The Indian cement industry is paying sub-optimum attention to brand management, despite two-thirds of its volumes being in the consumer market, says YOGI VASHISHTA. Today, most...
Indian cement manufacturers are in the process of building strong brands. A few experts from the media and the cement industry share their views on the...
Growing brand value to drive business performance offers a cost-effective way to gaining a better understanding of a company’s position against competitors. Ranking a brand is...
Rahul Akkara, VP (Strategy and Brand), JSW Cement Ltd. JSW is mainly into the production of steel, and generates slag as a by-product, a key material...
Ashok Jain, A cement industry veteran.Jain has extensive experience at the leadership level of major cement companies like ACC, Jaiprakash Associates and Dalmia Bharat etc. He...
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