Concrete

We prioritise efficient management and optimisation

Published

3 years ago

May 12, 2023

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Pralhad Mujumdar, President, RMC, Aggregates and Construction Chemicals, Infra.Market, focusses on minimising environmental impact by placing emphasis on efficient and optimal use of raw materials, resources, workforce, energy, time and money.

Tell us about the manufacturing capacity of your plants and their regional diversity.
The rated manufacturing capacity of our plants ranges from 60 to 120 cubic metres per hour, with a production efficiency exceeding 80 per cent. We are proud to have a total of 84 plants located throughout 50+ cities in India, ensuring to efficiently meet the demands of our customers across the country.

Tell us more about the concrete mix of various grades and qualities that are produced by your organisation.
Our company is dedicated to providing top-quality concrete mixes for a wide range of applications, ranging from M5 to M80. This comprehensive range of concrete mixes allows us to cater to the diverse needs of our clients and ensures to provide the perfect solution for each project.
Our value-added concrete solutions, specially designed to add strength, durability, and aesthetic appeal to structures can be used for a variety of applications, from foundation to ceiling, waterproofing, and architectural concrete solutions.
In addition to the standard mix options and value-added solutions, we offer tailor-made concrete mix that are specifically designed to suit the unique requirement of our customer. Our team of experts works closely with customers to understand their specific needs and challenges, and then develops customised and optimised concrete mix solutions.
Our commitment to quality and innovation has made us a trusted leader in the concrete industry, and we are proud to offer our clients an extensive range of high-quality concrete that is designed to meet their distinct needs and exceed their expectations.

What are the quality standards and control practices established by your organisation?
At Infra.Market, we take quality control and adherence to industry norms as our topmost priority. We ensure that all our concrete mix designs and practices are in line with IS norms and codes of practice. To meet particular requirements, we also adhere to international standards like American Society for Testing and Materials (ASTM) and British Standards (BS).
We conduct stringent quality checks on all incoming raw materials. Concrete trial mixes are also checked frequently in each plant to ensure high-quality output. Our technical team, including certified technologists and American Concrete Institute (ACI) qualified field technicians, ensures quality control throughout the production process. We ensure that every outgoing truck is thoroughly checked by a technical team for the fresh properties of concrete, ensuring that our customers receive consistent quality concrete. Regular education about on-site concrete handling is provided to customers. As a crucial part of our quality assurance process, we conduct cube casting at both the site and plant as per customer requirements and ensure transparency of strength and its durability. We have a National Accreditation Board for Testing and Calibration Laboratories (NABL) accredited Innovation and Quality Assurance Centre to support quality control processes.
Our commitment to quality has made us a trusted partner for many of our customers.

Tell us about the role of automation and technology in your ready-mix concrete making process.
We prioritise efficient management and optimisation of manufacturing processes by fully integrating our production lines with ERP systems. We have developed an internal application platform, Phoenix, which enables simplification and transparency in our operations and promotes ease of doing business. Our commitment to rebuilding the future of construction through innovation and technology is reflected in our technology-focused strategy from customer onboarding to final delivery and invoicing. By staying at the forefront of technological advancements and embracing innovative solutions, we have been able to stay ahead of the curve.

How do you incorporate sustainability in concrete mixes? What initiatives have been taken by your organisation?
We prioritise the use of supplementary cementitious materials such as fly ash, ground granulated blast furnace slag (GGBS), rice husk ash, copper slag, recycled and green aggregates amongst others into our construction processes. These materials are known for their durability and sustainability and are used as substitutes for traditional raw materials. In addition, we have switched to using manufactured sand in place of natural river sand, demonstrating our commitment to eco-friendly construction practices. Through these measures, we aim to reduce the carbon footprint associated with the construction industry and contribute to a more sustainable future.

What are the major challenges faced by your organisation in manufacturing and delivering concrete mixes?
Despite the challenges posed by the unorganised construction sector and traffic restrictions that come along, we have been taking proactive steps to position ourselves for success. By expanding our footprint and increasing our reach, we are efficiently navigating the competitive landscape and attracting new customers. Moreover, one of our significant investments is in human resource recruitment and development that is paying off. We are building a talented and dedicated team that can deliver high quality work. By nurturing our employees and providing opportunities for growth, we are fostering a positive and supportive work environment that encourages creativity and innovation.
We are excited about the future and are confident that our commitment to excellence and innovation will continue to drive our success in the years to come.

How does the use of ready-mix concrete make construction a cost-efficient operation?
Our construction approach has several advantages that benefit both the project and the environment. By minimising inventory holding costs and wastages at the site level, we aim to reduce project duration and overheads. Our focus on speed of execution helps to further reduce project timelines, resulting in increased efficiency and cost savings.
Our commitment to reducing the overall carbon footprint involves incorporating the use of supplementary cementitious materials, which promotes sustainable construction practices, minimises waste, and contributes to our goal of environmental preservation. We place a strong emphasis on efficient and optimal use of raw materials, resources, workforce, energy, time and money. This allows us to deliver high quality work while reducing costs, minimising waste and increasing the durability of the structure, thus reducing repair and maintenance cost.
Overall, our approach is designed to deliver exceptional results while minimising our impact on the environment.

How do you ensure optimum delivery operations and on time delivery for your consumers?
Our company places great emphasis on efficient fleet management through effective use of technology. By implementing seamless ordering solutions and delivery and tracking systems, we provide a hassle-free experience for our customers, resulting in high levels of satisfaction. We place great importance on fuel management to operate in an environmentally responsible manner, reducing carbon emissions and maximising efficiency, which leads to significant cost savings.
With our commitment to efficient fleet management and technology, we provide exceptional service to our customers while minimising our environmental impact.

-Kanika Mathur

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Concrete

Ramco Cements’ Hard Worker Campaign Wins Seven Awards

Campaign earns honours for direction, editing and cinematography

Published

1 hour ago

June 15, 2026

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The Hard Worker campaign by The Ramco Cements has secured seven honours at the Good Ads Matter Awards 2026, adding to its growing list of accolades and reinforcing its standing among the year’s most recognised advertising campaigns.

The awards were presented during the Good Ads Matter Awards Night 2026 held at Mehboob Studios in Mumbai. The campaign received recognition across multiple categories, highlighting excellence in direction, editing, cinematography and storytelling.

Among the honours, the campaign won Silver in the Campaign of the Year – Direction category, while filmmaker Prakash Varma was named Director of the Year for the films Tortoise & Hare and Eco Plaster. Tortoise & Hare also received Silver awards for Best Editing and Best Colour Grading, along with a Bronze award for Best Cinematography. Eco Plaster earned Bronze awards in the Best Direction – Narrative and Best Direction – Humour categories.

Both films extended their award-winning run, with Eco Plaster being recognised for its narrative centred on water conservation through innovative construction solutions, while Tortoise & Hare was honoured for its storytelling and craft execution.

The Hard Worker campaign was built around the idea that hard work deserves recognition and respect. Through culturally rooted and emotionally engaging stories, the campaign has connected with consumers, engineers, masons and the wider construction community across the country.

Commenting on the achievement, A V Dharmakrishnan, CEO of The Ramco Cements Limited, said that the continued recognition across leading creative platforms reflects the company’s commitment to meaningful and authentic communication rooted in the values of the people it serves.

Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements Limited, said the awards recognise the craftsmanship behind the storytelling, from direction and cinematography to editing and narrative execution.

Following recognition at both the Kyoorius Creative Awards and the Good Ads Matter Awards, the Hard Worker campaign continues to demonstrate the impact of purpose-driven storytelling combined with strong creative execution and consumer relevance.

Concrete

Cement Makers Reaffirm Commitment to Sustainable Growth

Published

1 week ago

June 5, 2026

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World Environment Day spotlight on innovation and circularity

On World Environment Day, the Indian cement industry reiterated its commitment to supporting India’s climate ambitions through sustainable manufacturing, resource efficiency and the adoption of cleaner technologies.

The Cement Manufacturers’ Association (CMA) said the sector remains aligned with the Government of India’s Net Zero commitments and is accelerating efforts to reduce its environmental footprint while supporting the country’s infrastructure and development agenda.

Parth Jindal, President, CMA and Managing Director, JSW Cement, said the industry is increasingly adopting cleaner technologies, improving energy efficiency and expanding the use of alternative fuels and raw materials. He also highlighted the growing importance of circular economy practices, where industrial by-products and waste streams from one sector are utilised as resources in another.

“The Indian Cement Industry is aligned to the Government’s commitments on carbon mitigation and is accelerating the adoption of cleaner technologies, resource efficiency and circular economy practices while actively exploring the potential of Carbon Capture, Utilisation and Storage (CCUS) as a critical pathway for deep decarbonisation,” said Jindal.

He added that coprocessing industrial waste and by-products helps conserve natural resources, reduce disposal requirements and lower the environmental footprint across multiple sectors.

According to Jindal, sustainability is no longer limited to manufacturing processes but is increasingly influencing investment decisions, innovation strategies and long-term growth plans within the industry.

Echoing similar views, Dr Raghavpat Singhania, Vice President, CMA and Managing Director, JK Cement, said sustainable development extends beyond emissions reduction and must also focus on responsible resource utilisation and waste minimisation.

“Sustainability in the built environment cannot be measured by emissions alone. It is equally about how efficiently we use resources, how effectively we minimise waste and how responsibly we create the infrastructure that will serve future generations,” said Singhania.

He noted that the cement industry is advancing its sustainability agenda through greater resource efficiency, increased circularity, technological innovation and continuous improvements in manufacturing practices. As a key contributor to India’s infrastructure development, the sector has a critical role to play in balancing economic growth with environmental responsibility.

On the occasion of World Environment Day, industry leaders reaffirmed their commitment to supporting India’s climate goals while delivering the materials required for resilient, durable and sustainable infrastructure.

Concrete

Building a Greener Future Together

Published

2 weeks ago

June 4, 2026

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Environmental sustainability requires immediate action, not just long-term commitments and discussions. Recycling, circular economy practices, and technology-driven waste management can help industries reduce environmental impact while supporting sustainable growth.

Author: Jignesh Kundaria, Director and CEO, Fornnax Technology

World Environment Day serves as an important reminder that environmental sustainability can no longer remain confined to discussions, reports, or long-term commitments. The environmental challenges facing the world today demand immediate, measurable, and collective action. Across industries and communities, waste generation continues to outpace our ability to process it responsibly, placing increasing pressure on ecosystems, natural resources, public health, and the well-being of future generations.

One of the most significant shifts required today is a change in how society perceives waste. Rather than being viewed as a material to be discarded, waste must be recognised as a valuable resource that can contribute to both economic growth and environmental protection when managed through the right technologies and systems. This mindset forms the foundation of the circular economy model that countries across the world are increasingly adopting to reduce landfill dependence, recover valuable materials, and create more sustainable industrial ecosystems.

India has made meaningful progress in strengthening awareness around sustainability, recycling, and environmental responsibility over the past decade. Significant efforts are being made to formalise the recycling sector through improved infrastructure, technology adoption, policy implementation, and broader stakeholder participation. These developments are creating a stronger foundation for responsible waste management and resource recovery across the country.

However, achieving long-term environmental impact requires collaboration from all stakeholders. Industries, policymakers, technology providers, and communities must work together with greater accountability to strengthen recycling ecosystems, encourage responsible waste management practices, and create sustainable outcomes through consistent execution rather than temporary interventions.

As someone closely associated with the recycling industry, I firmly believe that technology will play a decisive role in addressing future environmental challenges. Advanced recycling systems have the potential to recover valuable resources, reduce pollution, minimise landfill burdens, and conserve energy, creating a more sustainable future for generations to come. This belief is deeply reflected in Fornnax’s motto, “Committed to Create a Green Future,” which embodies our commitment to building long-term environmental value through innovation and responsible action.

At the same time, technology alone cannot deliver meaningful change. Real progress requires intent, awareness, participation, and a shared sense of responsibility. Sustainable development can only be achieved when innovation is supported by collective action and a genuine commitment to environmental stewardship.

On this World Environment Day, let us move beyond conversations and take meaningful steps towards creating a cleaner, greener, and more sustainable planet. By embracing innovation, strengthening recycling ecosystems, and acting responsibly today, we can create lasting environmental impact and secure a better future for generations to come.