Cambridge University researchers have invented a groundbreaking method to recycle concrete and steel. ICR brings a special report.
That recycles waste concrete and purifies iron while producing carbon-zero cement, ushering in a transformative era of sustainability in the construction industry. This innovative approach heralds a significant shift towards environmentally friendly practices, potentially shaping the future of global emissions reduction and construction standards.
Concrete and steel have long been touted as the main culprits in CO2 emissions. However, a recent groundbreaking development by the researchers of Cambridge University has brought to light an innovative method that can recycle both concrete and steel simultaneously. This is likely to change the entire world’s outlook towards cement and concrete.
The pioneering new method is aimed at producing completely carbon-zero cement. By integrating waste concrete into steel-processing furnaces, the process not only purifies iron but also yields ‘reactivated cement’ as a byproduct. Utilising renewable energy in this method could lead to significant reductions in CO2 emissions compared to conventional production techniques. The innovative approach involves converting old concrete back into clinker, essential for cement production, while utilising a unique lime flux replacement with recycled cement paste.
Initial trials have shown promising results, with potential for industrial-scale implementation to produce substantial amounts of environmentally-friendly cement by 2050. Notably, this advancement not only enhances sustainability in the construction industry but also underscores the broader scope for innovative solutions in achieving zero emissions. A patent has been filed for commercialisation, emphasising the transformative impact of this research, which has been detailed in the Nature journal.
Since concrete is the world’s most used building material, and banks a sizeable 8 per cent of global CO2 emission, recycling concrete has been major roadblock. The revolutionary new development might change the sustainability landscape of the global cement sector for good. While India has been at the forefront of sustainability in cement production, be it the use of alternative fuels and raw materials or other protocols such as waste heat recovery, recycling of concrete to enable cement production is bound to usher in a new era.
Speaking about this interesting development, Dr SB Hegde, Professor, Department of Civil Engineering, Jain College of Engineering and Technology, Hubli, and Visiting Professor, Pennsylvania State University, USA, says, “The Cambridge discovery of zero-carbon cement is a groundbreaking innovation, addressing environmental challenges in both steel purification and cement production by recycling waste concrete in steel-processing furnaces. However, the method’s practicality depends on the integration of steel-processing facilities and consistent waste concrete supplies, posing logistical challenges.
Despite the promising concept, the technical know-how from Cambridge raises questions about the method’s suitability and viability for producing high-quality cement. Parameters such as compressive strength and durability need thorough evaluation. While small-scale trials are encouraging, extensive research and large-scale production trials are essential to ensure consistency and quality. The environmental benefits are clear, significantly reducing the concrete industry’s CO2 emissions, but the scalability, with potential for billion-tonne production by 2050, requires comprehensive studies on integration and supply chain management.
The researchers’ call for reducing excessive concrete use and seeking political support is vital for systemic change, with policy interventions needed for sustainable practices. Cambridge Electric Cement exemplifies innovation in achieving zero emissions, but it requires extensive research before its full potential and practical implementation can be realised, potentially transforming the construction industry and contributing significantly to the fight against climate change.”
Shree Cement expects to outpace the industry in the financial year 2026-27 as it pursues organic expansion and pricing discipline following a recent investor conference. The chairman said the company has completed a pricing realignment and recovered volumes lost during that exercise. Management signalled a clear preference for internal investments rather than acquisitions to support growth.
The company reported that capacity additions and demand growth across core markets are expected to underpin stronger volume performance, with a target of growing volumes at around 1.1 times the industry growth rate. Cash levels are likely to decline as capital expenditure progresses and shareholder distributions increase, the chairman indicated. The board has prioritised higher dividends over a buyback as a means of reducing excess cash.
Shree Cement described a market shift towards value and affordability rather than a race to the lowest price, which links demand expansion more closely with pricing. Historically, prices have risen at around three per cent annually over long periods, the company noted, and while prices may increase faster this year because of cost pressures from geopolitical tensions, a material improvement in industry profitability is not anticipated. In North India, the company expects additional capacity to be absorbed as demand grows, estimating a requirement of roughly 10 million (mn) tonne (t) of incremental demand annually.
The next phase of expansion will focus on the north, west, east and northeast regions, with existing projects and planned capacities viewed as sufficient to meet future demand without pursuing acquisitions. Management said it has already regained lost volumes while sustaining higher prices and will continue to monitor regional opportunities, including a possible investment in West Bengal pending clarity on industrial policy. The company, which has a current market capitalisation of Rs 852,948.9 mn, has seen its shares lose more than 20 per cent over the past year.
The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.
The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.
Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.
Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.
The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.
Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.
Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.
Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.
World Environment Day spotlight on innovation and circularity
On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.
The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.
Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.
“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.
He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.
According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.
Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.
“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.
He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.
On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.