Connect with us

Concrete

When Ash Sticks, Everything Stops

Published

on

Shares

Jigar Shah, Head – Application Engineering, ACM SBU, Henkel Adhesive Technologies India, looks at the smarter way to keep power flowing.

In cement manufacturing, where uptime is everything, captive power plants are the backbone of uninterrupted operations. But even the most robust systems can be brought to a halt by something as deceptively simple as ash.
Ash buildup—especially in high-humidity environments—is a recurring challenge for maintenance teams. It clings to the inner walls of hoppers and silos, chokes flow paths, and forces shutdowns that no one has time for. And when the monsoon rolls in, the problem only intensifies.
This is the story of how one thermal power plant in India tackled the issue—not with more manpower or heavier hammers, but with a surface engineering solution developed by Henkel’s Loctite team. The application of Loctite® PC 7337 Anti-Stick Coating helped the plant shift from reactive maintenance to preventive control, restoring flow and reliability where it mattered most.

The sticky truth
Ash is an inevitable by-product of coal combustion. In captive power plants, fly ash is collected in electrostatic precipitators (ESPs) and directed to ash hoppers. Bottom ash, meanwhile, is sluiced with water into Hydrobin tanks—large cylindrical silos where solids settle and water is drained off for further treatment.
In theory, it’s a straightforward process. In practice, it’s anything but.
Ash particles are fine, abrasive and hygroscopic. They absorb moisture from the air, especially during the rainy season, and form stubborn layers on metal surfaces. Over time, this buildup narrows flow paths, increases system pressure, and eventually brings operations to a standstill.
At the plant in question, maintenance teams were routinely forced to shut down operations to manually clear out ash deposits. Sometimes that meant hammering on hopper walls. Other times, it meant full system stoppages. Either way, the cost—in time, labour and lost production—was significant.

A new approach
Rather than redesign the system or increase maintenance frequency, the plant’s engineering team explored a different path: surface modification.
They partnered with Henkel’s Application Engineering team to trial Loctite® PC 7337—a polymer-based anti-stick coating designed specifically for abrasive, high-moisture environments. The goal was simple: prevent ash from sticking in the first place.
Loctite PC 7337 was applied to the internal surfaces of the Hydrobin tank and ash hopper. The coating offered a low-friction, hydrophobic barrier that repelled fine particles and resisted wear. But as with any industrial solution, success depended on proper preparation and execution.

Application in action
The coating process followed a meticulous five-step protocol:
1. Surface preparation: Initial cleaning involved the removal of oil, grease and other contaminants. Abrasive blasting followed, creating a surface profile of 40–60 microns to ensure strong mechanical bonding.
2. Dust removal: All residual dust was cleared to prevent contamination and ensure a clean substrate.
3. Coating application: Loctite PC 7337 was mixed and applied to a wet film thickness of 200–250 microns. No heat curing was required—ambient conditions were sufficient.
4. Curing: The coating was left to cure for 24 hours, forming a durable, glossy finish.
5. Inspection: Final checks included dry film thickness measurement, visual inspection and holiday detection to confirm coating integrity.
The result? A smooth, frictionless surface that ash simply couldn’t cling to.

Real-world results
Post-application, the plant saw immediate improvements. Ash no longer adhered to the coated surfaces, even during peak humidity. Flow paths remained clear, and the need for manual cleaning dropped dramatically.
Here’s what changed:
• Fewer shutdowns: With ash buildup under control, unplanned stoppages became a thing of the past.
• Improved flow efficiency: Material moved more freely through the system, reducing pressure fluctuations and wear.
• Regulatory compliance: The plant was able to meet its monthly ash disposal targets, aligning with environmental mandates from the National Green Tribunal (NGT).
• Cost savings: Reduced maintenance and downtime translated into measurable financial benefits.

Why it worked
The coating’s performance came down to two key properties: abrasion resistance and hydrophobicity.
In lab tests, Loctite PC 7337 showed excellent wear resistance, losing only 9 mg after 1000 cycles under a 1 kg load using CS-17 wheels (ASTM D4060). That’s critical when dealing with fine, abrasive particles like fly ash and clinker dust.
Equally important was its ability to repel moisture. The coating’s low surface energy and high contact angle created a hydrophobic barrier that prevented wet ash from bonding to the surface—a common failure point for traditional coatings.
It also proved effective across a wide range of particle sizes. From cement fines under 45 microns to pulverized coal (79–120 microns) and clinker dust (3–30 microns), Loctite PC 7337 maintained its anti-stick properties. Even particles up to 1 mm showed only moderate adhesion during internal trials.

Beyond power plants
While this case focused on a thermal power plant, the implications for cement manufacturing are clear. Many of the same challenges—fine particle buildup, moisture-induced sticking, and flow disruptions—occur throughout the plant.
Potential applications for Loctite PC 7337 include:
• ID fan coatings: To prevent dust accumulation and maintain airflow efficiency.
• Pump linings: To reduce wear and improve slurry flow in wet handling systems.
• Silo and hopper interiors: To prevent bridging and rat-holing in cement and fly ash storage.
• Chutes and ducts: To enhance flow and reduce maintenance in pneumatic conveying systems.
By proactively addressing surface behaviour, cement plants can reduce maintenance burdens, extend equipment life, and improve process reliability.

A shift in mindset
This project highlights a broader shift in industrial maintenance philosophy—from reactive fixes to preventive strategies. Instead of waiting for problems to arise, forward-thinking plants are investing in solutions that stop issues before they start.
Surface engineering, particularly with advanced coatings like Loctite PC 7337, is a powerful tool in this shift. It allows operators to tailor equipment surfaces to their specific material and environmental challenges, rather than relying on generic designs or brute-force maintenance.
And while the coating itself was a key enabler, the real success came from collaboration. The plant’s willingness to try a new approach, combined with the technical support of Henkel’s Loctite team, created a solution that was both practical and scalable.

Small change, big impact
Sometimes, the biggest operational wins come from the smallest changes. In this case, a 250-micron of Loctite PC 7337 made the difference between constant maintenance and consistent performance.
For cement plants navigating the complex demands of energy efficiency, environmental compliance, and cost control, solutions like these offer a compelling path forward. They’re not flashy. They don’t require massive capital investment. But they work—and they work where it counts.
Because when ash sticks, everything stops. And when it doesn’t, everything flows.

ABOUT THE AUTHOR:
Jigar Shah, Head – Application Engineering, ACM SBU, Henkel Adhesive Technologies India, has 20+ years of experience. He drives efficiency and sustainability through innovations.

Concrete

Shree Cement Targets Above Industry Volume Growth In FY27

Chairman says firm will favour organic expansion and higher dividends

Published

on

By

Shares

Shree Cement expects to outpace the industry in the financial year 2026-27 as it pursues organic expansion and pricing discipline following a recent investor conference. The chairman said the company has completed a pricing realignment and recovered volumes lost during that exercise. Management signalled a clear preference for internal investments rather than acquisitions to support growth.

The company reported that capacity additions and demand growth across core markets are expected to underpin stronger volume performance, with a target of growing volumes at around 1.1 times the industry growth rate. Cash levels are likely to decline as capital expenditure progresses and shareholder distributions increase, the chairman indicated. The board has prioritised higher dividends over a buyback as a means of reducing excess cash.

Shree Cement described a market shift towards value and affordability rather than a race to the lowest price, which links demand expansion more closely with pricing. Historically, prices have risen at around three per cent annually over long periods, the company noted, and while prices may increase faster this year because of cost pressures from geopolitical tensions, a material improvement in industry profitability is not anticipated. In North India, the company expects additional capacity to be absorbed as demand grows, estimating a requirement of roughly 10 million (mn) tonne (t) of incremental demand annually.

The next phase of expansion will focus on the north, west, east and northeast regions, with existing projects and planned capacities viewed as sufficient to meet future demand without pursuing acquisitions. Management said it has already regained lost volumes while sustaining higher prices and will continue to monitor regional opportunities, including a possible investment in West Bengal pending clarity on industrial policy. The company, which has a current market capitalisation of Rs 852,948.9 mn, has seen its shares lose more than 20 per cent over the past year.

Continue Reading

Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

Published

on

By

Shares
The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

Continue Reading

Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

Published

on

By

Shares

World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

Continue Reading

Video Thumbnail

    SIGN-UP FOR OUR GENERAL NEWSLETTER


    Trending News

    SUBSCRIBE TO THE NEWSLETTER

     

    Don't miss out on valuable insights and opportunities to connect with like minded professionals.

     


      This will close in 0 seconds