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Supply-side pressures will remain all through this year too

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H M Bangur, Managing Director, Shree Cement. Infrastructure and housing are key drivers of cement market demand in India. A stable government will be expected to implement policies that boost both these sectors and help improve the prospects of the Indian cement industry which currently is going through a rough phase, says H M Bangur, Managing Director, Shree Cement. Excerpts from the interview.

Which sectors are expected to drive cement demand in 2014?
The infrastructure sector is expected to give the major boost to cement demand in 2014. With the new government coming in, it is expected that a renewed push will be given to stalled projects, and new projects will be initiated. All of this should auger well for cement demand.

If the interest rate cycle goes on a downturn next year, as we hope it will, with moderation in inflation going forward, housing demand should also revive across cities. Rural housing demand should remain good considering the expectation of a healthy agricultural growth this year.

Commercial real estate will start contributing majorly only when India´s GDP growth, especially the service sector, revives from the current low levels.

What is the demand-supply scenario likely to be in 2014?
Cement being a commodity business, with multiple demand drivers, predicting demand is a tricky affair. However, given the low demand seen in the current year, it should only improve or at worst remain the same.Supply- side pressures will remain all through this year, too as new capacity continues to come up irrespective of the slowdown. On the whole, supply is expected to continue to outstrip the demand in 2014, too.

What is your estimate on cement prices in 2014?
Cement realisations have been very low last year and unless any major boost in demand is seen, the prices may remain subdued in 2014 as well. Cement pricing is driven by market demand, very little can be said about its behaviour.

Are you planning capacity addition, more capacity utilisation or consolidation?
Shree Cement is moving forward to attain its target, 25 million tonnes capacity by 2015. This should be viewed in the backdrop of our current cement capacity of 13.5 million tonnes. Capacity expansion projects are currently under way by way of brownfield expansion at Ras (Rajasthan) and greenfield expansion at Balodabazar (Chhattisgarh) and Aurangabad (Bihar). An additional greenfield grinding capacity is being planned in north India to meet the target of 2015.

What changes in market trends do you foresee after elections?
Infrastructure and housing are key drivers of cement market demand in India. A stable government will be expected to implement policies that boost both these sectors and help improve the prospects of the Indian cement industry which is currently going through a rough phase.

What will our export /import scenario look like in 2014 with regard to cement and raw materials used in cement?
Cement being a bulky commodity, it is not suited for any substantial export/import. So there won´t be any substantial export-import of cement in 2014 as well. The same is true for cement raw material like limestone, fly-ash, etc. Some import of gypsum does take place; in terms of fuel, there is huge reliance on imports as government has not awarded any new linkage to the cement sector since 2007. So unless the government offers the much deserved domestic coal linkage/or reserving of coal blocks to the cement sector, the import of coal will continue in 2014.

What policy initiatives do you expect from the government?
To boost cement demand, and thus boost infrastructure development, the government could take some quick initiatives like:

Increasing the housing related tax incentive (interest and principal deduction for income tax purpose) limit for individuals.

Directing various state/central authorities to develop cement concrete roads which not only have an advantage over the life of the road but also on the current costs of construction. Cement plants have been always environment-friendly since they absorb the fly-ash generated by thermal power plants as its raw material. However, instead of supplying their hazardous waste free of cost to cement plants, power plants have started charging for it. The government needs to ensure that the principal of´polluter pays´ is enforced and stop power plants from charging cement plants.

Ensuring that transporting of clinker in case of split-grinding units is of a permanent nature with fixed origin and destination points. To facilitate this, the railways should enter into long- term contracts at concessional rates to ensure efficient transport of such bulk products.

Cement production being power intensive, most plants have captive power plants. The government needs to support the sector by giving equal priority in grant of coal linkage and reserving suitable captive blocks vis-a-vis other sectors.

What is your take on the tax structure?
With an overall rate of tax on cement at 30 per cent, cement is a heavily taxed sector in India. This keeps the consumer prices for cement high. Also, excise duty on cement is currently being levied at mixed rates i.e, ad valorem (on transaction value) plus specific (specific rate to be charged on the basis of MRP).

Rationalisation of duty and some form of interest subvention will not only facilitate additional capacity addition but also make cement even more competitive and cost -effective.

With the new government coming in, it is expected that a renewed push will be given to stalled projects, and new projects will be initiated.

Unless the government offers the much deserved domestic coal linkage/or reserving of coal blocks to the cement sector, the import of coal will continue in 2014.

Shree believes in sustainability

  • Shree has been a forerunner in adopting the sustainability paradigm. A reflection of the fact is that the company pursues a holistic growth agenda with emphasis on three measures, or bottom lines, of corporate performance û economic, social and environmental. Shree was the first Indian and the third Asian cement company to join the Cement Sustainability Initiative (CSI) of the World Business Council for Sustainable Development, Switzerland.
  • As a member of CSI, the Company is committed to pulling down its energy footprint, implementing best practices and sharing its knowledge with other members. The Company has also joined the league of seven nations, viz., the Asia Pacific Partnership on Clean Development and Climate Change comprising of the USA, Australia, China, Korea, Japan, Canada and India.
  • Some of our initiatives taken up by company included setting up of green power plants, manufacturing of synthetic gypsum and use of Air Cooled Condensers (ACCs) showing the company´s commitment towards this drive for sustainability.

Climate Disclosure Leadership Index (CDLI)

  • Indian companies are showing increasing confidence in disclosing their GHG emission, targets and commitments in regard to climate change actions. In this regard, CDP (Carbon Disclosure Project) along with Accenture India û the official writer of the 2013 CDP India 200 Climate Change Report – have released their report on 2013 at BSE. Shree Cement has been ranked number one in Material Sector Leaders and number 3 in India 2013 Leaders

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Economy & Market

Leonard Unveils Dual-Head Robotic Arm for Hazardous Industrial Demolition

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 Leonard unveils Descender Duo, a dual-head robotic demolition arm designed to improve industrial safety and reduce shutdown time by up to 50 per cent.

Industrial robotics and refractory services specialist Leonard has launched Descender Duo, a dual-head robotic demolition arm designed to improve safety, accelerate maintenance and reduce shutdown times in hazardous industrial environments. The system made its debut at Lisahally Power Station in Northern Ireland, removing 25 tonnes of slag material within hours.

Developed for the cement, metals, waste-to-energy and petrochemical industries, Descender Duo enables remote-controlled refractory demolition, anchor cutting and welding, and refractory spraying inside boilers, calciners and silos. Its vertical-access design eliminates the need for personnel to enter confined, high-risk spaces during these operations.

Weighing less than two tonnes, the pre-assembled system requires an access opening of just 1.2 m². Supported by an external overhead hoist, it uses electrically operated hydraulic stabilising legs to secure itself inside vessels. The robotic arm offers 360-degree rotation and is suited to vessels approximately 9 m in diameter, with its operating reach extendable through strategically positioned access points.

Equipped with two independently controlled robotic heads, Descender Duo can perform identical or different tasks simultaneously, including refractory demolition, anchor cutting and spraying. Its remote-control system incorporates live camera feeds, allowing operators to monitor operations without entering hazardous environments.

According to Leonard, the technology can deliver time savings of up to 50 per cent compared with manual methods. Its ability to operate at temperatures exceeding 100°C allows maintenance to begin as early as 24 hours after burner shutdown. An all-electric power supply further supports cleaner and more cost-efficient operations.

First Deployment Demonstrates Shutdown Efficiency

The system was first deployed at Burmeister & Wain Scandinavian Contractor’s (BWSC) Lisahally Power Station in Londonderry, Northern Ireland. The facility generates electricity from grade C waste wood, supplying approximately 40,000 homes and businesses.

Leonard and BWSC collaborated to develop a customised solution for the plant’s 26-metre furnace, where extensive external pipework created significant access challenges.

Mark Leonard, Managing Director, Leonard, said, “It required new thinking and rather than step away from the problem we were committed to solving it for the customer, with the customer. We’re relentless in our approach to tackling complex challenges, head-on. We took our years of cement plant experience, coupled with our working knowledge of the BWSC plant, and designed, engineered and tested a completely new vertical solution within just seven weeks from that initial conversation with the customer. That solution was the Descender Duo as we know it today.”

Traditionally, the furnace required a cooling period of up to 36 hours before preparatory work could begin, followed by manual slag removal using rope-access personnel. With Descender Duo, work commenced just 24 hours after shutdown, reducing downtime by up to one day.

The deployment removed 25 tonnes of slag within hours, eliminated the need for at least six workers to enter the hazardous furnace interior and saved 26 hours in the shutdown programme.

“The effectiveness exceeded expectation,” said Martin Doran, Plant Manager at Lisahally Power Station.

“When the Descender Duo concept was first discussed, we had to spend some time with the team from Leonard looking at how it was going to be moved into the furnace. Every site is different and that presented its own challenges, but nothing that the team couldn’t overcome. Once it was installed we were hugely impressed by its efficiency.”

Expanding Industrial Robotics Applications

Descender Duo joins Leonard’s existing portfolio of robotic maintenance solutions, including the Axis horizontal-access arm, Nano confined-space access arm, Charger cement mill media recharging system and Calibre cement mill media grading system.

Headquartered in Northern Ireland, Leonard provides robotic refractory demolition, installation, inspection and industrial maintenance services across the cement, metals, energy, biomass, glass and civil engineering sectors.

Formerly known as G Leonard, the company has more than 35 years of industry experience and operates across Europe, North America, the Middle East, Africa and Asia-Pacific.

The latest innovation reinforces Leonard’s focus on replacing hazardous manual processes with robotic systems that improve workforce safety, enhance operational efficiency and minimise industrial downtime.

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Concrete

Martin Engineering Appoints Ashwini Khunte as India General Manager

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Martin Engineering names Ashwini Khunte India General Manager to strengthen operations and drive growth across key bulk material handling sectors.

Pune

Martin Engineering, a global provider of bulk material handling solutions, has appointed Ashwini Khunte as General Manager of its India business, strengthening its leadership as the company expands its presence across the country’s cement, mining, steel, power and infrastructure sectors.

Khunte brings more than a decade of experience with Martin Engineering, having joined its Indian operations in 2013 as a Design Engineer, shortly after the company established its presence in the country in 2012.

A mechanical engineer by qualification, she spent her initial five years developing bulk material handling solutions in collaboration with the company’s operations team. During this period, she gained extensive experience addressing operational challenges in the steel, cement and coal industries. She subsequently moved into project engineering, managing major engineering, procurement and construction (EPC) and original equipment manufacturer (OEM) projects from initial enquiry to commissioning. Her responsibilities later expanded to overseeing Martin Engineering’s conveyor product portfolio in India, involving customer engagement, technical presentations and site visits across heavy industries.

In 2024, Khunte was promoted to Head of Sales & Marketing for the company’s Europe, Middle East, Africa and India (EMEAI) region. The position broadened her international market exposure and strengthened her strategic and commercial leadership capabilities.

Commenting on her appointment, Ashwini Khunte, General Manager, Martin Engineering India, said: “India represents a tremendous opportunity for Martin Engineering. The country’s continued investment in cement, mining, steel, power and infrastructure is creating increasing demand for safer, cleaner and more productive bulk material handling, and that’s exactly what we do. My priority will be to build on the strong foundations already established in India, while continuing to develop our people, strengthen customer relationships and bring practical solutions to the challenges faced by our industry.”

Robert Whetstone, Area Vice President – EMEAI, Martin Engineering, highlighted Khunte’s technical expertise, market understanding and leadership experience.

“Ashwini brings an exceptional combination of technical understanding, customer knowledge and commercial leadership. She has grown as Martin Engineering has grown, and has consistently demonstrated outstanding capability to transform her expertise into practical solutions. Her knowledge of the Indian market, together with her international experience, makes her ideally suited to lead our India business through its next stage of growth for years to come.”

Since establishing its Indian business in 2012, Martin Engineering has expanded its local workforce, manufacturing capabilities and dealership network. The company supplies conveyor products, transfer point solutions, material flow aids, training and technical support to bulk material handling industries. Khunte’s appointment positions the company to further strengthen customer relationships and expand its solutions portfolio in India’s growing industrial and infrastructure markets.

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Concrete

Fornnax Wins AIRIA’s Special Export Award for Rubber Machinery in 2025-26

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Fornnax Technology Pvt. Ltd. has been honoured with the Special Export Award – Rubber Machinery for 2025–26 by the All-India Rubber Industries Association (AIRIA), in recognition of its highest exports of tyre recycling plants to the European region.

With more than a decade of experience in India’s tyre recycling industry, Fornnax has contributed to the development of advanced recycling technologies and infrastructure. The company currently holds a 90% market share in India’s domestic tyre recycling sector, while exports account for 30% of its business, spanning markets such as Europe, Australia and the GCC.

The award marks another milestone for Fornnax, whose tyre recycling lines and advanced shredding technologies are supporting the growth of the circular economy in India and international markets.

Commenting on the recognition, Mr. Jignesh Kundaria, Founder and Director of Fornnax, said:

“This honour from AIRIA is a reflection of an incredible journey we have undertaken over the years. When we started Fornnax, there was no established recycling industry in India to follow. We chose to build for the future instead. Today, when you see India’s tyre recycling sector, it has already transformed into a dynamic, high-growth industry and we are extremely proud to have played our part in building it.”

Unlike standalone equipment suppliers, Fornnax focuses on developing complete, high-capacity recycling infrastructure. Its integrated systems combine multiple stages of shredding and size reduction to enable efficient, continuous operations. This system-level engineering approach helps recycling operators improve throughput, equipment reliability and operational consistency.

The recognition reinforces Fornnax’s commitment to developing engineering technologies that contribute to a more efficient and circular recycling ecosystem.

Looking ahead, the company aims to expand its international presence while continuing to develop advanced shredding and recycling solutions to address the growing volumes and evolving requirements of the global recycling industry.

For more information, visit: www.fornnax.com

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