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Data consistency & reliability is the biggest gain for our customers

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Dr Harald van Weeren, Global Manager for Cement Solutions & Hari Bhaskar, Manager for Automation Solutions, Malvern Panalytical, a division of Spectris Pte Ltd.

What are your latest product offerings in lab instrumentation and automation for the cement industry?
Our 2017 merger between two companies – Malvern and Panalytical to become Malvern Panalytical has now allowed us to provide a comprehensive product and service portfolio. Our total solutions range from analyzing the chemistry to mineralogy to particle size to expertise, automation integration (crushing, milling, integrating back to control system), to even calibration and standards.

Both the historic Malvern and Panalytical bring to the table a wealth of expertise surrounding automation and we are constantly exchanging expertise and best practices on how to offer better automation solutions for our clients. Whether it is for grade control or process monitoring. Malvern is more on particle size analysis to monitor grinding efficiency and product quality in crushing and grinding. Panalytical has solutions for elemental and mineralogical analysis for raw materials, Kiln control and product quality.

In terms of our products, we have designed cement editions to our product lines. For instance, our newest range of X-ray diffraction diffractometers for understanding the mineralogy, is the Aeris compact XRD. It is the first benchtop XRD that is built with inputs from industry and users. Unlike other solutions in the market, the Aeris is built with a closed box cabinet with external sample loading. This is so that cement dust does not get into the analytical chamber. Moreover, the Aeris is easy to operate, requiring minimal or no training. Plus it can handle numerous samples as customers have the option of placing it on the automation conveyor belt. We also considered that customers have limited space in their lab, so the Aeris is built to be compact, with no need for external chiller.

Malvern Panalytical’s unique area of expertise for automation is our ability to integrate instruments that can be automated even if they are not from Malvern Panalytical brand.

In line with our objective of improving efficiency, we also offer various online solutions for real time analysis. They can make timely decisions to control their process – whether it’s checking on the quality or checking on how to optimize their energy consumption. Therefore, Malvern Panalytical’s range of solutions not only help to improve product monitoring, but also process monitoring including how to optimize energy consumption. For instance, optimising alternate fuels, grinding efficiency.

What is the cost and/or quality benefits that a customer can expect in return for their investment?
Above all, companies gain in terms of data consistency and reliability. Automation eliminates manual sampling, where there could instances of operator biases. For instance, there may be variances or margin of error between operators. This is especially noticed when another operator takes on the next work shift. Moreover, lab automation is not constrained by manpower limitations towards the number of samples being analysed. Customers stand to benefit in terms of higher throughput analysis, where more samples can be analysed. With a higher sample throughput, companies benefit from better data representation. This ties back to our earlier point regarding getting better data, hence allowing management to make more timely and informed decisions when monitoring. This allows management to react faster and have more control over their beneficiation and even fuel optimization.

Is productivity a major benefit for clients?
Yes, as per our response in #2, more samples, with little or no operator biasness allows for better representation and better control over your process.

How seamless is the integration provided by your system, between laboratory and power control?
Whether it is a complete lab automation, a partial automation or just a single instrument, we provide installations that comply to the most common communication protocols that integrates seamlessly with process control in cement plants. Further, our instruments are designed to work with most common lab automation designs. Signals to control system. All info on the control screen.

We can provide complete laboratory automation from sample preparation to analysis with different analytical tools. As for as integration to plant control, our automation control system can seamlessly communicate with plant control through commonly available protocols such as OPC Clients, Modbus or Profibus etc., which are used in cement industries. The laboratory analysis flow and equipment mimics can be displayed on Plant Control panels with alarm signals and other monitoring signals.

Are there any issues in Operation & Maintenance of your automation of assets in hostile environments in Indian cement plants?
Like we mentioned in #1, our instruments are designed from the ground up with a hostile environment in mind. For instance, we have different product lines which are designed and calibrated for cement samples. We understand that plants are dusty, humid and hot. Our Epsilon 4 benchtop XRF for elemental analysis and Aeris compact XRD are designed to be closed cabinet analysis to prevent dust from interfering with the sample analysis and also expensive detectors.

Cement plants are in production constantly, so Malvern Panalytical’s objective is to have zero or as little downtime for our customers as possible. Given that, our automation line is designed based on a modular basis so that in the event an analytical instrument is down, the cement plant has the option of replacing it. If customers want zero downtime, we also recommend a back up unit attached to the automation line just in case. The alternative is to have integrated units which combine 2-3 analytical instruments in one integrated automation box. No doubt it has a smaller footprint, however if one instrument fails, the entire automation process stops and your plant suffers. Cement plants will be able to quickly realise their ROI based on their sample throughput, uptime and also zero downtime.

What is the cycle time for delivery and installation of such a lab automation system from concept to commissioning in a Greenfield situation?
Every project is unique. It really depends on the level of automation, i.e. fully automated or partially automated. There are also many factors to consider. For instance, the production volume, type of cement produced, fuel and alternative fuel used etc. Our specialists are on hand to discuss in detail on-site, not just on your automation project but also other areas to optimize plant’s production and operational efficiency. Usually depending on the level of automation supply project could take 6 – 12 months to complete.

Do you find renovation/ retrofit of existing plants to be a potentially attractive market for your automation system?
Yes, as mentioned in #1, we are open towards working with any client – whether it is an existing client or a plant new to our solutions. We can retrofit labs no matter how old the equipment is, with the only requirement is to ensure it can be made to be part of the automation process. Existing equipment should be automatable, if not we can supply upgrades or newer systems in an automated environment.

We have upgraded a number of existing cement plant labs which had manual sample preparation equipment and our XRF Spectrometer systems to automated labs preparing samples and feeding the XRF systems.

Customers have benefited by increasing their sample throughput as well as more reliable results for their process.

One of our customers had an old sample preparation equipment. After evaluating, our team had put in more control systems to make it automatable.

What is the growth outlook for the Indian cement industry and what are your investment/ expansion plans for the country?
India is definitely a market that is budding with new developments. We see many projects to improve the country’s infrastructure, be it roads, new high rise buildings and more.

With this, we hope to share our expertise built in our supply centres in the Netherlands and in the UK with our India clients. We want our clients to benefit from solutions that enable them to achieve greater efficiency and improved bottomlines.

This can be achieved from lab automation and online analysis whether it is at stockpiling or along the process line.

With a customer centric mindset, Malvern Panalytical is also organising our company structure and expertise to serve our customers better.

We have a dedicated team just for automation projects. We have also consolidated our teams by industry. For instance, Harald is our global manager for cement, and Hari is in charge of automation projects. Unlike other organisations who have the same team handling all projects, our teams gain more exposure and build more expertise in their field.

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Economy & Market

Power Build’s Core Gear Series

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A deep dive into Core Gear Series of products M, C, F and K, by Power Build, and how they represent precision in motion.

At the heart of every high-performance industrial system lies the need for robust, reliable, and efficient power transmission. Power Build answers this need with its flagship geared motor series: M, C, F and K. Each series is meticulously engineered to serve specific operational demands while maintaining the universal promise of durability, efficiency, and performance.

Series M – Helical Inline Geared Motors
Compact and powerful, the Series M delivers exceptional drive solutions for a broad range of applications. With power handling up to 160kW and torque capacity reaching 20,000 Nm, it is the trusted solution for industries requiring quiet operation, high efficiency, and space-saving design. Series M is available with multiple mounting and motor options, making it a versatile choice for manufacturers and OEMs globally.

Series C – Right Angled Heli-Worm Geared Motors
Combining the benefits of helical and worm gearing, the Series C is designed for right-angled power transmission. With gear ratios of up to 16,000:1 and torque capacities of up to 10,000 Nm, this series is optimal for applications demanding precision in compact spaces. Industries looking for a smooth, low-noise operation with maximum torque efficiency rely on Series C for dependable performance.

Series F – Parallel Shaft Mounted Geared Motors
Built for endurance in the most demanding environments, Series F is widely adopted in steel plants, hoists, cranes and heavy-duty conveyors. Offering torque up to 10,000 Nm and high gear ratios up to 20,000:1, this product features an integral torque arm and diverse output configurations to meet industry-specific challenges head-on.

Series K – Right Angle Helical Bevel Geared Motors
For industries seeking high efficiency and torque-heavy performance, Series K is the answer. This right-angled geared motor series delivers torque up to 50,000 Nm, making it a preferred choice in core infrastructure sectors such as cement, power, mining and material handling. Its flexibility in mounting and broad motor options offer engineers the freedom in design and reliability in execution.
Together, these four series reflect Power Build’s commitment to excellence in mechanical power transmission. From compact inline designs to robust right-angle drives, each geared motor is a result of decades of engineering innovation, customer-focused design and field-tested reliability. Whether the requirement is speed control, torque multiplication or space efficiency, Radicon’s Series M, C, F and K stand as trusted powerhouses for global industries.

http://www.powerbuild.in
Call: +919727719344

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Economy & Market

Conveyor belts are a vital link in the supply chain

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Kamlesh Jain, Managing Director, Elastocon, discusses how the brand delivers high-performance, customised conveyor belt solutions for demanding industries like cement, mining, and logistics, while embracing innovation, automation, and sustainability.

In today’s rapidly evolving industrial landscape, efficient material handling isn’t just a necessity—it’s a competitive advantage. As industries such as mining, cement, steel and logistics push for higher productivity, automation, and sustainability, the humble conveyor belt has taken on a mission-critical role. In this exclusive interview, Kamlesh Jain, Managing Director, Elastocon, discusses how the company is innovating for tougher terrains, smarter systems and a greener tomorrow.

Brief us about your company – in terms of its offerings, manufacturing facilities, and the key end-user industries it serves.
Elastocon, a flagship brand of the Royal Group, is a trusted name in the conveyor belt manufacturing industry. Under the brand name ELASTOCON, the company produces both open-end and endless belts, offering tailor-made solutions to some of the most demanding sectors such as cement, steel, power, mining, fertiliser, and logistics. Every belt is meticulously engineered—from fabric selection to material composition—to ensure optimal performance in tough working conditions. With advanced manufacturing facilities and strict quality protocols, Elastocon continues to deliver high-performance conveyor solutions designed for durability, safety, and efficiency.

How is the group addressing the needs for efficient material handling?
Efficient material handling is the backbone of any industrial operation. At Elastocon, our engineering philosophy revolves around creating belts that deliver consistent performance, long operational life, and minimal maintenance. We focus on key performance parameters such as tensile strength, abrasion resistance, tear strength, and low elongation at working tension. Our belts are designed to offer superior bonding between plies and covers, which directly impacts their life and reliability. We also support clients
with maintenance manuals and technical advice, helping them improve their system’s productivity and reduce downtime.

How critical are conveyor belts in ensuring seamless material handling?
Conveyor belts are a vital link in the supply chain across industries. In sectors like mining, cement, steel, and logistics, they facilitate the efficient movement of materials and help maintain uninterrupted production flows. At Elastocon, we recognise the crucial role of belts in minimising breakdowns and increasing plant uptime. Our belts are built to endure abrasive, high-temperature, or high-load environments. We also advocate proper system maintenance, including correct belt storage, jointing, roller alignment, and idler checks, to ensure smooth and centered belt movement, reducing operational interruptions.

What are the key market and demand drivers for the conveyor belt industry?
The growth of the conveyor belt industry is closely tied to infrastructure development, increased automation, and the push for higher operational efficiency. As industries strive to reduce labor dependency and improve productivity, there is a growing demand for advanced material handling systems. Customers today seek not just reliability, but also cost-effectiveness and technical superiority in the belts they choose. Enhanced product aesthetics and innovation in design are also becoming significant differentiators. These trends are pushing manufacturers to evolve continuously, and Elastocon is leading the way with customer-centric product development.

How does Elastocon address the diverse and evolving requirements of these sectors?
Our strength lies in offering a broad and technically advanced product portfolio that serves various industries. For general-purpose applications, our M24 and DINX/W grade belts offer excellent abrasion resistance, especially for RMHS and cement plants. For high-temperature operations, we provide HR and SHR T2 grade belts, as well as our flagship PYROCON and PYROKING belts, which can withstand extreme heat—up to 250°C continuous and even 400°C peak—thanks to advanced EPM polymers.
We also cater to sectors with specialised needs. For fire-prone environments like underground mining, we offer fire-resistant belts certified to IS 1891 Part V, ISO 340, and MSHA standards. Our OR-grade belts are designed for oil and chemical resistance, making them ideal for fertiliser and chemical industries. In high-moisture applications like food and agriculture, our MR-grade belts ensure optimal performance. This diverse range enables us to meet customer-specific challenges with precision and efficiency.

What core advantages does Elastocon offer that differentiate it from competitors?
Elastocon stands out due to its deep commitment to quality, innovation, and customer satisfaction. Every belt is customised to the client’s requirements, supported by a strong R&D foundation that keeps us aligned with global standards and trends. Our customer support doesn’t end at product delivery—we provide ongoing technical assistance and after-sales service that help clients maximise the value of their investments. Moreover, our focus on compliance and certifications ensures our belts meet stringent national and international safety and performance standards, giving customers added confidence.

How is Elastocon gearing up to meet its customers’ evolving needs?
We are conscious of the shift towards greener and smarter manufacturing practices. Elastocon is embracing sustainability by incorporating eco-friendly materials and energy-efficient manufacturing techniques. In parallel, we are developing belts that seamlessly integrate with automated systems and smart industrial platforms. Our vision is to make our products not just high-performing but also future-ready—aligned with global sustainability goals and compatible with emerging technologies in industrial automation and predictive maintenance.

What trends do you foresee shaping the future of the conveyor belt industry?
The conveyor belt industry is undergoing a significant transformation. As Industry 4.0 principles gain traction, we expect to see widespread adoption of smart belts equipped with sensors for real-time monitoring, diagnostics, and predictive maintenance. The demand for recyclable materials and sustainable designs will continue to grow. Furthermore, industry-specific customisation will increasingly replace standardisation, and belts will be expected to do more than just transport material—they will be integrated into intelligent production systems. Elastocon is already investing in these future-focused areas to stay ahead of the curve.

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Economy & Market

Impactful Branding

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Advertising or branding is never about driving sales. It’s about creating brand awareness and recall. It’s about conveying the core values of your brand to your consumers. In this context, why is branding important for cement companies? As far as the customers are concerned cement is simply cement. It is precisely for this reason that branding, marketing and advertising of cement becomes crucial. Since the customer is unable to differentiate between the shades of grey, the onus of creating this awareness is carried by the brands. That explains the heavy marketing budgets, celebrity-centric commercials, emotion-invoking taglines and campaigns enunciating the many benefits of their offerings.
Marketing strategies of cement companies have undergone gradual transformation owing to the change in consumer behaviour. While TV commercials are high on humour and emotions to establish a fast connect with the customer, social media campaigns are focussed more on capturing the consumer’s attention in an over-crowded virtual world. Branding for cement companies has become a holistic growth strategy with quantifiable results. This has made brands opt for a mix package of traditional and new-age tools, such as social media. However, the hero of every marketing communication is the message, which encapsulates the unique selling points of the product. That after all is crux of the matter here.
While cement companies are effectively using marketing tools to reach out to the consumers, they need to strengthen the four Cs of the branding process – Consumer, Cost, Communication and Convenience. Putting up the right message, at the right time and at the right place for the right kind of customer demographic is of utmost importance in the long run. It is precisely for this reason that regional players are likely to have an upper hand as they rely on local language and cultural references to drive home the point. But modern marketing and branding domain is exponentially growing and it would be an interesting exercise to tabulate and analyse its impact on branding for cement.

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