Concrete

Chinese Steel Imports Threaten Local Investments

AMNS CEO raises concerns over rising imports.

Published

2 years ago

August 16, 2024

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Dilip Oommen, CEO of ArcelorMittal Nippon Steel (AMNS) India, has raised alarms over the increasing influx of Chinese steel imports into the Indian market. He warns that this trend could have serious consequences for domestic steelmakers, potentially undermining local investments and slowing down the growth of the Indian steel industry.

Key concerns highlighted by Oommen include:

Impact on Domestic Producers: The surge in cheaper Chinese steel imports is putting pressure on Indian steel manufacturers. These imports, often priced lower due to subsidies and other factors, make it difficult for local producers to compete, potentially leading to reduced profitability and market share.

Investment Deterrent: The influx of imported steel could deter future investments in India’s steel sector. If domestic producers face declining returns due to competition from imports, they may scale back or delay plans for capacity expansion, modernization, and other capital investments.

Economic Implications: The threat to local steel production has broader economic implications. A weakened steel industry could lead to job losses, reduced contributions to GDP, and lower tax revenues for the government. Additionally, it could impact related industries, such as construction and manufacturing, which rely heavily on domestic steel.

Call for Policy Intervention: Oommen is advocating for stronger government intervention to protect the domestic steel industry. This could include imposing tariffs or other trade measures to limit the impact of Chinese imports and create a level playing field for Indian producers.

Quality and Standards: There are also concerns about the quality of imported steel. Ensuring that imported steel meets Indian standards is crucial to maintaining the safety and integrity of infrastructure projects and other applications.

Long-Term Strategy: Oommen emphasizes the need for a long-term strategy to support the domestic steel sector. This includes fostering innovation, improving operational efficiencies, and ensuring that Indian steel remains competitive on the global stage.

Industry Collaboration: Collaboration within the industry, along with government support, is seen as vital to addressing the challenges posed by rising imports. Working together, stakeholders can develop strategies to mitigate risks and sustain the growth of the domestic steel industry.

The rising Chinese steel imports represent a significant challenge for India’s steel sector, which has been a cornerstone of the country’s industrial growth. The call for policy measures and industry collaboration underscores the urgency of addressing these issues to safeguard local investments and ensure the continued development of the steel industry.

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Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

Published

4 days ago

September 21, 2026

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Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

Concrete

Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

Published

4 days ago

September 21, 2026

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The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.

The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.

Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.

The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.

“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.

Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”

Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.

The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.

The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.

Concrete

Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

Published

1 week ago

September 17, 2026

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India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.

Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.