krishnaswamy, Managing Director, Nuvoco Vistas Corp, in a detailed conversation about the company’s Corporate Social Responsibility initiatives, its success stories and vision for the future.

What is your vision and mission for Nuvoco’s CSR programme?
Through our corporate social responsibility projects and sustainable development initiatives, we envision the creation of a self-reliant world – one in which local communities can positively engage and create tangible value. Our mission is to positively impact as many lives as possible through projects on health, education, livelihood and environment protection by partnering with relevant stakeholders to contribute to achieving UN Sustainable Development Goals.

What is the budget allocated by your organisation for CSR and community building activities? What will be the areas of focus for FY 2022-23?
Nuvoco has had a long-standing commitment to sustainable development through its core value of ‘Care’. The company’s CSR activities are based on five overarching themes namely:

Sangrahit Bharat (Natural Resource Management & Clean Energy)
Swasth Bharat (Health)
Shikshit Bharat (Education)
Saksham Bharat (Livelihood)
Sanrachit Bharat (Infrastructure development)

The pandemic-induced disruptions over the past two years have led to major setbacks for primary and secondary education, this is especially true for children from disadvantaged backgrounds and socio-economically weaker sections of society, who didn’t have the same access to online education as their urban counterparts. Hence, for FY23, our focus will be on improving the health status of women and children, and promoting quality education infrastructure.

Which of your flagship CSR projects have been the most successful? What are its most notable achievements?
Below are some of Nuvoco’s most notable flagship CSR projects that we would like to highlight.
• Project Daksh: Last year, in association with Shahi Exports, Nuvoco provided training in industrial skills to more than 175 girls from rural areas of which nearly 150 girls have been successfully employed in various organisations. Nuvoco also provided basic training on bedside patient assistance to these young girls to increase their employability. These skills training programmes have helped girls from socio-economically disadvantaged backgrounds garner meaningful job opportunities and sustain their families in rural areas.
• Project Samriddhi: In the last year, Project Samriddhi has helped train more than 750 farmers in new and improved agriculture techniques and methods. We have trained farmers in West Bengal in SRI (System of Rice Intensification) – a method of paddy cultivation. Through this, they were able to enhance their paddy productivity by 25 to 30 per cent. We have also trained 100 women farmers in mushroom cultivation and this has helped them to earn an additional income of around 3000 to 4000 rupees per month. We also federated 450 women farmers to form a Sanchari Women Farmer Producer Company Limited; so far, they have collected a total share capital of 4.5 lacs for the registration of the company.
• Project TARA: This project aims to support the frail healthcare infrastructure in villages and improve healthcare services in rural areas in India surrounding Nuvoco’s plants and factories.

Through project TARA, we have adopted 162 anganwadis near our Chittorgarh Cement Plant and are working to transform them into model recreational units.
We also aim to achieve 100 per cent ANC (Ante-Natal Care) tests for pregnant women in our project villages. To achieve this, we have provided mobile Ante-Natal Care (ANC) check-up kits that are integrated with a mobile app to the government health workers in these rural areas. Government health workers like ANM (Auxiliary Nurse and Midwife), ASHA (Accredited Social Health Activist) and AWW (Anganwadi Worker) were trained to operate the kits and conduct compulsory ANC for pregnant women in our project villages. Through this initiative, we have been able to bring crucial ANC facilities to the doorstep of rural families in need.
Furthermore, there is another initiative called the Girls Health Group wherein we seek to address health issues faced by adolescent girls in rural areas. Our team decided to form these groups across rural areas so that girls from every village can become members and discuss issues related to their health with their peers and seek solutions for them. For instance, the non-availability of sanitary napkins in villages was a major problem for young girls and women. In order to tackle this issue, we started sanitary pad banks in villages through our GHGs. Today, we are proud to highlight that almost every girl in our project village has access to sanitary napkins, thereby improving their menstrual hygiene and limiting the occurrence of infections.

How many women from Aakriti, an initiative under Saksham Bharat, have been empowered since its inception?
Project Aakriti is one of our most successful and unique initiatives that has helped to accelerate progress toward the economic empowerment of rural women. This project started in 2014 as a single Stitching Training Centre, today, it has graduated to a ‘Production Centre’ with a turnover of more than 20 lakhs per annum, supporting the livelihood of more than 400 women across locations (Mejia, Sonadih and Arasmeta). All the women trained under project Aakriti have benefitted immensely from the skills imparted and most of them are now self-employed or have jobs. Due to its extraordinary success, the project was the winner of the FICCI CSR Award 2017-18 for Women Empowerment.

What efforts have been taken by your organisation in the education sector? What has its impact been on the children?
We have installed state-of-the-art smart classes in 40 government schools across five states. These smart classes have audio-visual course content in local languages from class 1 to class 12, making it easier for students in higher secondary classes to grasp complex science and mathematical concepts. These smart classes proved to be a huge boon for both students and teachers during the lockdown as they could use the content for online classes and ensure that learning wasn’t interrupted. Overall, the project has ensured that the quality of education in government schools is improved and that there is a rise in digital-forward education practices in rural areas that often tend to get left behind when it comes to adopting tech-based education.

How did the pandemic impact your community-building activities?
The pandemic has had a significant impact on our community development projects and initiatives. Due to the devastating impact of Covid-19 across the country, we had to pivot and shift our focus to relief related activities such as setting up Covid Care centres in villages, conducting sanitization drives, spreading awareness on Covid-19 protocols and providing sanitisers and face masks to the villagers.

In which areas are you planning to expand your CSR and community building activities? What results are you expecting from the same?
In the past few years, we have streamlined our CSR activities so that there is an increased focus on achieving Global Sustainable Goals. Last year, we added the theme of Sangrahit Bharat through which we will be focusing on natural resource management and promoting clean energy initiatives in villages. Apart from our other themes of health, education and livelihood, this theme will focus on promoting the sustainable use of natural resources, especially groundwater – an increasingly scarce resource across the country. We will work towards improving groundwater availability through recharging, rainwater harvesting and reducing the rampant use of underground water. This will involve activities such as constructing recharging pits, anicuts on small water streams and rainwater harvesting structures in local buildings.
We will also focus on promoting clean energy initiatives in villages by installing solar street lights, promoting the use of solar pumps, and installing small solar plants in community buildings like panchayat offices, primary health centres in villages, government school buildings, etc.

What are the biggest challenges you face while building and empowering communities around your plants?
One of the biggest challenges that we face while building and empowering communities around our plants is the matter of creating ownership of projects among stakeholders. Community members often feel that it is our responsibility to continue to run all the projects for an indefinite period rather than for a fixed period with a particular objective.
Also, since most of the villages we work with are situated in remote rural areas that lack basic infrastructure facilities, we often face resistance when it comes to implementing health, education and livelihood-based programmes. Hence, a lot of knowledge sharing, and awareness creation activities are conducted to convince communities to accept the facilities.

Tell us about the awards and accolades

won by your organisation for CSR and community building.
2015-16 – BT CSR Award by Bureaucracy Today for innovative CSR projects
2016-17 – FICCI CSR Award (Jury Recommendation) for Women empowerment
2017-18 – FICCI CSR Award for Women Empowerment
2017-18 – NGO Box CSR Award for Women Empowerment
2018-19 – FICCI CSR Award (Jury Recommendation) for Education.

–Kanika Mathur

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JK Lakshmi Cement Begins Rs 110 Billion Assam Plant Project

The 2.5 MTPA integrated cement plant is expected to be completed by FY2029.

Published

23 hours ago

October 31, 2026

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JK Lakshmi Cement has recently laid the foundation stone for Project Kamakshi, its first integrated cement manufacturing facility in Assam, marking its entry into Northeast India. The groundbreaking ceremony was held at Umrangso village in Dima Hasao district in the presence of Assam Chief Minister Himanta Biswa Sarma.

The project involves an investment of Rs 110 billion, including the mining lease, and will have an annual cement production capacity of 2.5 million tonnes, supported by a 1 million tonne clinkerisation unit. Scheduled for completion by FY2029, the facility is expected to generate employment for over 2,000 people while catering primarily to the growing Northeast market.

The integrated plant will feature dedicated railway sidings to facilitate efficient transportation of raw materials and finished cement, strengthening supply chain reliability and regional distribution.

Vinita Singhania, Chairperson and Managing Director, JK Lakshmi Cement, said, “”Project Kamakshi is the start of a long-term relationship with Assam and the wider North East. This is a region that is building fast, and it deserves quality cement made close to home. With this plant, we want to bring scale, jobs, and dependable supply to the region. At JK Lakshmi Cement, we believe that building a stronger India goes beyond infrastructure. It is also about growing together with the communities we serve.””

The investment aligns with the company’s strategy to expand into high-growth markets beyond its established presence in Northern, Western and Eastern India. The project is also expected to support regional economic development and infrastructure growth.

JK Lakshmi Cement aims to pursue its expansion plans while working towards its long-term target of achieving net-zero emissions by 2047.

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JK Lakshmi Cement to Expand EV Fleet to 120 Vehicles by March 2027

JK Lakshmi Cement has deployed more than 70 EVs across its logistics network.

Published

2 days ago

October 30, 2026

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JK Lakshmi Cement has deployed more than 70 electric vehicles (EVs) across its logistics network and plans to increase the fleet to 120 vehicles by March 2027. The expansion is part of its decarbonisation strategy, which aims to reduce transport-related emissions and improve operational efficiency.

The company has achieved nearly 100 per cent EV-based clinker dispatches from its Sirohi plant in Rajasthan to the Kalol Grinding Unit in Gujarat. The transition marks an increased use of electric mobility for long-haul cement transportation and is intended to lower the environmental impact of logistics operations.

The existing fleet operates on routes connecting the Sirohi plant with the Kalol Grinding Unit, Palanpur Unit and Surat Grinding Unit. JK Lakshmi Cement is working with electric vehicle logistics providers SwitchLabs and Billion E to support fleet deployment and manage transportation requirements across these routes.

The company expects the planned expansion to increase the use of electric mobility throughout its logistics network for moving cement and clinker. Chairperson and Managing Director Vinita Singhania said the programme reflected the integration of sustainable practices with the company’s focus on long-term business efficiency, while describing the Sirohi–Kalol transition as an important step in its wider decarbonisation strategy.

The EV programme forms part of JK Lakshmi Cement’s green logistics and sustainability roadmap, alongside initiatives to improve efficiency and reduce emissions across its value chain. The company has set a long-term target of achieving net-zero emissions by 2047. It is part of the JK Organisation and operates integrated cement plants in Rajasthan and Chhattisgarh, along with grinding units in Gujarat, Haryana and Odisha. The company has an annual turnover of more than Rs. 60 bn, combined cement capacity of approximately 18 mn t per annum and a target to raise capacity to 30 mn t by 2030. Its portfolio includes ready-mix concrete, gypsum plaster, wall putty, primer, adhesives and fly ash blocks.

Concrete

Martin Engineering Appoints Ashwini Khunte as India General Manager

Published

2 days ago

October 30, 2026

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Martin Engineering names Ashwini Khunte India General Manager to strengthen operations and drive growth across key bulk material handling sectors.

Pune

Martin Engineering, a global provider of bulk material handling solutions, has appointed Ashwini Khunte as General Manager of its India business, strengthening its leadership as the company expands its presence across the country’s cement, mining, steel, power and infrastructure sectors.

Khunte brings more than a decade of experience with Martin Engineering, having joined its Indian operations in 2013 as a Design Engineer, shortly after the company established its presence in the country in 2012.

A mechanical engineer by qualification, she spent her initial five years developing bulk material handling solutions in collaboration with the company’s operations team. During this period, she gained extensive experience addressing operational challenges in the steel, cement and coal industries. She subsequently moved into project engineering, managing major engineering, procurement and construction (EPC) and original equipment manufacturer (OEM) projects from initial enquiry to commissioning. Her responsibilities later expanded to overseeing Martin Engineering’s conveyor product portfolio in India, involving customer engagement, technical presentations and site visits across heavy industries.

In 2024, Khunte was promoted to Head of Sales & Marketing for the company’s Europe, Middle East, Africa and India (EMEAI) region. The position broadened her international market exposure and strengthened her strategic and commercial leadership capabilities.

Commenting on her appointment, Ashwini Khunte, General Manager, Martin Engineering India, said: “India represents a tremendous opportunity for Martin Engineering. The country’s continued investment in cement, mining, steel, power and infrastructure is creating increasing demand for safer, cleaner and more productive bulk material handling, and that’s exactly what we do. My priority will be to build on the strong foundations already established in India, while continuing to develop our people, strengthen customer relationships and bring practical solutions to the challenges faced by our industry.”

Robert Whetstone, Area Vice President – EMEAI, Martin Engineering, highlighted Khunte’s technical expertise, market understanding and leadership experience.

“Ashwini brings an exceptional combination of technical understanding, customer knowledge and commercial leadership. She has grown as Martin Engineering has grown, and has consistently demonstrated outstanding capability to transform her expertise into practical solutions. Her knowledge of the Indian market, together with her international experience, makes her ideally suited to lead our India business through its next stage of growth for years to come.”

Since establishing its Indian business in 2012, Martin Engineering has expanded its local workforce, manufacturing capabilities and dealership network. The company supplies conveyor products, transfer point solutions, material flow aids, training and technical support to bulk material handling industries. Khunte’s appointment positions the company to further strengthen customer relationships and expand its solutions portfolio in India’s growing industrial and infrastructure markets.