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LANXESS Advances Pigment Solutions for New-Age Concrete Technologies

Research highlights role of iron oxide pigments in modern concrete systems.

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In comprehensive investigations and weathering tests conducted over the years, iron oxide pigments have demonstrated their suitability for use in various concrete construction materials. Their use in new concrete formulations, however, requires knowledge of construction chemistry and of the interactions between the various constituents of formulations, including the pigments used. With increasing application of new concrete technologies, the relevant influencing factors of pigments are also coming into focus,” says Oliver Fleschentraeger, Technical Service for Construction Materials in the LANXESS Inorganic Pigments Business Area, who gives insights into current projects.

For this reason, colour experts at LANXESS proactively accompany the development of new concrete technologies, with a view to the use and processing of iron oxide pigments in close collaboration with customers, manufacturers of additives and universities. In their work they are supported by an application- engineering construction material laboratory and by a technical center for pigment applications. These facilities enable comprehensive testing and analysis of physical pigment properties and their influence on concrete-specific properties.

Homogenous coloring for self-compacting concretes
Self-compacting concrete (SCC) is the material of choice for manufacturing construction elements with highly complex reinforcement – or wherever especially stringent requirements apply for the visual appearance of concrete surfaces and for their haptics. Outstanding flowability and the accompanying self-ventilation of SCC play a decisive role here. These characteristics ensure that SCC surfaces – given proper processing and correct formulation – satisfy the strictest demands of the desired architectural concrete class. They are free of pores and are homogenous. “Some of our customers, however, have experienced cases in which coloration with inorganic pigments is associated with nonhomogeneous coloration,” reports Oliver Fleschentraeger, Technical Service for Construction Materials in the LANXESS Inorganic Pigments Business Unit.

After intensive testing, LANXESS experts determined that the reason for this problem was the use of the plasticizer polycarboxylate ether (PCE). To ensure satisfactory flow characteristics of SCC, it is necessary to adjust the concrete mix of standard formulas. Plasticizers are absolutely necessary to achieve the specified enhancement of concrete-rheological properties. Polycarboxylate ether is frequently used today in such cases. Plasticizers reduce inner friction forces and ensure, when appropriately dosed, the desired properties. But LANXESS experts discovered that the more PCE and water are added to the concrete mix, the greater the problems with pigment coloring. Use of PCE strongly influences the homogenous distribution of iron oxide pigments in the cement paste. This arises from the ettringite phases that are partly enriched on the surface, which lead in turn to massive color deviations.

After comprehensive laboratory analyses, the pigment experts at LANXESS, in collaboration with external institutes, have found a way to optimise SCC formulas and to enable uniform colouring.

Geopolymers instead of cement – a challenge for color pigments
Another example of an ongoing research project at LANXESS is the use of cement-reduced clinker, which can be generated by means of alternative binders. These binders enable less CO2- intensive production than is possible with conventional cement. Possible alternatives include, in addition to the already known alkali-activated materials, the group of geopolymers, to which metakaolin and clay belong. Fleschentraeger explains the problem statement as follows: metakaolin, as well as clay, is a fine material, and the geopolymers produced from it vary as a result of processing with iron oxide pigments. The difference: alkali-activated materials such as granulated blast-furnace slag and ashes are characterized by their pozzolanic properties. These are properties that possess classic CSH reactions (calcium silicate hydrate phases) known to exist in concrete. Owing to their electric potential, the iron oxide pigments can durably bind themselves to the CSH phases that form.

The geopolymers, in contrast, in a kind of condensation reaction, form a network-like structure without charge potential. This results in a negative effect with regard to the durable bond formed by the iron oxide pigment in the concrete. The pigments are then only sterically retarded in the neutral network of the geopolymer reaction and accordingly possess no durable fixation in the concrete. As part of a study, pigment specialists from LANXESS, in collaboration with partners from industry and external institutes, are currently working on a solution for this problem.

Additive production in the concrete industry – 3D print in color
Additive production in the concrete industry – 3D print in color Likewise, color is also becoming a key issue in the relatively young field of 3D-printed concrete applications. “Currently, gray is the predominant color. Well-founded experience on the influence of iron oxide pigments within the context of this process technology is often lacking,” says Fleschentraeger. This is because, in the field of additive production, complex concrete formulations are often used with new additives. Here, too, the following applies: iron oxide pigments, due to their physical and chemical properties, interact with the system.

In a joint project with researchers of TU Dresden, LANXESS is currently investigating the general suitability of its iron oxide pigments for application in layer-to-layer printing processes. The focus of the first, and now completed, research phase was on evaluation of general concrete-specific technological aspects, as well as on properties specifically required for 3D concretes such as flow behavior, curing, compressive strength and setting. TU Dresden performed testing, with commonly used 3D concrete formulations for high resolution 3D printing and for 3D printing with concrete in accordance with DIN specifications. Testing took place with red pigments that LANXESS manufactures by the Laux process developed in-house. “Within the scope of joint research collaboration, these red pigments, due to their colour constancy, color development and homogeneity, demonstrated that they were especially well-suited for production of 3D printable concrete,” reported Fleschentraeger.

Concrete

Jammu Division Begins First Cement Rail Traffic to Anantnag

Cement Loading From Kathua for Anantnag to Begin on September 14

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Jammu Railway Division has placed an indent for the first movement of cement by rail within the division, linking Shaheed Captain Sunil Kumar Choudhary Kathua Railway Station with Anantnag Railway Station. Loading for the consignment is scheduled to begin on September 14.

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Hard Worker Wins Three Honours at Kyoorius Design Awards

Ramco Cements’ brand secures Grand Prix and two Blue Elephant honours.

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The Ramco Cements Limited’s construction chemicals brand, Hard Worker, has won three honours at the Kyoorius Design Awards 2026, including the Grand Prix – Grey Elephant in the Design in Action category.
The brand also secured two Blue Elephant honours, one for Design in Action and another for Packaging, recognising the design approach behind its brand identity and packaging.
Launched in 2025, Hard Worker entered the construction chemicals segment with the brand promise, “Hard-working products for hardworking people.” Its visual identity uses animals and birds to represent product benefits. The camel represents the water-retention capability of Hard Worker Eco Plaster, while the cheetah represents the speed and performance of Hard Worker Block Fix.
The visual language has been extended across packaging, retail, communication, literature, digital platforms and other brand touchpoints. Hard Worker uses bold colours, distinctive animal illustrations and simple visual storytelling to communicate product benefits across markets and audiences, including construction workers and applicators.
“For Hard Worker, design was never an afterthought. It was fundamental to how we wanted to build the brand. In a category that is largely functional, we wanted to create a brand that people could recognise, understand and remember instantly. The Kyoorius recognition is a wonderful validation of this design-led approach,” said Mr. AV Dharmakrishnan, CEO, The Ramco Cements Limited.
Mr. Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements said “In a category where communication has traditionally been product-led and functional, we wanted Hard Worker to stand apart by making design an integral part of the brand experience. From the distinctive animal-led packaging to our communication across consumer and trade touchpoints, every element was designed to make the brand more memorable and the product benefits easier to understand.”
Within its first 12 months, Hard Worker crossed Rs 3.5 bn in sales. The latest recognition follows six honours secured by the brand’s campaign at the Kyoorius Creative Awards earlier in 2026, including the Grey Elephant Grand Prix for its Eco Plaster film.
The Kyoorius Design Awards recognise outstanding design work in India’s visual communications sector across multiple categories and platforms. The 2026 awards were announced on 12 September in Goa.
The Ramco Cements Limited is part of the Ramco Group and operates across cement and allied building-material solutions. Hard Worker is its construction chemicals brand, offering solutions across key construction applications.

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Cement Firms to Invest Rs. 130 bn in Green Energy by FY28

Cement companies plan to expand clean energy capacity to 6 GW by FY28

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India’s major cement companies are set to raise their clean energy capacity to 6 GW by March 2028 from around 4 GW at the end of March 2026, according to ratings agency ICRA. The planned expansion is expected to involve investments of Rs. 130 bn over the next two years.

The additional capacity could generate annual savings of Rs. 62 bn to Rs. 67 bn, resulting in an estimated payback period of 1.8 to 2.2 years. Cement is an emission-intensive industry, and leading producers have established net-zero roadmaps covering the next 15 to 20 years.

The calcination process accounts for 57 to 60 per cent of the sector’s total emissions, while fuel combustion contributes 27 to 30 per cent and electricity consumption accounts for 10 to 13 per cent. ICRA said the figures highlighted the need for a broad decarbonisation strategy involving green power, blended cement, alternative fuels and improvements in clinker efficiency.

Green energy is considered one of the most commercially attractive decarbonisation options because it can reduce emissions while lowering operating costs. Every 5 per cent increase in green power replacement can reduce power and fuel costs by Rs. 15 to Rs. 16 per tonne. A 25 per cent replacement level could therefore save Rs. 75 to Rs. 80 per tonne and expand operating margins by 140 to 160 basis points.

Cement producers are also assessing carbon capture, utilisation and storage, although high implementation costs, energy requirements and limited transport and storage infrastructure are expected to slow commercial adoption. The government has proposed Rs. 200 bn over five years to support deployment across key sectors. Meanwhile, companies are targeting thermal substitution rates of 10 to 15 per cent over the next three to five years, compared with the current industry level of around 6 per cent.

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