Large cement companies cracked the code and invested heavily in high visibility ATL (above the line) advertising, says Sandip Ranjan Ghose of Birla Corporation. The advertisement...
For long, cement is regarded as commodity but off late, it is treated as a "Brand". This has not happened overnight but it is an interesting...
Brands today embrace more aspects of a company’s activities. They speak not just of eco-friendliness but more holistically of the company’s scorecard on sustainable development and...
The shock is enormous, the people are left stunned, and the economy is reeling. Clearly, the The shock is enormous, the people are left stunned, and...
It would be interesting to see how the industry will adapt itself to the move towards precast. One needs to carefully explore the possibility of the...
Prashant Jha, Chief RMX, Nuvoco Vistas What are the emerging trends in precast? Depending on the load-bearing structure of the building, some of the emerging trends...
The 1,447-m Sundilla Barrage of the Kaleshwaram Lift Irrigation Scheme, built at a cost of Rs 17.50 billion, will help store 228 million cu m of...
Covid-19 has taken the economy off the cliff; recent enquiry by most of the banks and economists have put a tag of 3 to 5 per...
The growth in coal production declined to a six-month low of 15.5 per cent in April 2020 compared with growth of 4 per cent in March...
As a global machine manufacturer, Lohia can offer machines for making bag of both types, i.e. unlaminated pillow type and laminated block bottom type. Indian cement...
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