Economy & Market

Lodestar UM bags media duties of MP Birla Cement

Published

8 years ago

March 7, 2017

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The MP Birla Group has chosen Lodestar UM, the mediaagency from IPG Mediabrands, to handle the media duties of its cement business.

The MP Birla Group operates its cement business under itsflagship company, Birla Corporation and its subsidiary Reliance Cement Company.

Birla Corporation recently acquired 100 per cent sharesof Reliance Cement Company, a subsidiary of Reliance Infrastructure, with itsunits spread across Madhya Pradesh, Uttar Pradesh and Maharashtra. With thisacquisition, MP Birla Cement’s total manufacturing capacity has crossed 15million tonnes across the major markets of North, West, Central and EasternIndia.

As a first step of its new branding exercise, MP BirlaCement has launched ‘Perfect’, a premium Portland Pozzolana Cement in CentralIndia.

Speakingon the engagement, Sandip Ghose, Executive President – Sales, Marketing &Logistics, MP Birla Cement, said, "We are pleased to have a professional mediaagency, Lodestar UM, on board. We were impressed by their quick understandingof our marketing mission, a flexible and collaborative approach in developing aplan that meets our needs and priorities."

Concrete

Shree Cement reports 2025 financial year results

Published

5 days ago

June 17, 2025

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Shree Cement posted revenue of US$2.38 billion for FY2025, marking a 5.5 per cent decline year-on-year. Operating costs rose 2.9 per cent to US$2.17 billion, resulting in an EBITDA of US$528 million—down 12 per cent from the previous year. Net profit fell 50 per cent to US$141 million. The company reported cement sales of 9.84Mt in Q4 FY2025, a 3.3 per cent increase from 9.53Mt in Q4 FY2024, with premium products making up 16 per cent of total sales.

Image source:https://newsmantra.in/

Concrete

Rekha Onteddu to become director at Sagar Cements

Published

5 days ago

June 17, 2025

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Sagar Cements has announced the appointment of Rekha Onteddu as a non-executive independent director, effective 30 June 2025. According to People in Business News, Rekha Onteddu is currently serving in a similar capacity at Andhra Cements, the parent company of Sagar Cements.

Image source:https://sagarcements.in/

Concrete

India’s cement consumption set to rise

Published

5 days ago

June 17, 2025

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According to a Moody’s report, India’s cement consumption is projected to rise by 50 per cent over the next five years, increasing from 445 million metric tons per annum (MMTPA) in FY24 to 670 MMTPA by 2030. This growth is expected to be driven by government infrastructure spending and rising housing demand, with an anticipated annual growth rate of 6-7 per cent. To meet this demand, major cement companies are likely to continue acquiring smaller, less profitable firms.

Image source:https://www.telegraphindia.com/