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Concrete Roof Leaks? Here’s Your DIY Guide to Waterproofing and Repair

DIY Guide: Waterproofing and Repairing Concrete Roof Leaks Made Easy

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Monsoon rains in India are a blessing for many, bringing much-needed relief from the scorching summer heat. However, they also bring challenges, especially for homeowners. Concrete roofs are susceptible to leaks, seepage, and dampness, which can cause significant damage if not addressed promptly.
The monsoon season in India can be both a boon and a bane. While it replenishes water bodies and nourishes crops, it also poses severe challenges for homes. Constant exposure to heavy rains can lead to:
Roof Leaks: Water seeping through cracks and pores in the concrete, leading to dripping ceilings and damaged interiors.
Seepage: Moisture penetrating through walls, causing damp patches and mold growth.
Dampness: Prolonged exposure to moisture can weaken the structure of the building, leading to long-term damage and higher repair costs.
It is important to take preventative measures to waterproof your home and protect it from these issues. By doing so, you can ensure your home remains dry and secure throughout the monsoon season.
Waterproofing your home as a proactive measure is crucial to withstand the harsh monsoon conditions. It involves sealing all potential entry points for water, including the roof, exterior walls, and terraces. This not only prevents leaks and seepage but also enhances the longevity of your home’s structure.

Introducing Birla White Seep Guard: Your Monsoon Shield

Birla White Seep Guard offers a comprehensive range of waterproofing products specifically designed for the Indian climate. These products are engineered to provide superior protection against heavy monsoon rains, offering effective roof waterproofing solutions and exterior wall waterproofing to ensure your home remains dry and damage-free. 

Key Features of Birla White Seep Guard

Advanced Technology: Birla White Seep Guard products are formulated with advanced waterproofing technology that creates a robust barrier against water ingress. The product is extremely effective because of its unique composition of German Elastomeric polymers & white cement which makes it highly reflective and imparts elastomeric qualities.

Superior Performance: Tested extensively under extreme weather conditions, Birla White Seep Guard products have proven to be highly effective in preventing leaks and seepage, even during the heaviest rains.

Easy Application: These products are designed for easy DIY application, making it convenient for homeowners to undertake waterproofing projects without professional help.

How to Do Terrace Waterproofing with Birla White Seep Guard

Terrace waterproofing is crucial as terraces are directly exposed to rain. Here’s a step-by-step guide to using Birla White Seep Guard for terrace waterproofing: 
Clean the Surface: Ensure the terrace surface is clean and free of dust, debris, and loose particles.
Repair Cracks: Use a suitable crack filler to repair any cracks on the terrace surface.
Apply Seep Guard Waterproofing Solution: Apply 3 coats of Seep Guard Horizontal Surfaces in 4-6 hours of interval as per the instructions on the pack/website.

Waterproof Exterior Walls with Birla White Seep Guard Vertical Surfaces

Exterior walls are also vulnerable to moisture ingress during the monsoon. Here’s how you can waterproof exterior wall
Surface Preparation: Clean the exterior walls to remove any dirt, algae, or mold.
Crack Filling: Repair any cracks or gaps in the wall using a crack filler.
Waterproofing Coating: Apply the Seep Guard Vertical Surfaces in three coats including priming coat, between 4-6 hours.

Monsoon-Proof Your Home with Birla White Seep Guard

With the monsoon season around the corner, it’s crucial to take proactive steps to protect your home from water damage. Birla White Seep Guard offers reliable and effective waterproofing solutions that cater to the unique challenges posed by the Indian monsoon. By choosing Birla White Seep Guard, you’re ensuring that your home remains dry, secure, and damage-free, no matter how heavy the rains get. Invest in Birla White Seep Guard today and make your home monsoon-proof!

Concrete

Shree Cement Targets Above Industry Volume Growth In FY27

Chairman says firm will favour organic expansion and higher dividends

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Shree Cement expects to outpace the industry in the financial year 2026-27 as it pursues organic expansion and pricing discipline following a recent investor conference. The chairman said the company has completed a pricing realignment and recovered volumes lost during that exercise. Management signalled a clear preference for internal investments rather than acquisitions to support growth.

The company reported that capacity additions and demand growth across core markets are expected to underpin stronger volume performance, with a target of growing volumes at around 1.1 times the industry growth rate. Cash levels are likely to decline as capital expenditure progresses and shareholder distributions increase, the chairman indicated. The board has prioritised higher dividends over a buyback as a means of reducing excess cash.

Shree Cement described a market shift towards value and affordability rather than a race to the lowest price, which links demand expansion more closely with pricing. Historically, prices have risen at around three per cent annually over long periods, the company noted, and while prices may increase faster this year because of cost pressures from geopolitical tensions, a material improvement in industry profitability is not anticipated. In North India, the company expects additional capacity to be absorbed as demand grows, estimating a requirement of roughly 10 million (mn) tonne (t) of incremental demand annually.

The next phase of expansion will focus on the north, west, east and northeast regions, with existing projects and planned capacities viewed as sufficient to meet future demand without pursuing acquisitions. Management said it has already regained lost volumes while sustaining higher prices and will continue to monitor regional opportunities, including a possible investment in West Bengal pending clarity on industrial policy. The company, which has a current market capitalisation of Rs 852,948.9 mn, has seen its shares lose more than 20 per cent over the past year.

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Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

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Cement Makers Reaffirm Commitment to Sustainable Growth

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

 

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