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JK Super Cement partners with Jasprit Bumrah

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JK Super Cement has announced Indian fast bowling star Jasprit Bumrah as its new brand ambassador. This partnership marks a significant milestone in JK Super Cement’s transformation, aligning with the company’s revamped brand identity focused on sustainability, strength and limitless potential. The collaboration coincides with the recent launch of JK Super Cement’s new logo and modern packaging, reflecting the company’s commitment to meeting customer aspirations while upholding its core values of quality and innovation. Anuj Khandelwal, Business Head, JK Cement, emphasised that the brand refresh symbolises the company’s commitment to delivering innovative solutions that align with evolving customer needs. Bumrah shared his excitement about joining JK Cement, noting that the brand’s values mirror his own journey in cricket. He aims to inspire others to build stronger futures alongside JK Super Cement.

Concrete

Steelmakers’ Debt Rises 25% Amid Capex Drive

The debt levels of steelmakers will rise by more than Rs 40,000 crore this fiscal year

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Domestic steelmakers are expected to see a significant rise in their net leverage to over 3x this fiscal year, driven by a 25% increase in debt due to ongoing capital expenditure (capex) projects. According to a report by Crisil Ratings, the debt levels of major steelmakers will rise by more than Rs 40,000 crore this fiscal year, marking a return to levels seen in fiscal 2020. This increase in debt is largely due to the ongoing capex cycle, with Rs 70,000 crore planned for the current and next fiscal years, aimed at expanding steelmaking capacity by 30 million tonnes per annum (mtpa) by fiscal 2027.

While the rise in debt may strain financial metrics, steelmakers are expected to improve efficiency and increase capacity, boosting long-term growth. However, profitability has come under pressure due to falling steel prices and rising imports. Steel prices are expected to fall by 10% this fiscal year, driven by increasing imports, especially from China. Despite an increase in demand and volume, lower realizations are expected to reduce operating profit margins.

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Concrete

NCB Signs MoUs for Decarbonisation in Cement Industry

One MoU was signed between NCB and GCCA India

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The National Council for Cement and Building Materials (NCB), under the Ministry of Commerce & Industry, has signed two landmark Memorandums of Understanding (MoUs) to advance decarbonisation and technological innovation in the Indian cement industry. The MoUs were signed during the 18th NCB International Conference and Exhibition on Cement and Concrete, held at Yashobhoomi, IICC Dwarka.

One MoU was signed between NCB and the Global Cement and Concrete Association (GCCA) India to promote research on decarbonization efforts within India’s cement sector, aiming for a “Net Zero” industry by 2070.

The second MoU, signed with AIC-Plasmatech Innovation Foundation, focuses on exploring the application of Thermal Plasma Torch Technology in cement production, which could enhance the sustainability and efficiency of the manufacturing process.

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Concrete

MPCB Bans New Ready-Mix Concrete Plants in MMR

Existing plants are required to implement anti-dust measures

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In response to worsening air quality, the Maharashtra Pollution Control Board (MPCB) has announced a ban on the establishment of new ready-mix concrete (RMC) plants within the municipal corporation limits of the Mumbai Metropolitan Region (MMR). Existing plants are required to implement anti-dust measures and conduct water sprinkling on vehicle tyres over the next three months.

Failure to comply with these new regulations could result in the seizure of bank guarantee deposits and potential plant closures, MPCB officials warned.

MPCB’s directives also stipulate that new captive RMC plants outside municipal areas must allocate at least 10% of their land for plant construction and enclose the site with tin or similar materials. Non-compliance will be met with a bank guarantee of Rs 10 lakh.

New commercial RMC plants must maintain a 500-meter buffer zone from populated areas and ensure compliance with environmental standards. All plants must also monitor air quality at their boundaries.

MPCB has stressed the importance of collaborating with civic authorities in MMR to curb pollution and maintain air quality standards.

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