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Our mission is to positively impact as many lives possible

Published

4 years ago

May 12, 2022

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ICR engages Jayakumar Krishnaswamy, Managing Director, Nuvoco Vistas Corp, in a detailed conversation about the company’s Corporate Social Responsibility initiatives, its success stories and vision for the future.

What is your vision and mission for Nuvoco’s CSR programme?
Through our corporate social responsibility projects and sustainable development initiatives, we envision the creation of a self-reliant world – one in which local communities can positively engage and create tangible value. Our mission is to positively impact as many lives as possible through projects on health, education, livelihood and environment protection by partnering with relevant stakeholders to contribute to achieving UN Sustainable Development Goals.

What is the budget allocated by your organisation for CSR and community building activities? What will be the areas of focus for FY 2022-23?
Nuvoco has had a long-standing commitment to sustainable development through its core value of ‘Care’. The company’s CSR activities are based on five overarching themes namely:

Sangrahit Bharat (Natural Resource Management & Clean Energy)
Swasth Bharat (Health)
Shikshit Bharat (Education)
Saksham Bharat (Livelihood)
Sanrachit Bharat (Infrastructure development)

The pandemic-induced disruptions over the past two years have led to major setbacks for primary and secondary education, this is especially true for children from disadvantaged backgrounds and socio-economically weaker sections of society, who didn’t have the same access to online education as their urban counterparts. Hence, for FY23, our focus will be on improving the health status of women and children, and promoting quality education infrastructure.

Which of your flagship CSR projects have been the most successful? What are its most notable achievements?
Below are some of Nuvoco’s most notable flagship CSR projects that we would like to highlight.
• Project Daksh: Last year, in association with Shahi Exports, Nuvoco provided training in industrial skills to more than 175 girls from rural areas of which nearly 150 girls have been successfully employed in various organisations. Nuvoco also provided basic training on bedside patient assistance to these young girls to increase their employability. These skills training programmes have helped girls from socio-economically disadvantaged backgrounds garner meaningful job opportunities and sustain their families in rural areas.
• Project Samriddhi: In the last year, Project Samriddhi has helped train more than 750 farmers in new and improved agriculture techniques and methods. We have trained farmers in West Bengal in SRI (System of Rice Intensification) – a method of paddy cultivation. Through this, they were able to enhance their paddy productivity by 25 to 30 per cent. We have also trained 100 women farmers in mushroom cultivation and this has helped them to earn an additional income of around 3000 to 4000 rupees per month. We also federated 450 women farmers to form a Sanchari Women Farmer Producer Company Limited; so far, they have collected a total share capital of 4.5 lacs for the registration of the company.
• Project TARA: This project aims to support the frail healthcare infrastructure in villages and improve healthcare services in rural areas in India surrounding Nuvoco’s plants and factories.

Through project TARA, we have adopted 162 anganwadis near our Chittorgarh Cement Plant and are working to transform them into model recreational units.
We also aim to achieve 100 per cent ANC (Ante-Natal Care) tests for pregnant women in our project villages. To achieve this, we have provided mobile Ante-Natal Care (ANC) check-up kits that are integrated with a mobile app to the government health workers in these rural areas. Government health workers like ANM (Auxiliary Nurse and Midwife), ASHA (Accredited Social Health Activist) and AWW (Anganwadi Worker) were trained to operate the kits and conduct compulsory ANC for pregnant women in our project villages. Through this initiative, we have been able to bring crucial ANC facilities to the doorstep of rural families in need.
Furthermore, there is another initiative called the Girls Health Group wherein we seek to address health issues faced by adolescent girls in rural areas. Our team decided to form these groups across rural areas so that girls from every village can become members and discuss issues related to their health with their peers and seek solutions for them. For instance, the non-availability of sanitary napkins in villages was a major problem for young girls and women. In order to tackle this issue, we started sanitary pad banks in villages through our GHGs. Today, we are proud to highlight that almost every girl in our project village has access to sanitary napkins, thereby improving their menstrual hygiene and limiting the occurrence of infections.

How many women from Aakriti, an initiative under Saksham Bharat, have been empowered since its inception?
Project Aakriti is one of our most successful and unique initiatives that has helped to accelerate progress toward the economic empowerment of rural women. This project started in 2014 as a single Stitching Training Centre, today, it has graduated to a ‘Production Centre’ with a turnover of more than 20 lakhs per annum, supporting the livelihood of more than 400 women across locations (Mejia, Sonadih and Arasmeta). All the women trained under project Aakriti have benefitted immensely from the skills imparted and most of them are now self-employed or have jobs. Due to its extraordinary success, the project was the winner of the FICCI CSR Award 2017-18 for Women Empowerment.

What efforts have been taken by your organisation in the education sector? What has its impact been on the children?
We have installed state-of-the-art smart classes in 40 government schools across five states. These smart classes have audio-visual course content in local languages from class 1 to class 12, making it easier for students in higher secondary classes to grasp complex science and mathematical concepts. These smart classes proved to be a huge boon for both students and teachers during the lockdown as they could use the content for online classes and ensure that learning wasn’t interrupted. Overall, the project has ensured that the quality of education in government schools is improved and that there is a rise in digital-forward education practices in rural areas that often tend to get left behind when it comes to adopting tech-based education.

How did the pandemic impact your community-building activities?
The pandemic has had a significant impact on our community development projects and initiatives. Due to the devastating impact of Covid-19 across the country, we had to pivot and shift our focus to relief related activities such as setting up Covid Care centres in villages, conducting sanitization drives, spreading awareness on Covid-19 protocols and providing sanitisers and face masks to the villagers.

In which areas are you planning to expand your CSR and community building activities? What results are you expecting from the same?
In the past few years, we have streamlined our CSR activities so that there is an increased focus on achieving Global Sustainable Goals. Last year, we added the theme of Sangrahit Bharat through which we will be focusing on natural resource management and promoting clean energy initiatives in villages. Apart from our other themes of health, education and livelihood, this theme will focus on promoting the sustainable use of natural resources, especially groundwater – an increasingly scarce resource across the country. We will work towards improving groundwater availability through recharging, rainwater harvesting and reducing the rampant use of underground water. This will involve activities such as constructing recharging pits, anicuts on small water streams and rainwater harvesting structures in local buildings.
We will also focus on promoting clean energy initiatives in villages by installing solar street lights, promoting the use of solar pumps, and installing small solar plants in community buildings like panchayat offices, primary health centres in villages, government school buildings, etc.

What are the biggest challenges you face while building and empowering communities around your plants?
One of the biggest challenges that we face while building and empowering communities around our plants is the matter of creating ownership of projects among stakeholders. Community members often feel that it is our responsibility to continue to run all the projects for an indefinite period rather than for a fixed period with a particular objective.
Also, since most of the villages we work with are situated in remote rural areas that lack basic infrastructure facilities, we often face resistance when it comes to implementing health, education and livelihood-based programmes. Hence, a lot of knowledge sharing, and awareness creation activities are conducted to convince communities to accept the facilities.

Tell us about the awards and accolades

won by your organisation for CSR and community building.
2015-16 – BT CSR Award by Bureaucracy Today for innovative CSR projects
2016-17 – FICCI CSR Award (Jury Recommendation) for Women empowerment
2017-18 – FICCI CSR Award for Women Empowerment
2017-18 – NGO Box CSR Award for Women Empowerment
2018-19 – FICCI CSR Award (Jury Recommendation) for Education.

–Kanika Mathur

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30-Day Traffic Diversion In Place For CC Road Works In Madhapur

Diversions in place from May 16 for cement concrete road works

Published

8 hours ago

May 22, 2026

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The Cyberabad Traffic Police issued a traffic advisory as road works begin for the laying of a cement concrete (CC) road from Jaya Shankar Statue to RRR Restaurant at Parvathnagar in Madhapur limits. The advisory indicated that traffic diversions will be in place for 30 days from May 16 to ensure the smooth flow of vehicles and to minimise congestion on the affected stretch. The measure aims to balance uninterrupted construction activity with the movement needs of commuters.

Traffic moving from Toddy Compound towards Parvathnagar village will be diverted at Parvathnagar junction towards Sunnam Cheruvu and the 100 feet road. Local motorists and public transport operators have been advised to follow the diversionary route as directed by traffic personnel on duty. Alternate routes and signage have been planned to mitigate delays and to manage peak hour congestion.

Police officials said the diversion had been planned to facilitate uninterrupted road works while maintaining traffic movement in the area. Commuters were urged to plan their travel accordingly and to cooperate with traffic staff managing the stretch. Authorities indicated that enforcement of diversions would be active and that violations could attract penalties.

The 30 day schedule is intended to allow contractors to complete the laying and curing phases with minimal interruption to vehicular flow. Residents and businesses in adjacent localities have been advised to factor the diversion into deliveries and travel plans. The traffic police promised continuous monitoring of the works and the operational diversions and emphasised that temporary inconvenience was necessary for longer term improvement of the road network. Traffic personnel will be stationed at key junctions and additional signage and temporary markings will be displayed to guide motorists and pedestrians through the revised alignments while public transport services will follow the diversion where feasible and operators have been asked to adjust timetables to minimise disruption.

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HeidelbergCement India Receives Consent For Khandwa Grinding Unit

Consent granted by Madhya Pradesh Pollution Control Board

Published

1 day ago

May 21, 2026

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HeidelbergCement India (HeidelbergCement India) has received regulatory consent to establish a cement blending and grinding unit at Village Dongaliya, Tehsil Punasa, District Khandwa in Madhya Pradesh. The consent was granted by the Madhya Pradesh Pollution Control Board under the Water (Prevention & Control of Pollution) Act, 1974 and the Air (Prevention & Control of Pollution) Act, 1981 and is dated 17 May 2026. The company disclosed the development in a filing made under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

The project plan envisages procurement of long term availability of fly ash and the allotment of land on lease for setting up the unit. The proposed facility is described as a blending and grinding installation which will process cementitious materials sourced from nearby operations and suppliers. Company filings state the measures required to secure raw material logistics and statutory compliance before commencing construction.

The addition of a grinding unit in Khandwa is intended to strengthen regional supply and improve logistical efficiency by reducing haulage distances for finished product. The unit is expected to complement existing capacities in central India and to offer flexibility in product mix through blending operations. The reliance on fly ash as a supplementary cementitious material will necessitate long term supply agreements with thermal power producers and coordination with waste utilisation policies.

The disclosure to the regulator and to the stock exchanges follows standard corporate governance practice and aims to keep investors apprised of capital expenditure initiatives. The company indicated that subsequent permits and clearances would be sought in accordance with applicable environmental and land use rules. The project is presented as part of HeidelbergCement India’s broader strategy to optimise capacity distribution and to respond to regional demand dynamics.

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PROMECON introduces infrared-based tertiary air measurement system for cement kilns

Published

2 days ago

May 20, 2026

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The new solution promisescontinuous, real-time tertiary air flow measurement in cement plant operations.

PROMECON GmbH has launched the McON IR Compact, an infrared-based measuring system designed to deliver continuous, real-time tertiary air flow measurement in cement plant operations. The system addresses the longstanding process control challenge of accurate tertiary air monitoring under extreme kiln conditions. It uses patented infrared time-of-flight measurement technology that operates without calibration or maintenance intervention.

Precise tertiary air measurement is a critical requirement for stable rotary kiln operation. The McON IR Compact is engineered to function reliably at temperatures up to 1,200°C and in the presence of abrasive clinker dust. Its vector-based digital measurement architecture ensures that readings remain unaffected by swirl, dust deposits or drift. Due to these conditions conventional measurement systems in pyroprocess environments are often compromised.

The system is fully non-intrusive and requires no K-factors, recalibration or periodic readjustment, enabling years of uninterrupted operation. This design directly supports plant availability and reduces the maintenance overhead typically associated with process instrumentation in high-temperature zones.

PROMECON has deployed the McON IR Compact at multiple cement facilities, including Warta Cement in Poland. Plant operators report that the system has aided in identifying blockages, optimising purging cycles for gas burners, and supplying accurate flow data for AI-based process optimisation programmes. The practical outcomes include more stable kiln operation, improved process control, and earlier detection of process disturbances.

On the energy side, real-time tertiary air data enables reduction in induced draft fan load and helps flatten process oscillations across the pyroprocess. This translates to lower fuel and energy consumption, fewer unplanned shutdowns, and a measurable reduction in NOx peaks. This directly reflects on the downstream cost implications for plants operating SCR or SNCR systems for emissions compliance.