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HIL has always been customer-centric and an early adapter of technology

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Abhaya Shankar, Managing Director, HIL

Formerly known as Hyderabad Industries Limited, HIL, a flagship group of the CK Birla Group, started way back in 1946 to provide affordable shelters (roofing) to millions of people in India. Earlier they were known for quality but soon durability and value were added to the attributes, and the Charminar fibre cement roofing sheets became a household name in the country. ICR interacted with Abhaya Shankar, Managing Director, HIL, to know what drives the company on its growth path. Excerpts from the interview.

Please brief us about your company and the markets it serves.

Based in Hyderabad, HIL is known for manufacturing green and sustainable building materials. The company has a pan-Indian presence with 11 manufacturing facilities and over 40 depots and sales offices. Today, our strength is the deeply-penetrating and strong trade channel network, which serves rural customers as well.

HIL realised the industry trends quite early, and as responsible corporate citizens, we were the early adapters of the green revolution. We also chalked out a five-way green philosophy programme. Using industrial waste as a basic raw material, the entire manufacturing process is green with no gas emission or effluent discharge, and zero by-product. The end product is green and recyclable. With wind mills in Tamil Nadu, Rajasthan and Gujarat, over 30 per cent of the energy used is renewable energy.

It is this enduring effect that our Golan plant, which manufactures Aerocon blocks, has been given eligibility to earn 35,000-40,000 carbon emission reduction (CER) points per year for the next ten years by the United Nations Framework Convention on Climate Change (UNFCCC). In fact, in the building materials domain, we are the first to receive the prestigious CII Greenco Gold rating.

Aerocon panels, innovative, patented dry-wall partitions, is yet another advanced product range, which is a boon to the construction industry. With high thermal insulation and negligible steel consumption, one can reduce the overall cost of the project up to 30 per cent and save energy by about 28 per cent.

HIL is focusing on providing a comprehensive building solution, be it roofing, walling, flooring, ceiling, partitions, etc.

Today, HIL and its products has been awarded a super brand status. This is a clear testimony of our commitment to our customers providing green solutions. It is this success that paved way to enter into the advanced polymer products segment. Aerocon launched UPVC and CPVC pipes and fittings. With a state-of-the-art manufacturing facility at Faridabad, Aerocon has come out with the True Fit technology, which ensures perfect fit resulting in leak proof joints and durable plumbing solution. In just three months since the launch, these products have caught on very well in the market and are now doing exceedingly well.

What does your management structure look like?

In order to bring in synergies and improved efficiencies, we have moved from the functional vertical structure to a strategic business unit (SBU) structure. We have three business verticals: advanced polymer products business, sheeting business, and the block-panels and industrial insulation business. Specific focus is given to manufacturing excellence, and strengthening IT by bringing in new technology platform for improved efficiencies.

In terms of growth and product launches, how has HIL performed in the last five years?

HIL has performed quite well in the last 4-5 years. Although, the sheeting industry has declined at a CAGR of one per cent during FY10 and FY14, HIL gained a good market share during this period. In the AAC blocks and walling space, the industry has been on a growth path and is expected to grow at a rate of 25 per cent primarily due to conversion from existing substitutes and ban on making red bricks. The supply of AAC blocks has been growing at a rate of 50 per cent CAGR over the last six years. Many localised players have forayed into this business, putting more pressure on price. More customer awareness s is needed as this product determines the strength of the entire structure. During this period, we have forayed into colour coated metal sheets, polycarbonate and high quality EPDM washers, which support fixing of roof sheets. The overall revenue for HIL has been very healthy.

How much is the current demand for your products? What are your future marketing plans?

The overall growth in the sheeting industry is quite slow. Poor states with good GDP is where growth will be seen, where the thatched roof will be converted into fibre cement sheets. The affluent states have already started migrating from fibre cement sheets to the metal/colour coated/GI roofs. The product is being pushed deeper into the rural markets. HIL has always been customer- centric and an early adapter of technology. HIL’s focus will be to ensure availability of the product, provide after-sales service, quick delivery and educating the customers.

What is your mantra for keeping your customers?

We have a legacy of an established clientele and high quality of products and services. We also listen to customers and constantly innovate and upgrade our products and services. In fact, we have trade partners who have been associated with us for more than three generations.

What is the break-up of the revenue earned from different product lines?

The sheeting business contributes largely to our overall revenue, i.e, about 80 per cent. The blocks/panels segment contribute around 15 per cent, while the balance comes from other businesses like industrial insulation and engineering division.

Do you have any further expansion plans?

Yes. We have identified few growth areas in certain businesses and have aggressive plans to pursue them. Our long-term strategy is to be a leader in providing comprehensive building solutions and deliver value to all our stakeholders.

Tell us more about your new product launches.

The Aerocon range of UPVC, CPVC pipes and fittings, which was launched about three months ago, is doing extremely well. Our True Fit technology is a clear differentiator in this segment. A few more products are on the anvil and you will shortly see them in the market.

Your group company is well-known for its CSR activities as well. Tell us something about it.

Being part of CK Birla Group, we carry out quite a few CSR activities. The group’s contribution towards health care, education, science and technology has been commendable. Recently, in addition to the health camps and plantation drive, HIL has built roads for connecting nearby villages to its factory. HIL has also tied up with an NGO called Shramika, which identifies young enthusiastic people from villages who are economically challenged. We train them to be certified masons, electricians, plumbers, carpenters, painters, and automobile mechanics, ensuring a decent livelihood for them. We also provide employment opportunities to them. Success of this initiative at the pilot level has paved the way to take it to other parts of the country.

Economy & Market

SEW-EURODRIVE India Opens Drive Technology Centre in Chennai

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The new facility strengthens SEW-EURODRIVE India’s manufacturing, assembly and service capabilities

SEW-EURODRIVE India has inaugurated a new Drive Technology Centre (DTC) in Chennai, marking a significant expansion of its manufacturing and service infrastructure in South India. The facility is positioned to enhance the company’s responsiveness and long-term support capabilities for customers across southern and eastern regions of the country.

Built across 12.27 acres, the facility includes a 21,350-square-metre assembly and service setup designed to support future industrial growth, evolving application requirements and capacity expansion. The centre reflects the company’s long-term strategy in India, combining global engineering practices with local manufacturing and service capabilities.

The new facility has been developed in line with green building standards and incorporates sustainable features such as natural daylight utilisation, solar power generation and rainwater harvesting systems. The company has also implemented energy-efficient construction and advanced climate control systems that help reduce shopfloor temperatures by up to 3°C, improving production stability, product quality and working conditions.

A key highlight of the centre is the 15,000-square-metre assembly shop, which features digitisation-ready assembly cells based on a single-piece flow manufacturing concept. The facility also houses SEW-EURODRIVE India’s first semi-automated painting booth, aimed at ensuring uniform surface finish and improving production throughput.

With the commissioning of the Chennai Drive Technology Centre, SEW-EURODRIVE India continues to strengthen its manufacturing footprint and reinforces its long-term commitment to supporting industrial growth and automation development in India.

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Economy & Market

RAHSTA Roundtable Sets Agenda for Smarter, Safer Highways

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Roundtable discussions focus on innovation for safer highways.

Held on 12 March 2026 at Courtyard by Marriott, Mumbai, alongside the Infrastructure Today Airport Conclave, the RAHSTA Roundtable brought together stakeholders from across the highways and infrastructure ecosystem to shape the agenda for the 16th RAHSTA 2026, scheduled for 8–9 July 2026 at the Jio Convention Centre, Mumbai. The session focused on key industry themes including road construction, technology, safety and long-term sustainability.

Opening the discussion, Pratap Padode, Founder, FIRST Construction Council, said the roundtable marked the beginning of a broader consultative process leading up to the July event. The aim, he noted, is to bring together industry stakeholders to refine the agenda for discussions on the future of roads, bridges, tunnels and allied infrastructure.

Padode noted that while central road project awards have slowed in recent years, states are increasingly driving the next phase of infrastructure growth. Maharashtra, with its long-term road development plans and agencies such as MSRDC and MSIDC, is expected to play a significant role in this expansion.

RAHSTA Expo 2026 as a specialised platform dedicated to road infrastructure, covering highways, tunnels, bridges and flyovers along with construction technologies, safety systems and maintenance solutions. He also highlighted the growing importance of rural connectivity and said the organisers are engaging with government bodies to highlight rural road development initiatives.

Tanveer Padode, CIO, ASAPP Info Group, presented insights from IMPACCT, the group’s infrastructure intelligence platform. He pointed to a strong project pipeline despite slower highway awards earlier in the year, noting that states such as Maharashtra, Odisha and Arunachal Pradesh are emerging as key drivers of new projects. The data also revealed that only a small group of contractors participates in large-value infrastructure bids.

Lt Gen Rajeev Chaudhary, former Director General, Border Roads Organisation and Chairman of the RAHSTA Expo Committee, emphasised the need for stronger collaboration across the ecosystem, including policymakers, contractors, technology providers and financiers. He also called for addressing systemic issues within the sector and encouraged greater participation of women in infrastructure leadership.

The discussion also explored the evolving economics of road development. Phani Prasad Mandalaparthy, Associate Director, CRISIL Intelligence, noted that the slowdown in project awards reflects a shift towards higher-value logistics corridors rather than simple road widening projects. However, private participation through BOT and TOT models remains limited.

From the contractors’ perspective, Sudhir Hoshing, Whole-Time Director, Ceigall, said companies are becoming more selective in bidding, favouring projects with clearer payment mechanisms and efficient processes. While NHAI continues to offer greater operational clarity, states such as Uttar Pradesh and Bihar were cited as relatively supportive environments for project execution.

Durability and sustainability also emerged as key themes. Himanshu Agarwal, COO – Road & Infrastructure, Zydex Group India, highlighted the need to prioritise lifecycle performance and resilient pavements, while participants discussed the potential of alternative materials such as plastic waste, steel slag and industrial by-products in road construction.

Dr LR Manjunatha, Vice President, JSW Cement, emphasised that India has abundant fly ash, slag and other industrial materials that can improve durability and sustainability if integrated into specifications and policy frameworks.

Technology and equipment challenges were also discussed. Dr Lakshmana Rao Mantri, Dy General Manager, Afcons Infrastructure, highlighted the shortage of tunnel boring machines (TBMs), which is delaying several underground infrastructure projects. Participants agreed that developing domestic TBM manufacturing capabilities will be critical for future infrastructure expansion.

The future of concrete pavements was another area of discussion. Dr V Ramachandra, President, Indian Concrete Institute, stressed that the debate should focus on lifecycle performance rather than material choice alone, noting that evolving design standards are improving the feasibility of concrete roads.

Prof Dharamveer Singh of IIT Bombay added that while India has made significant progress in infrastructure development, stronger capacity building and better execution practices are essential to ensure consistent road quality.

The discussion also touched upon technology adoption in the sector. Rushabh Mamania, Partner & CBO, Roadvision, highlighted the growing role of AI in road infrastructure, noting that AI-driven monitoring systems are already being deployed across large stretches of national highways.

Overall, the roundtable underscored that the future of highway infrastructure will depend not only on the pace of construction but also on durability, safety, technology integration and sustainable materials. The discussions offered valuable insights that will help shape the agenda for RAHSTA 2026 and guide future collaboration within the industry.

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Economy & Market

CTS Roundtable Charts Tech-Led Roadmap for Construction

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CTS Roundtable Maps Technology Roadmap for Construction

Ahead of the Construction Technology Show (Con Tech Show) 2026, industry leaders, technology innovators and academia came together in Mumbai to deliberate on how digitalisation, automation and industrialised construction can reshape the sector. The discussion made one thing clear: construction can no longer afford to treat technology as optional.

Held on 12 March 2026 at Courtyard by Marriott, Mumbai, alongside the Infrastructure Today Airport Conclave, the CTS Roundtable served as a precursor to the Construction Technology Show 2026, scheduled for 19–20 August 2026 at NESCO, Mumbai.

A platform to move from discussion to deployment

Opening the session, Pratap Padode, Founder and Editor-in-Chief, ASAPP Info Global Group, said construction technology has long remained close to his heart, especially given the sector’s traditionally slow pace of technology adoption. He noted that over the years, the Construction Technology Summit had steadily built interest, and the next step was now to expand it into a larger, more meaningful platform that could bring together technology providers, users, startups and innovators under one roof.

Padode said the vision for CTS is not limited to software alone. The platform aims to embrace all forms of technology that can improve construction efficiency, quality and execution—from digital tools and project management systems to lean construction, off-site fabrication and startup-led innovation. He also highlighted plans to deepen startup participation and create space for young companies to showcase emerging construction solutions.

Industry at a turning point

Moderating the roundtable, Naushad Panjwani, Chairman, Mandarus Partners, set the context by pointing out that the global construction industry, despite being a multi-trillion-dollar sector, continues to lag in productivity. He noted that while manufacturing has consistently improved efficiency, construction has remained slow to modernise.

Referring to both global and Indian trends, Panjwani underlined that the industry is now at a decisive moment. India, he said, is entering a major build cycle, and delivering the next phase of infrastructure and real estate growth through traditional methods alone is no longer viable. The goal of the roundtable, therefore, was not to debate technology in isolation, but to identify the most critical conversations that would bridge the gap between innovation and implementation.

His central message was clear: CTS 2026 must be shaped around themes that make CEOs, CIOs and CTOs feel they cannot afford to miss the event.

From BIM to AI, data to governance

A major theme that emerged through the discussion was the need for better data, better visibility and better decision-making. Dr Venkata Santosh Kumar of IIT Bombay echoed this, saying that the underlying data infrastructure itself needs attention. Construction projects, particularly remote ones, often face issues around connectivity, data collection and data use. Without this foundation, more advanced technologies cannot deliver their full value.

Chandra Vasireddy, CEO & Co-founder, Inncircles, expanded the discussion to governance, arguing that technology must help connect the many moving parts of a construction business. For him, the real value of digital transformation lies in creating better governance, clearer visibility and stronger business outcomes.

Tejas Vara of Inncircles stressed the importance of timely site data for leadership teams, especially in large and remote projects where decisions on materials, machinery and manpower often get delayed because information does not reach headquarters in time.

The role of AI also featured prominently. Rushabh Mamania, Partner and CBO, Roadvision said that while AI and machine learning are now common terms, vision intelligence and language intelligence have still not deeply penetrated the construction sector. He emphasised that startups in India are building relevant AI-led solutions and are already attracting international interest, showing that innovation need not be imported—it can be built locally and scaled globally.

Industrialised construction gains ground

The roundtable also placed strong emphasis on industrialised construction methods. Kalyan Vaidyanathan, CTO – Construction & R&D, Tvasta, called for greater focus on off-site fabrication and the broader industrialisation of construction. Bhargav Jog, General Manager, Dextra, highlighted precast technology and alternative sustainable materials as areas with immediate relevance.

Several participants agreed that modular, precast and pre-engineered approaches are no longer niche ideas. They are increasingly becoming practical responses to the sector’s challenges around labour shortage, timelines, quality control and predictability.

Anup Mathew, Sr VP & Business Head, Godrej, argued that the industry needs a fully integrated approach—from design and procurement to execution and asset management. Unless these are connected, technology adoption will remain fragmented and sub-optimal. He pointed to pre-engineered and modular systems as examples of how industrial thinking can compress timelines, improve quality and reduce dependence on difficult on-site conditions.

Adoption remains the biggest hurdle

While there was broad agreement on the promise of technology, the discussion repeatedly returned to one fundamental challenge: adoption.

Abhishek Kumar, COO, LivSYT, observed that the market is crowded with solutions, but many buyers still struggle to evaluate which technology suits which use case. According to him, the industry needs clearer frameworks to help users select, compare and adopt solutions, rather than expecting a single platform to solve every problem.

Dr Tenepalli JaiSai, Associate Professor, School of Construction(SoC), NICMAR University, noted that isolated technologies will not solve the productivity problem by themselves. What is required is an integrated Construction 4.0 approach, where digital, physical and cyber-physical systems work together rather than in silos.

That concern around silos was reinforced by Subodh Dixit, former Director, Shapoorji Pallonji, who said the issue is not just that technologies are disconnected, but that stakeholders are as well. Clients, consultants, contractors and partners often operate with different priorities. Unless these silos are broken, technology will struggle to percolate across the full project value chain.

Harleen Oberoi, Project Management, Tata Realty shared a practical perspective from the client side, saying that successful BIM implementation requires investment across the ecosystem, not just within one organisation. Trade partners, vendors and other stakeholders must also be trained and aligned if the technology is to deliver its intended results.

Beyond buzzwords

A notable takeaway from the session was that the industry is moving past the phase of treating technology as a buzzword. Participants repeatedly stressed that the real question is not whether technology should be used, but where it creates measurable value and how that value can be scaled.

The conversation also expanded beyond mainstream themes to include repairs and rehabilitation, construction and demolition waste, sustainability, circular economy, green sourcing, carbon measurement, design interoperability, generative design, robotics, and the role of horticulture and greener built environments.

Setting the agenda for CTS 2026

By the close of the session, the roundtable had surfaced a strong set of themes for the upcoming show: BIM and digital twins, AI and data platforms, industrialised construction, startup innovation, governance-led technology adoption, robotics, sustainable materials, and integrated project delivery.

More importantly, the session established CTS 2026 as more than an exhibition. It is shaping up to be a serious industry platform where users, technology providers, researchers and policymakers can collectively define the future of construction.

As Padode noted in his closing remarks, the conversation will continue through further consultations and possibly webinars in the run-up to the show. If the roundtable is any indication, CTS 2026 will aim not merely to showcase technology, but to push the industry towards meaningful adoption at scale.

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