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Reversal in hikes, discounts queer the pitch

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Southern region, which had taken a lead in price hike actions recently, has been ahead of others in reversing their earlier actions too. This has affected the near term pricing sentiment of the overall market.

Following a strong hike in cement prices in February 2019, the prices have eased a bit in March with sales momentum coming under pressure from high prices and some companies resorting to heavy discounts in order to meet the year-end sales targets. The price pressures were more starkly visible in south and north regions. Typically, given the upcoming busy construction season, the first half of the calendar year being seasonally stronger period for cement consumption, cement producers have tried to fulfil their dream of hiking prices in February, despite housing sector has been facing a slowdown for a few quarters now.

The ET Cement Index that tracks cement price movements across the country was up by 1.02 per cent to 2031.7 in March 2019, after peaking to 2044.9 earlier during the month. Though prices have firmed up recently, they have eased a bit during March unable to sustain high levels.

"Average cement prices in south have moved up by 3-5 per cent month-on-month (MoM) in key cities like Bangalore (+5 per cent), Chennai (+3 per cent) and Hyderabad (+3 per cent). The hike is despite the rollback of the last price hikes which was almost instantly reversed in the same month," says Vivek Maheshwari, Investment Analyst, CLSA. However, CLSA’s report said in its latest report that exit March prices were almost flat MoM in the region as discounts increased amid lower offtakes.

On the other hand, in north, east and Maharashtra (west) prices moved up 1-3 per cent MoM, while central prices were flat. Gujarat (west) prices were, however, marginally lower due to weak rural demand as well as higher inflows from Rajasthan (north), according to CLSA’s March month-end report based on channel checks. Motilal Oswal Securities (MOS) report prepared based on channel checks and released in mid-March, found that on an average the cement prices across the country fell by Rs 2/bag of 50 kg each. "Region-wise, South India experienced the maximum cut of around Rs 15/bag to Rs 314. In Hyderabad, Kerala and Bengaluru, the survey showed cement prices declined by as much as Rs 20/bag against the backdrop of price hikes of Rs 30-50/bag in the previous month being led by cement makers in the south. Prices marginally declined in the east and were mostly flat in other regions."

Several factors seem to have worked in influencing this rollback in cement prices in February and March 2019, according to different analysts. Besides pressure from year-end targets leading to volume push by some manufacturers, demand is not catching up to the extent the industry players have expected it to play out, tight liquidity conditions are affecting the ability of infrastructure contractors in keeping their projects on the move, pre-election infrastructure push seems to be petering out, upcoming harvest season in several parts of the country, and in near term, labour availability is expected to be constrained by upcoming agriculture harvesting and general elections, impacting construction activity to an extent.

Dealers have indicated that the price gap between trade and non-trade continues to be quite high in several markets and there are instances of bulk supplies being diverted to the retail market.

While all-India prices increased 3 per cent sequentially in the March quarter, the recent fall notwithstanding, there’s little room for cement price hikes, according to MOS. The reason: Though the demand outlook is brighter, growth may not suffice to absorb existing supply and support cement prices.

Industry players, however, are expecting that demand is likely to stay strong even in FY20 (2019-20) and the industry expects a 7-8 per cent year-on-year (YoY) demand growth or even higher if there is political stability and the current government returns to power, says CLSA report.

The consumption patterns that will emerge in the current season in the next couple of months, particularly in pre-poll season, are expected to throw some hints into the long term price trends. However, there are no supply side concerns that are expected in future, given there is excess capacity in the industry and many new capacity additions are already on the anvil.

Price-profit Relation
A one per cent change in cement price impacts (CLSA) coverage earnings per share (EPS) of cement companies by 5-8 per cent in calendar 2020. Thus, cement pricing is the most critical profitability driver, according to the sensitivity analysis done by CLSA. It has identified volume growth, cement pricing, power and fuel costs and freight costs as the key variables for cement companies and the key margin differentiators across companies.

"Variable costs dominate the cement business, and hence, operating leverage is of limited significance. Freight, power and fuel are the key variable costs that form >60 per cent of total costs. However, the key is cement prices,as one per cent change impacts EPS by 5-8 per cent. Intuitively, one would expect a high correlation between cement prices with demand growth, input cost inflation and industry utilisation, but our analysis of past trends suggests otherwise," CLSA said in a report. Based on this premise CLSA has concluded that industry behaviour and discipline ‘were’the key pricing drivers, which unfortunately’were’not exactly predictable and "hence, pricing volatility is here to stay."

– BS SRINIVASALU REDDY

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Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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Concrete

Building a Greener Future Together

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.

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Concrete

Dalmia Bharat Acquires Jaiprakash Associates Cement Assets for ₹2,850 Crore

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Dalmia Cement executed a Business Transfer Agreement with Jaiprakash Associates and Adani Infra, to acquire 5.2 MnTPA of cement capacity across Madhya Pradesh and Uttar Pradesh.

Dalmia Cement (Bharat) announced on May 22, 2026 that it had signed a Business Transfer Agreement with Jaiprakash Associates Limited and Adani Infra (India) Limited for the acquisition of cement plants located at Rewa in Madhya Pradesh and Churk, Chunar and Sadwa in Uttar Pradesh. The deal was struck at an enterprise value of ₹2,850 crore and is expected to close within two weeks of execution.

The acquired assets from Jaiprakash Associates include 5.2 MnTPA of cement capacity and 3.3 MnTPA of clinker capacity. The package also covers 99 MW of thermal power capacity and railway sidings at Rewa, Chunar, and a common siding at Churk. This infrastructure gives the acquisition immediate operational utility beyond just production tonnage.

The transaction has a long backstory. Dalmia Cement had originally entered into a framework agreement with Jaiprakash Associates in December 2022, covering the sale of these business assets along with a long-term clinker supply arrangement. However, before the deal could be completed, Jaiprakash Associates was admitted to insolvency proceedings under the Insolvency and Bankruptcy Code. The earlier agreements could not be consummated as a result.

In an official statement, Puneet Dalmia, Managing Director & CEO, Dalmia Bharat, said, “I am very excited about addition of these assets in our portfolio. This serves as a great strategic fit for Dalmia. It helps us move forward in our journey to be a pan India player and provide a strong head start to serve the high potential markets in Central region. I am optimistic that the expansion potential of these assets along with close proximity with Dalmia’s captive mines will help us create a capacity hub for the future”.

Following the approval of Adani Group’s resolution plan for Jaiprakash Associates under the IBC framework, Dalmia approached the new management to revive discussions. The fresh Business Transfer Agreement was executed to settle all pending disputes, legal proceedings, and arbitration matters arising from the original framework agreement with Jaiprakash Associates.

Expanding market reach

Dalmia added, “Our familiarity with these assets under the earlier tolling arrangement gives us a deep understanding of the facilities and helps us establish strong connect with channel partners and vendors. We believe that this will help us in faster ramp up of capacities and quicker inroads into the market. As we look forward, I am very confident that we will be able to leverage the strengths of Dalmia to operate these assets in a manner where we can maximise value creation for all our stakeholders.”

With the addition of these plants, Dalmia Bharat’s total installed cement capacity will rise to 54.7 MnTPA upon consummation. The company has further expansion projects underway at Belgaum, Pune, and Kadapa, which are expected to take overall capacity to 66.7 MnTPA by Q2 to Q3 FY28.

The Central India location of the Jaiprakash Associates plants gives Dalmia Bharat faster access to markets in Madhya Pradesh and Uttar Pradesh than a greenfield build would have allowed. The company also cited debottlenecking and brownfield expansion as near-term opportunities at the acquired sites. Dalmia Bharat said the assets were expected to contribute positively to EBITDA and overall returns, given the pricing environment in the region and the company’s cost structure.

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