Though brand pundits are brushing aside cement terming it as a ‘commodity’, Indian cement companies are focusing on brand building for hogging the consumer’s mind space,...
What is the history of your brand and how it has transformed over the years? Our grey cement brand is 40 years old. From a generic...
– TM Suresh Kumar, Assistant Vice President – Marketing, Bharathi Cement What is the history of your brand and how it has transformed over the years?...
The two-day Cement Expo and International Conference inaugurated in Hyderabad on December 20, 2018 had seen participation of more than 200 decision makers, 80 brands, 1,200...
Without cement, there is no concrete, and without concrete, there can be no construction. No wonder then, that cement has become synonymous with concrete and construction,...
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