Economy & Market
Kesoram strives to uplift the standard of living of underprivileged villagers
Published
4 years agoon
By
admin
N Veda Kumar, Factory Manager, Kesoram Cement
Kesoram Cements is a division of Kesoram Industries, which a six- decade- old company owned by the Birla Group. Kesoram Cement was established in 1968 with one kiln and some balancing equipment to produce ten lakh tonnes of cement per year. The company has now grown to manufacture 15 lakh tonnes of cement per year. Kesoram has established a splendid relationship with the community in and around the factory. In the entire 35 years of its operations, the company has not seen any strikes or lock-outs. The company has an excellent track record in terms of generating employment opportunities for the local population, in furthering rural development and in protecting the natural environment. N Veda Kumar, Factory Manager, Kesoram Cement, explains how the company successfully aligned its growth with community benefits and helped everyone work towards a common goal of prosperity. Excerpts from the interview.
You have been very closely involved with villagers around the factory. Please tell us about your network.
Kesoram Cement has established the Kesoram Grama Vikasa Kendra (KGVK) Trust for organising corporate social responsibility programmes in the vicinity of the factory. At present, 12 villages are adopted by us, which are spread over in nine Gram Panchyats, three Mandal Praja Parishads and two Revenue divisions. Kesoram Cement has appointed a fulltime Rural Development Officer (RDO) to look after Corporate Social Responsibility (CSR) activities. The activities are planned and implemented keeping the needs of villagers in mind.
How involved is your staff in these endeavours?
KGVK operates as a co-ordinating agency through its RDO and a team of members who serve as a link between the government departments, institutions like Gram Panchayats, co-operative organisations, Lions` club, NABARD, etc. A veterinary doctor and a media co-ordinator is also a part of the KGVK team looking after CSR activities.
The medical officer regularly conducts medical camps in the adopted villages. The veterinary doctor conducts animal health camps in all the 12 adopted villages every month. Media co-ordinator, a member of CSR committee, takes part in each and every activity helping people to be aware of all the opportunities generated by socially conscious Kesoram Cement, and helps building up the company’s image. The positive work has enhanced the company’s trustworthiness not only in society but also in the market.
Tell us some more about your CSR activities.
One part of our focus has been on helping unemployed youth to become independent and become capable of self-employment. Towards this end, we have taken up initiatives to impart training in motor driving, computer education, refrigerator and AC repair, etc, to youngsters.
We train Std 10 dropouts to secure a driving licence with the help of the RTO. Many of them are employed in public and private organizations, and are now able to earn their bread and butter. Tailoring centres have helped poor and needy housewives to gain financial stability. The women are able to earn at least Rs 200 every day by doing tailoring work. Similarly, girls who have undergone computer education are now working as computer operators in schools and private sectors.
We have installed RO water plants that have helped prevent water- borne diseases. Some 60 per cent of diseases spread through unsafe water. Earlier women had to go several kilometres away from home to fetch potable water, now they get it at their doorstep. Besides this, we have built concrete roads, temples, masjid, and churches in the villages. Refrigerator and AC training is another key programme geared towards helping the unemployed youth to improve their standard of life. Certificates are issued by the Ministry of Rural Development, Government of India. We have taken initiatives to help farmers meet experts and gather know-how on scientific methods of farming.
What are your priorities while framing a CSR plan?
Kesoram strives to uplift the standard of living of underprivileged villagers who are below the poverty line, by creating avenues of self-employment and other facilities. KGVK is doing its best to boost rural development. Efforts are also on to help the rural masses enhance their social and economic status. The company has created a healthy atmosphere among villagers by educating them and by directing them towards a better living.
You may like
-
India, Sweden Discuss Green Steel Collaboration
-
Shyam Metalics Unveils Rs 100 billion Capex Plan Under Vision 2031
-
India Sets Up First Carbon Capture Testbeds for Cement Industry
-
Indian Steel Ministry Seeks $1.7 Bn for Low-Carbon Steel Production
-
India Drives Global Steel Demand
-
Steelmakers Urge Government to Impose Temporary Tax to Curb Cheap Imports
Ana Juraga, Content Writer, Cortec Corporation brings the spotlight on advanced sustainable technology vis-à-vis the traditional rust prevention methods in cement plants that often lead to hidden costs through labour, cleaning and hazardous waste.
The global cement industry operates in one of the most demanding industrial environments. The combination of highly alkaline dust, extreme temperature fluctuations, and often high humidity creates a constant threat of corrosion for critical infrastructure and mechanical assets. While the industry’s primary sustainability focus remains on carbon capture and alternative fuels, a significant operational challenge persists in the storage and transport of spare parts and equipment.
The maintenance of a strategic asset reserve, the essential inventory of spare gears, kiln components, electrical sensors and structural steel is a fundamental requirement for minimising unplanned downtime. Traditionally, the preservation of these assets has relied on legacy barrier methods such as heavy mineral oils and petroleum-based greases. However, as the industry moves toward more sophisticated maintenance protocols and stringent environmental standards, these traditional methods are being replaced by Vapor phase Corrosion Inhibitor (VpCI®) packaging technology.
Technical limitation of traditional barrier coatings
In a cement plant, traditional wet rust preventatives are a major liability. Because these oils and greases stay tacky, they effectively act as a magnet for fine, alkaline cement dust. Over time, this mixture turns into a thick, abrasive sludge. If you don’t scrub every last bit of that residue off before installation, you are essentially putting a grinding compound into your bearings and seals. This ‘cleanup tax’, the hours spent with pressure washers and hazardous solvents doesn’t just delay repairs; it creates a secondary stream of toxic waste that the plant is then forced to manage.
Mechanism of VpCI® packaging technology
The transition to VpCI® packaging represents a shift from physical barrier protection to molecular-level chemistry. VpCI (Vapor phase Corrosion Inhibitor) technology can be seen as a ‘dry’ alternative to the messy greases and oils that have dominated industrial maintenance for decades. Instead of coating a part by hand, you use packaging-like films, papers, or emitters that slowly release protective molecules into the air. Once a metal component is enclosed in a VpCI® package, the inhibitors are released into the headspace of the container. These molecules travel through the air to reach every exposed metal surface, including deep recesses, internal threads, and complex geometries that are often inaccessible to spray-on coatings. When the molecules contact the metal, they form an invisible, monomolecular protective layer. This layer creates a hydrophobic shield that prevents oxygen and moisture from reaching metals thereby stopping the electrochemical process of corrosion. The most significant technical advantage of VpCI® packaging in the cement industry is that it is a “dry” process. When the component is eventually removed the protective molecular layer simply dissipates into the air. The part is clean, dry, and ready for immediate welding, painting or assembly without any chemical cleaning or surface preparation.
Sustainability through source reduction and elimination
By adopting VpCI® films and papers, a facility eliminates the need for petroleum-based rust preventatives and the subsequent hazardous solvents required for their removal. This directly reduces the plant’s (VOC emissions and prevents the generation of solvent-contaminated runoff. In many jurisdictions, the reduction of hazardous waste at the point of origin is a key metric for industrial environmental compliance. Moving from a ‘wet’ preservation cycle to a ‘dry’ molecular cycle allows cement producers to streamline their environmental reporting while improving worker safety by removing hazardous chemicals from the workshop.
Circularity and the VpCI® plastic recycling service
A significant portion of industrial waste in cement plants comes from single-use plastics and packaging materials. Standard polyethylene (PE) films used for palletising and shipping are typically linear waste products that end up in landfills. To address this, the industry is increasingly adopting recyclable VpCI® films, such as the VpCI®-126 series. These films are engineered to be fully compatible with standard recycling streams. To close the loop further, Cortec® Corporation has implemented the VpCI® Plastic Recycling Service. This program allows manufacturers to collect used VpCI® film, which is then reprocessed and incorporated into the production of new protective packaging. By utilising high-quality Post-Consumer Recycled (PCR) content, the industry can maintain a circular economy for its logistics materials, significantly reducing the demand for virgin resins and fossil-fuel-based plastic production.
Indoor warehouse space is often limited, forcing many plants to store large-scale components, such as kiln tires or conveyor sections, in outdoor yards. Outdoor storage in a cement plant is particularly challenging due to UV degradation and the ‘greenhouse effect’ created by standard plastic wraps, which can trap moisture and accelerate rust.
Advanced packaging solutions, such as MilCorr® VpCI® Shrink Film, are specifically designed for outdoor preservation and provide strong protection system with high ultraviolet (UV) light protection to maintain the integrity of the film itself as well as the parts packaged within. MilCorr® VpCI® Shrink Film, a heavy-duty mechanical barrier against wind and rain while incorporating UV stabilisers to prevent the plastic from becoming brittle. Internally, the VpCI® molecules protect metals, allowing components to remain in excellent condition.
Protecting electronics and control systems
The modern cement plant is increasingly reliant on sophisticated electronic controls and sensors. These components are highly sensitive to micro-corrosion, which is often exacerbated by the conductive nature of cement dust and high ambient humidity. A single failed circuit board in a control room can result in an entire line shutdown. VpCI® packaging technology extends to these sensitive systems through specialised emitters and anti-static (ESD) films.
EcoSonic® VpCI®-125 PCR HP Permanent ESD Films and Bags EcoSonic are high-performance anti-static, corrosion inhibiting film and bags for use in the protection of static sensitive multi-metal items such as electronics. They contain permanent anti-static properties to immediately reduce or eliminate static buildup as long as the films or bags are in use, independent of the presence of humidity. They also form a molecular corrosion inhibiting layer on metal substrates and do not interfere with the physical or chemical properties of electronic components. This film has been developed with a high amount of post-consumer recycled content for the purpose of efficient recovery, recycling, and reuse of resources to minimise the economy’s negative ecological footprint.
For active control cabinets, VpCI® emitters (such as the VpCI®-105 or 111 capsules) can be placed inside the enclosure to saturate the air with protective molecules. This provides an invisible layer of protection for contacts and connectors without affecting electrical resistance or interference. This ‘clean’ protection is vital in dusty environments where air-tight sealing of cabinets is rarely successful.
VpCI® packaging is also evolving to incorporate renewable resources. Products like EcoStretch™, the world’s first commercially available compostable stretch film provides an “end-of-life” solution for logistics waste. Furthermore, bio-based films derived from renewable resins reduce the carbon footprint of the packaging itself. For cement plants located in environmentally sensitive regions, using a compostable or bio-derived packaging material reduces the risk of long-term plastic pollution and aligns with corporate sustainability mandates to reduce fossil-fuel dependency.
VpCI® packaging proves that the ‘green’ solution can also be the cheapest. Although the film itself has a higher initial price, the total cost is much lower because you eliminate the labor, chemicals, and waste fees associated with traditional grease. Since parts are ready to install the moment they are unwrapped, you also slash the duration of expensive outages.
Conclusion
The shift toward VpCI® technology shows that the cement industry is becoming both more efficient and more responsible. By moving away from messy, labour-intensive grease, plants are finding a better way to operate. VpCI® is one of those rare solutions where the best way to protect your equipment is also the cleanest for the environment. By cutting out toxic chemicals and reducing plastic waste, producers can protect their critical spare parts while shrinking their ecological footprint. As the industry modernises, this ‘dry’ molecular protection will likely become the standard for any facility that values its machinery as much as its sustainability goals.
About the author:
Ana Juraga, Content Writer, Cortec Corporation has been a content writer at Cortec Corporation for 15 years. Besides dealing with media relations, she collaborates with Cortec’s engineers and chemists in creating informative technical content. She is passionate about educating engineering community about green corrosion-inhibiting technologies and numerous advances in this field.
This study explores how KPI-driven frameworks can optimise packing and logistics costs in the cement industry. It highlights cost structures and demonstrates how mathematical optimisation can reduce supply chain costs significantly.
The cement industry operates in a highly competitive and cost-sensitive environment where packing and logistics expenses form a substantial portion of total operational costs. This case study examines how Key Performance Indicators (KPIs) can be used to systematically optimise logistics and packing operations. The research emphasises that logistics activities – ranging from raw material handling to final distribution—are complex and require efficient coordination across transportation, warehousing, and inventory systems to maintain profitability and competitiveness.
A key finding of the study is the significant share of logistics costs in overall investment. Based on empirical data from eight cement projects in Indonesia, total logistics costs account for 14.60 per cent of total investment on average, with project-level variations ranging from 13.53 per cent to 22.56 per cent. Among the cost components, foreign logistics costs (6.62 per cent) and customs clearance costs (6.52 per cent) emerge as the largest contributors, together accounting for nearly 90 per cent of total logistics expenses. In contrast, domestic logistics (0.89 per cent), domestic manufacturing delivery (0.47 per cent), and insurance (0.11 per cent) contribute relatively smaller shares.
The study further highlights how geographical and infrastructural factors influence logistics costs. For instance, projects located in Java benefit from better port infrastructure and transportation networks, resulting in lower logistics costs (as low as 13.53 per cent), whereas regions like Kalimantan experience significantly higher costs (up to 22.56 per cent) due to limited infrastructure and reliance on transshipment. This regional disparity underscores the importance of location-based decision-making in logistics planning.
To address these inefficiencies, the research applies mathematical optimisation techniques, particularly Mixed Integer Linear Programming (MILP). The findings reveal that such models can achieve overall supply chain cost reductions of around 4 per cent, with production cost improvements of 3 per cent and distribution cost reductions of 7 per cent. Notably, the highest optimisation potential lies in the plant-to-packing distribution stage, with cost reductions reaching up to 44 per cent, making it a critical focus area for cost-saving initiatives.
The study also introduces a comprehensive KPI framework covering five major dimensions: cost efficiency, operational efficiency, service quality, inventory management, and sustainability. Key metrics include total logistics cost ratio (benchmark 14.60 per cent), on-time delivery performance (target >95 per cent), order fill rate (>98 per cent), vehicle capacity utilisation (>85 per cent), and inventory turnover ratio (>12 times/year). This framework enables organisations to monitor performance holistically and identify areas for continuous improvement.
In conclusion, the research demonstrates that KPI-based monitoring combined with advanced optimisation techniques can significantly improve cost efficiency and operational performance in the cement industry. By leveraging data-driven decision-making, companies can reduce inefficiencies, enhance delivery reliability, and optimise resource utilisation. The study ultimately provides a structured roadmap for implementing logistics optimisation strategies in a complex industrial environment.
This case study by Riddhish Pandey, was published in the Journal of Informatics Education and Research (Vol 5, Issue 3, 2025).
This case study evaluates biodegradable alternatives to conventional plastic cement packaging using advanced decision-making models. It highlights that while sustainable materials outperform environmentally, cost remains the biggest barrier to adoption.
The cement industry, a highly resource-intensive sector, continues to rely heavily on synthetic plastic packaging such as polypropylene bags, which account for nearly one-quarter of global cement packaging and generate 1.2–1.5 million tonnes of plastic waste annually from over 30 billion bags. These materials persist for centuries, contributing to landfill overflow, marine pollution, and greenhouse gas emissions, particularly in emerging economies where recycling rates remain below 10 per cent and waste management systems are underdeveloped. This growing environmental burden has accelerated the need for sustainable alternatives aligned with circular economy principles.
To address this challenge, the study evaluates biodegradable packaging options such as cornstarch-based materials, cellulose derivatives, jute, and sisal using an integrated multi-criteria decision-making (MCDM) framework. By combining Entropy and CRITIC weighting methods with TOPSIS, VIKOR and PROMETHEE II ranking models, the research assesses materials across key parameters including biodegradability, recyclability, lifecycle impact, durability, and cost efficiency. This structured approach enables a balanced comparison between environmental benefits and industrial feasibility.
The findings consistently identify cornstarch-based packaging as the top-performing alternative, delivering approximately 25 per cent to 30 per cent better performance on biodegradability and lifecycle indicators compared to other materials. It ranked first across multiple evaluation methods due to its strong environmental profile and balanced performance across criteria, followed by cotton and jute, while cellulose-based plastics performed poorly due to high costs and limited biodegradability effectiveness.
However, the study highlights a critical barrier: cost dominance in decision-making. Using the Entropy method, cost received the highest weight (0.651), more than 50 times higher than strength (0.013), clearly indicating that economic considerations outweigh environmental benefits in material selection. Even with the CRITIC method, cost remained the most influential factor (0.265), reinforcing that financial feasibility is the primary constraint preventing large-scale adoption of biodegradable packaging in the cement industry.
The research concludes that while biodegradable packaging offers strong potential to reduce environmental impact and support circular economy goals, widespread adoption will depend on policy support and economic incentives. Measures such as subsidies, tax benefits and regulatory clarity are essential to bridge the gap between sustainability goals and operational realities, ensuring that packaging transitions contribute not only to immediate efficiency but also to long-term environmental responsibility and intergenerational justice.
This case study by Mehedi Hasan Shanta, Tasfia Tanha, Md. Mustaqim Roshid, Roman Meinhold, Ricardo Marcão, Vasco Santos, Filipa Martinho and Abdul Waaje, appears in the journal ‘Discover Sustainability,’ which is an open-access academic journal published by Springer Nature.

