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Green revolution in cement industry

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Nobody could have imagined of creating building materials made of crop residues and industrial by-products. But GreenJams have revolutionised the way building materials are being manufactured. Tarun Jami, the Founder of GreenJams, spent five years studying hempcrete academically to equip himself with the technical skills to create a carbon-negative product, and after a lot of trials and tribulations, he invented Agrocrete–a carbon-negative building material comprising of crop residues and a lime-based binder. While Agrocrete is a scientific anomaly, the most amazing aspect about it is that it augments farmers??income, keeps the air clean, and generates rural employment. It is carbon-negative and helps reverse climate change too.

??reen??and ??nvironmentally efficient??products have become the buzzwords today. The Indian cement and construction industry is working effectively towards reducing carbon footprints and meeting sustainability targets. Calcination and clinker-making process are the biggest contributors to CO2 emission. About 7-8 per cent of global carbon emissions come from clinker manufacturing alone. Materials like fly ash bricks, AAC blocks, and any other novel building materials use clinker-based cement.

Cemet production is a significant source of global carbon dioxide (CO2) emissions. About 7-8 per cent of global carbon emissions come from clinker manufacturing alone. So, what is the solution? GreenJams has an answer to this problem too. The company has come up with another innovative product called BINDR?? 100 per cent upcycled product that can help cement companies cut their carbon footprint by more than 80 per cent when compared to regular Portland cement.

Below are excerpts from the interview with Tarun Jami, the Founder of GreenJams.

How did you start your journey towards making a carbon-neutral building material for the construction industry?

Late during my undergrad days of studying civil engineering, I had come across the topic-what climate change is and the impact that construction activities have on it. Since then, I got conscious of what destruction construction would cause to our environment. Ever since I developed this conviction, I was on the lookout for technologies and materials that would help make construction less harmful to the environment.

Towards the end of my engineering, I had stumbled upon a building material called hempcrete. It was carbon-negative and was made of hemp, and it felt like I had discovered a wonderland. I suddenly realised that with this hempcrete, we could make construction better for the planet. Can you imagine that construction could help reverse climate change? That epiphany set me on a journey that took me this far.

Could you brief us about your innovative product BINDR– a low-carbon replacement of Portland cement? Does it qualify for all quality and strength tests? How is it better than Portland cement?

BINDR is a 100 per cent up-cycled replacement of Portland cement with a characteristic strength equivalent to 43 grade OPC. We aren?? yet claiming structural capabilities for BINDR since we haven?? yet proven its long-term durability. Being a 100 per cent upcycled product, we can cut its carbon footprint by more than 80 per cent when compared to regular Portland cement. At 0.1 kg CO2/kg, the embodied carbon can?? go lower than this at this price point.

Agrocrete is made from crop residue. You have changed the traditional processes. How did you think of such an innovative idea? How was the response in the market in the beginning?

Agrocrete came out of a lot of trials and tribulations. It emerged as a response to a much deeper societal problem in India. About 44 per cent of Delhi-NCR?? poor winter air quality is because of crop residue burning. Almost 100 million tonnes of crop residues are burnt annually in India, leading to almost 2 lakh crore of economic loss to the country. I almost crashed my car on my visit to Delhi in late 2019 because of the impact that poor air quality had on my health. While Agrocrete is a scientific anomaly, the most amazing aspect about it is the fact that it augments farmers??income, keeps the air clean, and generates rural employment. It is carbon-negative and helps reverse climate change too. In the beginning, the market response was very skeptical and it still is. I get questions on fire resistance, decay, and durability of the blocks, which are all great, by the way.

Were there any hurdles you faced? How did you overcome them?

There were so many hurdles we faced. The biggest hurdles were technical and financial. While we somehow managed to solve the financial hurdles, the technical ones were more difficult to overcome. I spent five years studying hempcrete academically to equip myself with the technical skills to create Agrocrete. In 2017 I had started my Ph.D. at CSIR-Central Building Research Institute (CSIR-CBRI), Roorkee.

How cost-effective is your Agrocrete product? Does it offer faster completion of a project? How? Could you tell us about the manufacturing process of Agrocrete material? What kind of technology was involved?

Agrocrete helps reduce the cost of construction by almost 50 per cent in comparison to red bricks. The larger block sizes enabled by the significantly lesser weight help make it easy to work with for the masons. We are able to reduce the mortar joints by more than 60 per cent and the plaster requirements by almost 50 per cent because of the cleaner finish. The construction speed is up by almost 2.5X. Agrocrete manufacturing is a completely zero-emissions process. We utilise a patent-pending advanced alkali activation chemical technology. We do not use any furnaces and use latent chemical reactions to achieve strength.

Calcination and clinker-making process are the biggest contributors to CO2 emission. Please share your thoughts on how you can make a difference in this space.

About 7-8 per cent of global carbon emissions come from clinker manufacturing alone. Any reduction in clinker production is beneficial for the planet and humankind. Also, fly ash bricks, AAC blocks, and any other novel building materials use clinker-based cement which contribute a significant sum to the products??embodied carbon. BINDR could potentially be used to make all these products. Furthermore, by making mortars for block work and plastering, we can reduce the carbon footprint of buildings.

Tell us about the office space that you converted into a manufacturing unit at Roorkee

We built our manufacturing unit from scratch in Roorkee. We built this 1100 sq. ft. industrial building in four days flat at a cost of only Rs 200 /sq. ft. We were able to capture a total of 3.1 tons of carbon dioxide, making it carbon negative. We were able to achieve a 30 percent lesser cost of construction as compared to red bricks by reducing the mortar joints and construction time by 60 per cent. Our Roorkee manufacturing facility was built at Rs 2 lakh, which would have otherwise cost about Rs 5 lakh if we had built it using red bricks. We were able to reduce the mortar joints by more than 60 per cent and increased construction pace by 2.5x and consequently reduced labour costs.

Could you tell us about the ongoing projects and the cost and material involved in it? Any business expansion plans?

We are currently working on supplying Agrocrete hollow and solid blocks and BINDR to multiple residential projects in Punjab, Haryana, Uttarakhand, Delhi-NCR, and Uttar Pradesh. These are individual residences being built by private clients for themselves and the total number of Agrocrete hollow and solid blocks we are supplying are almost 1,00,000 units and BINDR will be about 200 bags.

We are currently in the process of setting up a brand new 2,000 blocks per day manufacturing facility in Visakhapatnam, Andhra Pradesh. The facility is expected to be operational in the next two to three months. We have received an overwhelming number of enquiries since July 13, 2021 from Karnataka, Maharashtra and Telangana and are looking for franchising partners who could set up the Agrocrete blocks manufacturing facilities in these markets.

A lot of well-established brands claim to be ??/strong>green??and ??nvironmentally efficient?? Your thoughts on this? Do you think the Indian cement & construction industry is on the right path towards sustainability?

The problem with the industry is that the benchmarks for ??reen??are getting higher and higher. Also, many products are greenwashed and do not consider lifecycle environmental impacts. With greenwashing becoming rampant, consumers and competitors are going to ask more difficult questions that manufacturers will have to be ready for. The Indian cement industry specifically is one of the greenest in the world. The average embodied carbon of Indian cement is much lower than the global average. With many companies committing to becoming carbon-neutral or even carbon-negative, I think we are on the right path towards sustainability. But it?? also time to now shift focus towards biodiversity and similar pursuits.

What are your plans in terms of adding more to product portfolio, investments, research, and development?

We have always been focused on research and development. Our team is capable, fast, and enterprising enough to develop new products that satisfy customer demands. In fact, our Agrocrete Plaster was created in response to a customer?? request. We are also looking to launch a range of carbon-negative home d?cor products under a new brand name called Sanscrete. It could potentially be the world?? first carbon-negative home d?cor brand. Sanscrete will focus on objects for home d?cor, and corporate and wedding gifting. We are currently looking to raise our first seed round and are inviting angel investors and HNIs to come to speak to us.

– Megha Rai

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Concrete

World Cement Association Annual Conference 2026 in Bangkok

Global leaders to focus on decarbonisation and digitisation

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The World Cement Association (WCA) will host its 2026 Annual Conference from 19–21 April 2026 at The Athenee Hotel in Bangkok, Thailand. The two-day programme will convene global cement industry leaders, policymakers, technology providers and stakeholders to examine strategic, operational and sustainability challenges shaping the sector’s next phase of transformation. The conference theme of shaping a sustainable future through digitisation, innovation and performance will frame sessions and networking opportunities across the event.\n\nThe programme will open with a comprehensive assessment of the global economic environment and its impact on cement markets, alongside regional outlooks across Asia and Europe. Speakers will address regulatory developments including carbon border adjustment mechanisms (CBAM) in Europe, progress in China’s carbon trading system and market dynamics in Thailand and South East Asia, and will outline practical decarbonisation pathways such as alternative fuels, next-generation supplementary cementitious materials (SCMs) and calcined clay developments. Sessions will also examine AI-enabled kiln optimisation and other digital approaches to improve plant performance.\n\nDay two will focus on overcapacity challenges and industry restructuring, using case studies and regional perspectives to provide delegates with practical insights into unlocking performance while accelerating decarbonisation. Discussions will explore digital maturity and AI-driven plant operations, manufacturing optimisation, sustainable building solutions and circular concrete models, together with evolving customer requirements across the construction value chain. The event will include the WCA Awards Ceremony at the Awards Gala Dinner on 20 April to recognise excellence in sustainability, innovation, safety and leadership.\n\nPhilippe Richart, chief executive officer of the WCA, said the sector was navigating a period of profound transformation, from managing overcapacity and market volatility to deploying AI and delivering measurable decarbonisation, and that the Annual Conference would bring global leaders together to exchange practical solutions and strengthen collaboration. Registration is open and tickets include admission to the two-day event, all sessions, refreshments and lunch, exhibition access and the Awards Gala Dinner. Further information on the programme is available via the WCA Annual Conference 2026 event page and queries on sponsorship or exhibition may be directed to events@worldcementassociation.org.

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Concrete

Assam Chief Minister Opens Star Cement Plant In Cachar

New plant aims to boost local industry and supply chains

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Chief Minister Himanta Biswa Sarma inaugurated the Star Cement plant in Cachar on 28 February 2026, marking the opening of a manufacturing facility designed to serve the region. The event was attended by state officials and company representatives, and it was reported with inputs from ANI. The plant is positioned as a strategic addition to the industrial landscape of southern Assam and is expected to improve the availability of construction materials for local projects.

The establishment is expected to generate employment opportunities and to stimulate ancillary businesses in the supply chain, including transport and local vendors. State officials indicated that the plant will enhance logistical efficiency by reducing the need to transport cement over long distances, which may lower construction costs for public and private projects. Observers said the presence of a regional cement facility can support housing and infrastructure initiatives that are underway or planned.

Government representatives reiterated that the state seeks to attract responsible investment that complements regional priorities and that the administration will continue to facilitate infrastructure and connectivity to support industrial operations. The inauguration was presented as consistent with broader efforts to diversify the industrial base in the northeast and to create an enabling environment for small and medium enterprises that supply goods and services to larger manufacturers.

Company sources and the state leadership underlined the importance of maintaining environmental safeguards while pursuing industrial growth, and they signalled that compliance with applicable norms will be a priority at the new facility. The announcement was framed as a step towards balanced development that links job creation, regional supply chains and local economic resilience. The report was prepared by the TNM Bureau with inputs from ANI.

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Concrete

Adani Cement, NAREDCO Form Strategic Alliance

 Partnership to advance skills and sustainable construction

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Adani Cement has entered into a strategic partnership with the National Real Estate Development Council (NAREDCO) to support India’s expanding housing and infrastructure requirements aligned with the vision of Viksit Bharat 2047.
The collaboration brings together Adani Cement’s building materials portfolio, research capabilities and technical expertise with NAREDCO’s network of over 15,000 member organisations. The partnership will focus on skill development, knowledge exchange, technology adoption and sustainable construction practices across the real estate ecosystem.
Joint initiatives will include certification programmes for masons and contractors, along with training modules for site supervisors from NAREDCO member organisations to strengthen execution standards and quality control. The partners will also promote modern construction technologies, green materials and integrated building solutions, including ready-mix concrete, while exploring support for affordable housing.
Vinod Bahety, CEO – Cement Business, Adani Group, said, “This partnership reflects a shared commitment to nation-building and to creating an ecosystem where quality, innovation, and sustainability are integral to every project. By working closely with NAREDCO, we aim to equip developers with advanced materials, deeper technical support, and structured knowledge platforms that can improve performance across the entire project lifecycle.”
Dr. Niranjan Hiranandani, Chairman, NAREDCO, stated that the association aims to encourage responsible construction practices and promote adoption of green building norms across expanding urban centres.

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