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A National Tax or Just Hype?
Published
7 years agoon
By
adminThe Goods and Service Tax (GST) on cement has been fixed at 28 per cent, the highest rate in the GST band. Its rollout will spring up unprecedented challenges and opportunities for the cement industry – directly or indirectly.
GST is not just an accounting changeover but a systemic one! And the countries who adopted GST faced inflationary pressures during early stages of the cut over time, but proved otherwise in the long run. Indian Cement Review endeavours to bring forth the apprehensions and convictions of the cement industry as it ventures into a new tax regime.
GST introduced
GST is an indirect tax throughout India that replaces various taxes levied by the Central and State Governments. Introduced as The Constitution (One Hundred and Twenty Second Amendment) Act 2017, following the passage of Constitution 122nd Amendment Bill, the GST is governed by GST Council and its Chairman is Finance Minister of India. Under GST, goods and services will be taxed at the following rates: 5 per cent, 12 per cent, 18 per cent, and 28 per cent respectively. There is a special rate of 0.25 per cent on rough precious and semi-precious stones and 3 per cent on gold. There will be no GST on the sale and purchase of securities.
That will continue to be governed by the Securities Transaction Tax (STT).
GST, which launched on July 1, 2017 midnight, will be levied on all transactions such as sale, transfer, purchase, barter, lease, or import of goods and/or services. Thus the GST subsumes the existing;
1.Central Excise Duty
2.Commercial Tax
3.Value Added Tax (VAT)
4.Food Tax
5.Central Sales Tax (CST)
6.Introit
7.Entertainment Tax
8.Entry Tax
9.Purchase Tax
10.Luxury Tax
11.Advertisement Tax
The Government has adopted a dual GST model, meaning that tax will be administered by both the Union and State Governments. Transactions made within a single State will be levied with Central GST (CGST) by the Central Government and State GST (SGST) by the Government of that State. For inter-State transactions and imported goods or services, an Integrated GST (IGST) is levied by the Central Government.
GST being a consumption-based tax, taxes are paid to the State where the goods or services are consumed not the State in which they were produced. IGST complicates tax collection for State Governments by disabling them to collect the tax owed to them directly from the Central Government. Under the previous system, a State would have to only deal with a single Government in order to collect tax revenue.
Seamless GST network
For a smooth and seamless implementation of the new tax regime, a Goods and Services Tax Network (GSTN) has been created for all including stakeholders, government, and taxpayers to collaborate on a single window. The shared window or portal will be accessible to Government, which will track all transactions while the taxpayers will have a vast service to return file their taxes and maintain details. All functions relating to taxpayers like filing of registration application, filing of return, creation of challan for tax payment, settlement of IGST payment (like a clearing house); generation of business intelligence and analytics will be handled by the GSTN. All statutory functions to be performed by tax officials like approval of registration, assessment, audit, appeal, enforcement etc. will remain with the respective tax departments. The work distribution is depicted as follow:
Bonding GST with cement
The indirect tax structure on cement industry has always been the subject of debate and anomalies. The industry has been vocal about the differential tax system meted out to cement as compared to steel, which together are most essen-tial ingredients for infrastructure development.
The current excise duty levy on cement is full of complexity – with a combination of ad valorem and specific duties depending on various parameters ranging from status of the manufacturer (mini or others) to type of packing (retail or bulk). "This coupled with the VAT rate of 13.5 per cent to 14.5 per cent in most States results in an effective indirect tax incidence ranging 27-31 per cent (roughly) depending on the type of cement (bulk or packaged)," deciphers Anil Kumar Pillai, an industry veteran. Under GST, the industry was pinning their hopes of equality in rates between cement and steel. However, the principle of equivalence appeared to have not been followed and on account of which, the GST Council placed cement in the higher rate slab of 28 per cent as compared to steel (placed in the 18 per cent slab).
The GST Council’s rate fixation can be explained by the current combined incidence of excise, VAT and other applicable local taxes that has been adopted as the base to arrive at the GST rate for cement. Considering the present incidence of excise and VAT of around 31 per cent for packaged cement, the GST rate of 28 per cent implies that this variety (packaged cement), which accounts of major portion of cement sales, is actually attracting a lower rate than the current one.
With GST subsuming all local and municipal taxes, which are levied in addition to excise and VAT and takes the actual tax incidence much higher, should augur well for the cement business, which largely operates on a retail price per bag basis.
The outgoing structure of indirect taxes was loathed with cascading taxes. The GST being levied only on value addition at each level of distribution means that the effective incidence of indirect taxes should come down further as compared to the present. Nevertheless, it is a pertinent place in perspective that indirect tax levies on steel are on a much simpler base compared to cement, while in GST regime both would be par in terms of the structure of the levies.
Cut over will be challenging for cement biz
Although the Government has been regularly stating that the cut over (from old to new regime) will be smoother and seamless, bringing the entire supply chain into a unified system will be a challenge. The ability to claim input credit under the GST regime will depend on the quality, accuracy and completeness of the data filed by the vendors. While the vendors are still not familiar with the GST regime, any unprecedented exercise, when it commences, face issues in transition.
"Uncertainty with respect to treatment of taxes paid such as excise duty and sales tax, how and to what extent businesses will receive input tax credit on unsold inventories at the time of transition to the GST regime, etc., may lead to deferment of buying, de-stocking and thereby disrupt the supply chain in the interim," says Amman Devralia, Executive Director, Humboldt Wedag India Private Ltd.
The top concerns voiced by the cement industry are limited timeframe, questionable un-interrupted connectivity to the GSTN; and increased time and cost of compliance on a monthly basis. Cement companies will have to invest to gear-up their existing IT system. "Companies in rural areas with limited network connectivity will have to take external support for setting-up offline compliance models. This may entail additional cost", believes Devralia.
"The only pain point will be that people in the chain are not accustomed to filling up new forms as required under GST. So these things will take some time which is normal when a new system is introduced and moving from an obsolete system to a better system", pointed Pillai. He also added that it is something that the industry will need to do improve cost efficiencies and reduce cost.
Direct impact on cement
The GST on cement has been fixed at 28 per cent, a highest rate of tax implying increased costs for the infrastructure and housing sectors. The GST on refractory cement, mortars, concretes (mainly used for building industry furnaces, huge ovens, etc.) has been fixed at 18 per cent. Cement Bonded Particle Board will attract 12 per cent.
The main raw materials for cement are limestone, coal and electricity. The tax rates on these are as follows:
- Limestone is taxed at 5 per cent
- Coal is capped at 5 per cent, which is a reduction from the earlier rate of 11.69 per cent
- Electricity is outside the purview of GST
While there is no mention regarding the royalty that the cement companies pay the State Governments for quarrying limestone, a clean energy cess has been levied on coal, which is not available as an input credit because it is not subsumed by GST. Thus, these two factors will continue to be outside the GST ambit and will be included in the cost of cement production even after GST is implemented.
But given the Government’s focus on developing infrastructure and affordable housing, a lower GST rate for cement would have certainly benefited infrastructure development and housing industry by keeping cost low.
Positive effect on cement
Less warehousing: Most cement companies maintain multiple warehouses across States to avoid CST and State entry taxes. These warehouses largely operate below their capacity, which leads to operational inefficiencies. The supply chain management of cement will get a boost under GST due to one tax regime. Like other sectors, cement companies will consolidate their warehouses and maintain warehouses in areas where it is most beneficial thus leading to operational efficiency.
Reduction in transport costs: Most cement units are located near limestone quarries while demand for cement is pan-India which means high cost of transportation from manufacturer to consumer. With GST, the logistics industry is overhauled and the transit time will decline significantly as trucks will spend lesser time at checkpoints. This will lead to lower transportation costs for the cement industry.
Less complex taxes: The multiple rates of taxation are done away with under GST. With only one fixed rate of 28 per cent applicable on cement, it will result in greater compliances and less complexity. Under the outgoing system, there were multiple duties applicable on cement manufacturing. There are separate rates and specific duties applicable on different types of cements depending on whether they are supplied in bulk form or in packaged form, or whether they are for industrial or trade purposes etc.
Impact on production cost and cement price
Lower GST rate of 5 per cent on key inputs/raw materials like limestone, coal, lignite will reduce the cost of production of cement. Further, cement makers will also be able to save on their logistics cost due to rationalisation of warehouses and lower transportation costs due to decline in transit time. However, the exact impact of these changes on the cost of production will depend on the fuel mix of cement manufacturers. Since, electricity and petroleum are kept outside the ambit of GST; it will break the credit chain and may increase cost of production.
The effective service tax rate on transportation of goods by road through Goods Transport Agency after factoring in abatement was 4.5 per cent where-in input credit was available to the cement manufacturer for inward supplies up to the factory gate. "Under GST, transportation of goods by road through Goods Transport Agency will be subject to GST rate of 5 per cent with no input tax credit thereby, increasing the transportation cost by road through Goods Transport Agency. Some large dealers may even explore own logistics in order to optimise on GST, though it may not be widespread due to physical challenges on the part of the dealer," Devralia opined.
Today around 20-25 per cent of the actual MRP is on account of logistics, ranging from 10-20 per cent in many cases. This is the cost of logistics for transporting cement from the factory to the end distributor. "Now under GST, this cost will come down as the truck’s turnaround time will reduce substantially. There is a huge waiting time right now which is ultimately paid by the manufacturer and customer because the cost of the truck idling at check naka. Now the truck after it leaves the factory will reach back without having to stop anywhere because it will carry all documents," said Pillai, further adding that logistic and marketing costs may come down.
Maintaining godowns for non-trade and for the other sales that will be eliminated and bring cost of stocking down. So on a net basis, it will be beneficial for the consumer.
For example, as highlighted above, the effective tax under current trade comes to around 30-31 per cent which compared with 28 per cent of GST, is effectively savings of around 300 basis point (bps), a CLSA broadly calculated in its report on cement industry recently. Based on current retail price of around Rs 300 a bag, the savings could be around Rs 8 a bag.
Caveats
However, the cement business should be mindful of the anti-profiteering clause contained in Section 171 of the CGST Act, 2017. It says, any reduction in the tax rate on any supply of goods or any benefit in terms of input tax credit is required to be passed on to the consumers. It also provides that an authority would be constituted to evaluate whether the benefits in terms of reduced rates or increased input tax credits have been passed on. However, the rules in this respect are not in detail as it is necessary to distinguish between input cost changes and tax changes, both of which may simultaneously become part of pricing.
Although in principle, the anti-profiteering clause is clear and the objective sounds simple, implementing the anti-profiteering clause will be accompanied with grave risks. "It is questionable whether in a free market economy, should such price control mechanisms ne ever present. Movement in prices could be due to multiple reasons like demand-supply scenario, competition etc," feels Devralia. In absence of detailed rules, this clause will remain an open issue and may limit the ability of businesses to change prices in response to change in tax rates.
Even if cement companies indulge in profiteering, it will definitely reflect in their profit and loss accounts and finally in the balance sheet. Here corporate tax on companies is 30 per cent.
Philip Capital, in its recent analytical report on the cement industry, expects volume growth is likely to decline in the June quarter due to subdued demand and the supply-chain disruptions caused ahead of the implementation of GST. However, going ahead, the savior for cement demand will largely be government infrastructure spending.
Conclusion
The online registration process will definitely reduce the paperwork for which uninterrupted connectivity to the GSTN will be very important. But the new regime requires plethora of digital papers to be submitted. A report estimates, if a company operates in 20 States, it need to file as much as 740 documents a year.
Rahul Akkara, Vice President, JSW Cement, pointed out that, "In cement business, dealers/sub-dealers will have to get themselves registered under GST if their business crosses a threshold limit to avail cenvat credit. This in turn will mean a marked a change in the way business is done. Compliance, returns filing transaction level details will have to be provided in returns, which was not in case of earlier regime. Return filing process will also involve reconciling data which is uploaded by business partners like vendors/customers."
All these put together may reduce operating costs of cement industry in the future. Till then, it is expected that prices of cement will increase, at least temporarily, once GST is implemented. In turn, costs for infrastructure and housing, which are highly dependent on cement, will also increase.
The industry is expected to grow over the next few years supported by a revival in rural demand and increased spending by Government on infrastructural projects. Also, development of 98 smart cities projects, Swachh Bharat scheme and hasty urbanisation can act as a demand booster.
Further, investment by the Government on road transport (Rs 29,000 crore) and highways (Rs 64,900 crore) will lift the cement demand during the next fiscal. Also with the Government decision to shift from bitumen to cement for construction of all upcoming road projects will have positive impact on the industry. The decision was taken as cement is more durable and cost effective and the move will benefit the cement companies both in the medium and long term.
The housing sector, which accounts for 67 per cent of total cement demand, is likely to grow over the next few years, supported by expanding urbanisation and easy home loan availability.
GST for under-construction projects has been fixed at 12 per cent and appears high, experts believe that input credit will help bring down the rate of a housing unit. However, the impact of GST on real estate will be known only after one quarter, experts opine.
Fact sheet
- Current taxes are at 26-28 per cent and GST is at 28 per cent – should theoretically mean no impact; but stricter compliance will lead to operating cost increases, especially logistics.
- Logistics accounts for 20-25 per cent of total operating costs. Constraints on overloading and strict compliance will increase the logistics cost by Rs 100-200 per tonne – though there will be savings in terms of warehousing costs.
- Cement manufacturers suggest that the GST rollout implies savings of Rs 80 per tonne in trade and cost increase of Rs 80 per tonne in non-trade.
- Given the increase in compliance, we expect overall operations cost of operations to increase by Rs 100-150 per tonne.
- Cement manufacturers will plan a Rs 10-15 per bag price hike to compensate for the cost increase.
The 20-year journey of indirect tax reform
In 1986, VP Singh, then Finance Minister, proposed a major overhaul of the excise taxation structure. The aim was to reduce the cascading effect of multipoint excise levies, and eventually help reduce costs. Announced the introduction of a MODVAT scheme, which allowed manufacturers to obtain instant and complete reimbursement of excise duty paid on components and raw materials, along with the promise of transparency – disclosure of the full taxation on the product.
Manmohan Singh started early discussions on a VAT at the State level – after the Raja Chelliah Committee appointed suggested reforms in the direct and indirect tax regimes submitted its report.
Yashwant Sinha decided to put an end to the sales tax war among States, and to have uniform floor rates for sales tax of various commodities with effect from January 1, 2000. Set up an Empowered Committee of State Finance Ministers in 2000, headed by Asim Dasgupta West Bengal Finance Minister. The plan was to kick off VAT from April 1, 2003, but given resistance, it came into force only in April 2005
In 2003, Finance Minister Jaswant Singh’s Economic Adviser, Vijay Kelkar, suggested shifting the focus from a tax on production to a tax on consumption, and thereby creating a single national market that would provide a huge boost to Indian manufacturing.
In 2004, Finance Minister P Chidambaram picked up threads and worked out the financial support to states and campaigned for the introduction of VAT.
In 2005, Chidambaram after overcoming resistance announced a national VAT or GST, covering both the Centre and the states. Later budgets signalled April 1, 2010, as the date for launching GST.
By 2009, the first discussion paper on GST was unveiled. The Finance Commission headed by Kelkar, recommended several steps for the launch, including a substantial grant to the Empowered Committee to help reduce dependence on the central government to carry out research.
In 2011, Finance Minister Pranab Mukherjee introduced a bill to provide the enabling framework for GST. The Parliamentary Committee on Finance led by Yashwant Sinha, suggested changes. There was strong resistance to the proposed GST from BJP-ruled Madhya Pradesh and Gujarat. The resistance was strong enough that the government was unable to push forward, despite Chidambaram – who returned to the Finance Ministry – approved most changes and provided higher compensation against potential revenue losses with the implementation of GST.
In 2015 the legislation was approved in the Lok Sabha. But the government’s lacked Upper House support leading to a long standoff with the Opposition in 2016. Finance Minister Arun Jaitley led negotiations with several stakeholders – mainly state governments – and gradually got them on board. The passage of key bills paved the way for the launch of GST on July 1, 2017.
Impact of GST on Cement
Refractory cement, mortars, concretes (mainly used for building industry furnaces, huge ovens etc.) will attract 18 per cent tax.
Cement Bonded Particle Board will attract 12 per cent.
Limestone is taxed at 5 per cent
Coal is capped at 5 per cent, which is a reduction from the earlier rate of 11.69
Electricity is outside the purview of GST
-Nitin Madkaikar
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Price hikes, drop in input costs help cement industry to post positive margins: Care Ratings
Published
3 years agoon
October 21, 2021By
adminRegion-wise,the southern region comprises 35% of the total cement capacity, followed by thenorthern, eastern, western and central region comprising 20%, 18%, 14% and 13%of the capacity, respectively.
The cement industry is expected to post positive margins on decent price hikes over the months, falling raw material prices and marked drop in overall production costs, said an analysis of Care Ratings.
Wholesale and retail prices of cement have increased 11.9% and 12.4%, respectively, in the current financial year. As whole prices have remained elevated in most of the markets in the months of FY20, against the corresponding period of the previous year.
Similarly, electricity and fuel cost have declined 11.9% during 9M FY20 due to drop in crude oil prices. Logistics costs, the biggest cost for cement industry, has also dropped 7.7% (selling and distribution) as the Railways extended the benefit of exemption from busy season surcharge. Moreover, the cost of raw materials, too, declined 5.1% given the price of limestone had fallen 11.3% in the same aforementioned period, the analysis said.
According to Care Ratings, though the overall sales revenue has increased only 1.3%, against 16% growth in the year-ago period, the overall expenditure has declined 3.2% which has benefited the industry largely given the moderation in sales.
Even though FY20 has been subdued in terms of production and demand, the fall in cost of production has still supported the cement industry by clocking in positive margins, the rating agency said.
Cement demand is closely linked to the overall economic growth, particularly the housing and infrastructure sector. The cement sector will be seeing a sharp growth in volumes mainly due to increasing demand from affordable housing and other government infrastructure projects like roads, metros, airports, irrigation.
The government’s newly introduced National Infrastructure Pipeline (NIP), with its target of becoming a $5-trillion economy by 2025, is a detailed road map focused on economic revival through infrastructure development.
The NIP covers a gamut of sectors; rural and urban infrastructure and entails investments of Rs.102 lakh crore to be undertaken by the central government, state governments and the private sector. Of the total projects of the NIP, 42% are under implementation while 19% are under development, 31% are at the conceptual stage and 8% are yet to be classified.
The sectors that will be of focus will be roads, railways, power (renewable and conventional), irrigation and urban infrastructure. These sectors together account for 79% of the proposed investments in six years to 2025. Given the government’s thrust on infrastructure creation, it is likely to benefit the cement industry going forward.
Similarly, the Pradhan Mantri Awaas Yojana, aimed at providing affordable housing, will be a strong driver to lift cement demand. Prices have started correcting Q4 FY20 onwards due to revival in demand of the commodity, the agency said in its analysis.
Industry’s sales revenue has grown at a CAGR of 7.3% during FY15-19 but has grown only 1.3% in the current financial year. Tepid demand throughout the country in the first half of the year has led to the contraction of sales revenue. Fall in the total expenditure of cement firms had aided in improving the operating profit and net profit margins of the industry (OPM was 15.2 during 9M FY19 and NPM was 3.1 during 9M FY19). Interest coverage ratio, too, has improved on an overall basis (ICR was 3.3 during 9M FY19).
According to Cement Manufacturers Association, India accounts for over 8% of the overall global installed capacity. Region-wise, the southern region comprises 35% of the total cement capacity, followed by the northern, eastern, western and central region comprising 20%, 18%, 14% and 13% of the capacity, respectively.
Installed capacity of domestic cement makers has increased at a CAGR of 4.9% during FY16-20. Manufacturers have been able to maintain a capacity utilisation rate above 65% in the past quinquennium. In the current financial year due to the prolonged rains in many parts of the country, the capacity utilisation rate has fallen from 70% during FY19 to 66% currently (YTD).
Source:moneycontrol.com
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Wonder Cement shows journey of cement with new campaign
Published
3 years agoon
October 21, 2021By
adminThe campaign also marks Wonder Cement being the first ever cement brand to enter the world of IGTV…
ETBrandEquity
Cement manufacturing company Wonder Cement, has announced the launch of a digital campaign ‘Har Raah Mein Wonder Hai’. The campaign has been designed specifically to run on platforms such as Instagram, Facebook and YouTube.
#HarRaahMeinWonderHai is a one-minute video, designed and conceptualised by its digital media partner Triature Digital Marketing and Technologies Pvt Ltd. The entire journey of the cement brand from leaving the factory, going through various weather conditions and witnessing the beauty of nature and wonders through the way until it reaches the destination i.e., to the consumer is very intriguing and the brand has tried to showcase the same with the film.
Sanjay Joshi, executive director, Wonder Cement, said, "Cement as a product poses a unique marketing challenge. Most consumers will build their homes once and therefore buy cement once in a lifetime. It is critical for a cement company to connect with their consumers emotionally. As a part of our communication strategy, it is our endeavor to reach out to a large audience of this country through digital. Wonder Cement always a pioneer in digital, with the launch of our IGTV campaign #HarRahMeinWonderHai, is the first brand in the cement category to venture into this space. Through this campaign, we have captured the emotional journey of a cement bag through its own perspective and depicted what it takes to lay the foundation of one’s dreams and turn them into reality."
The story begins with a family performing the bhoomi poojan of their new plot. It is the place where they are investing their life-long earnings; and planning to build a dream house for the family and children. The family believes in the tradition of having a ‘perfect shuruaat’ (perfect beginning) for their future dream house. The video later highlights the process of construction and in sequence it is emphasising the value of ‘Perfect Shuruaat’ through the eyes of a cement bag.
Tarun Singh Chauhan, management advisor and brand consultant, Wonder Cement, said, "Our objective with this campaign was to show that the cement produced at the Wonder Cement plant speaks for itself, its quality, trust and most of all perfection. The only way this was possible was to take the perspective of a cement bag and showing its journey of perfection from beginning till the end."
According to the company, the campaign also marks Wonder Cement being the first ever cement brand to enter the world of IGTV. No other brand in this category has created content specific to the platform.
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In spite of company’s optimism, demand weakness in cement is seen in the 4% y-o-y drop in sales volume. (Reuters)
Published
3 years agoon
October 21, 2021By
adminCost cuts and better realizations save? the ?day ?for ?UltraTech Cement, Updated: 27 Jan 2020, Vatsala Kamat from Live Mint
Lower cost of energy and logistics helped Ebitda per tonne rise by about 29% in Q3
Premiumization of acquired brands, synergistic?operations hold promise for future profit growth Topics
UltraTech Cement
India’s largest cement producer UltraTech Cement Ltd turned out a bittersweet show in the December quarter. A sharp drop in fuel costs and higher realizations helped drive profit growth. But the inherent demand weakness was evident in the sales volumes drop during the quarter.
Better realizations during the December quarter, in spite of the 4% year-on-year volume decline, minimized the pain. Net stand-alone revenue fell by 2.6% to ?9,981.8 crore.
But as pointed out earlier, lower costs on most fronts helped profitability. The chart alongside shows the sharp drop in energy costs led by lower petcoke prices, lower fuel consumption and higher use of green power. Logistics costs, too, fell due to lower railway freight charges and synergies from the acquired assets. These savings helped offset the increase in raw material costs.
The upshot: Q3 Ebitda (earnings before interest, tax, depreciation and amortization) of about ?990 per tonne was 29% higher from a year ago. The jump in profit on a per tonne basis was more or less along expected lines, given the increase in realizations. "Besides, the reduction in net debt by about ?2,000 crore is a key positive," said Binod Modi, analyst at Reliance Securities Ltd.
Graphic by Santosh Sharma/Mint
What also impressed analysts is the nimble-footed integration of the recently merged cement assets of Nathdwara and Century, which was a concern on the Street.
Kunal Shah, analyst (institutional equities) at Yes Securities (India) Ltd, said: "The company has proved its ability of asset integration. Century’s cement assets were ramped up to 79% capacity utilization in December, even as they operated Nathdwara generating an Ebitda of ?1,500 per tonne."
Looks like the demand weakness mirrored in weak sales during the quarter was masked by the deft integration and synergies derived from these acquired assets. This drove UltraTech’s stock up by 2.6% to ?4,643 after the Q3 results were declared on Friday.
Brand transition from Century to UltraTech, which is 55% complete, is likely to touch 80% by September 2020. A report by Jefferies India Pvt. Ltd highlights that the Ebitda per tonne for premium brands is about ?5-10 higher per bag than the average (A cement bag weighs 50kg). Of course, with competition increasing in the arena, it remains to be seen how brand premiumization in the cement industry will pan out. UltraTech Cement scores well among peers here.
However, there are road bumps ahead for the cement sector and for UltraTech. Falling gross domestic product growth, fiscal slippages and lower budgetary allocation to infrastructure sector are making industry houses jittery on growth. Although UltraTech’s management is confident that cement demand is looking up, sustainability and pricing power remains a worry for the near term.